AD Normandie

What AD Normandie does

AD Normandie (Agence de Développement pour la Normandie) is the public regional economic development agency for the Normandy region of France, operating under the authority of the Région Normandie. The agency helps businesses formalize projects and identify solutions to set up, expand, reindustrialize, internationalize, or decarbonize within the territory. It serves three principal constituencies: French and international companies considering Normandy as an investment location (both greenfield and expansion), Normandy-based SMEs and mid-market firms seeking export growth, and innovative or transitioning companies accessing innovation, environmental, and HR programs.

Its core offering is the "Impulsion" family of eight targeted financial aid programs (Conseil, Développement Trésorerie, Environnement, Export, Innovation, Investissement Productif, Proximité, Transition), supplemented by equity and participative financing vehicles (Normandie Horizon, Normandie Participations), regional co-managed programs (Fonds Régional d'Innovation, Programme d'Investissements d'Avenir), decarbonation and digital programs newly launched in 2025 (Normandie Carbone, Normandie Numérique), an acceleration program (Normandie Accélérateur), HR support (Solutions RH), cybersecurity assistance (Samu Cybersécurité), and the regional export window Team France Export Normandie delivered jointly with CCI Normandie and Business France. The underlying technology is minimal: a web platform (adnormandie.fr) hosted by OVH with online forms, event management, and the Normandie Carbone platform for decarbonation support. There is no proprietary AI/ML, no public API, no mobile app, and no software product.

AD Normandie's business model is that of a public-sector administrative agency, not a commercial enterprise. The firm type is registered as a government_state_entity with SIRET 20000650000025, owned and governed by the Région Normandie, and not exposed to private equity or VC ownership. The agency does not sell products or generate revenue in the commercial sense; it distributes free advisory, grant administration, and ecosystem-coordination services funded primarily by the Région Normandie (and eligible for European cofinancing such as FEDER). Terms of financial aid are governed by the agency's "Règlement des aides" and are not publicly priced as commercial products. Its go-to-market is enterprise field sales in form — direct engagement with companies, participation in international events (e.g., Viva Technology), sector-focused initiatives, and partnership with regional and national institutions (Region Normandie, CCI Normandie, Business France, ANCT, Banque des Territoires, Préfecture de région) — but measured in FDI jobs facilitated and SMEs sensitized rather than contracts closed.

Name

AD Normandie

Legal name

AD NORMANDIE

Website

https://adnormandie.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

AD Normandie is the public regional economic development agency for Normandy, France, operating under the Région Normandie. It supports businesses seeking to establish, expand, export, decarbonize, or transform operations via the Impulsion financial programs, Normandie Carbone/Normandie Numérique/Normandie Accélérateur initiatives, and Team France Export Normandie, in partnership with CCI Normandie and Business France.

Ownership category

akta.pro rank

Product category

Regional Economic Development Services

NAICS

Business Support Services (5614)

SIC

International Affairs (9721)

akta.pro primary industry

Monitoring, Evaluation, Learning (MEL) & Reporting for Donor Programs (BPADAOAL)

Keywords

• Regional economic development
• Business financial advisory
• Export internationalization support
• Decarbonation consulting services
• Industrial site implantation

Headquarters

HQ city

Colombelles

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Public funding and regional subsidies: AD Normandie is a public-sector agency funded by the Region Normandie and potentially European funds (e.g., FEDER cofinancing). It delivers financial support programs such as Impulsion Invest, Impulsion Innovation, Impulsion Export, Normandie Carbone, and others, which constitute its primary service offering to businesses rather than a revenue-generating product.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

AD Normandie is the regional economic development agency for the Normandy region in France, delivering free business advisory, financial-aid programs (Impulsion family of grants, Normandie Carbone, Normandie Horizon, Normandie Participations, FRI, PIA), export support via Team France Export Normandie, HR solutions, cybersecurity support (Samu Cybersécurité), and event programming (Xport Day, Université des Territoires Normands) to companies establishing or expanding operations in Normandy. The agency acts as the single gateway between the Région Normandie, European funds, and the private sector.

