New Dawn Electric
New Dawn Electric is a Bradenton, Florida-based licensed electrical contractor (FL License EC13015561) serving residential and small commercial customers across Manatee, Sarasota, Hillsborough, and Pinellas counties with 20+ team members offering repairs, panel upgrades, EV chargers, and smart home installations.
- Company typePrivate
- Founded2012
- HeadquartersBradenton, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What New Dawn Electric does
New Dawn Electric operates as a licensed electrical services contractor headquartered in Bradenton, Florida. Founded in 2012 by Allan and Kelly Quickel and relaunched in the Bradenton/Sarasota market in 2017, the company was acquired in 2025 by Jacob Green and Jackson Poe. The firm fields a 20+ person team of licensed electricians, apprentices, and service coordinators, with leadership claiming 40+ years of combined trade experience. Operations are conducted under Florida State Electrical Contractor License EC13015561.
The service portfolio spans residential and light-commercial electrical work, including diagnostic repairs, panel upgrades, EV charger installations, standby generators, smart home wiring, pool and outdoor electrical systems, and commercial build-outs. Field operations are supported by Jobber for booking/scheduling and VoltDesk for CRM; there is no evidence of proprietary technology. The company maintains a 5.0 average across 332+ Google reviews and an A+ accreditation with the Better Business Bureau.
Revenue is generated on a quote-based, pay-as-you-go basis for individual jobs and small commercial projects, with no disclosed subscription, maintenance-contract, or recurring-revenue structure. The customer base is distributed across Manatee, Sarasota, Hillsborough, and Pinellas counties in west-central Florida, with no large enterprise anchor accounts identified in available material. Financials including revenue, profitability, and headcount compensation are not publicly disclosed.
New Dawn Electric firmographics
Firmographics- Name
- New Dawn Electric
- Legal name
- New Dawn Electric
- Website
- https://newdawnelectric.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- New Dawn Electric is a Bradenton, Florida-based licensed electrical contractor (FL License EC13015561) serving residential and small commercial customers across Manatee, Sarasota, Hillsborough, and Pinellas counties with 20+ team members offering repairs, panel upgrades, EV chargers, and smart home installations.
- Ownership category
- akta.pro rank
New Dawn Electric industry classification
Industry- Product category
- Residential and Light Commercial Electrical Contracting
- NAICS
- Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (8113)
- SIC
- Electrical Work (1731)
- akta.pro primary industry
- Electrical Panel Upgrades & Service Changes (HSAOADAB)
- akta.pro secondary industries
- LED Retrofit & Lighting Upgrade Installation (HSAOAFAH), Circuit Additions & Dedicated Lines (Appliance/EV/Hot Tub) (HSAOADAD), Electrical Panel & Service Entrance Emergency Repair (HSAOAEAF)
Keywords
Where New Dawn Electric is headquartered
LocationHeadquarters
- HQ city
- Bradenton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
New Dawn Electric business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Electrical Services: Professional electrical services including repairs, panel upgrades, installations (EV chargers, generators, smart home), construction electrical, and pool/outdoor electrical work. Revenue generated through service fees for residential and light commercial customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based electrical services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
New Dawn Electric product offering
Product offeringCore offering
New Dawn Electric is a licensed residential and light-commercial electrical services contractor that diagnoses, repairs, and installs electrical systems across the Florida Suncoast. Offerings span electrical troubleshooting and panel upgrades, EV charger and generator installation, smart-home wiring and Tesla Powerwall integration, new-construction rough-in and remodel rewiring, commercial tenant build-outs, and pool and outdoor electrical work. All jobs are performed by in-house licensed electricians with Master Electrician oversight and delivered on a quote-based, pay-as-you-go basis.
Product overview
New Dawn Electric is a residential and commercial electrical services company offering a comprehensive suite of electrical services across four core service lines: Service & Repair (electrical repair, troubleshooting, panel upgrades, safety audits, lighting, managed properties), Smart Home & Specialty Installations (home automation, EV chargers, generators, Tesla Powerwall, surge protection, security cameras), Construction & Build-Outs (new home electrical, remodels, commercial tenant build-outs), and Pool & Outdoor Electrical (pool equipment, landscape lighting, outdoor circuits). The company uses VoltDesk CRM for scheduling and operations management.
