Caloo

What Caloo does

Caloo Ltd is a UK-based designer, supplier, and installer of outdoor leisure equipment, operating since 2007 from Stoke Mandeville, Buckinghamshire. The company provides a full-service offering across six core product categories: playground equipment (multiplay units, swings, slides, climbing structures, trim trails, inclusive and SEN play), outdoor gym equipment (gym bundles, individual and accessible units, hydraulic machines, calisthenics stations), Multi-Use Games Areas (MUGAs) with fencing, floodlighting, goal ends, and surfacing, skate park equipment, outdoor shelters and furniture, and safety surfacing (wetpour, rubber mulch, artificial grass, acrylic coatings). Its technology stack centres on physical product engineering with a differentiated sustainable materials programme, including HDPE panels from 100% post-consumer ocean waste (claimed 76% carbon reduction), low-carbon aluminum (claimed 56% reduction), upcycled construction poles, and Robinia and Pinewood from managed forests. Compliance with EN 1176, EN 16630, BS EN 15312, and PAS 30:1998 anchors the product range for public sector procurement.

The company's revenue model is built on one-time project sales plus professional services, with pricing generated through a quote-based process following site surveys and 3D/2D design consultations. Projects range from approximately £9,500 for a small school gym installation to £160,000 for a multi-zone community play space, with MUGA installations carrying guarantees of up to 25 years. The go-to-market is enterprise field sales targeting Education (schools, nurseries, SEN settings, Multi-Academy Trusts), Government (local authorities, parish and town councils, NHS), Housing Developers (LAP/LEAP/NEAP-compliant installations), Architects, Contractors, and Commercial operators (holiday parks, visitor attractions, retail). DBS-checked in-house installation teams deliver projects nationwide, supported by funding-guides content marketing that helps buyers secure National Lottery, Tesco Stronger Starts, ASDA Foundation, and Section 106 grants.

Caloo is a subsidiary of Abacus Lawrence Group (Registration Number 06304841), operating alongside sister companies Abacus Playgrounds, Nova Sport and Nova Play, Playtop, and Safe and Sound Playgrounds, with data and marketing resources shared across the group. The company is privately held, employs 11-50 people, and has completed over 10,000 UK projects since founding. No external funding rounds, acquisitions, or international expansion are disclosed in the available data.

Name

Caloo

Legal name

Caloo Ltd

Website

https://caloo.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Caloo is a UK-based designer, supplier, and installer of outdoor playground, gym, MUGA, and skate park equipment, serving schools, local authorities, NHS, housing developers, and commercial operators. The company operates as a subsidiary of Abacus Lawrence Group and has completed over 10,000 UK projects since 2007.

Ownership category

akta.pro rank

Product category

Outdoor Playground and Leisure Equipment

NAICS

Doll, Toy, and Game Manufacturing (33993), Furniture and Related Product Manufacturing (337), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF)

akta.pro secondary industry

Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)

Keywords

• Outdoor playground equipment
• Outdoor gym equipment
• Multi-use games areas
• Playground safety surfacing
• Outdoor fitness installations

Headquarters

HQ city

Stoke Mandeville

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Playground Equipment Sales: One-time sales of playground equipment including multiplay units, climbing equipment, swings, slides, trampolines, and inclusive play equipment. Products are sold as individual units or bundled packages to schools, councils, and commercial operators.
2. Outdoor Gym Equipment Sales: Sales of outdoor gym equipment including individual units, bundles, accessible equipment, hydraulic units, and calisthenics/street workout equipment. Targeted at public spaces, schools, and community facilities.
3. Safety Surfacing Installation: Supply and installation of safety surfacing including wetpour, rubber grass mats, rubber mulch, artificial grass, and acrylic coatings. Often bundled with equipment sales.
4. MUGA Design and Installation: Complete design, supply, and installation of Multi-Use Games Areas including fencing, goal ends, floodlighting, and sports surfacing. Projects include up to 25-year guarantees.
5. Skate Park Equipment: Supply and installation of skate park equipment including half pipes, grind rails, fun boxes, and kicker ramps for parks and community spaces.
6. Design and Consultation Services: Play space design service including 3D illustrations, 2D technical drawings, site consultation, and project planning. Often provided as part of larger installation projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Caloo designs, supplies, and installs outdoor playground equipment, outdoor gym equipment, multi-use games areas (MUGAs), skate park equipment, outdoor shelters and furniture, and safety surfacing for schools, local authorities, parish councils, NHS trusts, housing developers, architects, contractors, and commercial leisure operators across the UK. The company also provides professional play space design services including 3D illustrations, 2D technical drawings, and site consultation, delivering complete projects from concept through installation using sustainable materials.

