Hupp Electric Motors
Hupp Electric Motors is a 113-year-old, family-owned industrial services company based in Marion, Iowa, providing electric motor repair, rewinding, crane and hoist services, engineered drive systems, machining, and pump and gearbox repair to Midwest industrial customers.
- Company typePrivate
- Founded1912
- HeadquartersMarion, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Hupp Electric Motors does
Hupp Electric Motors is a 113-year-old, family-owned industrial services company headquartered in Marion, Iowa, with a large-scale machining facility in Cedar Rapids. The company provides comprehensive electric motor repair and rewinding (covering AC/DC motors up to 13,000V and 10,000 HP), crane and hoist services, engineered products (drives, switchgear, motor control centers), machining, pump and gearbox repair, specialty fabrication, reliability services, and millwright work to industrial customers in the Midwest. Its proprietary technology stack centers on two trademarked vacuum pressure impregnation (VPI) insulation systems — Hupp Inverter Grade VPIE+ for low-voltage motors and Hupp VPI+ for medium-voltage motors up to 13KV — both certified to true Class H dielectric strength and backed by three-year warranties, a notable differentiator from industry-standard one-year rewind warranties. Capital-intensive test and machining infrastructure (2,500 KVA test panel, 15,000 lb dynamic balancing, Summit Lathe with 98" swing, 400-ton horizontal press, 50-ton overhead crane, and a vibration-isolated 200,000 lb test pad) supports in-house control of complex repair scope.
The business model blends professional services (quote-based repair, rewind, and field service jobs), hardware sales (new motors, drives, cranes, and pumps from major brands including Toshiba, WEG, Yaskawa, ABB-Baldor, Marathon, Emerson, and Harrington), and value-added programs such as the Power Plus Gold Key managed spare motor service. Go-to-market is enterprise field sales with factory-trained technicians dispatched via a fleet of service trucks, supplemented by inside sales via phone and website quote requests, and demand generation through Hupp University training seminars. The customer base spans heavy industrial manufacturing, material handling and warehousing, and process industries, with the company positioning itself as an extension of customers' maintenance teams offering 24/7/365 availability and emergency response. Kevin Hupp (President/owner) leads the company alongside an executive team including Pete Starkovich (EVP), Brett Lehr (VP Operations), and Mike Parsons (VP Service).
Hupp Electric Motors firmographics
Firmographics- Name
- Hupp Electric Motors
- Legal name
- Hupp Electric Motors, Inc.
- Website
- https://hupp-electric.com
- Company type
- Private
- Founded year
- 1912
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hupp Electric Motors is a 113-year-old, family-owned industrial services company based in Marion, Iowa, providing electric motor repair, rewinding, crane and hoist services, engineered drive systems, machining, and pump and gearbox repair to Midwest industrial customers.
- Ownership category
- akta.pro rank
Hupp Electric Motors industry classification
Industry- Product category
- Industrial Motor Repair and Maintenance Services
- NAICS
- Motor and Generator Manufacturing (335312), Relay and Industrial Control Manufacturing (335314)
- SIC
- Motors & Generators (3621), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- AC Motors (Induction, Synchronous) (IMAGACAA)
- akta.pro secondary industries
- DC Motors (Brushed, Brushless DC) (IMAGACAB), Motor Control Centers & Motor Protection (Overload Relays, Protection, Monitoring) (IMAGACAI), Soft Starters & Motor Starters (MCCs, Contactors) (IMAGACAE)
Keywords
Where Hupp Electric Motors is headquartered
LocationHeadquarters
- HQ city
- Marion
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hupp Electric Motors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Electric Motor Repair Services: Core revenue stream from comprehensive electric motor repair, rewind, and rebuild services for AC/DC motors, serving industrial customers with repair warranties ranging from 90 days (reconditioned) to 3 years (rewound with VPI+ systems).
