American Option Insurance Group

What American Option Insurance Group does

American Option Insurance Group is a 100% independent insurance agency founded in 2011 by Brandon Straza and headquartered in Frisco, Texas. The firm operates as a commission-based brokerage, placing both personal and commercial insurance on behalf of clients through multiple carrier partnerships rather than as a captive agent for any single insurer. Its product portfolio spans a wide range of personal lines (auto, homeowners, condo, life, umbrella, flood, earthquake, specialty dwelling, high net worth, boat, motorcycle, ATV, RV, collector car, renters, pet, and mobile/manufactured home) and a deep commercial lines suite (Business Owners Package, commercial auto, commercial umbrella, contractors, bonds, builders risk, business interruption, property, cargo, church, trucking, cyber liability, D&O, EPLI, garage, general liability, professional liability, restaurant, and workers compensation).

The firm is privately held, founder-owned (with Brittany Wehunt as joint owner since 2015), and entirely bootstrapped — there are no disclosed funding rounds, institutional investors, or M&A activity. Headcount is approximately eight people organized around four agents, a founder/owner, marketing, a data specialist, and an office manager. Revenue is generated entirely through commissions paid by insurance carriers on new business and renewals; the firm explicitly states it does not charge customers an additional fee for its services. Pricing is fully individualized, with no published rate cards.

Go-to-market is a hybrid of direct-to-consumer and inside sales. Customer acquisition runs through the company website and its online quote form, paid Google and Facebook/Instagram advertising, organic social media presence, Google reviews management, and a formal customer referral program. Distribution is direct only — phone, website, email, and in-person visits at the Frisco office — with no brokers, captive agents, or third-party intermediaries. The firm serves four primary segments: individual and family consumers, small to mid-size business owners, high net worth individuals and families, and military servicemembers and their families, the last of which is supported by a dedicated military program including flexible scheduling such as Skype appointments for deployed personnel. Geographic focus is Texas and the broader Dallas/Fort Worth market, with incidental cross-state servicing where clients have relocated.

Name

American Option Insurance Group

Legal name

American Option Insurance Group

Website

https://americanoig.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

American Option Insurance Group is a bootstrapped, founder-owned independent insurance agency in Frisco, Texas, placing personal and commercial lines through multiple carrier partnerships for individual consumers, SMBs, high net worth families, and military servicemembers in the Dallas/Fort Worth market on a commission basis.

Ownership category

akta.pro rank

Headquarters

HQ city

Frisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission Revenue: American Option Insurance Group generates revenue through commissions paid by insurance carriers. As an independent insurance agency, they are compensated directly by insurance companies for policies sold and renewed. The company states it does not cost customers anything extra to use their services: 'It doesn't cost you a penny more to use us. We are compensated by the insurance carriers directly.' They earn commissions on new policies and policy renewals across both personal and commercial insurance lines.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

American Option Insurance Group is a 100% independent insurance agency that sells personal and commercial insurance policies on behalf of multiple insurance carriers, earning carrier-paid commissions. It offers a broad portfolio spanning auto, home, life, specialty personal, and high net worth coverage for individuals and families, plus commercial lines such as BOP, commercial auto, general liability, workers compensation, contractors, restaurant, and cyber liability for small and mid-sized Texas businesses. The agency provides needs analysis, multi-carrier quote comparison, policy servicing, and claims support at no additional cost to the customer.

