The Outlet Collection at Riverwalk New Orleans

What The Outlet Collection at Riverwalk New Orleans does

The Outlet Collection at Riverwalk New Orleans is a 250,000-square-foot outlet shopping center in downtown New Orleans, operating under the retail brand 'Riverwalk Outlets' and owned and managed by RockStep Capital LLC, a national retail investment firm that acquired the asset in 2022. The property houses more than 75 retail stores and restaurants across national brands (Nordstrom Rack, Coach, Kate Spade New York, Polo Ralph Lauren, GAP, Tommy Hilfiger, Tommy Bahama, Skechers, Le Creuset) and local New Orleans names (Café Du Monde, Delacroix, We Dat's), drawing approximately 3.5 million visitors annually. Its location is the principal differentiator: directly on the Mississippi River waterfront, adjacent to the Port of New Orleans cruise terminal (1.2 million cruise passengers per year), physically connected to the Hilton New Orleans Riverside hotel, and within walking distance of the French Quarter and Warehouse District. Free retail space ranges from 384 sq ft (kiosks and food court) up to 20,000 sq ft (anchor), and specialty leasing (Retail Merchandising Units, kiosks, pop-ups) is managed on-site.

The business operates as a commercial real estate landlord rather than a retailer. Primary revenue is generated through base rent, percentage rent, and common-area maintenance (CAM) recoveries from retail tenants, with a secondary revenue stream from advertising, event sponsorship, and paid programming that monetizes an estimated 250,000 monthly visitors. Distribution relies on physical foot traffic drawn from cruise passengers, hotel guests, downtown tourists, local shoppers, and organized group visits. The property monetizes event programming beyond traditional leasing: the 40th Annual Lundi Gras (February 2026) and 19th Annual Summer Market (June-July 2026) anchor the calendar alongside Movies Under the Stars, Halloween Fest, the Christmas tree lighting, the Thursdays On The River concert series on Spanish Plaza, and Gingerbread Lane workshops with celebrity chef Jon Lovitch. The customer loyalty mechanism is the free Riverwalk Rewards program tied to email newsletter signup; there is no native mobile app, public API, or proprietary software product.

The operating entity itself runs with a small on-site management team (General Manager Yvette Gremillion-Watkins, Director of Leasing Kaci Summey, plus accounting and administrative staff), while leasing, specialty leasing, and corporate marketing are coordinated with RockStep Capital's Texas-based office. Technology integrations are limited to Google Analytics and Adobe Analytics for digital traffic analysis and SocialSign.In for in-mall Wi-Fi capture, with no AI/ML, data platform, or developer-facing API referenced anywhere in the available material.

Name

The Outlet Collection at Riverwalk New Orleans

Legal name

RockStep Capital LLC

Website

https://riverwalkneworleans.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Outlet Collection at Riverwalk is a 250,000-square-foot outlet shopping center in downtown New Orleans, owned by RockStep Capital LLC, serving tourists, cruise passengers, and local shoppers with 75+ national and local retail and dining brands on the Mississippi River waterfront.

Ownership category

akta.pro rank

Product category

Retail Outlet Shopping Center

NAICS

General Merchandise Retailers (455)

SIC

Retail-Variety Stores (5331), Retail-Department Stores (5311)

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

Keywords

• Outlet shopping center
• Retail leasing services
• Commercial real estate
• Shopping mall management
• Tourist retail destination

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Supply Chain

Revenue model

1. Retail Tenant Leasing: Primary revenue stream from leasing retail space to national brand outlet stores and local retailers. Properties range from 384 sq ft to 20,000 sq ft with flexible lease terms. The mall hosts 75+ stores and restaurants across 250,000 square feet of retail space.
2. Advertising & Sponsorship: Revenue from advertising opportunities within the mall property, including signage, event sponsorships, and promotional partnerships. With 250,000 average monthly visitors, the property offers advertising reach for brands seeking exposure during events like Lundi Gras, Halloween Fest, and Christmas tree lighting ceremonies.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Outlet Collection at Riverwalk New Orleans operates a 250,000-square-foot outlet shopping center in downtown New Orleans, hosting 75+ retail stores and restaurants under national and local brands (Coach, Kate Spade, Ralph Lauren, Nordstrom Rack, Café Du Monde, etc.). The property functions as a landlord and aggregator, leasing retail space and specialty kiosks to brand tenants while serving 3.5 million annual visitors at the Mississippi River waterfront adjacent to the cruise ship port.