- Motor & Drive Sales: Sale of new electric motors, drives, and accessory products from manufacturer brands including Toshiba, WEG, Emerson, Marathon, ABB-Baldor, and Yaskawa, as well as VIDAR Motors.
- Crane & Hoist Services and Sales: Crane and hoist repair, inspection, load testing, and new equipment sales from brands including Uesco, JD Neuhaus, CM, Harrington, and Yale, plus installation and design services.
- Engineered Products & Drive Systems: Sale and repair of AC/DC adjustable speed drives, solid-state starters, motor control centers, switchgear, transformers, and UPS systems, plus panel fabrication and UL 508 listing services.
- Machining Services: Custom machining services including lathe work, boring, welding, fabrication, and thermal arc spray for specialty parts and industrial components.
- Pump Sales & Repair: Pump sales and repair services for various industrial pump brands including All-Flo, Armstrong, Cat Pumps, and others.
- Gearbox Repair: Industrial gearbox repair and maintenance services including disassembly, inspection, part replacement, reassembly, and testing.
- Power Plus Gold Key Service: Premium spare motor sourcing and management service with manufacturer and Hupp personnel plant visits, as-built reviews, production schedules, testing, and documentation.
- Millwright Services: System ownership/contract maintenance, rigging, machinery moving, precision alignment, and emergency repair services.
- Training Seminars: Revenue from paid seminars including RCFA Course ($575.00 per attendee), Cat III Vibration, and free seminars like Bearings Overview and AC Motor Repair Process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | RCFA Course Seminar |
| Other | Multi-year contract | Other Seminars (Bearings Overview, AC Motor Repair Process) |
| Other | Multi-year contract | Cat III Vibration Seminar |
| One time/ perpetual license | Multi-year contract | Motor Rewind Warranty (VPI+ Systems) |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
Hupp Electric Motors product offering
Product offeringCore offering
Hupp Electric Motors provides industrial electric motor repair and rewinding (using proprietary Hupp VPI+ Insulation Systems), crane and hoist repair/inspection/installation, engineered products (AC/DC drives, soft starters, switchgear, motor controls), machining services, gearbox repair, pump sales/repair, Power Plus spare motor programs, specialty fabrication, millwright services, and reliability/predictive maintenance services. The company also sells new motors, drives, hoists, and pumps from major brands including Toshiba, WEG, Yaskawa, ABB-Baldor, Emerson, Marathon, CMCO, R&M, Harrington, and others, plus represents the VIDAR intelligent motor line.
Product overview
Hupp Electric Motors is an industrial electric motor repair and service company with over 100 years of experience (founded 1912) providing a comprehensive portfolio of services and products. The company operates as a single unified service organization offering electric motor repair (including rewinding with proprietary VPI+ insulation systems), crane and hoist services, engineered products (drives and controls), machining services, reliability services, pump sales and repair, Power Plus spare motor programs, gearbox repair, specialty fabrication, and millwright services. The company also sells motor and drive products from major brands (Toshiba, WEG, Yaskawa, ABB, Marathon, and others) and represents VIDAR Motors as a new intelligent motor product line featuring embedded variable-speed technology. Services are available 24/7/365 with a focus on minimizing downtime for industrial customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Electric Motor Repair Comprehensive repair and rewind services for AC and DC motors using proprietary Hupp Inverter Grade VPIE+ Insulation System (low voltage 208-230/460 & 575 VAC) and Hupp VPI+ Insulation System (medium voltage up to 13KV). Services include VPI processing, dynamometer load testing, dynamic balancing up to 15,000 lbs, and core loss testing up to 10,000 HP. Targeted at industrial customers with large motor fleets.
- Crane & Hoist Services Industrial crane and hoist repair, inspection, troubleshooting, load testing, preventative maintenance, and turnkey system design and installation. Includes 24-hour emergency repair service and OSHA/ASME-certified inspection. A regional fleet of service trucks with factory-trained technicians supports on-site work across the Midwest.
