You & I

What You & I does

U&I Co., Ltd. (ユーアンドアイ) is a privately-held Okinawa-based consulting and systems development firm founded on April 3, 2017 by Yoshikazu Uema and Shunsuke Ishimine. The company delivers two integrated lines of business. First, a management consulting and education practice targeting small and medium enterprises (SMEs) in Okinawa and expanding to Tokyo, Osaka, Sapporo, and Tomakomai. This practice operates through three structured seminar programs — the 12-session 経営者養成講座 (Management Training Program) priced at ¥1.1M–¥1.7M per company, the 5-session 財務会計スクール (Financial Accounting School) at ¥220K–¥275K per person, and the 6-month 幹部 j社員育成講座 (Executive Training Program) at ¥275K per person — plus bespoke consulting and advisory engagements billed per engagement. The flagship curriculum is co-developed with PMC Corporation, and the firm exploits founder Yoshikazu Uema's personal turnaround story (a ¥200M-debt bento business rebuilt into a ~¥800M revenue operation) as its primary credibility asset. Second, a software product line centered on FastPick, a mobile takeout-ordering platform for restaurants (iOS/Android) with a free-onboarding, performance-based commission model, and mango, a small business management support system exhibited at IT Solution Fair 2019. Technical systems are developed through a functionally integrated relationship with ArchEdge Corporation, founded and led by co-director Shunsuke Ishimine.

U&I's revenue model is service-led: high-ticket, fixed-fee professional services and seminar subscriptions drive the majority of revenue, complemented by a small transaction-fee stream from FastPick. The company has stated cumulative participation of over 500 management-level seminar graduates across all programs, supported by annual flagship events (U&I MANAGEMENT SUMMIT, U&I COMMUNITY MEETING) that function as both demand generation and community reinforcement. Distribution is entirely direct: consulting leads via website contact forms and phone (098-923-2822), seminars via Google Forms registration, and FastPick via the App Store and Google Play. The organization operates with only three named executives (Uema as Representative Director, Ishimine and Uema Sonoko as Directors), describes itself as a 少数精鋭 (small, elite) professional team, and has no disclosed external funding, revenue, or employee count beyond the three principals.

Geographic expansion beyond Okinawa is the most visible growth vector: the Financial Accounting School began running in Tokyo, Osaka, and Sapporo in 2023-2024, and a Tomakomai edition is scheduled for 2026 via a co-delivery partnership with K.S. Corporation. Ecosystem buildout is also evident — founder Yoshikazu Uema joined SCOM (a small business investment fund) as a Director in 2025, creating a referral loop between SCOM's portfolio companies and U&I's consulting practice. No AI/ML capabilities, data flywheel, or proprietary technical moat is disclosed across any product or service.

Name

You & I

Legal name

U&I株式会社

Website

https://u-and-i.co.jp

Company type

Private

Founded year

2017

Operating status

Operating

Short description

U&I is a privately-held Okinawa-based consulting and IT systems firm that delivers fixed-fee management seminars, financial-literacy education, and custom system development to SME owners and successors, plus the FastPick mobile takeout platform for restaurants.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Professional, Scientific, and Technical Services (54), Computer Systems Design and Related Services (54151)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Product Lifecycle, NPI & Industrialization (Design-to-Operate) (BPAHAHAK)

akta.pro secondary industry

Endpoint & Device Management (UEM/MDM) Services (BPAEABAF)

Keywords

• Management consulting
• IT system consulting
• SME advisory
• Restaurant takeaway platform
• Business training seminars

Headquarters

HQ city

Okinawa

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Management Consulting Services: One-on-one and advisory consulting engagements for SME business owners in Okinawa, covering management strategy, accounting, finance, marketing, branding, and IT systems. Revenue is earned through consulting fees billed per engagement.
2. Seminars & Training Programs: Revenue from fee-paying seminar programs including the 経営者養成講座 (annual, ~¥1.1M–¥1.7M per company), 財務会計スクール (5-session course, ~¥220K–¥275K per person), and 幹部社員育成講座 (6-month program, ¥275K per person). These are sold directly via event registration forms.
3. FastPick Platform (Takeout Commission): FastPick charges restaurants a commission fee only when a product is sold (performance-based/transaction fee model). Initial listing and onboarding are free, reducing barrier to entry for restaurant adoption.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

U&I provides management consulting, system consulting, and custom IT system development services to SMEs primarily in Okinawa, alongside fee-based training seminars (経営コンサルティングサービス, システムコンサルティングサービス, 経営者養成講座, 財務会計スクール, 幹部社員育成講座). The company also operates FastPick, a mobile restaurant takeaway platform enabling pre-ordering and payment, and mango, a small business management support system.

Product overview

U&I is a consulting and system development company offering a portfolio of products and services centered around business management support. The core products include FastPick, a mobile takeaway platform for restaurants enabling pre-ordering and payment; and mango, a small business management support system. The company also provides business consulting services (management seminars, consulting, advisory) and system consulting services (IT strategy, system second opinions, commissioned development).

Differentiator

Problem solved

Functional benefit

Brands

• FastPick: Restaurant takeout platform for pre-ordering and payment via smartphone
• mango

Products and services

• FastPick (ファストピック) A mobile takeaway platform for restaurants that enables customers to pre-order and pay in advance through a smartphone app (iOS/Android), allowing for smooth in-store pickup without waiting. Manages order reception, preparation, and handoff workflows, and includes CRM tools (coupons, loyalty points, push notifications). Charges restaurants a commission only on completed transactions; onboarding and listing are free.
• mango A small business management support system designed for small businesses, providing integrated management solutions for business operations. Exhibited at IT Solution Fair 2019 (Okinawa Convention Center).
• Management Consulting Services (経営コンサルティングサービス) Business consulting services including management seminars, one-on-one consulting, and advisory services to solve customer business challenges. Covers management strategy, accounting, finance, marketing, branding, and IT systems for SME owners in Okinawa.
• System Consulting Services (システムコンサルティングサービス) IT system consulting services including IT strategy alignment to business goals, system optimization proposals, system second opinions, and commissioned custom system development (ERP, B2C sites/apps, operational systems).
• 経営者養成講座 (Management Training Program) Annual 12-session management training program teaching the principles of management to SME business owners, successors, and next-generation management talent. ¥1,100,000–¥1,700,000 per company depending on cohort size and early-bird status; co-developed and co-delivered with PMC Corporation.
• 財務会計スクール (Financial Accounting School) 5-session financial accounting course for business owners and successors, covering P/L reading, financial three-statement literacy, and management accounting. Priced at ¥220,000–¥275,000 per person depending on edition/location (Okinawa, Tokyo, Osaka, Sapporo, Tomakomai).
• 幹部社員育成講座 (Executive Trainee Development Program) 6-month intensive program covering information processing, accounting thinking, communication, management, and presentation skills, designed for management trainee candidates. Priced at ¥275,000 per person; additional attendees from the same company at +¥110,000 each.

Quantifiable outcome

• From ¥100M revenue to ¥600M–¥800M in ~10 years for the founder's related company (上間)
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• 株式会社ケーエス (K.S. Corporation)minorStrategic or Co-development Partner · 1 January 2026株式会社ケーエス in Tomakomai, Hokkaido (TEL: 0144-31-6767) is a local partner co-hosting the 財務会計スクール in Tomakomai. U&I provides the curriculum and lecturers; K.S. provides the venue and local operational support. This is a regional co-delivery partnership for seminar expansion outside Okinawa.
• SCOM株式会社minorStrategic or Co-development Partner · 1 January 2025SCOM is a small business investment fund for which Yoshikazu Uema serves as a Director (取締役). SCOM invests in and provides hands-on management support to Okinawa SMEs. Through this relationship, U&I's consulting methodologies may be applied within SCOM's portfolio companies, and SCOM's investment activities may generate consulting referrals to U&I.
• PMC株式会社 (PMC Corporation)coreStrategic or Co-development Partner · 1 January 2017PMC Corporation, led by CEO Yoshio Nakano, is a key co-development and content partner for U&I's seminar programs. PMC's founder Yoshio Nakano serves as the primary lecturer for U&I's flagship 経営者養成講座 (Management Training Program), which has been delivered in Okinawa since 2018. PMC provides the curriculum, teaching methodology, and co-branded program delivery alongside U&I.
• 株式会社アーキエッジ (ArchEdge Corporation)coreTechnology or Integration · 1 January 2017株式会社アーキエッジ, founded and led by U&I Director Shunsuke Ishimine, is the technology arm of U&I. Ishimine co-founded U&I in 2017 after his company ArchEdge was engaged to build the IT systems for 上間弁当天ぷら店. ArchEdge provides the systems development capability that complements U&I's management consulting practice. ArchEdge is a separate legal entity from U&I but is functionally integrated.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GLOBIS (グロービス): Japan's leading business school and management education provider, offering MBA programs and corporate training. Comparable to U&I's seminar-led monetization model, though GLOBIS targets larger corporates and career-track professionals rather than Okinawa SME owners.
• Tanabe Management Consulting (タナベ経営): Long-established Japanese consulting firm focused on mid-market and SME strategy, with a strong seminar and executive-education practice. Directly comparable to U&I's combination of strategic advisory and structured owner training programs.
• Funai Soken (船井総合研究所): Japan's largest and most recognized SME-focused management consulting firm, headquartered in Tokyo with operations across Japan. Closely comparable to U&I in serving Japanese SME owners with consulting, seminars, and packaged content, but at materially greater scale. Both monetize owner education as a funnel into higher-margin advisory work.
• Toridori (テイクアウトアプリ toridori): Mobile takeout ordering platform for restaurants in Japan, with similar merchant onboarding and pre-payment model. Directly competes with FastPick in serving restaurant owners who want a low-cost, white-label-style takeout ordering solution.
• menu (株式会社 menu): Restaurant mobile ordering and takeout platform serving Japanese restaurants with a similar performance-based or low-fee model. Overlaps directly with FastPick in target merchant profile and pre-order/pre-pay workflow.
• PMC Corporation: Management training and consulting firm led by Yoshio Nakano, which co-delivers U&I's flagship Management Training Program. Closely comparable in curriculum philosophy and target learner, and currently operates as a content partner rather than a direct competitor only because of the existing alliance.

Broad incumbents

• NTT Data (株式会社NTTデータ): Japan's largest systems integrator with broad consulting and custom system development practices. Overlaps with U&I's system consulting and commissioned development offering, but NTT Data serves enterprise and government clients rather than Okinawan SMEs.
• Otsuka (OBC, 大塚商会): Major Japanese SMB-focused IT solutions and systems integrator serving hundreds of thousands of small businesses. Comparable to U&I's mango and IT consulting positioning, but operating at national scale with an established partner/reseller channel.

Emerging players

• freee (freee 株式会社): Cloud accounting and HR platform purpose-built for Japanese SMBs, including SMEs in Okinawa. Partial overlap with U&I's mango and financial accounting school in addressing SME back-office and financial-literacy needs, but delivered as SaaS rather than consulting.
• Money Forward (株式会社マネーフォワード): Japanese fintech offering cloud accounting, payroll, and SMB back-office SaaS. Comparable to the IT-system/financial-literacy wedge U&I addresses with mango and seminars, but at much larger scale and broader product scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about You & I