Joma International
Joma International, doing business as Joma Bakery Cafe, is a privately held bakery-cafe operator founded in 1996, serving individual consumers and event clients across three retail locations in Laos and Vietnam with freshly baked goods and premium catering services.
- Company typePrivate
- Founded1996
- HeadquartersHanoi, Vietnam
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Joma International does
Joma International, doing business as Joma Bakery Cafe, is a privately held bakery and cafe operator founded in 1996 with the mission of transplanting North American cafe culture into Southeast Asia. The company operates three physical retail locations: two in Laos (Vientiane and Luang Prabang) and one in Vietnam (Ha Noi), with daily operating hours of approximately 12–14 hours. The core product offering consists of freshly baked cakes (₫430,000–₫625,000), pastries, donuts, muffins, and specialty breads, complemented by signature coffee and a Vietnamese Dong-denominated online pre-order channel via its Wix-hosted website (joma.biz).
The business operates a dual revenue model: a one-time retail sales stream for baked goods sold through cafes and online ordering, and a professional services stream for premium catering covering weddings, corporate meetings, celebrations, and private gatherings with custom quote-based pricing. Distribution is purely direct — physical storefronts, owned e-commerce for pre-order, and direct sales for catering — supplemented by active Facebook and Instagram presence for both Laos and Vietnam markets. There are no disclosed app, API, or proprietary technology layers beyond standard web and social tooling.
The company is founder-managed and independent, with no venture capital, private equity, or parent company ownership indicated. A notable non-commercial element is the company's community uplift program, which directs a portion of sales to local charities and social enterprises supporting people with disabilities. Operationally, Joma emphasizes handcrafted food quality, consistency across locations, and over 30 years of professional food service experience, with the Vietnamese market treated as a distinct branded sub-presence.
Joma International firmographics
Firmographics- Name
- Joma International
- Legal name
- Joma Bakery Cafe
- Website
- https://joma.biz
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Joma International, doing business as Joma Bakery Cafe, is a privately held bakery-cafe operator founded in 1996, serving individual consumers and event clients across three retail locations in Laos and Vietnam with freshly baked goods and premium catering services.
- Ownership category
- akta.pro rank
Joma International industry classification
Industry- Product category
- Bakery and Cafe Food Services
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Retail-Eating & Drinking Places (5810), Bakery Products (2050)
- akta.pro primary industry
- Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)
- akta.pro secondary industries
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)
Keywords
Where Joma International is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices3 records
Markets served
Joma International business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Bakery Products: One-time retail sales of freshly baked goods including cakes, pastries, breads, muffins, and donuts through cafe storefronts and online ordering.
- Premium Catering Services: Catering services for weddings, corporate meetings, celebrations, and private events with customized food offerings and event coverage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual bakery products - Cakes |
| Unit Pricing | Pay-as-you-go | Individual bakery products - Pastries and Breads |
| Unit Pricing | Pay-as-you-go | Individual bakery products - Donuts |
| Other | Multi-year contract | Premium Catering Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Joma International product offering
Product offeringCore offering
Joma Bakery Cafe operates physical bakery-cafe locations in Laos (Vientiane, Luang Prabang) and Vietnam (Ha Noi), selling freshly baked cakes, pastries, donuts, muffins, and breads to walk-in consumers, with online pre-orders available via its website. Alongside retail bakery sales, it provides a premium catering service covering weddings, corporate meetings, celebrations, and private gatherings with customized food offerings and full event coverage. The company has more than 30 years of professional food-service experience.
Product overview
Joma Bakery Cafe operates as a cafe and bakery with premium catering services, offering a unified food service experience. The core offerings include freshly baked cakes (such as Cheesecake, Carrot Cake, Chocolate Cake, and seasonal varieties), pastries and baked goods (donuts, muffins, bread, English muffins), alongside professional catering services for weddings, corporate events, and private gatherings. With over 30 years of food service experience, the company also contributes to community uplift through charitable initiatives supporting inclusion and vocational training for people with disabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Catering Service Premium catering services covering weddings, corporate meetings, celebrations, and private gatherings, led by a team with over 30 years of professional food-service experience. Pricing is quote-based on event size and requirements, bookable through the company's premium catering page.
- Cafe and Food Services Daily cafe operations providing fresh, handcrafted food with dependable service, covering both everyday cafe dining experiences and large-scale corporate catering across Joma's locations in Laos and Vietnam.
- Cakes Assorted freshly baked cakes including Coconut Cake, Earl Grey Cake, Red Velvet Cake, Tiramisu, Black Forest Cake, Chocolate Cake, Carrot Cake, and Cheesecake, priced from ₫430,000 to ₫625,000 and available through cafe storefronts and online ordering.
- Pastries and Baked Goods Pastries and baked goods including English Muffins, Multigrain Bread (Sliced), Glazed and Chocolate Donuts, Banana Chocolate Chip Muffins, and Peanut Butter Chocolate Bars, priced from ₫40,000 to ₫80,000 and sold through cafes and online.
- Cheesecake Individual cheesecake SKU made from 100% cream cheese with almond, whipping cream, and lemon, with optional jam; priced at ₫625,000 and requiring refrigeration before serving.
- Carrot Cake Individual carrot cake SKU made with fresh grated carrot and pineapple, topped with smooth cream cheese icing (walnuts on icing only), priced at ₫440,000.
- Banana Chocolate Chip Muffin Individual banana muffin with chocolate chips, priced at ₫55,000.
- Chocolate Donut Individual chocolate-flavored donut, priced at ₫40,000.
Companies that use Joma International
Customer profileSegments4 records
Ideal customer profiles2 records
Joma International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Joma International partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Joma International competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Joma International social profiles
Digital presenceJoma International financial estimates
Financial estimateRevenue estimate
Valuation estimate
Joma International leadership team
Management profileNumber of profiles
Joma International funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Joma International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Joma International
What does Joma International do?
Joma Bakery Cafe operates physical bakery-cafe locations in Laos (Vientiane, Luang Prabang) and Vietnam (Ha Noi), selling freshly baked cakes, pastries, donuts, muffins, and breads to walk-in consumers, with online pre-orders available via its website. Alongside retail bakery sales, it provides a premium catering service covering weddings, corporate meetings, celebrations, and private gatherings with customized food offerings and full event coverage. The company has more than 30 years of professional food-service experience.
Is Joma International a public or private company?
Joma International is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Joma International founded?
Joma International was founded in 1996. It employs 251 to 500 people.
Where is Joma International based?
Joma International is headquartered in Hanoi, Vietnam, in the Asia region.
How does Joma International make money?
Two revenue lines are on record. Retail Bakery Products are the primary driver. The others are premium Catering Services.
Does Joma International have an API?
No public API is recorded for Joma International.
What industry is Joma International in?
Joma International's product category is Bakery and Cafe Food Services. Its primary akta.pro industry code is THAFADAG, Cafe-Bakeries (Coffee + Pastry Focus), with a secondary code of THAFAFAA, Retail Bakeries (Bread & Daily Bakery). Its NAICS code is 311811 and its SIC code is 5810.