mcompanies.cz

What mcompanies.cz does

mcompanies.cz is a Czech privately held retailer and wholesaler of sports equipment, footwear, and apparel, operating since 1993 under the legal entity HMN Factory s.r.o. and part of the mcompanies holding group. The company distributes European sports brands — including SELECT (Danish), Looke (French), NIDELO (French), Madolen, and TBS — across seven Central and Western European countries (Czech Republic, Germany, Austria, Belgium, Slovakia, Poland, and Slovenia), with more than 100,000 items in stock and a stated 24-hour shipment capability. It serves as the official ball supplier for CHANCE Liga, the top Czech football competition, through a partnership with the LFA (Ligová fotbalová asociace).

The product portfolio centers on football (match balls, goalkeeper gloves, shin guards, training equipment), futsal, and team handball (balls, resins, supports), complemented by sportswear under the NIDELO sub-brand and customization services for team uniforms. The technology stack is deliberately lean: the e-commerce storefront runs on the Shoptet platform, supports CZK/EUR multi-currency pricing, and integrates with Heureka.cz for verified customer reviews. No proprietary technology, AI capabilities, or API offerings are disclosed.

The business operates a hybrid B2B and B2C model. Wholesale distribution to more than 2,000 partners (sports clubs, retailers, football teams) is the primary revenue stream, supported by dedicated sales representatives, volume-based discount tiers, and separate B2B portals for Looke footwear and club e-shops (kluby-mcompanies.cz). Direct-to-consumer e-commerce and retail sales serve individual buyers and amateur teams at VAT-inclusive pricing. Three customer segments are served with differentiated motions: sports clubs and football teams, B2B wholesale partners, and individual consumers. Pricing is multi-tier: B2C unit pricing with VAT, B2B wholesale with discount columns and invoice-based payment terms, and quote-based pricing for B2B footwear. The company has 11–50 employees across registered offices in Prague (headquarters) and Hořovice (operations and customer support).

Name

mcompanies.cz

Legal name

HMN Factory s.r.o.

Website

https://mcompanies.cz

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

mcompanies.cz is a Czech wholesaler and e-commerce retailer, founded in 1993, distributing European sports equipment, apparel, and footwear across seven Central European countries to more than 2,000 wholesale partners, sports clubs, and individual consumers.

Ownership category

akta.pro rank

Product category

Sports Equipment Wholesale and Retail

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910), Sporting Goods Retailers (459110), Footwear Merchant Wholesalers (424340), Clothing and Clothing Accessories Merchant Wholesalers (42435)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Apparel Distribution (CRAOAJAA)

akta.pro secondary industry

Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)

Keywords

• Sports equipment wholesale
• Team sports apparel
• Football equipment distribution
• Athletic footwear retail
• Custom sports uniforms

Headquarters

HQ city

Vysoky Ujezd

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Distribution: The company generates primary revenue through wholesale distribution of sports equipment, footwear, and apparel to business partners across Central Europe. Wholesale customers receive preferential pricing based on order volume and payment terms.
2. Retail E-commerce Sales: Direct-to-consumer and business e-commerce sales through their online store, selling sports equipment, team uniforms, footwear, and accessories at retail prices with VAT.
3. B2B Footwear (Looke): Specialized B2B wholesale of French footwear brand Looke to retailers and sports clubs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

mcompanies.cz is a Czech-based wholesaler and e-commerce retailer of sports equipment, apparel, and footwear, operating since 1993. The company holds exclusive distribution rights for multiple European brands (Looke, SELECT, Nidelo, Madolen, TBS) across 7 Central European countries, and serves as the official ball supplier for the Czech top football league (CHANCE Liga). It operates a dual B2B wholesale network (more than 2,000 partners) and a B2C e-commerce storefront stocking over 100,000 items, complemented by club-specific e-shops and textile printing services.

Product overview

mcompanies.cz is a Czech e-commerce platform operating as part of the mcompanies holding company, specializing in wholesale, retail, and online sales of European sports equipment and apparel since 1993. The product portfolio centers around football/soccer (balls, goalkeeper gloves, shin guards, training equipment), team handball (balls, adhesives, supports), and futsal equipment. The company also distributes sports clothing under the NIDELO sub-brand (French origin) alongside partner brands SELECT (Danish football/handball balls and training equipment), Looke (French footwear), Madolen, and TBS. Services include B2B footwear wholesale, club e-shops, and textile printing. The company serves Czech Republic, Germany, Austria, Belgium, Slovakia, Poland, and Slovenia markets.

