Homecare Association

What Homecare Association does

The Homecare Association Ltd is a UK membership organization (company limited by guarantee) founded in 1989 and headquartered in Wallington/London, serving as the only trade body dedicated exclusively to homecare providers across England, Wales, Scotland, and Northern Ireland. It offers tiered membership (provider and affiliate/supplier), a public Homecare Directory of Code-of-Practice-adherent providers, DBS/disclosure check processing, accredited training (dementia, medication, care coordination, CQC compliance), and the periodic Homecare Magazine, supported by a website-based ReadyMembership platform and a members-only online community.

The association monetizes through recurring membership subscriptions, paid training courses and workshops (e.g., care coordinator workshops £95+ VAT for members, £195+ VAT for non-members), one-off conferences (Tech Innovation in Homecare Conference 2026), a training publications shop, and directory listings for affiliate suppliers. Its governance is anchored by a Board drawn from Outstanding-rated operators (Be Caring, Abbots Care, 1st Homecare), and it conducts active parliamentary engagement and consultation responses on CQC frameworks, Employment Rights Act 2025, and DHSC workforce policy.

Strategically, the Homecare Association is broadening its service scope through a new NaDCAS dementia accreditation scheme, deepening a flagship technology partnership with Nourish Care, and curating an ecosystem of remote-monitoring and care-management vendors (Whzan, ATS HomeSight, Log my Care, Meds on Time), positioning itself as both a regulatory voice and a procurement-relevant network for the UK homecare sector.

Name

Homecare Association

Legal name

Homecare Association Ltd

Website

https://homecareassociation.org.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Homecare Association Ltd is the UK's only dedicated membership body for homecare providers, offering tiered membership, accredited training, DBS checks, the Homecare Directory, and parliamentary representation across all four UK nations.

Ownership category

akta.pro rank

Headquarters

HQ city

Wallington

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Annual membership fees from homecare provider organizations and affiliate supplier memberships. The organization offers different membership tiers including provider membership and affiliate/supllier membership. Fees vary by organization size and type.
2. Training and Events: Revenue from paid training courses, workshops, webinars, conferences, and train-the-trainer programs. Training covers topics including medication management, dementia care, care coordination, CQC compliance, and end-of-life care. Events include regional info events and the annual Tech Innovation in Homecare Conference.
3. Training Publications Shop: Sale of training resource packs, workbooks, and publications including dementia care training materials, medication training resources, and other care-related educational materials.
4. Homecare Magazine: Published periodically (monthly/quarterly), the magazine is distributed to members and may be available to non-members. Contains sector news, best practices, and feature articles on care topics.
5. Suppliers Directory: Affiliate members and partners listed in the directory of suppliers to the sector. The directory provides visibility for suppliers to the homecare provider membership base.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Homecare Association is the UK membership body for homecare providers, offering tiered membership subscriptions, expert helplines, training programs (including train-the-trainer courses), publications, regulatory compliance guidance, and policy representation. It also runs a public directory connecting consumers to member providers and a Disclosure and Barring Service (DBS) check processing service for staff vetting.

Product overview

The Homecare Association is a membership body for homecare providers, not a technology product company. Its offering consists of membership services, training programs, events, a DBS/disclosure service, and publications including the Homecare Magazine and research reports. The organization provides a Code of Practice that members must adhere to, guidance documents, helplines, and a public directory to help people find member care providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Homecare Provider Membership

