Rainbow Farms

What Rainbow Farms does

Rainbow Farms is a first-generation family-owned produce farm located at 2464 Townline Road in Madison, Ohio, founded in 1983 by Larry and Tina Klco. The farm grows more than 40 different fruits and vegetables across over 200 varieties, originally beginning with strawberries and progressively expanding into melons, tomatoes, peppers, berries, brassicas, and pumpkins. Production methods rely on organic and biological pest control (ladybugs and organically certified sprays), drip tape irrigation, cover crops, and season-extension infrastructure including heated greenhouses, high-tunnel production, and field low-tunnel production introduced in 2013 to enable year-round harvest.

The business operates six distribution channels targeting consumers and foodservice buyers across Northeast Ohio. Direct-to-consumer channels include an on-site year-round indoor farmers market, pick-your-own operations for berries and produce, and attendance at five weekly outdoor farmers markets including the longest-tenured Willoughby market and Shaker Square. A Community Supported Agriculture (CSA) program provides weekly produce bags with summer ($560 family / $320 single for 16 weeks), fall ($300 for 12 weeks), and seasonal holiday boxes (Thanksgiving and Christmas). On the B2B side, the farm sells directly to restaurants and chefs across Northeast Ohio from May through December, and operates the seasonal Piccadilly Pumpkin Patch in October with a hay maze.

The farm is fully owned and operated by the Klco family with no external investors, subsidiaries, or institutional capital. Day-to-day operations are led by Larry Klco full-time, supported by his wife Tina, their four grown children, in-laws, grandchildren, several part-time workers, and seasonal teen labor for picking and market sales. In 2005, the farm became the first in Lake County to be preserved as permanent farmland under the Farmland Preservation program, structurally protecting the asset from development. Customer segments span individual consumers and families, CSA subscribers, and a fragmented base of local restaurants and chefs, with revenue sourced from one-time retail purchases, pay-as-you-go PYO and market sales, and recurring CSA subscriptions billed annually.

Name

Rainbow Farms

Legal name

Rainbow Farms

Website

https://rainbowfarmsonline.com

Company type

Private

Founded year

1983

Operating status

Operating

Short description

Rainbow Farms is a family-owned produce farm in Madison, Ohio, founded in 1983, selling 40-plus fruits and vegetables through an on-site market, pick-your-own operations, five weekly outdoor farmers markets, CSA subscriptions, and B2B wholesale to Northeast Ohio restaurants and consumers.

Ownership category

akta.pro rank

Product category

Fresh Produce Farming

NAICS

Food Crops Grown Under Cover (11141), Fruit and Tree Nut Farming (1113), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Controlled Environment Agriculture (CEA) / Vertical Farming (Indoor LED Farms) (AFAGAHAJ)

akta.pro secondary industries

Greenhouse Fruit & Berry Production (Strawberries, Specialty Fruits) (AFAGAHAB), Greenhouse Vegetable Production (Tomatoes, Cucumbers, Peppers, Leafy Greens) (AFAGAHAA), Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

Keywords

• Fresh produce farming
• Pick-your-own berries
• CSA subscriptions
• Farmers market sales
• Restaurant wholesale produce

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Produce Sales at Farm Market: Retail sales of fruits and vegetables at the on-farm market in Madison, Ohio. Year-round indoor farmers market opened in 2010. Summer hours Mon-Sat 10am-5pm (June-October), Winter hours Fri 1-5pm and Sat 10am-2pm (November-early June).
2. Pick-Your-Own (PYO) Operations: Customers pick their own produce including strawberries, raspberries, currants, blueberries, blackberries, tomatoes, and peppers. Containers provided; call for current pricing.
3. Outdoor Farmers Markets: Sales at multiple outdoor markets including Willoughby Farmers Market (Saturdays 8am-noon, May-October) and Shaker Square Farmers Market (Saturdays 8am-noon, April-December). Accept cash, debit, credit and checks.
4. CSA Subscriptions: Community Supported Agriculture program with Summer CSA (16 weeks, family $560 or single $320), Fall CSA (12 weeks $300), Thanksgiving Box ($69), and Christmas Box ($60). Weekly produce deliveries to pickup locations.
5. Restaurant/ Chef Wholesale: B2B produce sales to restaurants and chefs in Northeast Ohio from May through December. Products include asparagus, rhubarb, strawberries, broccoli, Brussels sprouts, spinach, and other seasonal produce.
6. Piccadilly Pumpkin Patch: October pumpkin patch including hay maze with hundreds of pumpkins for sale. Family-oriented fall entertainment activity.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Rainbow Farms grows and sells over 40 types of fruits and vegetables (200+ varieties) through a year-round on-site farm market, pick-your-own operations, outdoor farmers markets, multi-season CSA subscriptions, and B2B wholesale to restaurants in Northeast Ohio. The farm is family-owned since 1983 and uses greenhouse, high-tunnel, and low-tunnel production to enable year-round availability, supported by organic biological pest control.

