Home & Garden Lifestyle Magazine

What Home & Garden Lifestyle Magazine does

Home & Garden Lifestyle Magazine (월간 전원속의 내집 / Monthly Jeonwon-sok-ui Naejib) is a South Korean monthly print and digital magazine founded in 2004 and headquartered in Seoul's Gangseo-gu district. The publication is operated by 주식회사 문화사 (CEO 임병기) under business registration 1078124957, and focuses narrowly on countryside (전원) residential architecture and rural lifestyle content in the Korean market. Its editorial coverage spans single-family homes, guesthouses, small-format dwellings (Tinyhouse), architectural design proposals, interior design/decoration, garden and landscape design, cultural features, and design-oriented accommodation stays.

The company operates a single integrated digital platform at uujj.co.kr that combines editorial publishing with direct e-commerce. Revenue is generated through three product lines: (1) an annual magazine subscription priced at 135,000 KRW for 12 issues, (2) individual back-issue copies sold at 80,000 KRW each, and (3) a secondary book line covering topics such as residential landscape design, urban planning, passive house construction, and remodeling, alongside a curated lifestyle product line. The business model is predominantly one-time purchases supplemented by a recurring subscription tier. Reach is extended through owned social profiles on Kakao, YouTube, Instagram, Facebook, and Naver blog. The company has remained single-geography (South Korea), privately held, and bootstrapped since founding, with no disclosed funding rounds, no acquisitions, and no partnerships on record.

Name

Home & Garden Lifestyle Magazine

Legal name

전원속의 내집

Website

https://uujj.co.kr

Company type

Private

Founded year

2004

Operating status

Operating

Short description

South Korean monthly magazine and e-commerce publisher (founded 2004) covering countryside residential architecture, interior design, and rural lifestyle content for Korean homeowners and lifestyle planners.

Ownership category

akta.pro rank

Product category

Home & Garden Magazine Publishing

NAICS

Periodical Publishers (513120), Book Publishers (51313)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Home, Garden & DIY Magazines (MPAJAEAG)

akta.pro secondary industry

Lifestyle, Travel & Leisure Books Publishing (MPAJAAAH)

Keywords

• Home and garden publishing
• Architecture lifestyle content
• Magazine subscription services
• Residential design publications
• Specialty book retail

Headquarters

HQ city

Mapo

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Magazine Subscription Sales: Annual subscription model for monthly magazine issues, providing 12 issues per year at a discounted bundled rate compared to individual copy purchases.
2. Single Copy & Back Issue Sales: Individual magazine copies and back issues sold through the integrated e-commerce shop.
3. Book & Publication Sales: Sale of standalone books and publications covering topics such as residential landscape design, urban planning, architecture, interior design, and construction guidance.
4. Specialty Product Sales: Sale of lifestyle and home-related specialty products including wellness items, accessories, and lifestyle goods through the integrated e-commerce platform.

Pricing tiers

Distribution channels2 records

Marketing channels6 records

Core offering

Home & Garden Lifestyle Magazine (월간 전원속의 내집) is a Korean monthly magazine focused on rural countryside home living, architecture, interior design, and lifestyle. It operates a digital publishing platform with an integrated e-commerce shop offering annual magazine subscriptions, individual back issues, standalone design books (landscape architecture, urban planning, passive house construction, remodeling), and curated lifestyle/home specialty products.

Product overview

Home & Garden Lifestyle Magazine (월간 전원속의 내집) is a monthly publication platform offering three core product categories: a magazine subscription service with back issues and annual subscriptions covering rural housing and architecture; individual books and publications on topics including housing design, landscape architecture, urban planning, passive house construction, and remodeling; and a curated shopping mall featuring lifestyle products such as eco-friendly household goods, health supplements, and home electronics. The publication also features content sections on HOUSE (including STAY and Tinyhouse), LIVING & DECO, CULTURE, architecture proposals, ideas, property listings, and an e-book platform.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Architectural Digest: Global shelter-magazine flagship covering architecture, interiors, and lifestyle at scale; comparable as a higher-tier shelter brand competing for the same design-conscious reader, with much broader reach and resources.
• Better Homes & Gardens: Mass-market home, garden, and DIY magazine that overlaps with the home/garden DIY editorial category and addresses a similar hands-on homeowner audience.
• ELLE Decor: International design and home interiors magazine published in multiple geographies; comparable as a higher-end shelter competitor targeting design-literate consumers.

Direct peers

• Dwell Magazine: Modern architecture and home design publication covering residential projects with editorial depth; directly comparable as a niche lifestyle/architecture magazine serving design-interested consumers.
• Livingetc: Modern home and interior design magazine featuring residential projects and styling inspiration; aligned with this publication's editorial scope in home tours and design features.
• House Beautiful: Long-running residential home and design magazine featuring house tours, decorating, and landscape content; closely mirrors this publication's home, garden, and lifestyle editorial formula.
• Country Living: Consumer title focused on country-style homes, rural living, and garden design; directly parallel to this publication's rural-Korea countryside-home editorial positioning.

Regional players

• Dwell Korea / 데이브Korea: Korean-language edition or affiliate of a global architecture/design magazine that overlaps with this publication's Korean design-interested readership, serving as a regional incumbent competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@%EC%9B%94%EA%B0%84%EC%A0%84%EC%9B%90%EC%86%8D%EC%9D%98%EB%82%B4%EC%A7%91
• Facebookfacebook.com/uujjmagazine
• Instagraminstagram.com/greenhouse4u/#

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home & Garden Lifestyle Magazine