Differentiator
Problem solved
Functional benefit
Products and services
- Service & Repair
- Smart Home & Specialty Installations
- Construction & Build-Outs
- Pool & Outdoor Electrical
- Electrical Repair / Troubleshooting
- Annual Electrical Safety Plan
- Electrical Safety Audit
- Custom Lighting & Ceiling Fans
- Managed Properties
- Panel Upgrade
- Smart Home Automation
- Security Cameras & Video Doorbells
- EV Charger Installation
- Generator Installation
- Tesla Powerwall
- Whole-Home Surge Protection
- New Construction and Remodel Electrical
- Commercial Build-Outs
- Pool Electrical
- Outdoor and Landscape Lighting
Quantifiable outcome
- Code-compliant results guaranteed with Master Electrician supervision
- +1 more outcomes
Companies that use New Dawn Electric
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
New Dawn Electric technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New Dawn Electric partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights4 records
New Dawn Electric competitors and assessment
Company assessmentDirect peers
- Wiremasters Electric: Regional residential and light commercial electrical contractor serving central Florida. Similar service mix (repairs, panel upgrades, specialty installations) and similar SMB/consumer customer base.
- Mr. Electric: Neighborly-owned national electrical service franchise offering residential and light commercial electrical work. Closely comparable business model, customer mix, and service catalog to New Dawn Electric.
- Mister Sparky Electric: National residential electrical service franchise serving homeowners with repair, panel, and installation work. Directly comparable to New Dawn's residential service-and-repair offering, with the trade-off being brand reach versus local ownership positioning.
- Hoffman Electrical: Tampa-based residential and commercial electrical contractor operating in the same Suncoast / Tampa Bay geography with similar service lines (panel upgrades, generators, EV chargers). Head-to-head competitor for the same customer base.
Broad incumbents
- Qmerit: North-American network for EV charger, solar, and battery storage installation partnering with OEMs, utilities, and automakers. Competes most directly with New Dawn's EV charger / Tesla Powerwall / smart home installation service line at the category level.
Others
- Generac: Leading manufacturer of standby and portable generators, sold and installed through a certified dealer/installer network that includes electrical contractors like New Dawn. Relevant ecosystem participant for the company's generator installation revenue line.
Regional players
- A+ Electrical Services & Solutions: Florida-based electrical contractor offering residential, commercial, and generator services. Comparable service catalog and Florida geographic footprint to New Dawn.
- Deltron Electric: Florida-based residential and commercial electrical contractor serving the Suncoast and broader Tampa Bay region. Comparable scope of residential service, repair, and specialty installation work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
New Dawn Electric social profiles
Digital presenceNew Dawn Electric compliance and trust
Trust signalCompliance4 records
New Dawn Electric financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Dawn Electric leadership team
Management profileNumber of profiles
Profiles3 records
New Dawn Electric funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Dawn Electric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Dawn Electric
What does New Dawn Electric do?
New Dawn Electric is a licensed residential and light-commercial electrical services contractor that diagnoses, repairs, and installs electrical systems across the Florida Suncoast. Offerings span electrical troubleshooting and panel upgrades, EV charger and generator installation, smart-home wiring and Tesla Powerwall integration, new-construction rough-in and remodel rewiring, commercial tenant build-outs, and pool and outdoor electrical work. All jobs are performed by in-house licensed electricians with Master Electrician oversight and delivered on a quote-based, pay-as-you-go basis.
Is New Dawn Electric a public or private company?
New Dawn Electric is a private company. It is classified as family owned and is currently operating.
When was New Dawn Electric founded?
New Dawn Electric was founded in 2012. It employs 1 to 10 people.
Where is New Dawn Electric based?
New Dawn Electric is headquartered in Bradenton, United States, in the North America region.
How does New Dawn Electric make money?
One revenue line is on record: electrical Services.
Who are New Dawn Electric's main competitors?
Direct peers on record are Wiremasters Electric, Mr. Electric, Mister Sparky Electric and Hoffman Electrical. Qmerit is listed as a broad incumbent. Generac is listed as an others. Regional players are A+ Electrical Services & Solutions and Deltron Electric.
Does New Dawn Electric have an API?
No public API is recorded for New Dawn Electric.
What industry is New Dawn Electric in?
New Dawn Electric's product category is Residential and Light Commercial Electrical Contracting. Its primary akta.pro industry code is HSAOADAB, Electrical Panel Upgrades & Service Changes, with a secondary code of HSAOAFAH, LED Retrofit & Lighting Upgrade Installation. Its NAICS code is 8113 and its SIC code is 1731.