Endurance Music Group

What Endurance Music Group does

Endurance Music Group (EMG) is a Nashville-based, full-service music publishing and rights management company founded in 2015 and operating as the music publishing arm of Raven Music Partners. The company represents a roster of 14 active songwriters and artists, signs publishing deals, co-publishing agreements, and joint venture label arrangements, and through its wholly owned Amplified Administration subsidiary (acquired 2019) provides royalty tracking, collection, and distribution services to independent publishers, songwriters, and labels. EMG has overseen more than $150 million in catalog acquisitions since 2019 and claims a catalog producing 75+ #1 Country singles alongside multiple top-five and top-ten hits.

The firm's underlying technology is a royalty tracking and catalog management platform that processed over $16 million in artist and writer royalties in 2022 and supports compilation, sync, and specialty physical product work. EMG runs on a sales-led, direct-signing go-to-market, recruiting talent through Nashville industry relationships and structured deals with partners including Carnival, HAYLO, Free Flight Records, and joint venture artist Matt Stell. The company monetizes through publishing ownership shares of compositions, catalog administration and acquisition income, and managed services fees for third-party independent admin clients. Leadership includes Co-President and CCO Michael Martin (ex-ASCAP VP) and Co-President and General Manager Mark Ahlberg (founder of Amplified Administration), supported by a 1-10 employee team focused on administration, catalog development, creative services, and royalty analytics.

Name

Endurance Music Group

Legal name

Endurance Music Group

Website

https://endurancemg.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Endurance Music Group is a Nashville-based music publishing and rights management company representing a roster of 14 songwriters and artists, administering $16M+ in annual royalties and managing $150M+ in catalog assets since 2019.

Ownership category

akta.pro rank

Product category

Music Publishing

NAICS

Music Publishers (512230), Music Publishers (51223), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Copyright Registration & Catalog Management (Metadata, ISWC/ISRC Linking) (MPAIABAC)

akta.pro secondary industries

Rights Data, Metadata, Identifier & Repertoire Management (ISWC/ISRC/IPI, Matching) (MPAIAKAF), Indie Publishing & Label Services (Funding, Marketing, Release Management) (MPAFABAF)

Keywords

• Music publishing services
• Royalty administration
• Catalog management
• Rights management
• Songwriter representation

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Music Publishing Royalties: Collection and distribution of performance royalties, mechanical royalties, and sync royalties from PROs (BMI, ASCAP, SESAC) for songwriters and artists on the EMG roster
2. Catalog Acquisitions: Acquisition and administration of music catalogs, generating revenue through ongoing royalty collection from acquired compositions. EMG has acquired over $150 million in catalog since 2019
3. Independent Administration Services: Amplified Administration (now part of EMG) provides royalty collection, processing, and distribution services for independent publishers, songwriters, and artists. Processing over $16M in artist and writer royalties in 2022
4. Publishing Deals and Co-Pub Agreements: Revenue from co-publishing deals, co-pub agreements, and joint venture label arrangements with songwriters and artists

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Endurance Music Group is a full-service music publishing house that signs songwriters and artists to publishing deals, co-publishing agreements, and joint venture label deals, while administering royalty collection and distribution through PROs (BMI, ASCAP, SESAC) and providing catalog acquisition and creative development services. The firm manages over $150 million in catalog acquisitions since 2019 and processes over $16 million in artist and writer royalties annually. Its Amplified Administration subsidiary provides independent publishing and label administration services to third-party publishers, songwriters, and artists.

Product overview

Endurance Music Group is a music publishing and rights management provider for Raven Music Partners, offering a unified suite of services centered on publishing administration, catalog acquisition, and creative development. The core Endurance Music Group brand provides songwriter and artist representation, catalog management, and royalty processing, while Amplified Administration (acquired at EMG's inception in 2019) delivers independent publishing and label administration services. These offerings are integrated under one company to serve Nashville's songwriter, publisher, and artist communities with creative hope and professional support.

