Greystone Healthcare Center

What Greystone Healthcare Center does

Greystone Healthcare Center is a for-profit, privately held skilled nursing and rehabilitation facility operating from a single location at 181 Dunlap Road in Blountville, Tennessee. The company provides a full continuum of care spanning short-term post-acute rehabilitation and long-term residential skilled nursing, serving elderly and post-hospitalized patients in Southeast Tennessee recovering from surgery, cardiac events, strokes, and respiratory conditions, as well as residents requiring permanent skilled nursing support and terminally ill patients in hospice. Payer access runs through Medicare Part A, Medicaid, private pay, and commercial insurance. The facility employs 51–100 staff and operates 24/7 skilled nursing coverage.

The care delivery model centers on a 900-square-foot on-site rehabilitation and therapy center equipped for physical, occupational, and respiratory therapy, supplemented by specialized clinical services including ventilator care and weaning, tracheostomy care, wound care, IV medication therapy, laryngectomy stoma care, and hospice support. In-facility clinical and quality-of-life resources include an on-site medical director, podiatrist, dentist, licensed social worker, salon/spa services, pet therapy, and fine dining, alongside private and semi-private rooms with cable, WiFi, and in-room phones. Patient records are managed through a HIPAA-compliant electronic health records system; no advanced AI or analytics capabilities are in evidence.

Patient acquisition is executed through a referral-driven, sales-led and direct-to-consumer hybrid motion. Hospital discharge planners, case managers, and physicians provide bottom-of-funnel referrals, while an on-site hospital liaison visits prospective patients pre-discharge to facilitate transition. A Director of Admissions manages inbound phone inquiries at (423) 323-7112, website contact forms at greystonehc.com, and facility tours. Top-of-funnel awareness is supported by Facebook engagement and recurring health-education blog content. No parent company, ownership chain, investors, M&A activity, partnerships, or external funding are disclosed in available sources.

Name

Greystone Healthcare Center

Legal name

Greystone Health Care Center

Website

https://greystonehc.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Greystone Healthcare Center is a private, for-profit skilled nursing and rehabilitation facility in Blountville, Tennessee, providing 24-hour skilled nursing, post-acute rehabilitation, ventilator care, and hospice services to elderly and post-hospitalized patients in Southeast Tennessee.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (6231), Outpatient Care Centers (6214)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Ventilator & Respiratory Care SNFs (HLADADAD)

akta.pro secondary industries

Orthopedic & Surgical Recovery SNFs (HLADADAF), Cardiac & Pulmonary Rehabilitation SNFs (HLADADAH), Long-Term Care Rehabilitation Centers (HLAFAFAD)

Keywords

• Skilled nursing care
• Rehabilitation services
• Long-term care
• Respiratory therapy
• Ventilator care

Headquarters

HQ city

Blountville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Medicare Part A: Federal health insurance program covering skilled nursing care. Covers up to 100 days per spell of illness for eligible patients who meet criteria including 3-day hospital stay and physician certification of skilled care needs.
2. Medicaid: State-funded program covering medical costs including skilled nursing facility care. Eligibility varies by state with income and asset limits. Facility assists residents with Medicaid application process.
3. Private Pay: Self-pay patients who fund their own care. When private pay residents exhaust resources, they typically become eligible for Medicaid. Facility business office staff assists families with financial transitions.
4. Insurance: Health insurance coverage accepted for skilled nursing and rehabilitation services. Facility works with various insurance providers for treatment coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Greystone Healthcare Center is a skilled nursing and rehabilitation facility delivering 24-hour skilled nursing care, short-term intensive rehabilitation, and long-term residential care. Services span physical, occupational, and respiratory therapy, wound care, tracheostomy and laryngectomy care, IV medication therapy, hospice support, respite care, and a specialized ventilator care and weaning program, all delivered from a single 900 square-foot on-site therapy-equipped facility in Blountville, Tennessee.

Product overview

Greystone Healthcare Center is a skilled nursing and rehabilitation facility offering a comprehensive continuum of healthcare services. The center provides long-term skilled nursing care and short-term rehabilitation solutions as its core offerings, including 24-hour skilled nursing, physical therapy, occupational therapy, respiratory therapy, wound care, hospice support, and specialized ventilator care. Additional support services include respite care, IV medication therapy, nutritional management, tracheostomy care, and laryngectomy stoma care. The facility also provides amenities such as a 900 square-foot rehabilitation center with state-of-the-art equipment, on-site medical director, podiatrist, dentist, salon/spa services, pet therapy, and fine dining. The portfolio functions as an integrated care model where medical treatment, rehabilitation therapy, and supportive amenities work together to serve both short-term rehabilitation patients and long-term care residents.