- Engineered Products Sale, installation, and service of AC and DC adjustable speed drives, medium voltage drives, solid-state soft starters, low voltage motor control centers, breakers, switchgear, transformers, UPS systems, and custom-designed automated control panels. Factory authorized service center for Toshiba, Yaskawa, and Benshaw. UL 508 and CE listed panel fabrication.
- Machining Services Full-service industrial machining including a Summit Lathe (20-foot length, 80,000 lbs capacity, 98-inch swing), horizontal boring mill, 5-foot radial arm drill, laser-controlled automatic undercutter, endbell machine, electroplating, thermal arc spray, TIG/MIG welding, plasma cutter, and 400-ton horizontal press. Supports motor repair, custom parts, and fabrication needs.
- Reliability Services Predictive and preventative maintenance services including infrared inspections (electrical and mechanical), motor circuit analysis (online and offline), and field and in-house balancing to increase efficiency and reduce unplanned downtime.
- Pump Sales & Repair Industrial pump supply and repair services supported by the in-house machine shop and dynamic balancing capabilities. Authorizes brands include All-Flo, Armstrong Fluid Technology, Cat Pumps, Furman, Pioneer Pump, Pro Parts USA, Pumptec, Wilo, and Zoeller.
- Power Plus (Gold Key Spare Motor Service) Premium spare motor sourcing and management program. Includes on-site plant visits for as-built reviews, approval documentation, production schedules with progress reports and pictures, witness testing, and final documentation to eliminate downtime in critical applications.
- Gearbox Repair Industrial gearbox repair and maintenance including diagnosis of gear wear, bearing failures, and lubrication problems. Services cover disassembly, inspection, part replacement, reassembly, and rigorous testing for parallel, shovel-mount, right-hand, and shaft-mount gearboxes.
- Specialty Fabrication Custom fabrication of specialty parts including mixer blades, connection boxes, fans, top hat filter housing, pump cord covers, and ethanol plant parts.
- Millwright Services Facility and machinery services including system ownership/contract maintenance, rigging and machinery moving, predictive maintenance, emergency repairs, precision alignment and vibration analysis, steel erection, CO2 blasting, gas train inspections, welding, and ultrasonic inspections.
- VIDAR Motors Intelligent variable-speed motors with embedded variable-frequency drive using proprietary AC-Link technology. Replaces conventional AC-to-DC-to-AC VFDs with a streamlined AC-to-AC approach. Specified to cut energy use and CO2 emissions by up to 50%, shrink the VFD footprint by 60%, and combine motor and drive in a single compact unit. Designed for fluid process systems in harsh industrial environments.
- Motor and Drive Sales Sales of new AC motors (Toshiba, WEG, Emerson/US/Nidec, Marathon, Leeson, ABB-Baldor, GE Wolong, TECO-Westinghouse, Elektrim, Lafert, Brook Crompton, Innomotics, ABB-Siemens, Sterling, Techtop, Bodine, VIDAR), gear motors (SEW, WEG, Nord, Grove), DC motors, servo drives, AC drives (Toshiba, WEG, Yaskawa), and DC drives (ABB).
- Crane and Hoist Equipment Sales Sales of cranes (Uesco custom built), hoists and trolleys (Coffing, CM, Yale, Budgit, Shaw Box, R&M, JD Neuhaus, Harrington), jibs (Gorbel, Spanco, Contrax), crane electrification/pendants (Conductix, Magnetek, Ductowire, Drivecon), and remote controls (Cattron/Remtron, Magnetek, Autec).
- Pump Sales Sales of industrial pumps and accessories from brands including All-Flo, Armstrong Fluid Technology, Cat Pumps, Furman International, Pioneer Pump, Pro Parts USA, Pumptec, Wilo, and Zoeller.
- Hupp University Training Seminars Industry training seminars for plant personnel including Bearings Overview, AC Motor Repair Process, Cat III Vibration (paid), and the RCFA (Root Cause Failure Analysis) Course ($575.00 per attendee). Designed to educate customers and build relationships within the industrial maintenance field.
