enerBit
enerBit is a Colombian digital energy retailer and Celsia subsidiary serving residential, commercial, and industrial customers with AMI smart meters, a mobile app for real-time consumption monitoring, digital billing, and WhatsApp support across 50+ cities.
- Company typePrivate
- Founded2022
- HeadquartersMedellín, Colombia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What enerBit does
enerBit is a 100% digital energy retailer (comercializador) in Colombia, operating as a subsidiary of Celsia since 2022. The company purchases electricity on the wholesale market (XM) and resells it to residential, commercial, and industrial end customers under CREG-regulated per-kWh tariffs, distinguishing itself through a fully digital customer experience built around AMI smart meters and a proprietary mobile app. Positioned as the first energy retailer in Colombia dedicated exclusively to households, enerBit addresses longstanding information asymmetry in the sector by offering real-time hourly consumption data, configurable savings alerts, digital billing, and 24/7 human support via WhatsApp—replacing the opaque monthly billing and slow service typical of traditional utilities such as EPM, Enel, Air-e/Afinia, and Emcali.
The platform combines Advanced Metering Infrastructure (AMI), cloud-based analytics, Big Data, and Machine Learning to deliver hourly consumption monitoring, remote meter reconnection, anomaly detection, and segmentation modules including dynamic pricing for electric-vehicle owners, solar self-generation (AGPE) monitoring, a multi-site enterprise dashboard for commercial and industrial clients, horizontal property management, the Ahorrar Sí Paga savings program (reported 25% average consumption reduction), an Energy Communities platform, and an Electrodependent Customer Protection service. enerBit has scaled to 45,000+ customers across more than 50 Colombian cities since founding, registered 17,654 commercial frontiers with XM (the #1 ranking among independent retailers for 2024–2025 new frontier registrations), and was named Best Digital Startup at the 12th Latam Digital 2025 awards.
Revenue is generated primarily through per-kWh commercialization margins under CREG-regulated tariffs composed of Generation, Transmission, Distribution, Commercialization, Losses, and Restrictions components, supplemented by transactional revenue from public lighting collection and managed-services income from smart meter installation, calibration, and reconnection. Customer acquisition runs on a product-led growth motion with a 15-minute digital onboarding process via website, mobile app, or WhatsApp, supplemented by direct sales to construction companies, property developers, and enterprise clients including Bancolombia, Banco Caja Social, Centro Comercial Gran Estación, and restaurant chain Olivia. enerBit does not disclose specific funding rounds, operating as an intraemprendimiento backed by Celsia's corporate balance sheet and approximately 70% hydroelectric generation matrix.
enerBit firmographics
Firmographics- Name
- enerBit
- Legal name
- ENERBIT S.A.S. E.S.P.
- Website
- https://enerbit.co
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- enerBit is a Colombian digital energy retailer and Celsia subsidiary serving residential, commercial, and industrial customers with AMI smart meters, a mobile app for real-time consumption monitoring, digital billing, and WhatsApp support across 50+ cities.
- Ownership category
- akta.pro rank
enerBit industry classification
Industry- Product category
- Retail Energy Services
- NAICS
- Electric Power Transmission, Control, and Distribution (22112), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Advanced Metering Infrastructure (AMI) & Smart Metering (EUADAPAB)
- akta.pro secondary industries
- Customer Energy Engagement (In-Home Displays, Portals, Usage Insights) (EUADAFAH), Demand Response & Dynamic Pricing Enablement (AMI-Enabled) (EUADAFAI), Auto-Switching & Price Comparison Platforms (EUAGAEAD), Remote Connect/Disconnect & Service Switch Management (EUADAFAJ), Metering Data Acquisition & Customer Enrollment/Onboarding Services (EUAGAEAG)
Keywords
Where enerBit is headquartered
LocationHeadquarters
- HQ city
- Medellín
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
enerBit business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Energy Commercialization (Residential): enerBit earns revenue as an energy retailer (comercializador) by purchasing energy on the wholesale market ( Mercado Mayorista de Energía) and selling it to end customers (homes and businesses). Revenue is generated through the Costo Unitario (CU) tariff applied per kWh consumed, composed of Generation, Transmission, Distribution, Commercialization, Losses, and Restrictions components as regulated by CREG. Residential and non-residential customers pay according to their stratum (subsidized or contribution) and region. This is the primary revenue stream.
