Strates

What Strates does

Strates is a privately held, single-location visual communication agency based in the Baillamont industrial zone in Bièvre, in the Belgian Ardenne. The company designs, fabricates, and installs physical signage — illuminated and non-illuminated signs, light boxes, plexiglass-mounted signs, totems, roll-ups, and interior store fittings — through an in-house workshop equipped with CNC letter cutting, custom 3D-printed cable passages, and dual-size LED illumination systems. Beyond signage, it offers vehicle lettering and full vinyl wrapping, small- and large-format printing (business cards, flyers, brochures, posters, banners, flags), website development, textile flocking and embroidery, and branded promotional objects.

The business is a project-based, quote-priced services shop. The standard engagement runs from in-person or phone consultation through design, validation, fabrication, and on-site installation, and is delivered to a customer base consisting almost entirely of Belgian local SMEs and micro-businesses, with occasional cross-border work in the French Périgord. Go-to-market is sales-led and local: a five-step direct consultation process, supported by an informational website, organic SEO, and a Facebook page. Pricing is not publicly disclosed; the only structured tiering observed is a three-level vehicle lettering offer (monochrome vinyl, partial covering, full wrap). The company is independently owned, has 1–10 employees, and has no recorded external funding, parent entity, or M&A activity. There are no enterprise customers, no recurring-revenue contracts, and no AI, SaaS, or platform component to the offering — Strates is fundamentally a local trade-services business whose value chain is entirely physical.

Name

Strates

Legal name

Strates

Website

https://strates.be

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Strates is a single-location Belgian visual communication agency in Bièvre that designs, fabricates, and installs signage, vehicle lettering, large- and small-format print, websites, and textile branding for local SMEs in the Ardenne region and parts of France.

Ownership category

akta.pro rank

Product category

Signage and Visual Communication Services

NAICS

Sign Manufacturing (33995), Printing (32311)

SIC

Commercial Printing (2750)

akta.pro primary industry

Reprographics & Large‑Format Printing (Posters, Banners, Blueprints, Signage) (EDAEAJAD)

akta.pro secondary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

Keywords

• Signage fabrication
• Vehicle lettering
• Large format printing
• Textile customization
• Visual communication services

Headquarters

HQ city

Bièvre

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Signage and Store Fixtures: Design, fabrication, and installation of signage including illuminated signs, light boxes, panels, totems, and interior store fixtures. Projects follow a multi-step process from consultation through design, validation, fabrication, and installation.
2. Vehicle Lettering and Covering: Custom vinyl lettering, partial covering, and full vehicle wrapping services. Pricing tiers range from simple monochrome vinyl cutting (entry level) to full color printed wrap covering (premium).
3. Printing Services: Small and large format printing including business cards, flyers, brochures, posters, banners, flags, and promotional materials. They handle the complete process from design through printing.
4. Website Development: Custom website creation services for businesses looking to strengthen their online presence. Websites are tailored to reflect brand identity and commercial objectives.
5. Textile Customization: Flocking and embroidery services for work clothing and promotional textiles, providing custom branded apparel for businesses.
6. Advertising Objects: Sale of branded promotional items such as bags, water bottles, cups, and other personalized advertising products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Strates is a Belgian visual communication agency that designs, fabricates, and installs signage (illuminated and non-illuminated), commercial space fittings, vehicle lettering and full wraps, small and large format printed materials, custom websites, and personalized textiles (flocking and embroidery). All work is performed in-house at their Bièvre workshop, covering the full value chain from concept and design through CNC fabrication, LED assembly, and on-site installation.

Product overview

Strates is a Belgian full-service visual communication agency offering a comprehensive suite of signage, printing, vehicle branding, and digital services. The core product portfolio centers on six main offerings: (1) Enseignes – illuminated and non-illuminated signs, light boxes, and 3D lettering; (2) Aménagements de commerces – commercial space fitting and interior design; (3) Impressions – small and large format printing; (4) Lettrages de véhicules – vehicle lettering, vinyl wrapping, and full covering; (5) Sites internet – custom website development; and (6) Flocages et broderies – textile flocking and embroidery. These are complemented by graphic design services, signage for events (totems, roll-ups), promotional items, and window film applications. All services are provided from the company's workshop in Bièvre, Belgium, covering the full value chain from concept and design through fabrication and installation.

Differentiator

Problem solved

Functional benefit

Products and services

• Enseignes (Signage) Design, fabrication, and installation of illuminated and non-illuminated signs including light boxes, 3D lettering, and plexiglass-mounted signs. Services include consultation, design, manufacturing with quality materials, and professional installation for storefronts and commercial premises.
• Aménagements de commerces (Store Fitting) Complete and personalized commercial space fitting solutions to transform retail spaces into unique and attractive environments, focusing on customer experience and brand image.
• Impressions (Printing Services) High-quality printing services for both small format (business cards, flyers, brochures, posters, stickers) and large format (banners, flags, panels) materials, covering the full project from creation to final print.
• Lettrages de véhicules (Vehicle Lettering and Covering) Custom vehicle branding including vinyl lettering, mass-tinted vinyl, printed vinyl, partial and full vehicle wrapping (covering), as well as lettering for construction vehicles, trucks, and motorcycles. Transforms business vehicles into mobile advertising platforms.
• Sites internet (Website Creation) Custom web development services to strengthen online presence, creating professional websites tailored to brand identity and business objectives for local businesses and larger companies.
• Flocages et broderies (Textile Customization) Textile personalization services including flocking and embroidery for workwear, promotional apparel, and event textiles, offering custom solutions that reflect company identity.
• Objets publicitaires (Promotional Items) Wide range of promotional and personalized products including bags, water bottles, cups, and other branded merchandise for marketing and promotional purposes.
• Films pour fenêtres (Window Films) Specialized film application services for windows and glass surfaces including frosted, mirror, and micro-perforated films combining aesthetics and functionality.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Signarama: Global signage franchise providing custom signs, vehicle graphics, banners, and printing services to local businesses. Operates the same A-to-Z visual communications playbook that Strates runs in the Ardenne region.
• MOO: Premium online printing and design brand focused on business cards, marketing materials, and branded merchandise for SMBs and creatives. Comparable to Strates' small-format printing and design offerings on customer profile and product scope.
• FastSigns: International sign and graphics franchise offering custom signage, vehicle wraps, printing, and visual communications to SMBs. Closely comparable to Strates on scope, customer type, and project-based delivery model.
• Minuteman Press: Franchise network offering design, printing, signage, and marketing services to local SMBs. Operates a near-identical full-service model targeting the same small-business customer base as Strates.

Broad incumbents

• Vistaprint: Large-scale online commercial printing and marketing services platform serving SMBs globally. Overlaps with Strates on print collateral, signage, and promotional products, though delivered via a digital self-serve model rather than workshop-based.
• Cimpress: Parent company of Vistaprint and other mass-customization printing platforms. Serves the same SMB visual communications market as Strates but at industrial scale across multiple brands and geographies.

Others

• Roland DG: Manufacturer of large-format printers, vinyl cutters, and CNC/engraving equipment widely used by sign and graphics shops. Comparable to Strates as a technology supplier enabling the same in-house fabrication capabilities.
• 3M Commercial Solutions Division: Supplier of commercial graphics films, sign substrates, and vehicle wrap materials used by sign shops and vehicle branding businesses. Directly comparable as an upstream enabler of Strates' signage and vehicle wrap offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/agencestrates

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strates