What AutomationX does

AutomationX GmbH is an Austrian industrial-automation software company headquartered in Graz and a wholly-owned subsidiary of GAW GROUP since October 2014. The company develops the automationX platform, a proprietary, object-oriented, modular software stack that covers the full automation spectrum from field-level soft-PLC (aXPLC) and web-based HMI/SCADA (aXUI) through MES (aXPM with aXBatch and aXProd modules) to ERP integration, with built-in IT/OT security (aXSecurity) and cloud/on-premise foundation services (aXFS). On top of this base, AutomationX sells specialized modules including WMS (aXLVS), Quality Assurance (aXQS), Overall Equipment Effectiveness (aXOEE), Advanced Planning and Scheduling (APS), Advanced Process Control (APC) with model-predictive control and soft sensors, and a gravimetric filling system (aXFiller) for liquid food products.

The company monetizes through a mix of one-time software licenses, professional services for system integration, electrical engineering and commissioning, and recurring service and support contracts (24-hour hotline, on-call service, long-term agreements). It serves large industrial customers in four vertical segments — Food (Schapfenmühle, Wilhelm Reuss, Wolf ButterBack, Resch & Frisch, AVO), Chemistry/Construction Materials (Baumit, LOBA, Südwest Lacke, UZIN, hollu), Manufacturing/Paper (Sappi, Stora Enso, Norske Skog, LEIPA, Metsä Board, WEIG, Steinbeis Papier, BDI BioEnergy, Fronius), and Infrastructure (ASFiNAG, STRABAG, Aquafin). Go-to-market combines direct enterprise sales with a global network of system integrator partners (BDI, DÜRR Austria, Enayati, GAW technologies, INTECO, Lenzing Technik, PIA Automation, Schmid Automation, Northrop Grumman, voestalpine VAE, and others) and a North American subsidiary in Canada. Headcount is 101–250 and the company is privately held with no public funding rounds disclosed.

Name

AutomationX

Legal name

AutomationX GmbH

Website

https://automationx.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

AutomationX GmbH is an Austrian industrial-automation software company that sells a proprietary modular platform — from soft-PLC and SCADA through MES and ERP integration — to large manufacturers and infrastructure operators across food, chemistry, paper, and infrastructure sectors, via direct enterprise sales and a global system-integrator partner network.

Ownership category

akta.pro rank

Product category

Industrial Automation Software

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Custom Computer Programming Services (541511), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Industrial Machinery Manufacturing (3332)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

akta.pro secondary industries

Process & Batch Control Software (Recipe Management, ISA-88) (IMAGABAH), Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK), Factory Automation Cells & Integrated Systems (Assembly, Welding, Painting Lines) (IMAHAHAL), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Industrial automation software
• Manufacturing execution systems
• SCADA and process control
• Advanced process control
• Production planning software

Headquarters

HQ city

Graz

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses and Platform Solutions: AutomationX generates revenue through the sale of their automation software platform and MES modules including WMS, QA, OEE, APS, and APC solutions. The platform is delivered as configurable software with options ranging from standalone single-system solutions to highly available cluster solutions.
2. System Integration and Implementation Services: Revenue from detailed electrical engineering, electrotechnology including control cabinet installation, delivery and assembly, commissioning and testing, and process optimization through simulation of processes based on mathematical models.
3. Consulting and Project Management: Revenue from supporting customers from initial request through planning, concept development, project implementation and follow-up support, including consulting in core sectors, basic engineering, and preparation of functional specifications.
4. Service and Support Contracts: Ongoing revenue from system-guided troubleshooting and maintenance instructions, 24-hour on-call service, service hotline, personalized customer training, and long-term service and support agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

AutomationX develops and sells a proprietary, modular industrial automation software platform that provides distributed control from field-level soft-PLC through Manufacturing Execution System (MES) functions up to ERP integration. The portfolio includes specialized modules for production planning and scheduling (APS), advanced process control (APC), warehouse management (WMS/LVS), quality assurance (QA), overall equipment effectiveness (OEE), and a fully automated gravimetric filling system for liquid food products. The company delivers these as licensed software alongside system integration, consulting, and recurring service & support contracts to industrial manufacturers and infrastructure operators.

Product overview

AutomationX offers a modular, scalable software platform (automationX) that serves as a distributed control system from field-level PLC control to ERP integration. The core platform includes built-in components: aXSecurity for IT/OT security, aXFS for foundation/cloud services, aXUI for web visualization, and aXPLC for soft-PLC/IoT gateway functionality. Built on this platform are MES solutions for manufacturing execution, complemented by specialized modules including WMS (LVS) for warehouse management, QA (QS) for quality assurance, OEE for equipment effectiveness analysis, APS for advanced production planning and scheduling, and APC for advanced process control optimization. Additionally, the Filler product provides gravimetric filling systems for liquid foods.