- Energy Commercialization (Commercial & Industrial): Commercial and industrial customers (businesses, restaurants, construction companies, property developers, shopping centers, banks) pay commercial energy tariffs per kWh, often with additional monitoring, reporting, and multi-site management services bundled in. Revenue scales with consumption volume.
- Public Lighting (Alumbrado Público) Collection: enerBit acts as a collection agent (recaudador) for municipalities, collecting public lighting charges through the energy bill and remitting these funds to the relevant municipal government for infrastructure and maintenance of public lighting systems.
- Smart Meter / AMI Infrastructure Services: enerBit provides and installs smart AMI meters as part of the service onboarding, and in some cases charges for meter-related services such as calibration, connection, reconnection, and reinstallation as defined in the CCU contract and published in its fee schedule.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Regulated energy tariff — per kWh based on CREG formula, varying by customer stratum and region |
| Subscription | Monthly | No-permanence-contract model — customers can switch providers freely |
| Usage-based | Monthly | Dynamic pricing for electric vehicle owners — lower rates during off-peak hours |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
enerBit product offering
Product offeringCore offering
enerBit is a digital energy retailer (comercializador) that purchases electricity on Colombia's wholesale energy market and resells it to residential, commercial, and industrial customers through a fully digital platform. Customers switch providers online in approximately 15 minutes, receive an AMI smart meter for hourly consumption monitoring, and access real-time usage data, alerts, digital billing, and 24/7 WhatsApp support through a mobile application. Value-added modules include dynamic EV charging pricing, solar self-generation (AGPE) monitoring, multi-site enterprise dashboards, and an energy communities platform.
Product overview
enerBit is a 100% digital energy retailer (commercializador) in Colombia, backed by Celsia, that operates as a unified platform combining smart metering infrastructure with a mobile application. The core product consists of the enerBit Mobile App paired with AMI Smart Meters, which together provide real-time hourly consumption monitoring, digital billing, and 24/7 WhatsApp support. The company layers additional value-added modules on top of this core platform, including the 'Ahorrar Sí Paga' savings incentive program, dynamic pricing for electric vehicles, solar self-generation monitoring (AGPE), commercial/industrial multi-site management, horizontal property administration tools, and an emerging Energy Communities platform for collective renewable energy sharing. All services are delivered digitally with human support through the Bitorins customer service team.
Differentiator
Problem solved
Functional benefit
Brands
- Bitorins: The customer experience team at enerBit, specialists who guide and accompany customers in their journey toward energy autonomy and efficiency. They provide clear language, empathy, and innovative support via WhatsApp.
Products and services
- enerBit Residential Energy Retail Service Core residential electricity supply service: 100% digital energy retail (comercialización de energía) for Colombian households, with self-serve onboarding (~15 minutes), AMI smart meter installation, per-kWh CREG-regulated tariff, digital billing, and 24/7 WhatsApp support. Replaces opaque monthly estimated bills with hourly consumption visibility through the enerBit app.
- Commercial and Industrial Energy Management Service Multi-site energy supply and management for Colombian commercial and industrial customers (restaurants, retail chains, offices, banks, shopping centers, industrial facilities), featuring a unified multi-site dashboard for monitoring consumption, real-time alerts per location, reactive energy penalty identification, consolidated billing, and dedicated B2B account management.
- Solar Self-Generation (AGPE) Monitoring Service Service for residential and commercial solar autogenerators (AGPE) that registers their small-scale photovoltaic installations, monitors solar generation and consumption in real time, and supports sale of surplus (excedentes) energy back to the grid, with CREG compliance support.