Quantifiable outcome

• Members who achieve Outstanding CQC ratings demonstrate the association's ability to support quality outcomes through guidance, training, and best practice sharing.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Anthony Collins Solicitors LLPcoreStrategic or Co-development PartnerEmployment law firm providing expert legal guidance to the homecare sector. Partnered with Homecare Association to deliver webinars on Employment Rights Act 2025 and guaranteed hours legislation. Hannah Bollard, Senior Associate at the firm, serves as expert speaker on employment law matters affecting homecare providers.
• Butterfly CarecoreStrategic or Co-development PartnerHomecare provider founded in 2008, providing 2,000 hours of care per week across Bath, North East Somerset and Wiltshire. Chief Executive Ben Wicks serves as panel speaker sharing operational experience on workforce challenges and implementing regulatory changes.
• Nourish CareflagshipGTM or Marketing PartnerLead sponsor of the Tech Innovation in Homecare Conference 2026. Care management software platform supporting 450,000+ people with 425,000 carers using its technology daily. Provides digital tools for residential, learning disability, mental health, and homecare settings. Co-produced software solution tailored to care provider challenges.
• Nourish CareflagshipTechnology or IntegrationCare management platform committed to eMAR launch as next stage of their care technology platform. Development being undertaken collaboratively with care provider cohort shaping the product. Platform supports connected care records for homecare providers.
• Log my CarecoreTechnology or IntegrationCare management platform built from the ground up for learning disability and complex care homecare providers. Platform focuses on goals, outcomes, and behavioral support as core features rather than afterthoughts. Blog partner providing content on technology and data use in homecare.
• Whzan Digital HealthcoreTechnology or IntegrationProvider of connected remote monitoring solutions including the Blue Box for structured digital health and wellbeing checks using NHS-recognised frameworks such as NEWS2. Supports teams in identifying deterioration earlier and delivering more proactive care across homes and communities.
• Parkinson's UK Excellence NetworkcoreStrategic or Co-development PartnerProvides free learning opportunities for homecare providers including Introduction to Parkinson's webinar, Foundation Programme with online courses, and practical resources. Education developed with health and care professionals and people with lived experience. Training helps staff support medication timing and symptom recognition.
• NaDCAS (National Dementia Care Accreditation Scheme)coreStrategic or Co-development PartnerLaunching specialized homecare accreditation based on Framework for Exceptional Dementia Care, adapted for domiciliary care services. Six-month supportive journey helping providers strengthen and showcase dementia care. Developed alongside research universities, sector experts, frontline professionals, and people with lived experience.
• Advanced Technology Solutions (ATS)coreTechnology or IntegrationProvider of HomeSight technology connecting through client's existing TV for secure video calling with care coordinators, family, and friends. Platform integrates Wi-Fi radar and environmental sensors for multi-modal monitoring of daily living activities, on-screen reminders for medication and wellness routines.
• ReadyMembershipcoreTechnology or IntegrationMembership software provider powering the Homecare Association's website membership management system. Handles member enrollment, access control, and member-only content delivery.
• Care RoadshowscoreGTM or Marketing PartnerAnnual exhibition and CPD event series for health and social care professionals. Since 2011, Care Roadshows have offered free access to seminars, networking, and industry solutions across UK locations. Homecare Association partners to deliver content and reach care professionals.
• Barbara Hobbs (BHC)minorImplementation/ SI/ Consulting PartnerTrainer and Consultant delivering Care Coordinator Responsibilities workshop for the Homecare Association. Provides expertise on understanding care coordinator responsibilities to organizations and external stakeholders.
• Alzheimer's SocietycoreStrategic or Co-development PartnerSu Burns, who developed and delivered training courses for Alzheimer's Society for over 20 years, serves as trainer for Homecare Association's Dementia Care Train the Trainer course. Expertise in dementia training curriculum development.
• ACI Training & Consultancy LtdcoreStrategic or Co-development PartnerEvent sponsor for Homecare Association Info Event Northwest. One of the UK's most trusted providers of training and consultancy for homecare and wider health and social care sector. Specializes in delivering 70+ accredited training courses and outsourced compliance solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Skills for Care: The workforce development and data body for adult social care in England, funded by DHSC. Overlaps with Homecare Association on training, workforce data, and sector representation, particularly for the homecare workforce.
• Care England: The leading representative body for independent care providers in England. A direct competitor for membership of homecare and care home providers, offering policy representation, training, and member services in the same regulatory ecosystem (CQC).
• Care Providers Alliance: Coalition of ten care provider associations in England, including Homecare Association, Care England, and NCF. Provides a collective voice on policy issues affecting social care providers, representing an umbrella peer and indirect coordination body.
• Voluntary Organisations Disability Group (VODG): UK membership body for voluntary sector providers of social care services, including homecare. Comparable in providing policy influence, training, and member services to provider organizations, with particular depth in disability and complex care segments.
• National Care Forum (NCF): UK membership body for not-for-profit social care providers, including homecare, residential, and supported living. Directly comparable as a trade association providing representation, training, and policy voice to UK care provider organizations, though with a broader remit including residential services.

Broad incumbents

• UK Active: Trade association for the UK physical activity sector with a comparable not-for-profit membership model, accredited training, parliamentary engagement, and member directory structure. Useful structural comparison rather than a content overlap.
• National Council for Voluntary Organisations (NCVO): Membership body for voluntary sector organisations in England. Comparable as a large UK membership organization offering training, policy, and resources, though with a cross-sector remit rather than homecare-specific.
• Hospice UK: National charity and membership body for hospice and end-of-life care providers in the UK. Comparable as a healthcare membership organization providing training, policy advocacy, and member resources, though focused on hospices rather than homecare.

Others

• Care Quality Commission (CQC): The independent regulator of health and adult social care in England. Not a peer in business model terms, but the dominant regulatory counterparty the Homecare Association engages with on policy, member guidance, and training — relevant as an ecosystem reference.

Emerging players

• Nourish Care: Care management software platform supporting over 450,000 people and 425,000 carers, and flagship sponsor/technology partner of the Homecare Association. Comparable as an enabler of homecare delivery with deep partnership ties to the Association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/homecareassn
• Facebookfacebook.com/HomecareAssociation
• LinkedInlinkedin.com/company/homecareassociation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homecare Association