New Reg
New Reg Limited is a Preston-based UK DVLA-recognised reseller that buys, sells, and transfers private number plates to individual consumers, fleet operators, lease-vehicle owners, and plate investors, supported by a 72-million-plate online search engine and in-house DVLA paperwork handling.
- Company typePrivate
- Founded1990
- HeadquartersPreston, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What New Reg does
New Reg Limited is a privately held UK company that buys, sells, and transfers private (personalised) vehicle number plates as a recognised DVLA reseller. Established in 1990 and the first UK firm to sell private registrations online in 1996, the company is headquartered in Preston, Lancashire, operates with a stated 1-10 employee base, and serves primarily individual UK consumers, with secondary segments in business fleet, lease-vehicle, motorcycle, and investment-grade plate buyers. Its regulatory standing rests on DVLA reseller status, FCA authorisation (No. 626225) for credit, and CNDA trade body membership.
The core technology is a web-based catalogue covering 72+ million private and DVLA-issued registrations across current, prefix, suffix, dateless, and Irish formats, paired with an interactive Number Plate Builder that previews registrations on a vehicle and a phonetic-alphabet converter for accurate phone ordering. The platform handles the full DVLA transfer workflow in-house (V750, V778, V317 paperwork), manufactures road-legal BSAU 145e-compliant acrylic plates, and coordinates three-party transfers for lease vehicles in partnership with major UK lessors (Lex Autolease, Zenith, LeasePlan, Alphabet).
Revenue is generated from margin on registration sales plus the passed-through DVLA transfer fee, with supplementary streams from physical plate manufacturing, valuation and consignment sale commissions, and referral fees from V12 Retail Finance 0% interest plans (available from £500 minimum spend). Distribution is direct-to-consumer via newreg.co.uk, supported by phone sales, content and SEO marketing, organic social, Trustpilot-based social proof, and email. No revenue figure is publicly disclosed.
New Reg firmographics
Firmographics- Name
- New Reg
- Legal name
- New Reg Limited
- Website
- https://newreg.co.uk
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- New Reg Limited is a Preston-based UK DVLA-recognised reseller that buys, sells, and transfers private number plates to individual consumers, fleet operators, lease-vehicle owners, and plate investors, supported by a 72-million-plate online search engine and in-house DVLA paperwork handling.
- Ownership category
- akta.pro rank
New Reg industry classification
Industry- Product category
- Private Number Plates
- akta.pro primary industry
- Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters) (CRAFAGAI)
Keywords
Where New Reg is headquartered
LocationHeadquarters
- HQ city
- Preston
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
New Reg business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel, Infrastructure
Revenue model
- Private Number Plate Sales: New Reg acts as a recognised DVLA reseller selling private/personalised number plates. Revenue is generated through the margin between acquisition cost and sale price of registrations, plus the compulsory DVLA transfer fee passed to customers. The company guarantees to beat competitor prices on unissued DVLA plates.
- Physical Number Plate Manufacturing and Delivery: New Reg manufactures and delivers road-legal acrylic number plates to customers. Plates are supplied only after DVLA transfer confirmation and identity verification. Revenue from plate manufacturing supplements the core registration sales.
- Finance Services: New Reg offers 0% interest finance options through V12 Retail Finance for customers purchasing higher-value plates (available from £500 minimum spend). New Reg receives referral commission from the finance provider.
- Number Plate Valuations and Sales (Selling Service): The company assists customers in selling their private plates, having conducted over 390,000 valuations. Revenue derived from successful sale commissions on plates sold through their service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Budget Private Plates from £69 |
| One time/ perpetual license | Pay-as-you-go | Premium Private Plates (variable pricing) |
| Subscription | Monthly | Finance Option - 0% Interest |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
New Reg product offering
Product offeringCore offering
New Reg is a UK private number plate dealer and DVLA-recognised reseller that buys, sells, and transfers personalised vehicle registrations through an online e-commerce platform. The company operates a searchable database of over 72 million plates, manages the full DVLA transfer paperwork on behalf of customers, and manufactures and dispatches road-legal acrylic physical plates. Supplementary services include plate valuations (over 390,000 completed), financing options via V12 Retail Finance, and dedicated support for fleet and lease-vehicle transfers.
Product overview
New Reg operates as a private number plate dealer and DVLA-recognised reseller offering a unified platform for buying, selling, and transferring personalised vehicle registrations. The core product is the Number Plate Search Engine (accessing 72+ million plates), supported by the Number Plate Builder tool for visualising registrations on vehicles. The company offers multiple plate categories spanning dateless, current-style, prefix, suffix, and Irish formats, alongside physical products including acrylic and mirror plates. Add-on services include DVLA transfer administration, finance options through V12 Retail Finance, free valuation services, and a price match guarantee. Fleet Brand Registrations serves business customers, while Gift Ideas targets consumer gifting. The product portfolio is unified through a single transaction platform handling both digital registration transfers and physical plate fulfilment.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Number Plates
Quantifiable outcome
- 390,000+ valuations completed
- +2 more outcomes
Companies that use New Reg
Customer profileSegments5 records
Ideal customer profiles5 records
New Reg technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
New Reg partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- DVLA (Driver and Vehicle Licensing Agency)coreNew Reg is a recognised DVLA reseller of unissued government stock private number plates, established in 1990. As a DVLA-recognised reseller, New Reg can sell DVLA registrations and handle official transfer paperwork. New Reg is not affiliated with DVLA Personalised Registrations but operates as an authorised channel partner for government-issued registrations.
