Ear Seeds
Ear Seeds is a Las Vegas-based wellness company founded in 2014 that designs, sells, and educates around auriculotherapy ear seeds. It serves individual consumers, wellness practitioners, and private-label buyers across the US, Canada, Australia, and New Zealand.
- Company typePrivate
- Founded2014
- HeadquartersLas Vegas, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Ear Seeds does
Ear Seeds (earseeds.com LLC) is a privately held wellness company founded in 2014 by Tova and Elie Goldschmidt, operating from Las Vegas, Nevada. The company designs, sells, and educates around auriculotherapy products — non-invasive adhesive ear seeds (in Vaccaria, 24K Gold, Stainless Steel, Hypoallergenic Titanium, and hand-embellished Swarovski Crystal variants) that stimulate pressure points on the ear microsystem for stress, sleep, pain, weight, and other health concerns. Core technology is material- and chart-based rather than software-based: the company emphasizes proprietary expert-created point charts (covering over 200 acupressure points and 25+ condition-specific kits) as its principal knowledge asset, along with US-based hand-embellishment for premium SKUs.
The business operates across multiple revenue streams: direct-to-consumer e-commerce through earseeds.com (one-time purchase, unit-priced SKUs from $24.99 for entry-level Vaccaria kits to $360 for premium 480-piece crystal kits); wholesale to approved wellness practitioners with $300+ cart thresholds; bulk/private-label supply (250+ strip minimums) to clinics, spas, and shops; recurring education revenue via the Ear Seeds Academy and Mastery Certification on ThriveEarSeeds.com; and international distribution through Acuneeds (Australia/New Zealand) and Eastern Currents (Canada). Marketing is content-driven (blog, Instagram, TikTok, Facebook, YouTube) with substantial earned media (Vogue, NYT, Dr. Oz, GMA, CBS, ABC) and celebrity endorsement (Naomi Campbell, Penelope Cruz) underpinning brand credibility. Customer segments span individual consumers (primary), wellness practitioners, retail stores/spas, private-label buyers, and parents of children.
Operationally, Ear Seeds functions as a lean DTC brand (1-10 employees) with no disclosed external funding and self-reported minor fulfillment delays. The partnership with acupuncturist Robin Green, L.Ac., on the Kids Ear Seed Kit and certification curriculum, and the SPARK'D sub-brand for fashion-forward limited editions, indicate ongoing product line expansion. The 8+ year operating history, durable celebrity/media footprint, and multi-channel distribution provide evidence of a stable but small-scale business rather than a high-growth venture-scale company.
Ear Seeds firmographics
Firmographics- Name
- Ear Seeds
- Legal name
- earseeds.com LLC
- Website
- https://earseeds.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ear Seeds is a Las Vegas-based wellness company founded in 2014 that designs, sells, and educates around auriculotherapy ear seeds. It serves individual consumers, wellness practitioners, and private-label buyers across the US, Canada, Australia, and New Zealand.
- Ownership category
- akta.pro rank
Ear Seeds industry classification
Industry- Product category
- Auriculotherapy Wellness Products
- akta.pro primary industry
- Sleep, Stress & Mood Support (HLAIADAG)
- akta.pro secondary industries
- Women’s Health (OTC Gynecologic) (HLAIADAJ), Cold, Flu & Cough Remedies (HLAIADAB)
Keywords
Where Ear Seeds is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Ear Seeds business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- Direct Product Sales: E-commerce sales of ear seeds and kits directly to consumers through the earseeds.com website. Products include condition-specific kits, refill packs, embellished seeds, and accessories. One-time purchase model with various price points based on materials and quantity.
- Wholesale to Practitioners: Wholesale pricing offered to approved practitioners and wellness professionals. Requires entering custom code at checkout after adding $300+ retail value to cart. Includes treatment room products, refill packs, and retail-ready packaging.
- Bulk/Private Label: Bulk ear seeds (250+ strips minimum) available to select customers for private label. Unbranded products available in Stainless, 24K Gold, or Crystal variants. Custom colors upon request. Consultation calls with founder available for additional support.
- Education & Certification: Revenue from Ear Seeds Academy and certification training programs through ThriveEarSeeds.com, including Ear Seeds Mastery Certification and individual on-demand classes taught by certified practitioners.