Differentiator

Problem solved

Functional benefit

Brands

• automationX APS: Advanced Planning and Scheduling - intelligent production planning and control system for multi-level manufacturing
• automationX aXPM
• automationX aXBatch
• automationX aXProd
• automationX aXFS
• automationX aXUI
• automationX aXPLC
• aXSecurity
• aXAPC
• ePM
• eDRY
• ePULP
• eTMP
• eDIP
• eNET
• eMPG
• aXOEE
• aXQS
• aXLVS
• aXFiller

Products and services

• automationX Platform (aX) Core modular, scalable, object-oriented software platform providing distributed control system capabilities from field-level soft-PLC to ERP integration, including aXSecurity for IT/OT security, aXFS for foundation services, aXUI for responsive web visualization, and aXPLC for IoT gateway / soft-PLC functionality. It is sold to industrial manufacturers and infrastructure operators as configurable software with deployment options ranging from standalone single-system solutions to high-availability cluster solutions in cloud or on-premise environments.
• MES (Manufacturing Execution System) — aXPM Manufacturing Execution System providing production management, process control, batch/recipe management, and traceability across discrete and process manufacturing operations. Includes modules for batch workflow definition (aXBatch), production management (aXProd), warehouse management (aXLVS/WMS), quality assurance (aXQS/QA), overall equipment effectiveness (aXOEE), and advanced planning and scheduling (APS), with seamless integration to ERP systems such as SAP, MS Dynamics, INFOR, and Navision.
• APS — Advanced Planning and Scheduling Intelligent production planning and scheduling system for multi-stage manufacturing that combines demand calculation, detailed planning, and real-time monitoring using heuristic optimization procedures and detailed process models. AI-supported APS (e.g., at Resch & Frisch) automatically calculates production plans across all lines considering warehouse fill levels, personnel resources, machine availabilities, and sales forecasts, with qualified planning variants offered to the production planner for review and release.
• APC — Advanced Process Control (incl. ePM, eDRY, ePULP, eTMP, eDIP, eNET, eMPG, eMPC) Advanced Process Control suite providing model-based predictive control (MPC), multivariable control, disturbance variable compensation, real-time optimization (RTO), adaptive control, nonlinear control, soft sensors, AI/ML integration, thermodynamic process modeling, and digital-twin-based self-adjusting optimization. Includes vertical solutions for paper, pulp, and bioenergy such as ePM (paper machine filler and scrap management), eDRY (drying energy reduction), ePULP (pulp bleaching stabilization), eTMP (refiner efficiency optimization), eDIP (deinking yield maximization), eNET (steam network optimization), and eMPG (multi-product flexible production optimization). Customer deployments report >6% steam reduction, >5% energy savings in spray drying, >15% gas/heating oil reduction in limestone drying, >1% deinking yield gain, and 5–20% energy-cost reduction.
• WMS / LVS — Warehouse Management System (aXLVS) Warehouse Management System module (aXLVS) for goods receiving inspection, batch-accurate raw material storage, and commissioning, with support for manual and automated warehouses (e.g., HRL Hochregallager), RFID-coded load carriers, barcode/QR scanner integration, scale connections, and interfaces to label printer management systems such as CoLOS and NiceLabel.
• QA / QS — Quality Assurance (aXQS) Quality Assurance module providing order-related quality data capture, configurable inspection plans, statistical process control (SPC), and integrated reporting for batch correlation, with a BI interface providing data to external reporting tools such as MS Power BI, Oracle BI, and Qlik.
• OEE — Overall Equipment Effectiveness (aXOEE) Overall Equipment Effectiveness module for production performance evaluation, operating and downtime analysis, and machine efficiency calculation with availability, performance, and quality factors. Interfaces with ERP systems (SAP, MS Dynamics, INFOR) for master data ingestion, production order exchange, and feedback of efficiency data, and with field systems via OPC UA, ISO on TCP, ODBC, and Webservices.
• Filler — Automated Gravimetric Filling System (aXFiller) Fully automated gravimetric filling system for liquid food products, featuring Siemens Advanced HMI, servo drives, digital load cells, CIP cleaning, and throughput up to 4 tons per hour. Bundles AutomationX control and MES functionality with the physical filling equipment for end-to-end fill-finish automation.

Quantifiable outcome

• Dampfverbrauch um >6% reduziert (steam consumption reduced by >6%)
• +10 more outcomes

Named customers24 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability8 records

Feature7 records

Partnerships

20 partnerships are on record, tiered core and minor.