Product overview

AD Normandie is the economic development agency for the Normandy region in France, offering a comprehensive portfolio of financial support programs and business development services. The organization's offerings center around the 'Impulsion' suite of programs (Impulsion Conseil, Impulsion Développement, Impulsion Environnement, Impulsion Export, Impulsion Innovation, Impulsion Investissement, Impulsion Proximité, Impulsion Transition) that provide targeted financial assistance for business growth, innovation, environmental transition, and international expansion. Additional key offerings include Normandie Carbone for decarbonation support, Solutions RH for human resources development, Team France Export Normandie as a unified export support window, and participation in the European Enterprise Europe Network. The agency also organizes signature events including the Xport Day and the Université des Territoires Normands (UTN). AD Normandie operates across multiple strategic sectors including aeronautics, agro-industry, energy, healthcare, digital/tech, and logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Impulsion Conseil Financial support program offering consulting services to help Normandy businesses develop and implement strategic projects.
• Impulsion Développement (Trésorerie) Development support program providing financial assistance for business growth and treasury initiatives in Normandy.
• Impulsion Environnement Environmental support program helping Normandy businesses transition to sustainable practices and reduce environmental impact.
• Impulsion Export Export support program helping Normandy businesses expand into international markets, delivered with Team France Export Normandie partners.
• Impulsion Innovation Innovation support program funding R&D and new technology development projects for Normandy companies.
• Impulsion Investissement Productif Investment support program for productive industrial investments in Normandy.
• Impulsion Proximité Local proximity support programs covering transmission/buy-back, investment, and treasury assistance for local Normandy businesses.
• Impulsion Transition Transition support program for businesses undergoing strategic transformation.
• Normandie Carbone Decarbonation initiative piloted by AD Normandie to support Normandy businesses in identifying and seizing decarbonation opportunities while strengthening competitiveness.
• Solutions RH HR solutions bundling three parcours — Transition RH, Marque Employeur (employer brand), and Performance RH — to support Normandy businesses in human-resources development.
• Team France Export Normandie Single window for export support combining AD Normandie, CCI Normandie, and Business France; includes the Xport platform, training modules, and personalized consulting. More than 1,600 companies have been sensitized to international markets since 2018.
• Réseau Enterprise Europe (EEN) Local partner node of the Enterprise Europe Network, the world's largest SME support network, giving Normandy companies access to European partnership and technology transfer services.
• Normandie Horizon Investment fund supporting business development in Normandy.
• Normandie Participations Equity participation program providing minority capital to Normandy businesses.
• Fonds Régional d'Innovation (FRI) Regional innovation fund supporting innovative projects in Normandy.
• Programme d'Investissements d'Avenir (PIA) Future Investment Program (national PIA) channel supporting strategic national investment projects in Normandy.
• Xport Day Annual export-focused event organized jointly by AD Normandie, CCI Normandie, and Business France to support Normandy businesses in internationalization.