Differentiator

Problem solved

Functional benefit

Products and services

• 24-hour Skilled Nursing Care Continuous skilled nursing services delivered 24 hours a day, 7 days a week to meet the medical and personal care needs of long-term residents and post-acute patients.
• Short and Long-Term Care Flexible care options accommodating both short-term rehabilitation stays and permanent long-term residential skilled nursing care.
• Physical Therapy Therapeutic services designed to restore physical function, improve mobility, and support recovery following surgery, accident, cardiac event, stroke, or illness.
• Occupational Therapy Therapy focused on helping residents regain independence in activities of daily living through customized treatment plans.
• Respiratory Therapy Specialized respiratory care including ventilator support and weaning services for patients with pulmonary and complex respiratory conditions.
• Ventilator Care and Weaning Program State-of-the-art ventilator support with structured weaning protocols to help patients transition off mechanical ventilation, delivered in dedicated respiratory unit rooms.
• Wound Care Therapies Specialized treatment and management of chronic and acute wounds designed to promote healing and prevent complications.
• Tracheostomy Care Professional care and management for residents with tracheostomy tubes, including suctioning, tube changes, and respiratory monitoring.
• Laryngectomy Stoma Care Specialized care for patients who have undergone laryngectomy procedures, including stoma management and related support.
• IV Medication Therapy Intravenous medication administration and monitoring delivered by skilled nursing staff.
• Hospice Support Services Compassionate hospice and end-of-life care services for terminally ill residents, including pain management, emotional support, spiritual support, and family bereavement counseling, delivered in dedicated hospice rooms and suites.
• Respite Care Temporary skilled nursing and personal care services that provide relief for primary caregivers while ensuring continuous, quality care for their loved ones.
• Nutritional Management Service Dietary planning, nutritional support, and fine dining with gourmet menus tailored to individual health needs and preferences.
• Pet Therapy Program Animal-assisted therapy program designed to provide emotional support, engagement, and mental well-being benefits for residents.
• On-Site Rehabilitation and Therapy Center 900 square-foot dedicated on-site therapy center equipped with state-of-the-art rehabilitation, physical therapy, occupational therapy, and respiratory therapy equipment to support intensive rehabilitation services.
• On-Site Salon and Spa Services On-site salon and spa services provided to residents for personal grooming, comfort, and well-being.
• On-Site Medical Professional Services On-site medical director, podiatrist, and dentist services that eliminate the need for residents to travel to external appointments.

Quantifiable outcome

• Up to 100 days Medicare coverage per spell of illness for eligible skilled nursing care patients
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Expansion highlights2 records

Broad incumbents

• Brookdale Senior Living: Large national senior care operator offering independent living, assisted living, memory care, and skilled nursing. Operates a broader portfolio than Greystone but competes for the same post-acute and long-term care residents in select markets.
• ProMedica: Health system that operated skilled nursing and senior care facilities through its HCR ManorCare heritage. Provides a comparable multi-site skilled nursing service even though its core business spans hospitals, physician groups, and post-acute care.

Direct peers

• Consulate Health Care: Operates skilled nursing, rehabilitation, and assisted living facilities across multiple U.S. states. Offers a comparable service mix to Greystone including short-term rehab, long-term care, and specialty clinical programming.
• Ciena Healthcare: Operates skilled nursing and rehabilitation facilities with post-acute recovery, long-term care, and specialty clinical programs. Comparable mid-size private SNF operator with overlapping service lines to Greystone.
• Genesis HealthCare: One of the largest U.S. operators of skilled nursing facilities and assisted/senior living communities, providing short-stay rehabilitation and long-term care. Directly comparable in core service offering to Greystone's SNF business, though at substantially greater scale.
• Life Care Centers of America: Privately held operator of skilled nursing and rehabilitation facilities with a continuum-of-care model spanning short-term rehab, long-term skilled nursing, and specialty services. Tennessee is among its operating states, making it a direct competitor in Greystone's regional market.
• The Ensign Group: Operates skilled nursing facilities and assisted living communities across multiple states with a focus on post-acute care, rehabilitation, and specialty clinical programs. Like Greystone, Ensign facilities offer short-term rehabilitation, long-term care, and specialty clinical services including respiratory and ventilator care.
• National HealthCare Corporation (NHC): Public SNF operator headquartered in Tennessee with skilled nursing, rehabilitation, and assisted living services across the Southeast. Operates in the same geographic region as Greystone with a directly overlapping service model of post-acute rehab and long-term care.

Regional players

• Encompass Health: Operates inpatient rehabilitation hospitals (different regulatory class) rather than SNFs but competes for the same post-acute orthopedic, cardiac, and stroke rehabilitation patient pool that Greystone targets. Often selected by hospital discharge planners as an alternative to SNF-based rehab.

Others

• Welltower: Healthcare REIT that owns senior housing and skilled nursing properties operated by third-party tenants. Important sector participant influencing SNF capital structures and operating economics, though not a direct operating competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GreystoneHC
• LinkedInlinkedin.com/company/greystone-healthcare-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greystone Healthcare Center