Cancer CAREpoint

What Cancer CAREpoint does

Cancer CAREpoint is an independent 501(c)(3) nonprofit organization founded in 2009 by Jan Willoughby and Gay Crawford, headquartered in San Jose, California. The organization provides free, personalized non-medical support services — counseling, exercise and movement classes, mind-body skills, nutrition consultations, facilitated support groups, survivorship programs, wig services, and CARE Kits — to cancer patients, survivors, families, and caregivers across five Bay Area counties (Alameda, Santa Clara, San Mateo, Santa Cruz, and San Benito). Services are delivered regardless of cancer type or where the client receives medical care, with bilingual (English/Spanish) support available.\n\nThe underlying technology footprint is intentionally minimal and non-proprietary: service delivery relies on a physical Resource Center at 2512 Samaritan Court in San Jose, Zoom-based virtual classes and one-on-one appointments, on-demand class content, guided imagery podcasts, a public website with a program calendar, and email/print newsletters. Wig fitting services are co-located at partner facilities including Sutter Health sites in Palo Alto, Fremont, Santa Cruz, Sunnyvale, and San Mateo, and Valley Medical Center. The organization is governed by a Board of Directors led by Chair Sarah Schiltz, with Dawn Hogh serving as Executive Director since March 2020. There is no software product, no mobile app, and no disclosed AI/ML capability.\n\nThe revenue model is entirely donation- and event-driven: Cancer CAREpoint is funded through charitable contributions, grants, and fundraising events — most notably the annual Garden Party at Nestldown, which has raised over $1 million per year, and an annual Golf Tournament. All services are provided at no cost to clients. The customer base is individual B2C (patients, survivors, caregivers, families) rather than enterprise, and the organization relies on healthcare provider referrals, community partnerships, and earned media for client acquisition. Notable partners include the Cancer Survivorship Coalition of the Bay Area (core) and the Sutter Health and Valley Medical Center systems (service-delivery). The organization has served more than 10,000 individuals since founding, with 2,000+ clients in 2023 alone.

Name

Cancer CAREpoint

Legal name

Cancer CAREpoint

Website

https://cancercarepoint.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Cancer CAREpoint is a 501(c)(3) nonprofit that provides free counseling, exercise, mind-body, nutrition, support groups, survivorship, wig, and CARE Kit services to cancer patients, survivors, families, and caregivers across five Bay Area counties, funded entirely through donations and fundraising events.

Ownership category

akta.pro rank

Product category

Cancer Support Services

NAICS

Other Individual and Family Services (624190), Social Assistance (624), Other Individual and Family Services (62419)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Cancer support services
• Patient counseling
• Caregiver resources
• Nonprofit health services
• Survivorship programs

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: As an independent 501(c)(3) nonprofit organization, Cancer CAREpoint is funded entirely through donations, grants, and fundraising events. All services are provided free of charge to patients and families.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Cancer CAREpoint provides free, personalized counseling, assistance, resources, and education to Bay Area cancer patients, survivors, families, and caregivers. Core service programs include counseling and family CARE, exercise and movement classes, mind-body skills, nutrition services, support groups, survivorship programs, wig services, and CARE Kits, delivered in-person at the San Jose Resource Center and online via virtual classes. All services are offered at no cost regardless of cancer type or where the patient receives medical care.

Product overview

Cancer CAREpoint is a nonprofit service organization that provides a portfolio of free, personalized support programs for cancer patients, survivors, families, and caregivers in the Bay Area. Rather than a unified software product, the organization operates multiple distinct service programs that are delivered both in-person and online. These include Counseling and Family CARE (individual, couple, and family counseling with licensed therapists), Exercise and Movement (gentle movement, yoga, qigong, Tai Chi), Mind-body Skills (meditation, guided imagery, hypnotherapy, breathwork), Nutrition Services (classes and private consultations with a nutritionist), Support Groups (facilitated peer groups), Survivorship programs, Wig Services (a wig bank with fittings), and CARE Kits (free tangible comfort kits mailed to clients). All services are provided at no cost to clients, regardless of where they receive medical care or their cancer type.