- International Distribution: Products sold through international distributors in Australia/New Zealand (Acuneeds) and Canada (Eastern Currents), with shipping handled by distributors to save on shipping time and cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vaccaria Seed Kits (Basic) |
| Unit Pricing | Pay-as-you-go | Stainless Steel Pellets |
| Unit Pricing | Pay-as-you-go | 24K Gold Pellets |
| Unit Pricing | Pay-as-you-go | Swarovski Crystal Ear Seeds |
| Unit Pricing | Pay-as-you-go | Hypoallergenic Titanium |
| Unit Pricing | Pay-as-you-go | Limited Edition Designs |
| Unit Pricing | Pay-as-you-go | Ear Acupressure Essentials Set |
| Unit Pricing | Pay-as-you-go | Bulk Private Label (Unbranded) |
| Unit Pricing | Pay-as-you-go | Wholesale Practitioner Pricing |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
Ear Seeds product offering
Product offeringCore offering
Ear Seeds designs, brands, and sells auriculotherapy (ear acupressure) products — small self-adhesive pellets and natural Vaccaria seeds placed on specific points of the outer ear to stimulate more than 200 acupressure points and create homeostasis in the body. The company markets condition-specific kits (stress, anxiety, sleep, headaches, back pain, weight loss, etc.) in multiple materials (Vaccaria, 24K Gold, Stainless Steel, Hypoallergenic Titanium, hand-embellished Swarovski Crystals), the SPARK'D fashion-first sub-brand, a pediatric Kids Ear Seed Kit, practitioner-only product bundles, bulk/private-label options, and the Ear Seeds Academy / ThriveEarSeeds.com certification program for wellness professionals.
Product overview
Ear Seeds is a wellness company specializing in auriculotherapy (ear acupressure) products. The core offering is non-invasive ear seeds that stimulate pressure points on the ear microsystem. The product portfolio includes: core ear seed products in various materials (Vaccaria seeds, 24K Gold pellets, Stainless Steel pellets, Titanium pellets, and Swarovski Crystal embellishments); condition-specific kits (Back Pain, Sleep/Insomnia, Stress/Anxiety, Headaches, Weight Loss, Depression, etc.); the SPARK'D fashion-first sub-brand with limited edition designs; the Kids Ear Seed Kit developed with pediatric specialists; Practitioner Products for wellness professionals; Bulk/Private Label options for approved customers; and the Ear Seeds Academy certification program. Products are sold directly to consumers and through wholesale to practitioners and retailers.
Differentiator
Problem solved
Functional benefit
Brands
- SPARK'D: Fashion-first ear acupressure products with hand-made limited edition designs to attract a new generation of ear seeds enthusiasts.
Products and services
- Ear Acupressure Essentials Set Premium bundle featuring 24K Gold and Crystal Embellished Ear Seeds with a complete collection of condition charts (Stress & Anxiety, Depression, Weight Loss, Sleep/Insomnia, Headaches/Migraines, Lower Back Pain/Sciatica, etc.) presented in a luxury storage box; sold at $88 to consumers seeking a comprehensive starter kit.
- Ear Acupressure Essentials Set Premium bundle of 24K Gold & Crystal Embellished Ear Seeds with a complete collection of charts for 25+ conditions, including Stress, Anxiety, Depression, Weight Loss, Sleep, Headaches, Back Pain, and more, presented in a luxury storage box; sold at $88 to individual health-conscious consumers seeking a comprehensive starter kit.
- Stainless Steel Multi-Condition Kit Nearly invisible stainless steel ear seeds bundled with five popular condition charts (Headache/Migraine, Back Pain/Sciatica, Weight Loss, Sleep/Insomnia, Stress/Anxiety) plus customizable add-on charts of the buyer's choice; targeted at consumers wanting a discreet, multi-condition daily-use kit.
- All-Natural Vaccaria Seeds Set Entry-level kit of metal- and latex-free natural Vaccaria seeds with charts covering the most common conditions (Stress, Headaches, Shoulder Pain, Weight Loss, Sleep, Focus and Memory, Inflammation, etc.); positioned as an accessible starter kit for new ear seed users and sold at $24.99–$29.99.
- Metal Pellet Ear Seeds (24K Gold, Stainless Steel, Titanium) Refill packs of high-quality metal pellet ear seeds available in 24K Gold, Stainless Steel, and Hypoallergenic Titanium in 40-piece, 160-piece, and 480-piece pack sizes; sold for consumers and practitioners needing ongoing supply of a single material variant ($36–$168 typical price range).
