LBJ Library & Museum School Tours

Name

LBJ Library & Museum School Tours

Legal name

LBJ Presidential Library

Website

https://lbjlibrary.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Presidential Library & Museum

NAICS

Museums (71211), Libraries and Archives (51921), Museums, Historical Sites, and Similar Institutions (712)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Libraries, Archives & Special Collections (BPAGAHAF)

akta.pro secondary industries

Digital Library & Electronic Resources Operations (e-Resources, Repositories, Licensing) (EDAEAGAF), Academic & Research Library Operations (College/University Libraries) (EDAEAGAB), Library-Based Learning Programs (Public Libraries) (EDAAAFAA), Special Libraries (Law, Medical, Corporate, Government) Operations (EDAEAGAD)

Keywords

• Presidential library
• School field trips
• Immersive classroom experiences
• Museum exhibitions
• Historical archives

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Museum Admission: Ticket sales for museum visits with tickets purchasable online or at admissions desk. Last visitor admitted at 4 p.m. daily.
2. Membership (Friends of LBJ Library): Friends membership program with levels and benefits providing special access to events and programming.
3. Donations: Donations to the LBJ Foundation supporting programming, exhibits, and educational initiatives.
4. Store at LBJ: On-site retail store selling books, merchandise, and memorabilia including Adrian Miller's books on barbecue history.
5. Group Tours and Facility Rental: Group reservations (15+) with discounted admission ($11 adult, $7 senior). Private event inquiries via application form for space rental at the library.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

The LBJ Presidential Library operates a museum and educational institution at the University of Texas at Austin, offering guided and self-guided school field trips, immersive classroom experiences using primary-source archives, permanent and temporary exhibitions, virtual field trips, educator workshops, and research access to over 45 million pages of historical documents. Revenue comes from museum admission, Friends of the LBJ Library membership, donations, store sales, group tours, and grants.

Product overview

The LBJ Library & Museum School Tours operates as a presidential library and museum offering educational experiences centered on Lyndon B. Johnson's presidency and the 1960s era. The core offering comprises museum exhibitions (permanent and temporary), school field trips with immersive classroom experiences, and virtual field trip programs. Supporting services include research archives with over 45 million pages of documents, events programming (Future Forum, Friends events), curriculum resources for educators, and membership programs. The institution also operates The Store at LBJ for retail merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• School Field Trips

Quantifiable outcome

• The 2014 Civil Rights Summit attracted four U.S. presidents including President Obama, former Presidents George W. Bush, Clinton, and Carter, along with Civil Rights Movement heroes
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• National Archives and Records Administration (NARA)coreStrategic or Co-development Partner · 30 May 2026Through an exceptional partnership with NARA, the LBJ Presidential Library showcases extraordinary original documents that have shaped the course of American history. This partnership enables 'The American Experiment: Pursuing Our Promise' exhibit featuring documents from Brown v. Board of Education, Fourteenth Amendment, Louisiana Purchase, and Wright Brothers' Flying Machine Patent.
• Briscoe Center for American HistorycoreStrategic or Co-development Partner · 30 May 2026Partnership with the University of Texas at Austin's Briscoe Center for American History for 'Evidence of our Past' exhibit featuring Texas Documents and U.S. Documents. The Briscoe Center curates 'Vietnam: Evidence of War' exhibit with original photographs, artifacts, and letters.
• H-E-BminorGTM or Marketing Partner · 30 May 2026Presenting sponsor for 'The American Experiment' exhibit and educational programming. H-E-B has been a consistent supporter of LBJ Foundation initiatives.
• Southwest AirlinesminorGTM or Marketing Partner · 30 May 2026Sponsor supporting access to the museum and educational programs.
• Neiman MarcusminorOthers · 1 January 1997Neiman Marcus donated the animatronic Lyndon Johnson to the library in 1997. The store originally commissioned the animatronic for an all things Texas display in one of their Dallas store locations.
• University of Virginia's Miller Center of Public AffairscoreStrategic or Co-development PartnerCollaboration for 'The LBJ Telephone Tapes: Inside the Presidency of Lyndon Baines Johnson' providing extraordinary access to secret presidential telephone recordings with conversations on foreign and domestic matters.
• Harry Ransom CenterminorStrategic or Co-development PartnerCo-hosted event with the Harry Ransom Center at UT Austin, which holds the Watergate papers of Woodward and Carl Bernstein.
• United States of America Vietnam War CommemorationminorGTM or Marketing PartnerPartnership recognizing the 50th anniversary of the Vietnam War and hosting 'The Wall That Heals' mobile Vietnam Veterans Memorial.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Obama Presidential Center: Newest presidential library/museum opening in Chicago with comparable mission of presidential history preservation, civic education, and public programming. Represents a high-investment modern peer with significant donor and visitor scale.
• Ronald Reagan Presidential Library: NARA presidential library and museum with analogous permanent/temporary exhibits, K-12 field trips, and event-driven public programming. Comparable scale, visitor model, and civic education mission to the LBJ Library.
• Franklin D. Roosevelt Presidential Library and Museum: First presidential library, operated under the same NARA framework with analogous archival, exhibit, and educational programming structures. Comparable in mission and operating model, though smaller visitor base.
• Jimmy Carter Presidential Library and Museum: NARA-administered presidential library with similar archives, exhibits, and educational outreach model. Operates under the same federal-nonprofit hybrid governance structure as the LBJ Library.
• John F. Kennedy Presidential Library and Museum: Fellow presidential library and museum operated as an NARA-affiliated institution with similar archives, exhibits, K-12 education programs, and event programming. Directly comparable in mission, audience, and revenue mix (admissions, memberships, donations).
• Richard Nixon Presidential Library and Museum: Presidential library/museum with comparable archive holdings, school tour programs, and public policy programming. Directly comparable operating model under the NARA presidential library system.

Broad incumbents

• National WWII Museum: Large, well-funded history museum and education institution in New Orleans with strong K-12 outreach and immersive exhibits. Competes for similar educational travel, group tour, and donor dollars.
• Smithsonian National Museum of American History: Larger, federally operated history museum on the National Mall with broader American history scope. Competes for the same school field trip and general visitor audiences as the LBJ Library at greater scale.

Regional players

• Bullock Texas State History Museum: Texas-based history museum in Austin with overlapping K-12 field trip audience and Texas history focus. Direct regional competitor for local school group bookings and tourist visits.

Others

• Harry Ransom Center (UT Austin): UT Austin-based humanities research library and museum that already co-hosts events with the LBJ Library and holds complementary American literary and historical archives. Adjacent institution rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lbjlibrary
• YouTubeyoutube.com/user/TheLBJLibrary
• Facebookfacebook.com/LBJPresLib
• Instagraminstagram.com/lbjlibrary
• LinkedInlinkedin.com/company/lbj-presidential-library

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LBJ Library & Museum School Tours