Daedalus New Media Research
- Company typePrivate
- Founded2009
- HeadquartersBucharest, Romania
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Daedalus New Media Research firmographics
Firmographics- Name
- Daedalus New Media Research
- Legal name
- S.C. Daedalus New Media Research SRL
- Website
- https://daedalusonline.eu
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Daedalus New Media Research industry classification
Industry- Product category
- Online Market Research Panel Services
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)
- akta.pro secondary industry
- Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)
Keywords
Where Daedalus New Media Research is headquartered
LocationHeadquarters
- HQ city
- Bucharest
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
Daedalus New Media Research business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- B2B Market Research Services: Daedalus conducts online surveys on behalf of client companies in Europe and the USA. Services include TV advertising pretesting, new product launch research, and customer satisfaction measurement. Clients pay for access to targeted panelist responses and statistical analysis. Revenue is derived from B2B market research contracts with various companies across multiple countries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard Panelist - points per survey, redeemable at 1000 points (10 euros) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Daedalus New Media Research product offering
Product offeringCore offering
Daedalus New Media Research operates Daedalus Online, a web-and-mobile market research panel platform that connects 400,000+ consumer panelists across 10+ countries with B2B research buyers in Europe and the USA. Clients commission online surveys for TV advertising pretesting, new product launches, and customer satisfaction measurement; panelists earn points (100 points = 1 euro) redeemable for cash once they accumulate 1000 points. The platform includes a Gold Club loyalty program, a data quality monitoring system, SSL encryption, and dedicated Android and iOS mobile apps for Romanian respondents.
Product overview
Daedalus New Media Research operates Daedalus Online as a single unified market research platform, supplemented by a dedicated mobile application. The core platform provides online survey and panel management services, while the companion app extends accessibility for mobile survey participation. The platform serves companies across Europe and the USA conducting TV advertising pre-testing, new product launches, and customer satisfaction surveys.
Differentiator
Problem solved
Functional benefit
Products and services
- Daedalus Online Panel Platform Web-based market research panel platform that recruits and manages 400,000+ consumer panelists across 10+ European countries and sells B2B clients access to those panelists for online surveys covering TV advertising pretesting, new product launch research, and customer satisfaction measurement. Panelists complete surveys in exchange for points (100 points = 1 euro), redeemable for cash via bank transfer at a 1000-point threshold.
- Daedalus Online Mobile App Companion Android (Google Play) and iOS (App Store) mobile application providing push-notification survey invitations, points history, payment request functionality, bank transfer data management, and in-app support. Available to Romanian respondents.
- Physicians Panel in Romania Dedicated, country-specific survey panel composed of licensed physicians in Romania, offered to B2B clients needing healthcare professional insights for market research studies.
Companies that use Daedalus New Media Research
Customer profileSegments2 records
Ideal customer profiles2 records
Daedalus New Media Research technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Daedalus New Media Research partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ESOMARcoreDaedalus New Media Research is a member of ESOMAR (European Society of Market Research), a leading global association for market research professionals. ESOMAR membership provides industry credibility, ethical standards (Code of Conduct), and a professional network for business development. Daedalus adheres to the ESOMAR Code of Conduct and has had zero complaints regarding privacy or data mismanagement in over 10 years of operation.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Daedalus New Media Research competitors and assessment
Company assessmentBroad incumbents
- YouGov: Global research firm with a large online consumer panel and active panelist community across CEE. Comparable in panel/online community model, but with stronger brand, public listing, and broader syndicated research offerings.
- Ipsos i-Say: Ipsos's consumer panel arm for online survey participation across many countries, tied to one of the largest global research incumbents. Comparable points-based model and multi-country panel coverage, with broader research-services portfolio behind it.
- Kantar: One of the largest global market research firms, with online panel operations and survey-based consumer insights divisions. Overlaps with Daedalus in B2B research services, including ad pretesting and product/concept testing.
Direct peers
- Toluna: Operates one of the largest online consumer panels globally, offering B2B market research services with multi-country coverage. Closely comparable business model to Daedalus Online — recruited panelists, points-based rewards, and survey delivery to research buyers.
- Dynata: One of the world's largest first-party data and online panel providers (formerly Research Now SSI), serving enterprise market research clients globally. Directly competes in online fieldwork and panel-based B2B research.
- Norstat: European-headquartered data collection company operating online panels across Northern and Central Europe. Comparable field/panel business model with strong European footprint and similar regional focus to Daedalus.
- Bilendi: European online panel and data collection specialist with multi-country consumer panels across Europe. Comparable in operating style (panel-first data collection), with stronger Western European penetration than Daedalus.
- Cint Group: Global online survey panel exchange with massive consumer reach across many geographies, including CEE. Directly competes with Daedalus for B2B market research buyers needing multi-country panel access and programmatic survey delivery.
- Lucid (Cint): Programmatic survey/sample exchange technology now integrated with Cint, connecting research buyers with online panels globally. Directly comparable supply-side panel platform technology underpinning B2B research delivery.
Regional players
- OmegaLambda Market Research: Regional market research firm operating surveys and panels in Greece and broader SEE markets. Comparable online-panel recruitment model with regional CEE/SEE specialism that intersects with Daedalus's footprint in countries such as Greece, Bulgaria, and Croatia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Daedalus New Media Research social profiles
Digital presenceDaedalus New Media Research financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daedalus New Media Research leadership team
Management profileNumber of profiles
Profiles1 record
Daedalus New Media Research funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daedalus New Media Research M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daedalus New Media Research
What does Daedalus New Media Research do?
Daedalus New Media Research operates Daedalus Online, a web-and-mobile market research panel platform that connects 400,000+ consumer panelists across 10+ countries with B2B research buyers in Europe and the USA. Clients commission online surveys for TV advertising pretesting, new product launches, and customer satisfaction measurement; panelists earn points (100 points = 1 euro) redeemable for cash once they accumulate 1000 points. The platform includes a Gold Club loyalty program, a data quality monitoring system, SSL encryption, and dedicated Android and iOS mobile apps for Romanian respondents.
Is Daedalus New Media Research a public or private company?
Daedalus New Media Research is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Daedalus New Media Research founded?
Daedalus New Media Research was founded in 2009. It employs 11 to 50 people.
Where is Daedalus New Media Research based?
Daedalus New Media Research is headquartered in Bucharest, Romania, in the Europe region.
How does Daedalus New Media Research make money?
One revenue line is on record: B2B Market Research Services.
Who are Daedalus New Media Research's main competitors?
Broad incumbents on record are YouGov, Ipsos i-Say and Kantar. Direct peers are Toluna, Dynata, Norstat, Bilendi, Cint Group and Lucid (Cint). OmegaLambda Market Research is listed as a regional player.
Does Daedalus New Media Research have an API?
No public API is recorded for Daedalus New Media Research.
What industry is Daedalus New Media Research in?
Daedalus New Media Research's product category is Online Market Research Panel Services. Its primary akta.pro industry code is MPAAALAD, Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork), with a secondary code of MPAAALAK, Social & Digital Insights (Social Listening, Online Community Research). Its NAICS code is 54191 and its SIC code is 7310.