- CNDA (Cherished Numbers Dealers Association)coreNew Reg is a member of the Cherished Numbers Dealers Association, operating under their code of practice that protects buyers and sets professional standards for private number plate dealers in the UK. CNDA membership is referenced in the company's regulatory and compliance communications.
- Major UK Leasing Companies (Lex Autolease, Zenith, LeasePlan, Alphabet)supportingNew Reg has established working relationships with all major UK leasing companies including Lex Autolease, Zenith/Novuna Vehicle Solutions, LeasePlan/ALD Automotive, and Alphabet/BMW Financial Services. These partnerships enable seamless coordination for customers wanting to add private plates to leased vehicles, with established admin processes and fee structures (£35-£75 typical admin fees).
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
New Reg competitors and assessment
Company assessmentEmerging players
- CarReg Number Plates: UK online retailer selling personalised registrations and physical plates with a search-and-fulfilment model. Smaller competitor targeting similar entry-level and mid-tier consumer segments.
- RegPlate: UK private plate marketplace offering searchable registrations and DVLA transfer handling. Comparable product surface and audience but smaller scale than New Reg's brand and inventory depth.
Direct peers
- Simply Plates: UK private number plate retailer offering search, valuation, and transfer services. Smaller scale but directly overlapping in product offering and customer segment.
- Private Plate King: Independent UK dealer focused on cherished plates and personalised registrations with a price-led online proposition. Competes on the same customer intent keywords and DVLA stock inventory.
- Reg Transfers: One of the largest UK private number plate dealers with a similar DVLA reseller model, broad searchable inventory, and B2B transfer service. Most direct head-to-head competitor to New Reg in the cherished plate market.
- National Numbers: Long-established UK cherished plate dealer with strong investment-grade and auction heritage. Direct rival for premium and collectible plate transactions where brand reputation matters.
- Plates4Less: UK online number plate retailer selling private registrations and physical plates via a price-led e-commerce model. Competes with New Reg on budget plate transactions and DVLA stock reselling.
- Cherished Number Plates: Online UK dealer selling private registrations across prefix, suffix, dateless and current styles with similar valuation service. Competes for the same consumer search traffic and consignment supply.
Others
- Halfords: UK automotive retailer that sells physical acrylic number plates manufactured to DVLA specifications. Adjacent rather than directly competitive, but a downstream touchpoint for legal plate supply after a private registration transfer.
Broad incumbents
- DVLA Personalised Registrations: The official UK government channel selling personalised registrations directly to consumers. Not a commercial competitor but the upstream supplier whose stock New Reg resells and whose transfer rules define the industry structure.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
New Reg social profiles
Digital presenceNew Reg compliance and trust
Trust signalCompliance4 records
New Reg financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Reg leadership team
Management profileNumber of profiles
New Reg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Reg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Reg
What does New Reg do?
New Reg is a UK private number plate dealer and DVLA-recognised reseller that buys, sells, and transfers personalised vehicle registrations through an online e-commerce platform. The company operates a searchable database of over 72 million plates, manages the full DVLA transfer paperwork on behalf of customers, and manufactures and dispatches road-legal acrylic physical plates. Supplementary services include plate valuations (over 390,000 completed), financing options via V12 Retail Finance, and dedicated support for fleet and lease-vehicle transfers.
Is New Reg a public or private company?
New Reg is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Reg founded?
New Reg was founded in 1990. It employs 1 to 10 people.
Where is New Reg based?
New Reg is headquartered in Preston, United Kingdom, in the Europe region.
How does New Reg make money?
Four revenue lines are on record. Private Number Plate Sales are the primary driver. The others are physical Number Plate Manufacturing and Delivery, finance Services and number Plate Valuations and Sales (Selling Service).
Who are New Reg's main competitors?
Emerging players on record are CarReg Number Plates and RegPlate. Direct peers are Simply Plates, Private Plate King, Reg Transfers, National Numbers, Plates4Less and Cherished Number Plates. Halfords is listed as an others. DVLA Personalised Registrations is listed as a broad incumbent.
Does New Reg have an API?
No public API is recorded for New Reg.
What industry is New Reg in?
New Reg's product category is Private Number Plates. Its primary akta.pro industry code is CRAFAGAI, Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters).