squareV LED
squareV LED is a Franklin, Tennessee-based ODM manufacturer of modular LED video wall panels and displays, selling exclusively through authorized dealers to live-events, education, worship, broadcast, hospitality, and government end customers across the US and beyond.
- Company typePrivate
- Founded2014
- HeadquartersFranklin, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What squareV LED does
squareV LED is a Franklin, Tennessee-based Original Design Manufacturer (ODM) of modular LED video wall panels and displays, founded in 2014 by company president Steve Spittle. The company owns all tooling for manufacturing and holds exclusive rights to its product designs, which it sources through contract manufacturing in China before completing final assembly, ETL testing, and quality control at its Tennessee facility. Its seven core product lines — OMNIA (all-in-one), Vfp Series (fine pitch indoor), Vxi Series (fixed indoor), Vx Series (portable performance/indoor), V Series (portable indoor/outdoor), SB5 (impact-resistant indoor scoreboard), and Vs Series (fixed outdoor) — share a common engineering platform built around gold wire LEDs, cableless magnetic LED modules, and premium components including NovaStar or Brompton processing cards and Neutrik connectors. A proprietary web-based Project Visualizer tool enables dealers and customers to configure screen dimensions, view technical specifications, and generate quotes online.
The company operates an exclusive indirect go-to-market model, selling 100% through a nationwide network of authorized dealers rather than direct to end customers. Dealers receive free training at the Tennessee facility, ongoing US-based phone and email technical support, and project planning assistance using the Project Visualizer tool, while end customers benefit from an industry-leading 5-year limited warranty and panels rated for 100,000 hours of continuous use at 100% brightness. Revenue streams include LED panel hardware sales (primary), parts and in-house repairs completed at the Franklin facility, and bundled dealer support services. Pricing is quote-based and determined per-project through the dealer channel, with no publicly listed retail pricing.
Customer end-markets span multiple verticals including live events and entertainment venues (Pearl Concert Theater, Foo Fighters tour, Palms Las Vegas), higher education (Liberty University), houses of worship (Shades Mountain Baptist, Faith Family Church), municipal and government (City of Los Angeles), broadcast (PokerGO, TBN), luxury cruise (Viking Cruises), and hospitality/restaurant (Yee-Haw Brewery, Ole Smoky Distillery). Key technology partners include NovaStar for processing cards, AVLX Integration as a certified installer, and RenewedVision for bundled scoreboard software.
squareV LED firmographics
Firmographics- Name
- squareV LED
- Legal name
- squareV
- Website
- https://squarevled.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- squareV LED is a Franklin, Tennessee-based ODM manufacturer of modular LED video wall panels and displays, selling exclusively through authorized dealers to live-events, education, worship, broadcast, hospitality, and government end customers across the US and beyond.
- Ownership category
- akta.pro rank
squareV LED industry classification
Industry- Product category
- LED Video Wall Panels & Displays
- NAICS
- Electric Lighting Equipment Manufacturing (33513)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Industrial Electronics Original Design Manufacturing (ODM) (IMAGAGAB)
- akta.pro secondary industries
- Video/IMAG & LED Wall Production (MPAGAKAD), Machine Vision & Inspection Lighting (Ring lights, bar lights, backlights, strobed illumination) (IMAGAIAG)
Keywords
Where squareV LED is headquartered
LocationHeadquarters
- HQ city
- Franklin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
squareV LED business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- LED Panel Hardware Sales: Primary revenue from selling LED video wall panels across multiple product lines including OMNIA, Vfp Series, Vxi Series, Vx Series, V Series, SB5 Scoreboard, and Vs Series outdoor panels.
- Parts and Repairs: Revenue from spare parts, LED module repairs, and replacement components. Repairs are completed in-house at the Franklin, TN facility.
- Dealer Support Services: Free training for dealers at Tennessee facility, technical support via phone/email, and project planning assistance using proprietary Project Visualizer tool.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing through dealer network |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
squareV LED product offering
Product offeringCore offering
squareV LED is a US-based Original Design Manufacturer (ODM) of modular LED video wall panels and displays. The company designs and owns tooling for all products, manufactures components in China, and performs final assembly, ETL testing, and quality control at its Franklin, Tennessee facility. Products are sold exclusively through a network of authorized dealers supported by free training and US-based technical support.
Product overview
squareV LED is a US-based manufacturer of modular LED video wall panels and displays, operating as a true Original Design Manufacturing (ODM) company. The product portfolio centers on seven distinct LED panel product lines — OMNIA (all-in-one), Vfp Series (fine pitch), Vxi Series (fixed indoor), Vx Series (performance/portable), V Series (portable indoor/outdoor), SB5 LED Scoreboard, and Vs Series (fixed outdoor) — all of which share a common engineering philosophy of gold wire LEDs, magnetically attached LED modules, and premium components (NovaStar or Brompton processing cards, Neutrik connectors). A proprietary web-based Project Visualizer tool enables customers and dealers to configure and quote projects online. Products are sold exclusively through a dealer network and supported by US-based technical support, with final assembly and testing performed at the Franklin, Tennessee facility.
Differentiator
Problem solved
Functional benefit
Brands
- OMNIA: All-in-One LED video wall system
- Vfp Series
- Vxi Series
- Vx Series
- V Series
- SB5
- Vs Series
- Phos
Products and services
- OMNIA All-in-One LED Video Wall All-in-one LED video wall system that combines panels, processing, and power into a single integrated solution, designed for easy setup and use by venues and organizations purchasing through authorized dealers.
- Vfp Series Fine Pitch Indoor LED Panels Fine pitch indoor LED panels delivering high-resolution visuals for close-viewing applications such as broadcast studios, corporate lobbies, and control rooms, sold through squareV's authorized dealer network.
- Vxi Series Fixed Indoor Installation LED Panels Fixed installation indoor LED panels designed for permanent mounting in venues such as churches, universities, and corporate spaces, distributed through squareV's dealer network.
- Vx Series Performance Portable LED Panels Ultra-high performance portable LED panels featuring matte black anti-glare LEDs, super-black masks, and NovaStar A10s Pro receiving cards with refresh rates ≥7680Hz, optimized for on-camera video production studios and broadcast applications, sold via dealers.
- V Series Portable Indoor/Outdoor LED Panels Versatile portable LED panels available in indoor and IP65-rated outdoor models, designed for the rental and staging market with paddle latch quick assembly and shared die-cast aluminum frames, sold through squareV's authorized dealers.
- SB5 Impact-Resistant Indoor LED Scoreboard Impact-resistant indoor LED scoreboard and video wall built on the Vi series frame, designed for gymnasiums and sporting facilities with advanced ball-impact protection and compatibility with RenewedVision ProPresenter Scoreboard software.
- Vs Series Fixed Outdoor Installation LED Panels Outdoor fixed installation LED panels engineered for demanding outdoor environments with die-cast aluminum frames, gold wire LEDs, NovaStar Armor Series processing cards, and common cathode technology, available in pixel pitches of 4.4mm, 5.7mm, 6.6mm, 8mm, and 10mm, sold through squareV's authorized dealers.
- Project Visualizer Web Tool Proprietary web-based project planning and quoting tool that lets dealers and customers select squareV products, configure screen dimensions, and instantly view technical specifications, total weight, power draw, and processor port requirements for LED wall projects.
Quantifiable outcome
- 100,000 hours rated lifespan at 100% brightness (over 11 years of continuous use)
- +2 more outcomes
Companies that use squareV LED
Customer profileNamed customers10 records
Segments8 records
Ideal customer profiles6 records
squareV LED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
squareV LED partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and project-based.
- NovaStarcoreNovaStar provides processing cards used across squareV product lines. NovaStar Armor Series processing cards power VS Series outdoor panels, while NovaStar A10s Pro receiving cards are featured in VX Series panels for on-camera performance. squareV also offers Brompton processing as an optional alternative.