Product overview

Rainbow Farms is a family-owned produce farm offering a portfolio of direct-to-consumer and B2B services. The core offerings include Pick-Your-Own experiences for berries, tomatoes, and peppers; a multi-season Community Supported Agriculture (CSA) subscription program with Summer, Fall, Thanksgiving, and Christmas box options; an on-site Farm Market; and a seasonal Piccadilly Pumpkin Patch. For restaurant customers, the farm provides wholesale produce through a chef program. The farm also distributes through outdoor farmers markets including Willoughby and Shaker Square. The CSA memberships are the primary recurring revenue product, with seasonal PYO and market sales providing additional consumer channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Pick-Your-Own Produce Customers visit the farm to harvest their own produce, including strawberries, raspberries, currants, blueberries, blackberries, tomatoes, and peppers. Containers are provided; pricing varies by crop and is available by phone.
• Community Supported Agriculture (CSA) Memberships
• Family Summer CSA Membership A 16-week summer CSA program providing a family-sized bag of fresh produce weekly from mid-May through late August 2026. Priced at $560.00.
• Single Summer CSA Membership A 16-week summer CSA program providing an individual-sized bag of fresh produce weekly from mid-May through late August 2026. Priced at $320.00.
• Fall CSA Membership A 12-week fall CSA program providing in-season produce weekly from early September through mid-November 2026. Priced at $300.00.
• Thanksgiving Box A special holiday box containing potatoes, sweet potatoes, carrots, Brussels sprouts, cauliflower, broccoli, onions, a half-gallon of fresh pressed cider, and a homemade pie. Valued at $69.
• Christmas Box A special holiday box containing Ohio maple syrup and fresh vegetables from the farm. Valued at $60.
• On-Farm Retail Market On-site retail market selling fresh produce grown at the farm. Open with extended summer hours (Mon-Sat 10am-5pm, June-October) and reduced winter hours (Fri 1-5pm, Sat 10am-2pm, November-early June). Located at 2464 Townline Road, Madison, OH. Accepts cash, debit, credit, and checks.
• Piccadilly Pumpkin Patch A fall attraction in October featuring hundreds of pumpkins for selection, a hay maze, and family-friendly activities at the farm.
• Restaurant/Chef Wholesale Program Wholesale produce sales to restaurants and chefs in Northeast Ohio from May through December, offering seasonal crops including asparagus, rhubarb, strawberries, broccoli, Brussels sprouts, and spinach. Chefs order by phone or email.
• Outdoor Farmers Markets Fresh produce sold at multiple outdoor farmers markets, including Willoughby Farmers Market (Saturday mornings, May-October) and Shaker Square Farmers Market (Saturday mornings, April-December) in the Cuyahoga/Lake county area.

Quantifiable outcome

• Weekly produce delivery to 12+ pickup locations across Northeast Ohio
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Wegmans: Major Northeast regional grocer with strong local-sourcing programs that can compete with Rainbow Farms for fresh-produce share in the same Northeast Ohio market.
• Trader Joe's: National specialty grocer offering produce and prepared foods that competes for the same Northeast Ohio household food-spend, particularly for fresh produce and holiday meal boxes.
• Whole Foods Market: National natural/organic grocer offering local produce sourcing that competes for the same health-conscious, locally-focused consumer dollars as Rainbow Farms' CSA and market customers.

Direct peers

• Local Roots Farm: Small multi-channel family farm operating CSA, farmers market, and farm-stand sales with a similar diversified direct-to-consumer produce model.
• The Chef's Garden: Ohio-based family farm focused on supplying restaurants and chefs with specialty produce using sustainable methods. Highly comparable to Rainbow Farms in geography, B2B chef/restaurant channel, and sustainable farming philosophy.
• Whitehouse Fruit Farm: Northwest Ohio multi-generational farm combining PYO, farm market, CSA, and seasonal agritourism. Closely mirrors Rainbow Farms' channel diversification and family-farm positioning.

Regional players

• Quarry Hill Orchards: Erie, Pennsylvania orchard operating PYO, farm market, and CSA channels. Comparable multi-channel direct-to-consumer model in an adjacent Great Lakes region.
• Burnham Orchards: Northwest Ohio farm operating PYO berries, farm market, and seasonal events. Comparable direct-to-consumer agritourism and produce model in the broader Lake Erie region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rainbowfarms
• Facebookfacebook.com/rainbowfarmsohio
• LinkedInlinkedin.com/company/rainbow-farms

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rainbow Farms