- Horizontal Property Energy Management Service Specialized energy management service for administrators and residents of condominiums and residential complexes: smart metering for common areas (elevators, lighting, pumps), common-area consumption dashboards, monthly efficiency reports for assemblies, proactive anomaly alerts, and digital consolidated billing, plus enabling individual residential units in the complex to switch to enerBit.
- Energy Communities Platform Digital platform service enabling groups of individuals, neighborhoods, or businesses to collectively generate, manage, and consume renewable energy, with measurement, energy sharing, and transparent compensation mechanisms.
- Electrodependent Customer Protection Program Priority support service for medically electrodependent customers: priority registration with medical certification, protection from service interruption due to non-payment, and expedited reconnection for users who depend on electricity for medical equipment.
Quantifiable outcome
- 45,000+ customers served in Colombia as of 2025/2026
- +5 more outcomes
Companies that use enerBit
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles2 records
enerBit technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature8 records
enerBit partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, core and major.
- Andesco (Asociación Nacional de Empresas de Servicios)minorAndesco is Colombia's national association of public service companies. enerBit participated actively in the Andesco Congress 2025, engaging with generators, network operators, other retailers, and market agents. The event provided networking, thought leadership, and GTM opportunities in Colombia's energy sector.
- Cámara de la Diversidad (WeTrade)minorThe Cámara de la Diversidad organized the 'El Poder de la Diversidad' forum in Bogotá, within the weTrade event. enerBit participated in a panel on Afro talent as a driver of social and economic development. CEO Gabriel Vizcaíno highlighted enerBit's remote-first, diverse team spread across 50+ cities in Colombia, and the company's commitment to diversity as a cultural pillar.
- Latam MobilityminorLatam Mobility is a leading sustainable mobility event organization in Latin America. enerBit participated in the Latam Mobility conference held in Medellín (June 2024), where it announced its dynamic EV pricing initiative and was covered by multiple media outlets (Portafolio, Vivir en El Poblado, Latam Mobility's own media). The event served as a key GTM and media platform for enerBit's electric mobility offerings.
- XM (Operador del Sistema Interconectado Nacional)coreXM is the operator of Colombia's National Interconnected System (SIN) and administrator of the Wholesale Energy Market. enerBit registers all its commercial frontiers (customer measurement points) with XM and transacts in the wholesale energy market through this entity. XM is a subsidiary of ISA. The relationship is both a regulatory requirement (XM tracks all commercial energy transactions in Colombia) and a data source (XM publishes market data that enerBit cites in its communications).
- CECACIER (Centro de Estudios de Ciencias Alternativas y Energías Renovables)minorCECACIER organized the Regional Seminar and Workshop on Data Science and Machine Learning in Panama (with support from Universidad del Valle). enerBit participated as a featured presenter, with CTO Juan Pablo Tamayo delivering a talk titled 'Digitalizar la energía: de la idea a la realidad.' This engagement positions enerBit as a thought leader in energy digitalization in the Latin American academic and professional community.
- Constructoras y Desarrolladores (multiple: Constructora Capital, Constructora Muros y Techos, Constructora Epic, Constructora Amarilo, Serena del Mar, Arnoldo Berrocal Ingeniería, Pasteur, Conasel, Olivia, and others)majorenerBit has established commercial relationships with multiple Colombian construction companies and real estate developers who recommend or contract enerBit as the energy provider for new residential projects. These partnerships enable enerBit to acquire customers at the moment of property delivery, and builders benefit from enerBit's modern digital energy experience as a value-added feature for homebuyers. Logos of these companies are prominently displayed on the enerBit website as clients.
- Bancolombia, Banco Caja SocialminorMajor Colombian financial institutions listed as enerBit commercial clients (energy supply customers), alongside other corporate customers such as WOM (telecom), shopping centers, and restaurant chains. These are corporate energy supply relationships.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
enerBit competitors and assessment
Company assessmentOthers
- Celsia: Parent company and core strategic partner; Colombian energy group with ~70% hydroelectric generation matrix. Comparable as the strategic sponsor and generation backbone for enerBit's retail business, and as a potential acquirer/integrator.
