What Ray White Bendigo does

Ray White Bendigo is a franchise real estate agency operating under the Ray White Group, headquartered at 27 Queen Street, Bendigo, Victoria, Australia. The agency provides residential, commercial, rural, and land property sales (including auctions), property management and rental services, self-storage, short-stay accommodation, and rooming house rentals. It serves individual home buyers and sellers, property investors and landlords, rural property owners, and seekers of flexible accommodation across Bendigo and more than 20 surrounding suburbs including Strathdale, Kennington, Kangaroo Flat, Golden Square, Eaglehawk, Epsom, and Strathfieldsaye.

The business model is commission-based across three primary revenue streams: residential property sales commissions (transaction fees), ongoing property management for rental properties (recurring fees for tenant placement, rent collection, and maintenance coordination), and specialized rural and commercial sales (transaction fees). Pricing is individually negotiated and not publicly disclosed. The agency operates as a direct-to-consumer local business, with customer acquisition driven by the Ray White national property portal, social media (Facebook), email marketing, property video content, open homes, and auctions. Add-on revenue streams include self-storage rentals, short-stay accommodation, roofright/rooming house listings (distributed via Flatmates.com.au), and a referral partnership with Loan Market for mortgage broking services.

The agency is led by CEO Ash Benstead, employs 11-50 staff, and is AML/CTF-compliant with AUSTRAC obligations. As a franchise node within Australia's largest real estate network, Ray White Bendigo leverages the Ray White brand, national buyer database, and marketing technology while maintaining local Bendigo market expertise. The agency processed 331+ residential sales in the trailing 12-month period and participates in the Anglicare Better Futures Housing Alliance for community housing support. No proprietary technology, AI/ML capabilities, or independent funding are disclosed.

Name

Ray White Bendigo

Legal name

Ray White Bendigo

Website

https://raywhitebendigo.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Ray White Bendigo is a franchise real estate agency in Bendigo, Victoria, offering residential, commercial, and rural property sales, property management, self-storage, short-stay, and rooming house services to home buyers, sellers, investors, and landlords across the Bendigo region.

Ownership category

akta.pro rank

Headquarters

HQ city

Bendigo

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. Residential Property Sales Commission: Commission-based revenue from residential property sales. Agents facilitate buying and selling of homes, earning a percentage of each transaction. The agency operates under the Ray White franchise banner, providing sales, marketing, and transaction management services.
2. Property Management / Rental Services: Ongoing property management services for rental properties including tenant placement, rent collection, property maintenance coordination, and periodic rental appraisals.
3. Rural and Commercial Sales: Specialized sales services for rural properties, commercial real estate, businesses, and land subdivisions. Includes dedicated Ray White Rural division.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Ray White Bendigo is a franchise real estate agency that helps clients buy, sell, lease, and manage residential, commercial, and rural properties across the Bendigo region of Victoria, Australia. Core services include property sales and auctions, rental property management with tenant placement, and specialized rural sales through the Ray White Rural division. The agency also offers self-storage, short-stay accommodation, and rooming house rentals, and refers clients to Loan Market for home loan services.

Product overview

Ray White Bendigo operates as a comprehensive real estate agency offering a unified platform of property services. The core offerings include residential and commercial property sales with auction capabilities, alongside property rental management services. The business extends through integrated add-on services including self-storage facilities, short-stay accommodation, rooming house options, and a Loan Market partnership for mortgage broking. Rural property expertise is available through the Ray White Rural sub-brand. Together, these services cover the full property lifecycle from buying and selling through to renting, financing, and auxiliary housing needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales
• Commercial Property Sales
• Business Sales
• Property Management / Rental Services
• Property Auctions

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Loan MarketminorGTM or Marketing PartnerReferral partnership for home loan services. Ray White Bendigo refers clients to Loan Market mortgage brokers who provide home loan services with access to over 60 lenders. The partnership offers customers competitive loan options while generating referral revenue for the agency.
• Ray White RuralcoreStrategic or Co-development PartnerSpecialized division of Ray White focused on rural and agricultural property sales. Provides access to specialized rural property buyers, expertise in farm and acreage transactions, and dedicated rural marketing resources.
• Anglicare Better Futures Housing AllianceminorStrategic or Co-development PartnerPartnership providing housing solutions for vulnerable populations through Anglicare's Better Futures Housing Alliance program. Ray White Bendigo participates in providing accommodation options as part of the alliance's housing support services.
• Flatmates.com.auminorChannel Partner/ Reseller/ DistributorRooming house accommodation listings are advertised through Flatmates.com.au platform. Ray White Bendigo lists available rooming house vacancies on this platform to reach potential tenants seeking shared accommodation.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• RE/MAX Australia: Global real estate franchise with Australian regional offices. Competes with Ray White Bendigo on the same franchise-driven brokerage model, though presence in Bendigo specifically may be lighter.
• LJ Hooker: One of Australia's largest and oldest real estate franchise networks with multiple regional offices including Victoria. Broader portfolio of services (sales, management, finance referrals) but competes in the same Bendigo regional market segment.
• Century 21 Australia: Global real estate franchise brand with Australian offices including regional Victoria. Overlaps with Ray White Bendigo on residential sales and rentals as a competing national brand with similar franchise model.

Direct peers

• Barry Plant Bendigo: Major Australian real estate network with a Bendigo office directly competing in residential sales and property management. Same local market, same commission-driven brokerage model.
• Belle Property Bendigo: Premium Australian real estate network with a Bendigo presence competing in residential sales and leasing. Comparable service model with brand-led marketing, slightly more upmarket positioning.
• McGrath Estate Agents (Bendigo): National Australian real estate agency network with a Bendigo office directly competing for residential listings, sales, and property management in the same geography. Comparable commission-based brokerage model with similar service breadth.
• Stockdale & Leggo Bendigo: Established Australian real estate franchise with a Bendigo office competing in residential sales, rentals, and property management. Comparable franchise-driven brokerage structure.
• Harcourts Bendigo: International real estate franchise network with a competing Bendigo office offering residential sales, property management, and auctions. Franchise model and service mix are directly comparable to Ray White Bendigo.
• Raine & Horne Bendigo: Long-standing Australian real estate network with a Bendigo office offering residential and commercial sales plus property management. Direct local competitor with similar franchise economics.
• BigginScott Bendigo: Victorian-headquartered real estate agency with regional offices including Bendigo. Competes in residential sales and property management in the same catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/raywhite.bendigo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ray White Bendigo