- Crystal Ear Seeds (Swarovski) Premium 24K Gold-plated ear seeds hand-embellished with Swarovski Crystals in Clear and Rainbow Chakra colorways; artisan-finished in the USA and sold in 40-piece, 160-piece, and 480-piece packs ($48–$360) for lifestyle/cosmetic use.
- SPARK'D Collection Sub-brand line of fashion-first ear acupressure products with hand-made limited edition designs featuring Swarovski Crystals and 24K Gold, pre-loaded with bonus body-point charts (Get Happy, Just Relax, Quit Cravings, Sleep Soundly, Manage Headaches, etc.) to position ear seeds as a lifestyle/wellness accessory.
- Kids Ear Seed Kit Deluxe pediatric ear seed kit co-developed with pediatric acupuncture specialist Robin Green L.Ac., containing 120 Vaccaria ear seeds, tweezers, and a 12-page guide with charts for Common Cold, Digestion Support, Behavioral & Emotional issues, Sleep, and other childhood conditions; targeted at parents seeking natural solutions for children's health.
- Condition-Specific Ear Seed Kits Retail line of expert-created ear acupressure kits organized by health condition (Back Pain/Sciatica, Sleep/Insomnia, Stress/Anxiety, Headaches, Weight Loss, Depression, etc.), each bundled with the relevant accurate placement chart; targeted at consumers who want a focused, single-condition solution.
- Practitioner Products (Treatment Room & Retail Starter Bundles) Practitioner-only product bundle line including Treatment Room Bundles, Retail Starter Bundles, Marketing Materials, and Posters/Banner Stands; requires approval to access wholesale pricing (≥$300 retail value in cart) with a custom checkout code. Targeted at acupuncturists, massage therapists, and holistic practitioners integrating ear seeds into practice or reselling to clients.
- Bulk / Private Label Ear Seeds White-label bulk ear seed program for clinics, spas, and shops wanting their own branded ear seed line; 250+ strip minimum order, unbranded products in Stainless Steel, 24K Gold, Titanium, and Crystal variants, with custom colors on request and consultation calls with the founder available for additional support.
- Ear Seeds Academy Certification Program Comprehensive Ear Seeds Mastery Certification program and individual on-demand online classes for wellness professionals and beginners, delivered through ThriveEarSeeds.com (sister site) and co-taught with noted acupuncturist Robin Green; includes Expert Level Auriculotherapy Training and business coaching components.
- Limited Edition Ear Seed Designs Hand-embellished luxury limited-edition releases (e.g., Lucky Clover, Magically Delicious) priced at $48/set with 40 hand-embellished 24K Gold ear seeds, mood and mental health chart, latex-free tape, and inspiro cards/stickers; positioned as collectible, giftable designs that wholesale pricing does not apply to.
Quantifiable outcome
- 70% reduction in worst pain intensity, 75% reduction in overall pain intensity, 42% improvement in disability due to back pain in 4-week auricular point acupressure treatment study (Evid Based Complement Alternat Med. 2013)
- +5 more outcomes
Companies that use Ear Seeds
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Ear Seeds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Ear Seeds partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- AcuneedscoreOfficial distributor for Ear Seeds products in Australia and New Zealand. Customers in these regions can purchase directly from Acuneeds to save on shipping time and cost.
- Eastern CurrentscoreOfficial distributor for Ear Seeds products in Canada. Provides local fulfillment for Canadian customers through their online store.
- Thrive Ear SeedscoreSister company offering Ear Seeds Academy education platform and certification programs. Provides individual online classes and expert-level auriculotherapy training with Robin Green. Allows company to train practitioners rather than just sell products.
- Weekndr ClubminorLas Vegas-based wellness community startup bringing natural wellness and conscious living to the area. Hosted inaugural event where Ear Seeds performed live demonstrations on attendees.
- Four Seasons Beverly HillsminorSpecial event partnership for World Wellness Day at the luxury hotel and spa, expanding brand visibility in premium wellness market.
- Robin Green L.Ac.coreLeading pediatric acupuncture expert and author who co-developed the Kids Ear Seed Kit. Provides expert-level auriculotherapy training through the certification program.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Ear Seeds competitors and assessment
Company assessmentDirect peers
- WTHN: Acupuncture-inspired wellness brand offering ear seeds, acupressure kits, and herbal products direct-to-consumer. Closely comparable on product category (ear seeds), target customer (wellness-curious consumers), and premium positioning.
