Domaine de Frégate

What Domaine de Frégate does

Domaine de Frégate is a family-owned vineyard and winery headquartered in Saint-Cyr-sur-Mer in the Bandol appellation of southern France. The estate's viticultural roots extend to the 17th century, with formal family ownership dating to 1892 and the current brand identity established in 1971 under the Marquis de Pissy. Today the property is managed by Jean-Sébastien Thiollier alongside his sons Antonin and Rémy Thiollier, representing the fourth generation of family stewardship. The estate produces AOC Bandol wines — red, rosé, and white — dominated by Mourvèdre on argilo-calcareous soils between the Mediterranean sea and inland vineyards, with sub-brands Frégalon (IGP Méditerranée entry-tier) and Fragato (sparkling rosé) extending the price ladder below the Bandol ceiling. The portfolio further includes a limited-edition Cuvée Immortelle red (1,500 bottles per vintage), olive oil from 300+ trees yielding 300-900 liters annually, natural grape juice, and a spirits line currently aging on-site.

The underlying production technology combines traditional Provençal methods with selective modern controls: hand-harvested grapes undergo gravity-based vinification in a rock-carved cave maintaining naturally constant temperatures, indigenous-yeast fermentation, long maceration, and aging in oak foudres. The estate holds HVE (Haute Valeur Environnementale) certification reflecting sustainable viticulture practices. Commercial operations span direct-to-consumer e-commerce via Stripe-processed payments with Colissimo-shipping to France and international destinations, an on-site estate boutique open daily, and a fully developed event venue complex (Pavillon de Frégate) encompassing a 340m² main hall, a 100m² rock-carved Chai room for 20-70 persons, and a 400m² terrace with views over vines and sea. Wine tourism experiences — guided cave visits, oenological workshops, gourmet visits, vineyard excursions, and the new Musicales dans les Vignes summer concert series — are priced from €15 to €99 per person.

The business operates as a fully bootstrapped, privately held company with no external investors, parent company, or disclosed funding rounds. Revenue derives from three principal streams: wine and ancillary product sales (one-time transactions), wine tourism and tasting experiences (professional services), and event venue rental (professional services). The customer base is fragmented across individual DTC buyers, wine tourists, wedding and corporate event hosts, and a non-primary hospitality industry channel, with no disclosed enterprise anchor accounts or distribution partnerships. Headcount is reported at 51-100 employees.

Name

Domaine de Frégate

Legal name

Domaine de Frégate

Website

https://domainedefregate.com

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

51–100 employees

Short description

Domaine de Frégate is a fourth-generation family-owned AOC Bandol winery in Saint-Cyr-sur-Mer, France, producing Mourvèdre-led wines, IGP Méditerranée labels, olive oil, and aging spirits. The estate operates DTC e-commerce, on-site tastings, and the Pavillon de Frégate event venue for weddings and corporate clients.

Ownership category

akta.pro rank

Product category

Winery and Wine Production

NAICS

Wineries (31213), Beer, Wine, and Liquor Retailers (445320)

akta.pro industry

PRIMARYCRADAIAB

Wine & Sparkling Wine Wineries & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYTHAFALAE

Wineries & Vineyards (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYCRANABAE

Fine Wine & Luxury Spirits Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

SECONDARYCRADAIAC

Spirits Distilling & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

Keywords

• Aoc bandol wines
• Wine tourism experiences
• Olive oil production
• Event venue rental
• Viticulture winemaking