Differentiator

Problem solved

Functional benefit

Products and services

• Music Publishing and Rights Management Full-service music publishing offering that signs songwriters and artists to publishing deals, co-publishing agreements, and joint venture label deals; provides royalty collection and distribution through BMI, ASCAP, and SESAC, plus creative development and sync licensing support.
• Catalog Acquisition and Management Acquisition, administration, and ongoing development of music catalogs, including compilation albums, specialty physical products, and special projects across the firm's owned catalog assets.
• Amplified Administration Independent publishing and label administration service providing royalty collection, processing, and distribution for third-party publishers, songwriters, and artists, processing over $16 million in artist and writer royalties in 2022.

Quantifiable outcome

• Over 75 #1 Country hits and numerous top five and top ten singles
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Raven Music PartnerscoreStrategic or Co-development PartnerEndurance Music Group is the music publishing and rights management provider for Raven Music Partners. This is the parent company relationship that forms the core of EMG's business structure.
• CarnivalcoreStrategic or Co-development PartnerEMG and Carnival entered a co-publishing deal with songwriter Scooter Carusoe, combining resources for the writer's publishing representation.
• HAYLOcoreStrategic or Co-development PartnerEMG and HAYLO co-signed songwriter Seth Alley to a co-publishing deal, representing a strategic partnership for songwriter development.
• Free Flight RecordsminorChannel Partner/ Reseller/ DistributorFree Flight Records artist Darren Kiely joined the EMG family, suggesting a label relationship for artist services and publishing.
• Amplified AdministrationcoreStrategic or Co-development PartnerAmplified Administration, founded by Mark Ahlberg in 2010, is now part of the Endurance Music Group family. It provides independent publishing and label administration services, having served Nashville's publisher and songwriter communities since 2010.
• Matt StellcoreStrategic or Co-development PartnerEMG created a joint venture label deal with Matt Stell, representing a deeper partnership structure for artist development and publishing.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Spirit Music Group: Independent music publisher focused on catalog acquisitions and songwriter signings; closely comparable in catalog strategy, with Steven Singer (EMG's VP of Catalog) previously serving as VP of Digital Strategy there.
• Round Hill Music: Independent music publisher actively acquiring catalogs and signing songwriters across genres, including Country, with a catalog acquisition and administration model that mirrors EMG's Amplified Administration and catalog strategy.
• Big Yellow Dog Music: Nashville-based independent music publisher signing Country and Pop songwriters; comparable roster model, with Lauren Funk (EMG's VP of Publishing) previously spending seven years on its creative team.
• Big Loud: Nashville-based music publishing and label services company focused on Country songwriting talent with co-publishing and joint venture deal structures directly comparable to EMG's model.
• HoriPro Entertainment Group / Mojo Music & Media: Nashville-based music publisher and administrator combining independent publishing administration with songwriter development — overlapping directly with EMG's Amplified Administration arm (Carrie Wilkins' prior employer).

Broad incumbents

• Sony Music Publishing: Largest global music publisher and EMG's primary competitive incumbent; recruits the same Nashville songwriting talent with deeper advances and broader international sync reach, defining the competitive ceiling for EMG's roster.
• Warner Chappell Music: Major global music publisher with a strong Nashville presence; competes for the same Country songwriting talent as EMG and represents the largest competitive benchmark for roster economics.
• Universal Music Publishing: Major global music publisher with a sizable Country catalog; competes for hit Country writers and provides the institutional context for Steven Singer's prior two decades at Universal.
• Concord Music Publishing: Independent major-affiliated publisher actively acquiring catalogs and signing songwriters, including in Nashville, with a buy-and-build strategy that overlaps EMG's catalog and administration approach.

Emerging players

• ClearBox Rights: Independent royalty administration and rights management services provider for publishers and labels; overlapping with EMG's Amplified Administration and technology-driven royalty processing capability (Courtney Kruckeberg was previously a Royalty Coordinator at ClearBox).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xinstagram.com/endurancemg_nash
• Instagraminstagram.com/endurancemg_nash
• LinkedInlinkedin.com/company/endurance-music-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Endurance Music Group