Differentiator

Problem solved

Functional benefit

Products and services

• Counseling and Family CARE One-on-one, couple, and family counseling sessions with Master's level professionally trained counselors using a strengths-based and goal-oriented approach. Includes family strategizing sessions for families with children 12 and older and grief and loss counseling for those who have lost a loved one to cancer. Provided free of charge to cancer patients, families, and caregivers in the Bay Area.
• Exercise and Movement Online and in-person exercise classes for cancer patients of all levels and abilities, including Gentle Movement (Rosen Movement Method), Yoga (traditional, chair, gentle, and on-the-floor), Qigong, Tai Chi Easy, and Finding Balance exercise classes. Provided free to cancer patients.
• Mind-body Skills Classes and groups on mind-body techniques led by a certified clinical and medical hypnotherapist, covering Emotional Freedom Techniques (tapping), Self-Reiki, guided imagery, stress reduction, meditation, sleep, mindful breathing, and the mind-body connection. Includes online guided imagery podcasts.
• Nutrition Services Nutrition classes delivering information about nutrition during and after cancer treatment, with topics including food basics, goal setting, cancer-fighting nutrition on a budget, smoothies, superfoods, healing teas, brain health, and immunity. Also includes private phone nutrition consultations with nutritionist Nancy Birang.
• Support Groups A wide variety of facilitated support groups for cancer patients, caregivers, family members, and survivors. Groups are available both online and in-person, with some focused on specific cancer types or stages. All groups are facilitated by licensed therapists.
• Survivorship Programs Programs and resources for individuals living beyond cancer treatment, addressing the emotional and physical challenges of finishing treatment. Includes special offerings throughout the year as well as access to exercise, meditation, and mindfulness classes. The organization participates in the Cancer Survivorship Coalition of the Bay Area.
• Wig Services (Wig Bank)

Quantifiable outcome

• Served over 2,000 clients in 2023 alone, with more than 10,000 total individuals helped since founding
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Valley Medical CenterminorStrategic or Co-development PartnerValley Medical Center offers wig fitting services for Cancer CAREpoint clients as a partner location, providing convenient access for patients receiving treatment at the facility.
• Sutter Health (Palo Alto, Fremont, Santa Cruz, Sunnyvale, San Mateo)minorStrategic or Co-development PartnerMultiple Sutter Health facilities offer wig fitting services for Cancer CAREpoint clients as partner locations, extending service availability across the Bay Area.
• Cancer Survivorship Coalition of the Bay AreacoreStrategic or Co-development PartnerCancer CAREpoint is part of the Cancer Survivorship Coalition of the Bay Area, collaborating on survivorship resources, seminars, and advocacy efforts for cancer survivors in the region.
• ECHminorOthersECH (Easter Hill) is acknowledged with thanks on the Counseling page, indicating some form of partnership or collaboration.

Scale indicators3 records

Recent moves14 records

Expansion highlights11 records

Emerging players

• Triage Cancer: National nonprofit providing cancer-related education on legal, financial, and practical issues; narrower scope than Cancer CAREpoint but addresses complementary practical-support pain points for the same cancer patient population.
• Cactus Cancer Society: National nonprofit (formerly Lacuna Loft) delivering online programs and community for young adult cancer patients and survivors; overlaps with Cancer CAREpoint's virtual support group and survivorship offerings through a digital-first delivery model.

Direct peers

• Sharsheret: National nonprofit providing free, personalized cancer support for Jewish women and families, including counseling, peer networks, and education; highly comparable community-anchored, culturally-tailored free support model with similar service menu to Cancer CAREpoint.
• Cancer Support Community: National nonprofit operating a network of 100+ affiliates that deliver free cancer support including counseling, support groups, nutrition, and educational workshops — directly comparable mission, program mix, and free-service model to Cancer CAREpoint.
• Wellness House: Illinois-based nonprofit providing free programs for cancer patients and families including counseling, exercise, nutrition, and support groups — directly parallel community cancer support model with similar programming and free-service delivery.
• Cancer Hope Network: Matches cancer patients and families with trained volunteer support mentors for free one-on-one support; closely comparable personalized, no-cost support positioning for cancer patients and caregivers.
• Smith Center for Healing and the Arts: Washington DC-based nonprofit offering free integrative cancer support including counseling, mind-body classes, nutrition, and support groups — nearly identical service portfolio to Cancer CAREpoint delivered in a community setting.
• Imerman Angels: Provides free, one-on-one peer mentor connections for cancer patients and caregivers, mirroring Cancer CAREpoint's personalized, relationship-driven support model for the same patient population.

Broad incumbents

• Livestrong Foundation: National cancer survivorship organization offering a broader portfolio of navigation, fertility, and financial support services; overlaps with Cancer CAREpoint on survivorship and patient support, but operates nationally rather than as a localized community provider.
• American Cancer Society: Large national nonprofit operating cancer support hotlines, lodging (Hope Lodges), Road to Recovery, and survivorship programs — broader and more clinical-adjacent than Cancer CAREpoint, but competes for similar donor dollars and patient referrals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cancerCAREpoint
• Facebookfacebook.com/CancerCAREpoint
• Instagraminstagram.com/cancer_carepoint
• LinkedInlinkedin.com/company/cancer-carepoint

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cancer CAREpoint