Quantifiable outcome
- Three-year warranty on motor rewinds using Hupp VPI+ Insulation Systems
- +3 more outcomes
Companies that use Hupp Electric Motors
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Hupp Electric Motors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Hupp Electric Motors partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Uesco CranescoreRecently partnered with Uesco Cranes to expand crane design and building capabilities. Uesco builds cranes to customer specifications, providing custom crane solutions for the Midwest industrial market.
- JD NeuhauscoreRepresenting JD Neuhaus, the world's leading manufacturer of pneumatic hoists. This partnership enables development of solutions for pneumatic crane and hoist needs.
- R&M (R&M Materials Handling)coreAuthorized warranty and repair center for R&M hoisting products, providing service and support for R&M equipment in the Midwest region.
- CMCO (Columbus McKinnon)coreAuthorized warranty and repair center for CMCO (Columbus McKinnon) hoisting products including CM, Coffing, Budgit, and Yale brands.
- Harrington HoistscoreAuthorized warranty and repair center for Harrington line hoisting products, providing comprehensive service support.
- ToshibacoreFactory authorized service center for Toshiba industrial products including AC adjustable speed drives, medium voltage drives, solid-state starters, and switchgear. Stock AC adjustable speed drives from one to 250 horsepower.
- YaskawacoreFactory authorized service center for Yaskawa industrial products, providing repair services and product support for Yaskawa drives and motion control products.
- BenshawcoreFactory authorized service center for Benshaw industrial products including solid-state motor starters, providing repair and support services.
Scale indicators9 records
Recent moves13 records
Expansion highlights5 records
Hupp Electric Motors competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
Hupp Electric Motors social profiles
Digital presenceHupp Electric Motors compliance and trust
Trust signalCompliance5 records
Hupp Electric Motors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hupp Electric Motors leadership team
Management profileNumber of profiles
Profiles5 records
Hupp Electric Motors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hupp Electric Motors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hupp Electric Motors
What does Hupp Electric Motors do?
Hupp Electric Motors provides industrial electric motor repair and rewinding (using proprietary Hupp VPI+ Insulation Systems), crane and hoist repair/inspection/installation, engineered products (AC/DC drives, soft starters, switchgear, motor controls), machining services, gearbox repair, pump sales/repair, Power Plus spare motor programs, specialty fabrication, millwright services, and reliability/predictive maintenance services. The company also sells new motors, drives, hoists, and pumps from major brands including Toshiba, WEG, Yaskawa, ABB-Baldor, Emerson, Marathon, CMCO, R&M, Harrington, and others, plus represents the VIDAR intelligent motor line.
Is Hupp Electric Motors a public or private company?
Hupp Electric Motors is a private company. It is classified as family owned and is currently operating.
When was Hupp Electric Motors founded?
Hupp Electric Motors was founded in 1912. It employs 101 to 250 people.
Where is Hupp Electric Motors based?
Hupp Electric Motors is headquartered in Marion, United States, in the North America region.
How does Hupp Electric Motors make money?
Ten revenue lines are on record. Electric Motor Repair Services are the primary driver. The others are motor & Drive Sales, crane & Hoist Services and Sales, engineered Products & Drive Systems, machining Services, pump Sales & Repair, gearbox Repair, power Plus Gold Key Service, millwright Services and training Seminars.
Does Hupp Electric Motors have an API?
No public API is recorded for Hupp Electric Motors.
What industry is Hupp Electric Motors in?
Hupp Electric Motors's product category is Industrial Motor Repair and Maintenance Services. Its primary akta.pro industry code is IMAGACAA, AC Motors (Induction, Synchronous), with a secondary code of IMAGACAB, DC Motors (Brushed, Brushless DC). Its NAICS code is 335312 and its SIC code is 3621.