- AVLX Integrationproject-basedAVLX Integration designed and installed LED walls for Ole Smoky Distillery and Yee-Haw Brewing Co. project, including both indoor (Vi3) and outdoor (V5w) LED walls. Represents a typical installation partnership with a certified integrator.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
squareV LED competitors and assessment
Company assessmentDirect peers
- ROE Visual: Premium LED display manufacturer specializing in rental/staging and virtual production LED walls. ROE Visual is a direct competitor in the live events and broadcast segments where squareV's Vx and V Series are positioned, with comparable product lines and pricing tier.
- Unilumin: Global LED display manufacturer offering indoor, outdoor, and rental LED panels. Unilumin competes head-on with squareV across concert venues, stadiums, and fixed installations, and is one of the largest ODM-style players in the space.
- Absen: One of the world's largest LED display manufacturers, headquartered in China with a strong US presence. Absen produces fixed, rental, and fine-pitch LED panels serving the same live events, broadcast, and venue markets as squareV, and competes directly on product portfolio breadth.
- Lighthouse Technologies: LED display manufacturer focused on fine-pitch, large-format, and outdoor LED panels. Lighthouse competes with squareV in fixed installations, sports venues, and corporate environments, and shares a similar premium-product positioning.
- PixelFLEX: US-based LED display manufacturer headquartered in Nashville, Tennessee. PixelFLEX is one of the closest direct competitors to squareV given its US footprint, focus on rental/staging and fixed installations, and comparable target customer base of churches, universities, and event venues.
- INFiLED: LED display manufacturer producing rental, fixed installation, and fine-pitch panels. INFiLED is comparable to squareV in its product breadth across indoor, outdoor, and on-camera applications, and similarly emphasizes premium components and dealer/distributor sales.
Broad incumbents
- Barco: Global leader in projection and LED visualization for events, broadcast, and control rooms. Barco's LED division competes with squareV in premium live events and broadcast markets, and brings substantially larger R&D, distribution, and brand resources.
- Leyard (Planar): One of the largest LED and LCD display manufacturers globally, with deep US operations under the Planar brand. Leyard competes with squareV in fine-pitch and fixed-installation LED for corporate, broadcast, and control-room applications, but operates at significantly larger scale and product breadth.
- Christie Digital: Major manufacturer of projection and LED display solutions for cinema, live events, and visualization. Christie is comparable to squareV as a premium LED supplier for the same pro-AV and live-event customer base, though it operates a much wider product portfolio.
- ADJ Group: US-based lighting and LED video manufacturer serving mobile entertainers, production companies, and venues. ADJ's video panel line is a directly comparable offering to squareV's rental/staging products, and the company serves overlapping dealer and integrator channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
squareV LED social profiles
Digital presencesquareV LED financial estimates
Financial estimateRevenue estimate
Valuation estimate
squareV LED leadership team
Management profileNumber of profiles
Profiles7 records
squareV LED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
squareV LED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about squareV LED
What does squareV LED do?
squareV LED is a US-based Original Design Manufacturer (ODM) of modular LED video wall panels and displays. The company designs and owns tooling for all products, manufactures components in China, and performs final assembly, ETL testing, and quality control at its Franklin, Tennessee facility. Products are sold exclusively through a network of authorized dealers supported by free training and US-based technical support.
Is squareV LED a public or private company?
squareV LED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was squareV LED founded?
squareV LED was founded in 2014. It employs 11 to 50 people.
Where is squareV LED based?
squareV LED is headquartered in Franklin, United States, in the North America region.
How does squareV LED make money?
Three revenue lines are on record. LED Panel Hardware Sales are the primary driver. The others are parts and Repairs and dealer Support Services.
Who are squareV LED's main competitors?
Direct peers on record are ROE Visual, Unilumin, Absen, Lighthouse Technologies, PixelFLEX and INFiLED. Broad incumbents are Barco, Leyard (Planar), Christie Digital and ADJ Group.
Does squareV LED have an API?
No public API is recorded for squareV LED.
What industry is squareV LED in?
squareV LED's product category is LED Video Wall Panels & Displays. Its primary akta.pro industry code is IMAGAGAB, Industrial Electronics Original Design Manufacturing (ODM), with a secondary code of MPAGAKAD, Video/IMAG & LED Wall Production. Its NAICS code is 33513 and its SIC code is 3640.