Broad incumbents
- Iberdrola: Global renewable-heavy utility investing heavily in smart metering, digital customer platforms, and dynamic pricing (e.g., Iberdrola's residential digital push in Spain/UK). Useful comparable for the digital-utility roadmap enerBit is executing in Colombia.
- Enel Colombia (formerly Codensa): One of Colombia's largest electricity distributors and retailers (Enel Group subsidiary) with millions of residential customers in Bogotá and Cundinamarca. Direct competitor for the same residential switching market enerBit targets.
- EPM (Empresas Públicas de Medellín): Colombia's largest multi-utility, dominant in Antioquia and increasingly digital. Competes with enerBit for residential customers across its footprint and has the scale and balance sheet to replicate digital retail features if it chooses.
Direct peers
- Vatia: Colombian independent energy retailer (comercializador) with a digital orientation and focus on commercial/industrial customers. Competes in the same regulated retail market enerBit operates in, with similar diversification into EV and solar offerings.
- OVO Energy: UK digital energy retailer with proprietary smart-meter app, dynamic pricing, and EV/solar add-ons. Highly comparable to enerBit in product surface area (app-led residential energy management with EV and solar integrations).
- Octopus Energy: UK-based 100% digital energy retailer built on smart metering, real-time consumption apps, and dynamic/time-of-use pricing. Closest international analog to enerBit's digital-first residential retail model and a benchmark for the data-and-app flywheel enerBit is building.
Regional players
- Air-e: Energy distributor and commercializer serving the Caribbean coast of Colombia. Competes in the same national CREG framework and serves the same residential switching pool in its regional footprint.
- Afinia (EPM subsidiary): EPM subsidiary operating the energy distribution and commercialization business it took over from Electricaribe in northern Colombia. Regional competitor in the same national regulatory and switching market.
Emerging players
- WeLight: Colombian digital energy company focused on SMEs and ESG-conscious consumers with renewable PPAs and smart consumption tools. Overlaps with enerBit in the SMB segment and in positioning around clean energy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
enerBit social profiles
Digital presenceenerBit financial estimates
Financial estimateRevenue estimate
Valuation estimate
enerBit leadership team
Management profileNumber of profiles
Profiles4 records
enerBit funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
enerBit M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about enerBit
What does enerBit do?
enerBit is a digital energy retailer (comercializador) that purchases electricity on Colombia's wholesale energy market and resells it to residential, commercial, and industrial customers through a fully digital platform. Customers switch providers online in approximately 15 minutes, receive an AMI smart meter for hourly consumption monitoring, and access real-time usage data, alerts, digital billing, and 24/7 WhatsApp support through a mobile application. Value-added modules include dynamic EV charging pricing, solar self-generation (AGPE) monitoring, multi-site enterprise dashboards, and an energy communities platform.
Is enerBit a public or private company?
enerBit is a private company. It is classified as corporate owned and is currently operating.
When was enerBit founded?
enerBit was founded in 2022. It employs 101 to 250 people.
Where is enerBit based?
enerBit is headquartered in Medellín, Colombia, in the Latin America region.
How does enerBit make money?
Four revenue lines are on record. Energy Commercialization (Residential) is the primary driver. The others are energy Commercialization (Commercial & Industrial), public Lighting (Alumbrado Público) Collection and smart Meter / AMI Infrastructure Services.
Who are enerBit's main competitors?
Celsia is listed as an others. Broad incumbents are Iberdrola, Enel Colombia (formerly Codensa) and EPM (Empresas Públicas de Medellín). Direct peers are Vatia, OVO Energy and Octopus Energy. Regional players are Air-e and Afinia (EPM subsidiary). WeLight is listed as an emerging player.
Does enerBit have an API?
No public API is recorded for enerBit.
What industry is enerBit in?
enerBit's product category is Retail Energy Services. Its primary akta.pro industry code is EUADAPAB, Advanced Metering Infrastructure (AMI) & Smart Metering, with a secondary code of EUADAFAH, Customer Energy Engagement (In-Home Displays, Portals, Usage Insights). Its NAICS code is 22112 and its SIC code is 3825.