Quantifiable outcome

• 1,600+ companies sensitized to internationalization with average additional revenue of €208,000 per company
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• ANCT (Agence Nationale de la Cohésion des Territoires)coreStrategic or Co-development Partner · 1 January 2025AD Normandie collaborates with ANCT on the Impulsion Ingénierie Territoires program, which supports EPCI (inter-municipal cooperatives) in Normandy with their industrial development strategies. ANCT provides national-level coordination and co-funding for these territorial engineering missions.
• Banque des TerritoirescoreStrategic or Co-development Partner · 1 January 2025The Banque des Territoires is a key partner in the Impulsion Ingénierie Territoires program, providing financing expertise and investment solutions to support the industrial development strategies of Normandy's inter-municipal territories.
• Business FrancecoreStrategic or Co-development Partner · 1 January 2025Business France partners with AD Normandie on multiple programs, including attracting foreign direct investment to Normandy, the Xport Day export event, and the Team France Export Normandie initiative. Business France provides international expertise and connections to overseas markets.
• Préfecture de région NormandiecoreStrategic or Co-development Partner · 1 January 2025The regional prefecture co-pilots the Impulsion Ingénierie Territoires program with AD Normandie, providing state-level coordination and alignment with national economic development priorities.
• CCI Normandie (Chambre de Commerce et d'Industrie Normandie)coreStrategic or Co-development Partner · 1 January 2018CCI Normandie is the key institutional partner for the Team France Export Normandie initiative, combining AD Normandie's development expertise with the CCI's trade and business support network to deliver export assistance to Normandy SMEs.
• Enterprise Europe Network (EEN)coreStrategic or Co-development PartnerAD Normandie is part of the Enterprise Europe Network, the world's largest support network for SMEs with international ambitions. This connection provides Normandy companies with access to EEN's pan-European partnership and technology transfer services.
• Campus Normandie CybercoreStrategic or Co-development PartnerAD Normandie participates in the Campus Normandie Cyber ecosystem, which brings together cybersecurity experts, training institutions, and companies to strengthen the region's cyber resilience. AD Normandie co-manages the 'Samu Cybersécurité' support service.
• AREA NormandieminorStrategic or Co-development PartnerAREA Normandie is the regional food industry association with 240+ members. It partners with AD Normandie on sector-specific initiatives and events such as the Agro Emballage Day to support the agri-food supply chain.
• B4C NormandieminorStrategic or Co-development PartnerB4C Normandie is the bioeconomy reference network in France, Europe, and internationally. It collaborates with AD Normandie on bioeconomy development strategies and innovation support for the agricultural and industrial sectors.
• NAE (Normandie AeroEspace)coreStrategic or Co-development PartnerNAE is the regional aerospace cluster with 170+ members, driving Normandy's aerospace, space, defense, and security sector. AD Normandie works closely with NAE to attract aerospace companies and support sector growth.
• NaturePlastminorOthersNaturePlast, a pioneer of bioplastics in Europe, was featured at the Agro Emballage Day organized by AD Normandie, highlighting the agency's role in connecting innovative sustainable packaging companies with the regional industry ecosystem.
• ID VerreminorOthersID Verre, specializing in glass reuse, participated in AD Normandie's Agro Emballage Day event, illustrating the agency's work in promoting circular economy solutions in the packaging sector.
• Caisse d'Épargne NormandieminorGTM or Marketing PartnerCaisse d'Épargne Normandie partnered with Paris Normandie and AD Normandie to organize 'Le Mardi de l'éco XXL', a major event on cybersecurity that gathered 140+ participants, highlighting the region's collective approach to business support.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Agence Hauts-de-France: Regional development agency for Hauts-de-France supporting industrial transformation, FDI and reindustrialization. Directly comparable to AD Normandie on mandate, regional scope and customer segments (industrial SMEs and foreign investors).
• AER Auvergne-Rhône-Alpes Entreprises: Regional economic development agency for Auvergne-Rhône-Alpes, providing FDI, export, innovation and financing support to companies. Directly comparable to AD Normandie in mandate, structure and service portfolio, operating in a different French region.
• AD'OCC: Regional economic development agency for Occitanie. Performs the same core functions as AD Normandie — FDI attraction, export support, innovation funding and business advisory — for companies establishing in Occitanie.
• ADI Nouvelle-Aquitaine: Regional economic development agency for Nouvelle-Aquitaine, supporting FDI, innovation and business growth projects. Closely comparable mandate and operating model to AD Normandie.
• Provence Promotion: Regional development agency for Provence-Alpes-Côte d'Azur focused on FDI attraction and internationalization support. Mirrors AD Normandie's role of being the single regional gateway for incoming investors.
• Choose Paris Region: The regional economic development and FDI attraction agency for the Île-de-France region. Like AD Normandie, it is the official gateway for foreign companies investing in a French region, channeling regional incentives and providing site-selection and partner-matching support.
• Bretagne Commerce International (BCI): Regional export and international development agency for Brittany, delivering export support, partner matching and internationalization services to regional SMEs. Closely comparable to AD Normandie's Team France Export Normandie mandate.

Broad incumbents

• Bpifrance: France's national public investment bank providing financing, innovation funding, export guarantees and equity to French companies. Comparable as a broader public-sector economic development actor that co-funds many of the regional programs AD Normandie administers.
• Business France: The national French agency for international business development and FDI attraction. Operates at a national level but directly partners with AD Normandie (and other regional agencies) on FDI, export and Xport Day programs, providing international expertise and overseas-market connections.

Others

• Banque des Territoires: Subsidiary of Caisse des Dépôts providing territorial investment and infrastructure financing. A core partner of AD Normandie in the Impulsion Ingénierie Territoires program and an adjacent public-sector financial institution supporting the same regional development objectives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ADNormandie
• Facebookfacebook.com/adnormandie

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AD Normandie