• automationX Industrial Solutions Canada Inc.coreStrategic or Co-development PartnerWholly-owned subsidiary in Canada providing North American customers with direct support and implementation services for automationX solutions.
• BDIminorImplementation/ SI/ Consulting PartnerPartner in bioenergy sector implementing automationX solutions.
• DÜRR AustriaminorImplementation/ SI/ Consulting PartnerSystem integrator partner for automationX implementations.
• EnayatiminorImplementation/ SI/ Consulting PartnerLong-term partner implementing automationX for galvanic coating lines and energy management systems.
• 4ProcessMationminorImplementation/ SI/ Consulting PartnerSystem integrator partner.
• GAW technologiescoreStrategic or Co-development PartnerPart of the parent GAW GROUP, specializing in paper coating systems. Long-standing relationship in the automationX ecosystem.
• GAW Paper Coating Systems Inc.minorImplementation/ SI/ Consulting PartnerUS subsidiary of GAW technologies for paper coating solutions.
• Herzog Kälte Klima AnlagenbauminorImplementation/ SI/ Consulting PartnerSystem integrator partner for HVAC and refrigeration systems.
• Industrial Automation Partners (IAP)minorImplementation/ SI/ Consulting PartnerSystem integrator partner based in Netherlands.
• IndaverminorImplementation/ SI/ Consulting PartnerSystem integrator partner.
• INTECOminorImplementation/ SI/ Consulting PartnerSystem integrator partner based in Austria.
• KF IndustrieanlagenminorImplementation/ SI/ Consulting PartnerSystem integrator partner for industrial plant solutions in Germany.
• Lenzing Technik GmbHminorImplementation/ SI/ Consulting PartnerSystem integrator partner.
• Northrop GrummanminorImplementation/ SI/ Consulting PartnerLarge aerospace and defense technology company as system integrator partner.
• PIA AutomationminorImplementation/ SI/ Consulting PartnerGlobal automation company as system integrator partner.
• ReditechminorImplementation/ SI/ Consulting PartnerSystem integrator partner based in Belgium.
• Schmid Automation GmbHminorImplementation/ SI/ Consulting PartnerSystem integrator partner in Germany.
• Schmid Automation AGminorImplementation/ SI/ Consulting PartnerSystem integrator partner in Switzerland.
• Stako Tec.minorImplementation/ SI/ Consulting PartnerSystem integrator partner in Germany.
• voestalpine VAEminorImplementation/ SI/ Consulting PartnerRailway infrastructure company as system integrator partner.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Copa-Data (zenon): Austrian mid-size specialist industrial automation software vendor (zenon platform) covering SCADA, HMI, MES, and energy-data management — direct close peer to AutomationX in DACH-region process and infrastructure projects, with similar focus on critical-infrastructure customers.
• Körber / Werum PAS-X: Market-leading MES for batch-oriented process industries (pharma, biotech, FMCG, specialty chemicals). Werum PAS-X overlaps directly with AutomationX's aXBatch MES in food, ingredients/spices, paints, adhesives, and biodiesel customers — a like-for-like ISA-95/ISA-88 batch MES competitor.

Broad incumbents

• ABB Ability: ABB's 800xA control system plus ABB Ability Operations MES target process industries, with APC capability via Optimizer. Directly comparable to AutomationX's SCADA/MES/APC stack in paper, chemistry, and infrastructure customers (e.g., Stora Enso, Norske Skog) that operate multi-vendor environments.
• Rockwell Automation: FactoryTalk portfolio (MES, View SCADA/Historian, VantagePoint, PlantPAx) targets discrete and process manufacturers; competes with AutomationX across discrete-manufacturing verticals (paper, food, chemicals) where both offer integrated PLC-plus-MES stacks.
• GE Digital (Proficy / SmartSignal): Proficy Historian, MES, and Plant Applications plus SmartSignal predictive analytics compete with AutomationX's APC, OEE, APS, and aX Security/HMI offerings in discrete and process manufacturing customers globally.
• Siemens Digital Industries: Owner of SIMATIC PLCs, TIA Portal, WinCC SCADA, and Opcenter Execution (formerly SIMATIC IT) MES — the dominant incumbent in European process manufacturing. Competes head-to-head with AutomationX on MES/SCADA and on S7-1500 PLC integration projects like Schapfenmühle.
• Schneider Electric (EcoStruxure): EcoStruxure Plant & Machine Expert suites (Wonderware-based SCADA) and AVEVA-co-developed MES compete in food, water/wastewater, and infrastructure automation — directly overlapping AutomationX's Aquafin and ASFiNAG-style critical-infrastructure accounts.
• AVEVA: Global industrial software incumbent providing AVEVA MES, Plant SCADA (ex-Wonderware), and process optimization across process industries. Direct competitor in MES/SCADA/APC deals in food, paper, chemistry, and infrastructure — but as a broad portfolio vendor rather than AutomationX's vertical-specialist niche.
• Honeywell Forge / Connected Plant: Honeywell's process-control heritage (Experion, HMIWeb) plus Forge MES/Predictive Maintenance target exactly the same paper, energy, and chemical customers that AutomationX serves. Competes on APC, MES, and OT cybersecurity, including NIS2-adjacent regulatory mandates.
• Emerson (DeltaV / Plantweb): DeltaV DCS and Plantweb digital ecosystem provide SCADA, MES, and APC (DeltaV Tune) for process industries — directly comparable scope to AutomationX APC stack in pulp & paper, biodiesel/BDI, and specialty-chemistry accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCSQLvzdiR2v1_a9i0F7OJRw
• Facebookfacebook.com/automationxgmbh
• LinkedInat.linkedin.com/company/automationx
• Instagraminstagram.com/automationx_gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutomationX