What B&B studio does

B&B Studio is a London-based brand strategy, identity, and packaging design agency operating since 2009 as B&B Studio Ltd, a private limited company registered in England and Wales (company number 06724606). The firm serves consumer brands in the food, drink, wellness, and lifestyle sectors, delivering services that span brand strategy and positioning, visual identity design, range and brand architecture, packaging design, brand naming, copywriting, artwork production, and print management. Notable specialist capabilities include structural glass engineering (deployed for Fever-Tree) and animation. The agency is B-Corp certified (89.6 points, March 2024) and works across enterprise clients (Fever-Tree, Nestlé's Baci Perugina, Yeo Valley Organic, Belazu, Wilkinson Sword), mid-market challengers (Pip & Nut, BEAR, Kit & Kin, Raw Halo, Peter's Yard), and venture-stage startups (Aardvark, Mother, The Herbtender, Humans Being).

The studio generates revenue through professional services engagements structured as project-based or retainer contracts, with pricing not publicly disclosed. Go-to-market is sales-led via direct outreach, referrals, portfolio showcasing, and brand-led marketing channels including industry awards (Pentawards, DBA, Dieline, FAB, Transform), thought-leadership content (Perspectives articles), the Brave New Word speaker event series, and organic social on LinkedIn and Instagram. Distribution is direct-to-client with no channel partner or intermediary model; the firm operates from its London headquarters and serves clients in the UK, USA, and Australia without disclosed international offices.

The business is founder-led (Co-Founder Shaun Bowen as Creative Partner) with a senior team of strategists (Lisa Desforges, Emma Davies) and creative directors (Jennie Potts, Jack Gibbons). Headcount is reported in the 11-50 band, no external investors or M&A activity is disclosed, and ownership commentary indicates founder-owned independent operations. No revenue, funding, or headcount growth figures are publicly disclosed.

Name

B&B studio

Legal name

B&B Studio Ltd

Website

https://bandb-studio.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

B&B Studio is a London-based brand strategy, identity, and packaging design agency, founded in 2009, serving consumer brands in food, drink, wellness, and lifestyle through project-based and retainer engagements. The firm works with enterprise clients, mid-market challengers, and startups, and is B-Corp certified.

Ownership category

akta.pro rank

Product category

Branding and Design Services

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Brand strategy services
• Packaging design services
• Visual identity design
• Food and beverage branding
• Brand creation agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brand Strategy and Design Services: B&B Studio generates revenue by providing brand strategy, visual identity, packaging design, and related creative services to consumer brands in the food, drink, wellness, and lifestyle sectors. Services are project-based or retainer-based engagements with B2B clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

B&B Studio is a London-based brand strategy, identity, and packaging design agency that creates, launches, and grows brands in the food, drink, wellness, and lifestyle sectors. The studio delivers brand creation from naming and positioning through to visual identity, packaging design, copywriting, and print management, serving both challenger startups and established consumer brands such as Fever-Tree, Yeo Valley Organic, Nestlé (Baci Perugina), and Wilkinson Sword.

Product overview

B&B Studio is a London-based branding and design agency specializing in brand strategy, visual identity, and packaging design for the food, drink, and wellness sectors. The agency offers integrated creative services including brand creation, brand architecture, range design, visual identity systems, packaging design, copywriting, artwork production, and print management. Their core offerings span strategic positioning and naming services through to complete visual identity development and packaging design execution. The studio has developed long-term partnerships with brands including Fever-Tree (since 2015), Yeo Valley Organic, Pip & Nut, Belazu, BEAR, and numerous other challenger and established brands in the food and beverage space.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Positioning Strategic consulting service to define brand positioning, market differentiation, and growth architecture for food, drink, and wellness consumer brands.
• Visual Identity Design Creation and redesign of brand visual systems including logos, typography, color palettes, illustration styles, and overall visual language for consumer brands.
• Packaging Design Design services for product packaging across food, drink, personal care, and household categories, including structural and graphic packaging design.
• Brand Creation Full brand development from naming and strategy through to complete visual identity and packaging for new challenger brands in food, drink, and wellness.
• Brand Naming Creation of meaningful, memorable brand names with trademark-clearance considerations, including names like BEAR, Aardvark, Pip & Nut, and Peppersmith.
• Range Architecture Strategic organization of product portfolios with design systems that enable growth across multiple categories and SKU counts, including for heritage brands like Yeo Valley Organic.
• Copywriting & Verbal Identity Development of brand tone of voice, messaging frameworks, and packaging copy that expresses brand personality for consumer brands such as Belazu.
• Artwork & Print Management Production services including artwork preparation, print specification, and management of print production for packaging across consumer brand portfolios.
• Glass Packaging Engineering Specialized design and engineering for glass bottle packaging, including label design and structural specifications for premium drinks brands such as Fever-Tree.
• Motion & Animation Motion graphics and animated content creation for brand assets, packaging, and digital channels, including for brands such as The Herbtender.

Quantifiable outcome

• Yeo Valley Organic Greek Recipe achieved 60% uplift YoY post packaging redesign; potted Kefir +30% uplift; drinking Kefir 90% uplift.
• +8 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Creative Lives in ProgressminorStrategic or Co-development PartnerB&B Studio has been in partnership with Creative Lives in Progress (formerly Lecture in Progress) for multiple years. Creative Lives in Progress is an inclusive creative careers resource on a mission to transform how emerging talent accesses and connects with the creative industry. B&B participates by sharing advice, highlighting entry-level opportunities, hosting events, and mentoring the next generation of creative talent through the studio's internship programme.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/b&b-studio
• Instagraminstagram.com/bandbstudio
• Pinterestpinterest.co.uk/bandbstudio
• Xx.com/bandbstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about B&B studio