Product overview

American Option Insurance Group is a 100% independent insurance agency founded in 2011, offering a comprehensive portfolio of insurance products through multiple carrier partnerships. The company provides two primary product lines: Personal Insurance (including Auto, Homeowners, Condo, Life, Flood, Earthquake, Specialty Dwelling, Umbrella, High Net Worth, Boat, Motorcycle, ATV/Powersports, Collector Car, RV, Renters, Pet Health, and Mobile/Manufactured Home Insurance) and Commercial Insurance (including Business Owners Packages, Commercial Auto, Commercial Umbrella, Contractors, Bonds, Builders Risk, Business Interruption, Business Property, Cargo, Church, Commercial Trucking, Cyber Liability, D&O, EPLI, Garage, General Liability, Professional Liability, Restaurant, and Workers Compensation Insurance). The company serves as an independent agency representing multiple insurance carriers, allowing them to shop the marketplace and provide customized coverage options for both personal and commercial clients in Texas and Dallas.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Personal auto insurance covering collision, comprehensive, property damage, bodily injury liability, and uninsured/under-insured motorist coverage for Dallas and Texas residents.
• Homeowners Insurance Homeowners insurance protecting the dwelling, other structures, personal property, loss of use, medical expenses, and personal liability for homeowners in Dallas and Texas.
• Life Insurance Term Life and Whole Life insurance products providing financial protection for families against premature death, covering final expenses, estate taxes, charitable donations, and income replacement.
• Flood Insurance
• Earthquake Insurance Stand-alone earthquake insurance covering dwelling and personal property damage, with deductibles ranging from $1,000 to $10,000 or more.
• Specialty Dwelling Insurance Insurance for rental properties, vacant homes, seasonal homes, older homes, homes with credit issues, and homes under construction that standard homeowners policies exclude.
• Umbrella Insurance Stand-alone liability policy providing additional coverage limits of $1 million to $5 million above underlying auto and homeowners liability limits to protect assets.
• High Net Worth Insurance Concierge-level customizable insurance for high net worth individuals covering primary/secondary/vacation homes, private collections, identity theft, kidnap and ransom, artwork, high-value autos, and high-value homeowners.
• Condo Insurance H0-6 policy covering condo unit interiors including floors, walls, cabinets, and fixtures where condo association insurance stops.
• Mobile & Manufactured Home Insurance Specialized insurance for mobile and manufactured homes covering the structure, detached structures, personal belongings, living expenses, and liability.
• Recreational Vehicle Insurance Insurance for motorhomes, travel trailers, campers, and horse trailers covering up to 250 days per year for personal recreational use with stated value, agreed value, or replacement cost options.
• Motorcycle Insurance Insurance coverage for motorcycles including street cycles, Harley Davidsons, trike conversions, cruisers, classic bikes, touring bikes, and dirt bikes.
• ATV & Powersports Insurance Insurance for all-terrain vehicles (ATVs), three, four, or six-wheeled buggies providing specialized coverage for off-road enthusiasts.
• Boat Insurance Comprehensive boat and personal watercraft insurance covering navigational area, agreed value, liability, medical payments, physical damage, uninsured watercraft, fuel spill liability, personal effects, and emergency assistance.
• Collector Car Insurance Classic and collector car insurance with special provisions, conditions, and coverages appropriate for vintage automobiles.
• Renters Insurance Renters policy covering personal property against theft or damage, personal liability, and medical payments coverage for guests.
• Pet Health Insurance Pet insurance covering veterinary expenses for dogs and cats when they become sick or injured.
• Business Owners Packages (BOP) Pre-packaged business insurance combining property and liability coverage for small businesses with up to 100 employees and annual revenues up to $5 million.
• Commercial Auto Insurance Commercial vehicle insurance covering company cars, cargo vans, limos, taxis, buses, SUVs, pickup trucks, and delivery vehicles for business purposes.
• Commercial Umbrella Insurance Business umbrella coverage providing up to $10 million in additional liability protection beyond standard business liability insurance limits.
• Contractors Insurance Insurance for contractors including general liability, completed operations, advertising personal injury, contract liability, and professional liability (E&O) coverage.
• Bonds Surety, lost title, contract, license, and permit bonds for contractors, government compliance, and vehicle ownership verification.
• Builders Risk Insurance Course of Construction Insurance covering buildings under construction or renovation, including materials on site, for terms of 3, 6, or 12 months.
• Business Interruption Insurance Insurance covering lost income and operating expenses if business must vacate premises due to covered disaster-related damage.
• Business Property Insurance Commercial property insurance covering business buildings, contents, lost income, business interruption, computers, money, and valuable papers.
• Cargo Insurance Insurance for goods in transit covering manufacturers, importers, exporters, commodity traders, and logistics companies with domestic and international extensions.
• Church Insurance Specialized coverage for churches and religious organizations including general liability, property, professional liability, D&O, auto, umbrella, crime, and overseas missionaries.
• Commercial Trucking Insurance Insurance for private carriers covering primary liability, cargo insurance, physical damage, and occupational accident coverage for owner operators.
• Cyber Liability Insurance Data breach and cyber insurance covering legal fees, identity restoration, customer notification, computer system repair, and data recovery.
• Directors & Officers Insurance D&O liability insurance protecting directors and officers from personal losses if sued for serving in their official capacity.
• EPLI Insurance Employment Practices Liability Insurance covering businesses against employee claims of harassment, discrimination, wrongful termination, and other employment violations.
• Garage Insurance Garage liability and garage keepers insurance covering auto dealers with options for legal liability, direct primary, or direct excess coverage.
• General Liability Insurance Commercial General Liability (CGL) insurance covering bodily injury, property damage, personal injury, and advertising/copyright claims.
• Professional Liability Insurance Errors & Omissions coverage for lawyers, doctors, architects, IT professionals, real estate brokers, consultants, and engineers covering mistakes, undelivered results, and negligent services.
• Restaurant Insurance Comprehensive restaurant coverage including general liability, workers compensation, loss of income, crime and vandalism coverage for restaurants, food trucks, catering, and bars.
• Workers Compensation Insurance State-mandated workers compensation coverage providing lost wages and medical treatment for work-related injuries or illness for Texas businesses.