Headquarters

HQ city

Saint-cyr-sur-mer

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Wine Sales (AOC Bandol & IGP): Direct sales of wines under AOC Bandol appellation (Rouge, Rosé, Blanc) and IGP Méditerranée (Frégalon line, Fragato sparkling rosé). Products sold in standard bottles, magnums, and limited edition vintages through e-commerce.
2. Wine Tourism & Tasting Experiences: Revenue from guided cave visits, private tastings, wine workshops (oenological workshops), gourmet visits with food pairings, and vineyard excursions. Various priced experiences from €15-99 per person.
3. Event Venue Rental: Rental of reception spaces (Pavilion Hall 340m², Chai Room 100m², Terrace 400m²) for weddings, corporate events, seminars, concerts, and private celebrations.
4. Olive Oil Sales: Production and sale of olive oil from over 300 olive trees on the domain, with annual harvest of 300-900 liters.
5. Grape Juice & Other Products: Sales of grape juice and other domain products through the e-commerce platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Domaine de Frégate is a fourth-generation family vineyard and winery in Saint-Cyr-sur-Mer, Bandol (Var), France, producing AOC Bandol wines (red, rosé, white) from Mourvèdre-dominant grapes on argilo-calcareous soils, plus IGP Méditerranée wines, extra virgin olive oil, grape juice, and spirits. The estate also operates a wine tourism business (guided cave visits, tastings, oenological workshops, gourmet pairings) and the Pavillon de Frégate event venue (Pavilion Hall, Chai Room, Terrace) hosting weddings, corporate events, and concerts. Distribution combines direct-to-consumer e-commerce with on-site estate retail.

Product overview

Domaine de Frégate operates as a diversified wine estate and tourism destination in Bandol, France. The core product portfolio consists of AOC Bandol wines (reds, rosés, and whites) under the estate's main label, complemented by the Frégalon and Fragato sub-brands under IGP Méditerranée for more accessible price points. Additional products include limited-edition magnums, special cuvées (Cuvée Immortelle), grape juice, olive oil, and aging spirits. The estate also offers event reception services at Le Pavillon de Frégate and wine tourism experiences including guided cave visits, oenological workshops, gourmet tastings, and vineyard excursions.

Differentiator

Problem solved

Functional benefit

Brands

• Frégalon: A sub-brand of wines produced under IGP Méditerranée, including Frégalon Blanc, Frégalon Rosé, and Frégalon Rouge. These are entry-level wines representing the sunny southern French terroir.
• Fragato
• Cuvée Immortelle
• Pavillon de Frégate

Products and services

• Le Rosé 2025 du Domaine de Frégate AOC Bandol rosé wine from the 2025 vintage with delicate salmon hue and refined aromas of fresh fruits, pink grapefruit, and orange blossom; sold to individual consumers through e-commerce and on-site boutique.
• Le Rosé 2024 du Domaine de Frégate AOC Bandol rosé wine from the 2024 vintage with delicate salmon hues and refined fresh fruit aromas including citrus and floral notes; sold to individual consumers.
• Le Rouge 2022 du Domaine de Frégate AOC Bandol red wine from 2022 vintage, deep garnet color with aromas of ripe red fruits (cassis, black cherry, blackberry) and subtle woody notes from 18 months oak aging.
• Le Rouge 2023 du Domaine de Frégate AOC Bandol red wine from 2023 vintage with deep ruby to purple color, structured tannins, black fruit aromas, and garrigue, pepper, and leather notes; aging potential of 8-15 years.
• Le Blanc 2025 du Domaine de Frégate AOC Bandol white wine with crystalline dress and golden reflections, offering white pear and peach aromas with citrus notes and mineral balance.
• Le Fragato Rosé IGP Méditerranée Sparkling rosé wine under IGP Méditerranée, characterized by fine bubbles, refreshing vivacity, and fruity gourmet flavors with balanced acidity; priced at €12.50/bottle.
• Le Frégalon Rosé IGP Méditerranée Pale and luminous rosé wine under IGP Méditerranée with citrus and floral aromas, crisp and balanced palate with mineral freshness; priced at €9/bottle.
• Le Frégalon Blanc IGP Méditerranée White wine under IGP Méditerranée reflecting the sunny southern French terroir with early-ripening grape varieties; offers freshness, delicate minerality, and aromatic richness; priced at €9/bottle.
• Le Frégalon Rouge IGP Méditerranée Red wine under IGP Méditerranée expressing the generosity of Provençal garrigue with subtle ripe fruit notes intertwined with aromatic herbs such as thyme and rosemary; priced at €9/bottle.
• Nos Magnums Rouge Selection of confidential red wine vintages in Magnum format (1.5L); Magnum format allows slower, more harmonious wine evolution; priced €43-80 depending on vintage.
• Millésimes – Cuvée Immortelle (Limited Edition) Limited edition premium red wine cuvée, dark red color with intense violet reflections, powerful toasted, vanilla, and undergrowth notes on the nose, ample and structured palate with tannic freshness; 1,500 bottles per vintage; priced €36-42/bottle.
• Huile d'Olive (Extra Virgin Olive Oil) Extra virgin olive oil produced from over 300 olive trees on the estate; harvested with vibrating combs from late October and cold-pressed; annual production 300-900 liters; priced at €24/bottle.
• Jus de Raisin (Grape Juice) Natural grape juice produced by Domaine de Frégate as a non-alcoholic alternative to wine; priced at €5.90/bottle.
• Spiritueux (Spirits) Spirits currently aging on the estate, produced via artisanal distillation of marcs (pomace) from estate-grown grapes; to be available for sale in the future.
• Visites & Événements (Wine Tourism Experiences) Wine tourism experiences including guided cave visits, private tastings, oenological workshops, gourmet visits with food pairings, vineyard excursions, and summer music concerts; priced from €15 to €99 per person.
• Pavillon de Frégate (Event Venue Rental) Rental of event reception spaces at the Pavillon de Frégate for weddings, corporate events, seminars, concerts, and private celebrations; includes La Salle du Chai (100 m² carved in rock, 20-70 persons), La Salle du Pavillon (340 m² main hall), and La Terrasse du Pavillon (400 m²) with views over vineyards and sea.

