PREMO

Name

PREMO

Legal name

PREMO s.r.o.

Website

https://premocz.eu

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Printer Consumables and IT Hardware Distribution

NAICS

Printing and Related Support Activities (3231), Support Activities for Printing (32312)

SIC

Printing Trades Machinery & Equipment (3555), Misc Industrial & Commercial Machinery & Equipment (3590)

akta.pro primary industry

Laser Printers (HDACAEAB)

akta.pro secondary industries

Inkjet Printers (HDACAEAA), Production & High-Volume Printing Systems (HDACAEAJ)

Keywords

• Printer consumables supply
• IT hardware distribution
• Toner cartridge sales
• Office equipment retail
• IT procurement services

Headquarters

HQ city

Stare Mesto

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Toner and Ink Cartridge Sales: The primary revenue driver. PREMO sells original and alternative (compatible) toner cartridges and ink cartridges for laser and inkjet printers. They source from 10 European countries and can procure discontinued or scarce consumables. Both OEM and third-party brands are offered.
2. IT Hardware Sales: Sale of computers (desktops, notebooks, servers), computer components (processors, motherboards, memory, graphics cards), accessories (printers, monitors, keyboards), storage media, cameras, UPS units, cables, and office equipment.
3. Printer Selection and Advisory: Consulting on printer selection based on workload and cost efficiency. Part of the bundled service offering to B2B clients.
4. Toner Take-back and Recycling: PREMO collects used toner and ink cartridges from customers free of charge and passes them to HP's Planet Partners recycling program. Customers receive loyalty points/credits toward future purchases. This drives customer retention and repeat consumables sales.
5. Credit/Loyalty Program: Customers accumulate credits (points) through purchases and the toner take-back program. Credits can be redeemed as discounts on future purchases, creating a recurring engagement loop.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

PREMO supplies original and compatible toner and ink cartridges for laser and inkjet printers, sourced from 10 European countries to provide even scarce or discontinued consumables. The company also sells IT hardware (computers, servers, components, peripherals, monitors, storage, cameras), advises on printer selection, and provides free ecological recycling of used toners and electrical waste. Customers include over 2,200 Czech firms and government bodies served via a combination of dedicated account managers, inside sales, and the company's own e-shop.

Product overview

PREMO s.r.o. is a Czech B2B/B2C IT supplies and services company operating as a single unified business rather than a platform. Its core portfolio consists of toner and ink cartridge supplies (both original and compatible/alternative), IT hardware (computers, components, peripherals, cameras), printer sales, and complementary services including ecological recycling of toners/ink cartridges and electrical waste disposal. All offerings are sold through its e-commerce platform (eshop.premocz.eu) and a network of sales representatives serving over 2,200 corporate and government clients across the Czech Republic.

Differentiator

Problem solved

Functional benefit

Products and services

• Toners and Ink Cartridges (Náplně do tiskáren) Original and compatible toner and ink cartridge supplies for laser and inkjet printers, sourced from 10 European countries. Includes access to scarce and discontinued cartridges for older printer models.
• IT Hardware (IT technika) Sale of corporate IT equipment including desktop and notebook computers, servers, computer components (processors, motherboards, memory, graphics cards), peripherals (printers, multifunction devices, monitors, keyboards), storage media, cameras, UPS units, cables, and office equipment.
• Printers and Printer Selection Advisory (Tiskárny) Printer sales combined with advisory services to help customers select printers based on workload and cost efficiency, covering office and specialized printing needs.
• Toner Recycling and Buyback Service (Ekologická likvidace tonerů) Free collection, recycling, and buyback service for empty toner and ink cartridges, with customers receiving loyalty points toward future purchases. Integrated with HP Planet Partners recycling program.
• Electrical Waste Disposal (Ekologická likvidace elektroodpadu) Free, easy, and ecologically responsible disposal of electrical equipment and empty consumables for businesses and authorities.

Quantifiable outcome

• 88% of PREMO customers would recommend the company to their network (self-reported)
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor and core.