Quantifiable outcome

• Customers report finding the most economical insurance quotes compared to other options, with multiple testimonials citing better pricing than their previous carriers.
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• The Liberty Company Insurance Brokers: Independent insurance brokerage offering commercial, personal, employee benefits, and surety products across multiple carrier partners. Closely aligned business model with similar commercial lines emphasis (contractors, restaurants, trucking, bonds).
• Allstate: Large national insurance carrier with a captive agent distribution model that competes with American Option for personal and small commercial customers. Represents the captive model American Option differentiates itself against.
• Heffernan Insurance Brokers: Mid-size independent insurance brokerage serving business and personal clients with multi-carrier placement, including specialty commercial and personal lines. Comparable in the independent agency model with a personal + commercial book.
• Insurance Office of America: Large independent insurance agency providing personal, commercial, and employee benefits products through multiple carrier partners. A broader incumbent operating with the same multi-carrier independent model but at significantly larger scale.
• World Insurance Associates: National independent insurance agency offering personal, commercial, and specialty lines through a multi-carrier platform. Comparable in business model and product breadth, with a growth strategy heavily built on acquiring smaller independent agencies like American Option.

Regional players

• Higginbotham: Texas-headquartered independent insurance brokerage and financial services firm offering personal, commercial, and employee benefits coverage. Most directly comparable as a Texas-based independent agency operating at a more established scale, serving the same regional market American Option targets.

Direct peers

• Brightway Insurance: Franchise-based independent insurance agency network offering personal, commercial, life, and specialty products across multiple carrier partners. Direct model peer with multi-carrier brokerage approach and similar diversified product suite.
• Goosehead Insurance: Publicly traded independent insurance agency (NASDAQ: GSHD) that, like American Option, places personal and commercial coverage through multiple carrier partners. Closest comparable in business model (multi-carrier independent agency serving both personal and commercial lines) though operating at vastly greater scale and with a franchise system.
• TGS Insurance Agency: Independent insurance agency placing personal and commercial coverage through multiple carrier partners, with a heavy Texas / DFW presence and similar product mix including auto, home, commercial, and specialty lines.

Emerging players

• Lemonade: Digital-first direct-to-consumer insurance carrier targeting the same personal lines customer (home, auto, pet) that American Option serves, but bypassing independent agents entirely. Represents the long-term structural threat to commission-based agencies on standard personal lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AmericanOptionInsurance
• LinkedInlinkedin.com/company/american-option-insurance-group
• Instagraminstagram.com/americanoptioninsurancegroup
• Xx.com/americanoptins

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Option Insurance Group