Product overview

The Outlet Collection at Riverwalk is a physical retail outlet mall operated by RockStep Capital LLC, located at 500 Port of New Orleans Place in downtown New Orleans. The property spans 250,000 square feet with over 75 stores and restaurants, hosting 3.5 million visitors annually. The core offering is outlet shopping featuring luxury brands at discounted prices (Coach, Kate Spade, Ralph Lauren, Nordstrom Rack). The mall supplements retail with a events program including Summer Market (annual outdoor vendor market), Lundi Gras celebration (40th annual in 2026), Movies Under The Stars (outdoor screenings), and Thursdays On The River (concert series). Additional revenue streams include commercial leasing of retail spaces (384-10,000 sq ft), specialty leasing (kiosks/RMUs), event rentals and advertising, and a customer rewards program. Dining tenants include Café Du Monde, Delacroix restaurant, and We Dat's. The property includes Spanish Plaza as a dedicated event venue on the Mississippi River.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Space Leasing Leasing of retail spaces ranging from 384 to 20,000 square feet with flexible lease terms. Available spaces include Spanish Plaza Suite 1025 (2,859 sq ft), Level A suites (1,516 to 10,000 sq ft), and Food Court spaces (384 to 1,100 sq ft). Leasing inquiries handled by Kaci Summey, Director of Leasing.
• Specialty Leasing Specialty leasing services including Retail Merchandising Units (RMU), kiosks, and popup locations at the outlet center. Contacts are Yvette Gremillion-Watkins (General Manager), Troy Thibodeaux (Specialty Leasing / Assistant Manager), and Brandy Olaniyan (Specialty Leasing Director).
• Advertising & Sponsorship Opportunities Advertising opportunities and event sponsorship options for brands seeking exposure to the property's 3.5 million annual visitors and 250,000 monthly visitors. Includes signage, promotional partnerships, and sponsorships tied to high-traffic events such as Lundi Gras, Halloween Fest, and Christmas tree lighting.
• Riverwalk Rewards Program A customer loyalty program offering deals, discounts, and exclusive offers to registered members who sign up via the property's newsletter. Members receive insider fashion tips and event invitations.
• Spanish Plaza Event Venue

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• City of New OrleansminorOthers · 1 January 1976Spanish Plaza, adjacent to Riverwalk Outlets, is a City-owned and privately managed meeting place on the Mississippi River bank. The plaza was dedicated to New Orleans by Spain in 1976.
• Hilton New Orleans RiversidecoreOthersHilton owns and operates the adjacent 'Whale' Surface Lot parking facility which serves Riverwalk Outlets customers. Hilton Riverside is connected to the mall via pedestrian access. The hotel is recommended as the preferred accommodation for visitors to the outlet center.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• SITE Centers: SITE Centers (formerly DDR) is a retail REIT focused on open-air, necessity- and lifestyle-anchored shopping centers. Comparable as a smaller, focused retail landlord competing for similar upper-tier brand tenants.

Broad incumbents

• Federal Realty Investment Trust: Federal Realty is a retail REIT focused on open-air, mixed-use, and grocery-anchored shopping destinations. Comparable as a high-quality retail landlord pursuing premium brand tenant mixes in dense, affluent markets.
• Kite Realty Group: Kite Realty is a retail REIT owning open-air shopping centers across the U.S. Comparable as a competing destination-shopping landlord serving similar national brand tenants.
• Brookfield Property Partners: Brookfield owns a large retail real estate portfolio including outlet centers (formerly CBL & Associates assets). Comparable as a major landlord of multi-tenant retail properties in tourist markets.
• Brixmor Property Group: Brixmor is a publicly traded retail REIT with a large open-air and enclosed shopping center portfolio. Comparable as a multi-tenant retail landlord competing for similar brand tenants and consumer shopping trips.
• Macerich: Macerich is a major retail REIT operating high-quality malls and outlet centers in top U.S. markets. Comparable as a competing landlord for the same brand tenants (Coach, Kate Spade, Ralph Lauren) in destination retail locations.
• Phillips Edison & Company: Phillips Edison is a retail REIT focused on grocery-anchored shopping centers. Comparable as a multi-tenant retail property operator with similar leasing and tenant-management infrastructure.

Direct peers

• Simon Property Group: Simon operates the largest portfolio of premium outlet malls in the U.S. (including Simon Premium Outlets) and is the dominant direct competitor in outlet retail real estate, leasing brand-name stores at discount prices in destination locations.
• Tanger Inc. Tanger is a publicly traded REIT that owns and operates a national portfolio of outlet shopping centers. It is the most direct outlet-mall peer to Riverwalk, operating the same outlet-store-format business model with multi-brand discount retail tenants.

Others

• RockStep Capital: RockStep Capital is the parent company and owner of Riverwalk Outlets, and also operates other outlet and retail properties across the U.S. Sister-property and portfolio operator relation, providing direct comparability on asset management and leasing practices.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/riverwalknola
• Facebookfacebook.com/OutletCollectionatRiverwalk
• Instagraminstagram.com/riverwalknola

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Outlet Collection at Riverwalk New Orleans