• REC Group (Staré Město)minorOthers · 22 April 2017PREMO served as general partner of the Earth Day event organized by REC Group in Staré Město u Uherského Hradiště for multiple years. The event attracted over 5,000 visitors. Environmental CSR sponsorship.
• Lesy ČR (Forests of the Czech Republic)minorOthers · 21 April 2017PREMO partnered with Lesy ČR (state forest management) for a tree-planting initiative on Earth Day 2017, planting 650 tree seedlings in Buchlovice forests. Environmental CSR activity.
• Liga vozíčkářů (League of Wheelchair Users)minorOthers · 30 August 2016PREMO contributed financially to the purchase of a Renault Master social vehicle for the League of Wheelchair Users in 2016, supporting mobility for people with disabilities. This is a CSR/social impact partnership, not a commercial arrangement.
• HP (Hewlett-Packard)coreChannel Partner/ Reseller/ DistributorPREMO is a key HP partner and HP Amplify Partner. They participate in HP Planet Partners (toner return and recycling program), HP's anti-counterfeiting initiative, and hold HP partner status for product distribution. HP is central to PREMO's identity as a reseller and environmental compliance strategy.
• OKIminorChannel Partner/ Reseller/ DistributorPREMO is a partner of OKI (printer manufacturer), offering OKI-compatible consumables and printers. This partnership expands their product range beyond HP.
• HP Planet Partners (HP Inc.)coreStrategic or Co-development PartnerPREMO collects used HP toner and ink cartridges from customers and returns them to HP for recycling under the HP Planet Partners program. This is a strategic environmental partnership enabling PREMO to offer free eco-disposal to customers while supporting circular economy goals.
• EKO-KOMminorOthersEKO-KOM is the Czech authorized packaging recovery system. PREMO holds EKO-KOM certification, demonstrating compliance with Czech packaging waste recovery obligations.
• LinkedIn Corporation / LinkedIn Ireland Unlimited CompanyminorGTM or Marketing PartnerLinkedIn is used by PREMO for B2B marketing and employer branding. LinkedIn processes data as a third-party partner under PREMO's GDPR data processing arrangements.
• Facebook Ireland Ltd / Facebook Inc.minorGTM or Marketing PartnerFacebook provides social media integration and marketing tools used on PREMO's website and social channels. Facebook Inc. processes data as a third-party partner.

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Alza.cz: Largest Czech e-commerce retailer of IT hardware, consumer electronics, and printer consumables. Directly comparable to PREMO as a domestic channel for toners, ink cartridges, printers, and IT equipment, though operating at much larger scale with broader consumer reach.
• Mironet: Czech IT hardware and accessories e-retailer selling computers, printers, components, and consumables. Comparable in product overlap and Czech market focus, though stronger on consumer than B2B procurement.
• Datart: Czech Republic and Slovakia consumer electronics and IT retail chain. Overlaps with PREMO on printers, computers, and accessories for both consumer and small-business customers in the same geography.
• CZC.cz: Czech online IT retailer specializing in computers, components, peripherals, and printer supplies. Comparable to PREMO in product mix (IT hardware plus consumables) and Czech B2B/B2C customer base.
• TonerPartner: European online retailer specializing in compatible and original toner and ink cartridges. Directly comparable to PREMO on consumables focus, competing in the Czech market and across Europe.

Broad incumbents

• Lyreco: Large European distributor of office supplies, including printer consumables and IT accessories. Comparable as a B2B office supplies provider, but operating at significantly broader scale and product breadth.
• Staples: Global office supplies retailer offering printer consumables, IT hardware, and office equipment. Comparable product mix but far larger and primarily serving US/Canadian B2B markets.
• Office Depot: Large office products retailer carrying printers, toner, ink, and IT accessories. Overlaps with PREMO's product categories but serves a much broader geography and customer base.
• Static Control: Major manufacturer and supplier of compatible printer consumables, components, and remanufacturing solutions globally. Comparable in the compatible-cartridge segment, but operates upstream as a supplier rather than as a domestic reseller.

Emerging players

• Peach: European brand specializing in remanufactured and compatible ink and toner cartridges. Comparable to PREMO in the consumables value chain, though positioned as a consumables brand rather than a multi-brand reseller.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3dw1KUFuZUNeGWTkEU4WXQ
• Facebookfacebook.com/premocz
• LinkedInlinkedin.com/company/premocz

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PREMO