- Acuneeds: Australia/New Zealand distributor and seller of ear seeds, acupuncture needles, and auriculotherapy supplies. Directly comparable because Acuneeds both distributes Ear Seeds' products in AU/NZ and offers competing/similar ear seed brands to the same practitioner and consumer base.
Broad incumbents
- Saje Natural Wellness: Established natural wellness retailer with aromatherapy, stress-relief, and sleep products. Comparable because Saje targets the same stress/sleep consumer through D2C, practitioner, and retail channels, and operates at a similar premium-but-accessible price tier.
- Moon Juice: Premium adaptogen and wellness brand targeting stress, sleep, and hormonal health through supplements and topicals. Comparable on premium wellness positioning, content-driven D2C marketing, and overlap in stress/sleep/feminine-health value propositions.
- HigherDOSE: Premium wellness brand offering infrared products and accessories positioned for recovery, sleep, and stress relief. Comparable on premium D2C wellness positioning and overlapping customer base (wellness-curious affluent consumers).
Emerging players
- Halsa: Wellness brand offering acupressure mats and related recovery/sleep products direct to consumers. Comparable because both target the stress/sleep consumer through non-invasive acupressure-based products with premium D2C positioning.
- Truvaga: Consumer vagus nerve stimulation device positioned for stress, sleep, and calm. Comparable because both companies pursue the same wellness consumer with vagal-tone messaging, representing an adjacent technological substitute for ear-seed auriculotherapy.
- Pulsetto: Consumer vagus nerve stimulation device targeting stress, sleep, and relaxation. Comparable because both products market non-invasive vagal/autonomic regulation for stress and sleep, addressing the same end benefit claims with a different modality.
Others
- Lhasa OMS: Long-established acupuncture and Chinese medicine supply distributor in North America. Comparable as an ecosystem participant supplying the same practitioner base (acupuncturists) that Ear Seeds sells to wholesale and trains through its Academy.
- Helio Medical Supplies: Acupuncture supply distributor serving practitioners and clinics with needles, ear seeds, and related consumables. Comparable as a competing supply channel to Ear Seeds' wholesale/practitioner business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Ear Seeds social profiles
Digital presenceEar Seeds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ear Seeds leadership team
Management profileNumber of profiles
Profiles2 records
Ear Seeds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ear Seeds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ear Seeds
What does Ear Seeds do?
Ear Seeds designs, brands, and sells auriculotherapy (ear acupressure) products — small self-adhesive pellets and natural Vaccaria seeds placed on specific points of the outer ear to stimulate more than 200 acupressure points and create homeostasis in the body. The company markets condition-specific kits (stress, anxiety, sleep, headaches, back pain, weight loss, etc.) in multiple materials (Vaccaria, 24K Gold, Stainless Steel, Hypoallergenic Titanium, hand-embellished Swarovski Crystals), the SPARK'D fashion-first sub-brand, a pediatric Kids Ear Seed Kit, practitioner-only product bundles, bulk/private-label options, and the Ear Seeds Academy / ThriveEarSeeds.com certification program for wellness professionals.
Is Ear Seeds a public or private company?
Ear Seeds is a private company. It is classified as family owned and is currently operating.
When was Ear Seeds founded?
Ear Seeds was founded in 2014. It employs 1 to 10 people.
Where is Ear Seeds based?
Ear Seeds is headquartered in Las Vegas, United States, in the North America region.
How does Ear Seeds make money?
Five revenue lines are on record. Direct Product Sales are the primary driver. The others are wholesale to Practitioners, bulk/Private Label, education & Certification and international Distribution.
Who are Ear Seeds's main competitors?
Direct peers on record are WTHN and Acuneeds. Broad incumbents are Saje Natural Wellness, Moon Juice and HigherDOSE. Emerging players are Halsa, Truvaga and Pulsetto. Others are Lhasa OMS and Helio Medical Supplies.
Does Ear Seeds have an API?
No public API is recorded for Ear Seeds.
What industry is Ear Seeds in?
Ear Seeds's product category is Auriculotherapy Wellness Products. Its primary akta.pro industry code is HLAIADAG, Sleep, Stress & Mood Support, with a secondary code of HLAIADAJ, Women’s Health (OTC Gynecologic).