CEDA Healthcare

What CEDA Healthcare does

CEDA Healthcare operates the Private GP Clinic, a multi-location private primary and specialty care provider serving self-paying and privately insured patients across Surrey, Berkshire, Hampshire and South-West London. Founded in 2015 and headquartered in West Byfleet, the company runs six clinic locations (West Byfleet, Sunningdale, Reigate, Farnham, Wokingham and Putney) staffed by 51-100 employees including GMC-registered GPs, specialist consultants and advanced nurse practitioners. Service breadth extends well beyond general practice into dermatology, cardiology, ophthalmology (including blepharoplasty), urology, gynaecology, menopause management, men's hormone replacement, ADHD assessment, hair transplantation, varicose vein treatment, minor surgery, physiotherapy, podiatry, travel vaccinations, sexual health, weight management and aesthetics, with diagnostic support via in-clinic ultrasound, blood testing and ECG.

The operational technology stack is light: appointment scheduling runs on the Semble.io third-party booking platform, video consultation is offered for ADHD and hair transplant initial assessments, and patient information is held in a standard secure clinical information management system. The company holds CQC registration as a regulated clinic and operates parallel consumer sub-brands Surrey Skin Care (aesthetics) and Ear Wax Removal Clinic (micro-suction and audiology), each on its own domain.

Revenue is generated through three streams: a subscription membership from £45/month per individual or family covering unlimited GP appointments and ancillary discounts; pay-per-visit consultations across general practice, specialist and advanced nurse practitioner services; and fee-for-service specialist procedures such as blepharoplasty (from £2,995), varicose vein treatment (from approximately £2,500) and hair transplantation (£5,000-£7,000). Distribution is direct-to-consumer, combining physical clinics, a 24/7 phone line (0300 1247 600), online booking and word-of-mouth referrals, with corporate and employer clients as a secondary segment for occupational health and pre-employment medicals.

Name

CEDA Healthcare

Legal name

Private GP Clinic Ltd

Website

https://privategpclinic.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

CEDA Healthcare operates the Private GP Clinic, a multi-location private primary and specialty care provider serving self-paying and privately insured patients across Surrey, Berkshire, Hampshire and South-West London via six clinics.

Ownership category

akta.pro rank

Product category

Private Healthcare Services

NAICS

Offices of Physicians (62111), Offices of Physicians (6211), Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Retail & Walk-In Primary Care Clinics (HLAFAGAC)

akta.pro secondary industries

After-Hours & Walk-In Primary Care Clinics (HLAFADAH), Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA), Primary Care & General Medicine Virtual Care (HLALAAAA)

Keywords

• Private GP services
• Specialist medical consultations
• Preventive health checks
• Minor surgical procedures
• Private clinic network

Headquarters

HQ city

West Byfleet

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Membership Subscriptions: Monthly membership plans providing unlimited online appointments, face-to-face appointments, discounts on tests, free prescriptions and referral letters. Memberships available for individuals and families.
2. Pay-per-visit Consultations: One-time consultation fees for GP appointments, specialist consultations, and procedures. Pricing varies by service type and complexity.
3. Specialist Procedures: Revenue from specialized medical procedures including minor ops, varicose vein treatment, blepharoplasty, hair transplants, and diagnostic services like ultrasound scans and blood tests.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

CEDA Healthcare operates a multi-location private GP and specialist clinic network delivering primary care appointments, specialist consultations, diagnostic testing (blood tests, ultrasound, health checks), and minor surgical procedures to self-paying and privately insured patients. Services are available on a pay-per-visit basis or via a monthly membership subscription, with online booking, telephone access, and same-day, evening, and weekend availability across six clinic sites in Surrey, Berkshire, Hampshire, and London.

Product overview

CEDA Healthcare Private GP Clinic operates as a multi-location private healthcare provider offering a comprehensive portfolio of medical services across Surrey, Berkshire, Hampshire, and London. The core offering centres on GP appointments and health checks, supported by an extensive network of specialist services including women's health (menopause clinic, gynaecology, contraception), men's health (testosterone replacement, vasectomy), dermatology, ophthalmology (blepharoplasty), cardiology, urology, hair transplantation, and minor surgical procedures. Diagnostic capabilities include blood testing, ultrasound imaging, and cardiology assessments. The clinic also provides complementary services such as physiotherapy, podiatry, acupuncture, and aesthetic treatments through partner Surrey Skin Care. A membership programme offers unlimited appointments and discounts from £45/month, with online booking available across all six clinic locations (West Byfleet, Sunningdale, Reigate, Farnham, Wokingham, Putney).

Differentiator

Problem solved

Functional benefit

Brands

• Surrey Skin Care: Aesthetic treatments including anti-wrinkle injections, dermal fillers, hydrafacial, laser hair removal, polynucleotides, skin peels and thread vein removal
• Ear Wax Removal Clinic

Products and services

• GP Appointments

Quantifiable outcome

• Rapid diagnosis through fast blood results and direct specialist referral
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Partner LaboratoriesminorStrategic or Co-development PartnerLaboratory tests are sent to partner laboratories. These partner laboratories are separate entities from CEDA Healthcare. The company disclaims liability for acts or omissions of partner laboratories to the extent permitted by law.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• HCA Healthcare UK: Operates leading private hospitals in London and other major UK cities, offering GP, specialist, and surgical services to private and insured patients. Overlaps with CEDA on premium private primary and specialist care, particularly in the London/Putney catchment.
• Spire Healthcare: Major UK private hospital group offering consultations, diagnostics, and minor procedures on a self-pay and insured basis. Comparable on outpatient private consultations and minor surgical procedures, though anchored in hospital settings rather than standalone clinics.
• Babylon Health (now eMed): Originally a UK digital health leader offering private and NHS GP consultations via app and video. Comparable to CEDA on private-pay digital primary care, though its UK private GP offering has been substantially restructured post-NHS contract loss.
• Nuffield Health: UK-wide not-for-profit private healthcare group operating hospitals, fitness clubs, and health clinics with GP and screening services. Overlaps with CEDA on private primary care and health checks, but operates a much broader hospital and wellbeing portfolio.
• Bupa Health Clinics: Bupa operates a large UK network of private health clinics offering GP appointments, health assessments, dental, and specialist services with broad geographic coverage. Directly comparable to CEDA on multi-site private primary care, but with vastly greater scale, insurer linkages, and corporate clients.

Direct peers

• Medicspot: Private GP service combining online consultations with in-clinic examinations at partner pharmacies across the UK. Closely comparable business model to CEDA — multi-location private primary care with online booking and pay-per-visit pricing.
• Doctor Care Anywhere: UK private virtual GP and digital health provider offering video consultations, prescriptions, and referrals. Directly comparable to CEDA's private-pay GP model and video consultation capability, but virtual-first rather than clinic-based.
• The Private GP Group / The London General Practice: Premium private GP and specialist clinics in London offering same-day appointments, health screens, and specialist procedures. Closely comparable to CEDA's Putney clinic on premium private primary care, men's/women's health, and corporate screening.
• Push Doctor: UK platform offering private online GP appointments, prescriptions, and referrals on a subscription and pay-per-visit basis. Comparable to CEDA on subscription-based private GP access, but virtual-only with no physical clinic network.

Regional players

• Bupa Cromwell Hospital: London-based private hospital offering outpatient GP and specialist consultations, health assessments, and surgical procedures. Comparable on premium private primary and specialist services in a London market, but operates from a single hospital site.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/privategpclinicuk
• LinkedInlinkedin.com/company/private-gp-clinic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CEDA Healthcare