Differentiator

Problem solved

Functional benefit

Brands

• NIDELO: Specialized brand of team and sports clothing sold through the mcompanies.cz platform.
• mcompanies investment holding

Products and services

• Football Balls (Fotbalové míče) Association football balls including match balls, training balls, and lightweight variants for various playing surfaces, supplied wholesale and retail to clubs and consumers.
• Futsal Balls (Míče na futsal) Low-bounce indoor football balls designed for futsal play on indoor courts.
• Handball Balls (Házenkářské míče) Official handball balls for team handball, including match and training variants.
• Goalkeeper Gloves (Brankářské rukavice) Specialized gloves for football and futsal goalkeepers providing grip and protection.
• Training Equipment (Tréninkové pomůcky) Training aids including coordination rings, hurdles, inflatable kick figures, and free kick figures for skill development.
• Sports Clothing (Sportovní oblečení - NIDELO) Team sports apparel including jerseys, shorts, tracksuits, hoodies, pants, jackets, and socks distributed under the NIDELO French sportswear brand.
• Bandages and Supports (Bandáže a chrániče) Compression and support wear including knee supports, elbow supports, calf supports, ankle supports, and compression shorts for injury prevention and recovery.
• B2B Footwear - Looke Brand (Obuv) Wholesale distribution of French footwear brand Looke for B2B customers, retailers, and sports clubs across 7 Central European countries.
• Club E-shops (Klubové eshopy) Dedicated e-commerce platform for sports clubs to purchase team equipment and merchandise with club-specific offerings.
• Textile Printing Services (Potisk textilu) Custom printing and customization services for sports textiles including team uniforms and apparel.

Quantifiable outcome

• Ships more than 100,000 items within 24 hours
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• LFA (Ligová fotbalová asociace)coreStrategic or Co-development Partnermcompanies.cz is the Official Partner of LFA (Czech Football Association League). The company serves as the official supplier of balls for the highest Czech football competition (CHANCE Liga), providing the FB Brillant Super TB as the official match ball for the 2026/27 season.
• CHANCE LigacoreStrategic or Co-development PartnerOfficial ball supplier for CHANCE Liga 2026/27, providing the TOP model FB Brillant Super TB in the new official design of the highest Czech football league.
• LookecoreChannel Partner/ Reseller/ Distributormcompanies.cz holds exclusive wholesale distribution rights for French footwear brand Looke across Czech Republic, Germany, Austria, Belgium, Slovakia, Poland, and Slovenia. The company operates a dedicated B2B portal for Looke footwear wholesale.
• SELECTcoreChannel Partner/ Reseller/ DistributorExclusive distributor for Danish sports brand SELECT across 7 Central European countries. SELECT products include football balls, futsal balls, handball balls, and sports equipment.
• NIDELOcoreChannel Partner/ Reseller/ DistributorExclusive distributor for NIDELO sportswear brand (French textiles) across 7 countries. NIDELO specializes in team and sports apparel including player sets, jerseys, shorts, and sportswear.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• JAKO: German team sports brand and distributor specializing in football, handball, and teamwear with extensive wholesale across Central Europe. Comparable as a team-sports-focused distributor serving the same club and B2B customer base.
• Sportisimo: Sportisimo is the largest Czech sporting goods retailer with multi-category assortment (footwear, apparel, equipment) and a strong online store. Directly comparable as a Central European sports retailer/wholesaler targeting overlapping B2C and B2B customers.

Broad incumbents

• Adidas Team Sports: Global sports brand with a dedicated teamwear/football division that sells directly to clubs and through distributors in Central Europe. Comparable as a competitor brand owner whose distribution strategy affects mcompanies.cz's wholesale positioning.
• Decathlon: Global sporting goods retailer and owner of major private-label brands, operating large-format stores and online across Czech Republic and Central Europe. Overlaps with mcompanies.cz on team sports and apparel but competes at significantly broader scale and price point.
• Intersport: Global sports retail franchise network with Czech operations, combining retail and wholesale functions for sporting goods and team sports equipment. Comparable as a multi-brand sports distributor and retailer serving similar CEE customer base.
• Sport 2000: European sports retailer cooperative/network with strong presence in Germany, Austria, and neighboring markets. Comparable as a multi-brand sports distributor/retailer with overlapping product categories in team sports equipment and footwear.

Regional players

• SportScheck: German sporting goods multi-channel retailer (owned by Saller Group) with broad assortment including team sports and apparel. Comparable as a Central European sporting goods retailer, though focused on German market.
• Stadium: Nordic sporting goods chain with multi-category assortment including football, teamwear, and equipment. Comparable in business model (multi-brand sports retailer) though primarily Nordic-focused versus mcompanies.cz's CEE focus.
• Hervis Sports: Austrian-based sporting goods retailer (part of SPAR Group) with strong Central European footprint including Czech stores. Comparable as a regional multi-brand sports retailer competing for the same team-sports and apparel customers.

Emerging players

• Uhlsport: German manufacturer of football, handball, and goalkeeper equipment with own distribution and brand partnerships. Comparable as a team-sports equipment specialist competing for the same club-channel customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mcompanies.cz
• Instagraminstagram.com/mcompaniescz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mcompanies.cz