Quantifiable outcome

• Aging potential of 8-15 years for Bandol Rouge wines
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mas de la Rouvière: Bandol producer specializing in rosé and white wines under the appellation, with strong reputation among collectors. Closely comparable appellation, terroir, and rosé focus.
• Maison Saint Aix: Pure-play Provence rosé producer focused on a single IGP Méditerranée cuvée, with strong DTC and on-premise distribution. Comparable premium Provence positioning and similar rosé-led product strategy.
• Château de Pibarnon: Boutique Bandol estate on the heights above the appellation, also Mourvèdre-focused with a comparable premium positioning and small-production model. Frequently benchmarked alongside Domaine de Frégate for quality-driven Bandol.
• Château d'Esclans (Whispering Angel): Leading Provence rosé producer whose Whispering Angel brand has driven category growth internationally. Same Provence terroir and rosé-led portfolio, but at materially larger scale — sets the bar for Provence rosé distribution and marketing.
• Domaine Tempier: Historic Bandol producer based in Le Plan-du-Castellet, farming Mourvèdre-led AOC Bandol wines from similar seaside Provence terroir. Most-cited reference point for the appellation, making it the closest like-for-like peer for Domaine de Frégate in style, scale, and channel mix.
• Domaines Ott: Iconic Bandol and Côtes de Provence rosé producer now owned by Moët Hennessy. Most recognizable Provence rosé brand globally; competes directly for the same on-premise and DTC customers that Domaine de Frégate serves.
• Château Pradeaux: Family-owned Bandol producer since the 18th century with a similar heritage-led brand story and Mourvèdre-dominant style. Closely comparable on family succession narrative, terroir, and traditional winemaking practices.
• Maison Bertrand Lavoisier / Bertrand Lavoisier Estate: Family-owned Provence wine estate offering estate tours, tastings, and event hosting alongside wine production. Closely comparable on the diversified wine-tourism + events revenue model that defines Domaine de Frégate's GTM.

Broad incumbents

• Maison Chapoutier: Major Rhône Valley producer with a broad portfolio across multiple French appellations including biodynamic and organic estates. Comparable as an established family-led French wine house but operates at materially greater scale and geographic reach.
• Château Margaux: First-growth Bordeaux estate with estate visit and tourism revenue streams alongside premium wine production. Useful as a benchmark for how premium French wine estates operationalize on-site tourism and limited production at higher absolute scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/domaine_de_fregate
• Facebookfacebook.com/domainedefregatevar
• LinkedInlinkedin.com/company/domaine-de-fregate

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domaine de Frégate