What Chick Publications does

Chick Publications, Inc. is a privately held, family-owned religious publishing company headquartered in Ontario, California. The company's flagship product is a catalog of 24-page cartoon-format gospel tracts that present Christian evangelistic messages through illustrated stories, distributed in over 100 languages with more than one billion units sold cumulatively since the company's founding. Beyond tracts, the product portfolio includes paperback and eBook religious books on topics such as Jehovah's Witnesses, Mormonism, Islam, and Masonry; comics; DVDs; audiobooks; art prints; and Reina Valera Gómez Spanish Bibles in paperback, hardbound, and bonded leather editions.

The company operates a direct-to-consumer e-commerce model via chick.com, supplemented by international resellers, a custom printing service for orders of 10,000+ units with tiered volume discounts up to 65%, and a Mission Fund donation program that directs 100% of contributions to ship free tracts to missionaries worldwide. Pricing is unit-based, ranging from 23¢ per single tract down to approximately 4¢ at 150,000+ custom-printed units, with Bibles priced up to $29.95. The business is supported by 1–10 employees and reaches individual Christians, missionaries, churches, and counter-cult ministries across the USA, UK, Philippines, Mexico, Israel, Africa, Latin America, and Europe. No external funding, acquisitions, or AI-driven technology components are present; the company's differentiation rests on its proprietary tract format, brand recognition, and decades-deep content library.

Name

Chick Publications

Legal name

Chick Publications, Inc.

Website

https://chick.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Chick Publications is a privately held Ontario, California-based religious publisher producing 24-page cartoon gospel tracts sold in over 100 languages, alongside books, comics, Bibles, and custom printing services for individual Christians, missionaries, and churches worldwide.

Ownership category

akta.pro rank

Product category

Religious Publishing

NAICS

Book Publishers (513130), Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (513120)

SIC

Books: Publishing Or Publishing & Printing (2731), Miscellaneous Publishing (2741)

akta.pro primary industry

Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources) (MPAJAHAD)

akta.pro secondary industries

Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB), Children’s Religious & Values-Based Publishing (MPAJAFAL), Religious Nonfiction & Theology Publishing (Apologetics, Doctrine, Ethics) (MPAJAHAG), Denominational & Community Periodicals (Church Magazines, Diocesan/Temple Newsletters) (MPAJAHAI), Religious & Specialty Publishing Distribution (CRAOALAD)

Keywords

• Gospel tracts
• Religious publishing
• Evangelism materials
• Christian comics
• Spanish bibles

Headquarters

HQ city

Ontario

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Tract Sales: Sale of cartoon gospel tracts in various quantities (singles, packs of 25, cases of 1,000) at tiered pricing. Primary revenue driver for the company.
2. Book and Comic Sales: Sale of paperback books, eBooks, and comics including titles on religious topics such as Jehovah's Witnesses, Mormonism, Islam, Masonry, and evangelism.
3. Bible Sales: Sale of Reina Valera Gómez (RVG) Spanish Bibles in various editions including paperback, hardbound, and bonded leather.
4. Custom Printing Services: Custom printing services for large quantity tract orders (minimum 10,000 units) with half-price pricing and customizable back covers.
5. Donations/Mission Fund: 100% of Mission Fund donations are used to purchase and ship tracts to missionaries worldwide who lack funds to distribute gospel materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Chick Publications produces and sells 24-page cartoon-style gospel tracts, Christian books, comics, and Spanish Bibles designed for worldwide evangelism. The company also publishes specialized study guides addressing specific religious topics such as Islam and occult practices, distributed from its 1.5 million square foot facility in Rancho Cucamonga, California.

Product overview

Chick Publications is a religious publishing company best known for its signature product: Chick Cartoon Gospel Tracts. These are 24-page comic-style gospel tracts presenting the Christian message through engaging cartoon stories. The core offering is supplemented by books and booklets (covering topics like Bible versions, Catholicism, Islam, Mormonism, Jehovah's Witnesses, and Masonry), comics, DVDs, and the Reina Valera Gomez Spanish Bibles. Products are available in physical format (paperback, hardbound, bonded leather) and digital formats (eBooks and audiobooks). The company also offers tract assortments for bulk purchases, tract racks for distribution, custom printing services for large orders, and a Mission Fund donation program to supply free tracts to missionaries worldwide. Products are available in over 100 languages with over one billion tracts sold.

Differentiator

Problem solved

Functional benefit

Products and services

• Gospel tracts 24-page cartoon-style evangelism tracts designed for individual one-on-one witnessing, distributed worldwide to Christians and missionaries for sharing the Christian gospel with non-believers.
• Spanish Bibles Spanish-language Bible editions targeted at Spanish-speaking Christians in the U.S., Latin America, and other Spanish-speaking mission fields.
• Christian books and comics Long-form Christian books and graphic comics sold through the Chick Publications catalog for evangelism and Christian education.
• Fire in the Night study guide Study guide authored by David W. Daniels addressing theological and apologetics topics for Christians engaged in counter-cult and inter-religious ministry.
• A Study Guide for Islam Topical study guide on Islam authored by David W. Daniels, intended for Christians who wish to better understand Islam for evangelism and apologetics purposes.

Quantifiable outcome

• Over 1 billion tracts sold worldwide
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• NavPress: Evangelical publisher of books, discipleship resources, and Bible study materials. Comparable to Chick Publications in evangelical Christian target market and book-based content distribution model.
• David C Cook: Christian publisher of curriculum, books, and ministry resources with a focus on church and missions. Comparable to Chick in ministry resource publishing and church/missionary customer segments.
• Tyndale House Publishers: Major evangelical publisher producing Bibles, Christian fiction, and nonfiction. Comparable to Chick in evangelical audience and book-publishing operations, though at significantly larger scale.
• Moody Publishers: Christian publishing arm of Moody Bible Institute producing books and ministry resources. Comparable to Chick in mission-driven religious publishing, especially in the sermon/ministry resource category Chick occupies.
• Good News Publishers / Crossway: Evangelical Christian publisher best known for the ESV Bible and a broad Christian book catalog. Comparable to Chick in target evangelical audience and publishing focus, though Crossway operates at materially larger scale and a broader product portfolio.
• Master Books (New Leaf Publishing Group): Publisher of Christian and creation-based educational materials, including children's titles. Comparable to Chick in evangelical publishing and overlap in cartoon-style / illustrated religious content for younger and general audiences.

Regional players

• Back to God Ministries International: Reformed mission organization producing evangelism and discipleship content for global distribution. Comparable to Chick in missionary-distribution channel and emphasis on tract/literature-based evangelism, though with different theological orientation.

Direct peers

• American Tract Society: One of the oldest tract-publishing organizations in the U.S., producing and distributing gospel tracts and evangelism literature globally. Directly comparable to Chick in core product (printed tracts for evangelism) and target audience (individual Christians and missionaries).
• The Tract League: Specialized producer of gospel tracts and evangelism literature for churches and individuals. Directly comparable to Chick in product format (printed tracts), customer base (churches and individual Christians), and bulk-order distribution model.
• Great News Tracts: Producer of gospel tracts and evangelism literature with bulk distribution to missionaries and churches. Directly comparable to Chick in product, pricing tier structure, and missionary customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCd6K3yP4hWKD6K3x
• Facebookfacebook.com/chicktracts
• Xx.com/ChickPub
• LinkedInlinkedin.com/company/chick-publications-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chick Publications