Product overview

Caloo is a UK-based supplier and installer of outdoor playgrounds, outdoor gym equipment, and sports surfacing solutions. The company operates as a one-stop-shop offering products across six core categories: Playground Equipment (including multiplay units, swings, slides, climbing structures, trim trails, and inclusive/SEN equipment), Outdoor Gym Equipment (bundles, individual units, accessible and hydraulic options, calisthenics), MUGAs (multi-use games areas with goal ends, fencing, floodlighting, and surfacing), Skate Park Equipment, Outdoor Shelters & Furniture, and Safety Surfacing (wetpour, rubber mulch, artificial grass, acrylic coatings). The portfolio includes specialized sub-brands and product lines such as Steel Multiplays (Baby, Cool, Mini, Maxi, Mega, Extra, Elementa, Symbioz, Discovery, Equilibre, Natura, Osmoz, Kahute), Timber Multiplays (Alpine Towers, Delamere Range), and SEN/Inclusive play equipment. Named products like the Viking Swing, Octagonal Swing, and League Combination Goal Unit represent individual offerings within this broader catalog. The company provides a full design service alongside product supply and installation for schools, local authorities, construction firms, and commercial leisure operators across the UK, having completed over 10,000 projects since 2007.

Differentiator

Problem solved

Functional benefit

Products and services

• Playground Equipment
• Outdoor Gym Equipment Outdoor fitness equipment including gym bundles, individual units, accessible equipment, hydraulic units, calisthenics street workout stations, and designated fitness zones for community and school use.
• Multi-Use Games Areas (MUGAs) Enclosed outdoor sports courts supporting multiple activities including football, basketball, and recreational games, with various fencing options, goal ends, floodlighting, and surfacing solutions.
• Skate Park Equipment Skate park structures including individual items and bundled packages for wheeled sports, serving parks and community spaces.
• Outdoor Shelters and Furniture Outdoor structural shelters and furniture including benches, seating, planters, and shade solutions for playgrounds and public spaces.
• Safety and Sports Surfacing Safety and sports surfacing solutions including rubber grass mats, wetpour, rubber mulch, artificial grass, daily mile tracks, SUDs Bond, play surface markings, and resin bound gravel.
• SEN and Inclusive Play Equipment Specialized inclusive playground equipment designed for children of all abilities including wheelchair-accessible units, sensory play panels, inclusive trampolines, roundabouts, and basket swings.
• Multiplay Units Combined playground structures in steel, timber, and robinia materials featuring slides, climbers, bridges, and ladders for comprehensive play experiences.
• Trim Trail Equipment Obstacle-style activity trails using balance beams, stepping logs, climbing walls, nets, and rope challenges for developing agility and coordination in schools.
• Viking Swing Sociable group swing for up to four children featuring a heavy-duty hot-dip galvanised steel frame, stainless steel chains and shackles, and moulded seats designed for team cooperation and coordination.
• Octagonal Swing Space-saving eight-sided swing structure accommodating up to four swings with mixed seating options including flat, cradle, and basket seats for mixed-age group play.
• League/Championship Combination Goal Unit Multi-sport goal combining football and basketball in a single unit with dimensions (L) 3120 x (W) 3100 x (H) 3660 mm.
• MUGA Floodlighting Lighting solutions for MUGAs enabling extended operating hours for evening and winter use in schools and community facilities.
• Acrylic Sports Surfacing High-performance acrylic sports surfaces for courts and MUGAs providing smooth, slip-resistant finish for tennis, netball, and multi-sport environments.
• Wet Pour Safety Surfacing Impact-absorbing rubber safety surfacing providing accessible, level pathways for wheelchairs and mobility aids in play areas.
• 1.8m Curved Sleeper Bench Sturdy curved bench constructed from 195 x 95mm sleepers measuring 1793mm in length, designed for outdoor learning and story circles with optional engraving.
• Play Space Design Service Professional design service offering 3D illustrations and 2D technical drawings to help councils and schools plan equipment layout, select inclusive units, and choose appropriate surfacing.

Quantifiable outcome

• Over 10,000 UK projects completed
• +3 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Abacus Lawrence GroupcoreOthersParent company of Caloo Ltd. Registration Number: 06304841. Provides corporate umbrella and shared resources across sister playground and leisure equipment companies.
• Abacus PlaygroundsminorOthersSister company within Abacus Lawrence Group. Data may be shared for shared interest purposes according to privacy policy.
• Nova Sport and Nova PlayminorOthersSister company within Abacus Lawrence Group. Data may be shared for shared interest purposes according to privacy policy.
• PlaytopminorOthersSister company within Abacus Lawrence Group. Data may be shared for shared interest purposes according to privacy policy.
• Safe and Sound PlaygroundsminorOthersSister company within Abacus Lawrence Group. Data may be shared for shared interest purposes according to privacy policy.
• Sustainable Material SupplierscoreStrategic or Co-development PartnerPartnerships with suppliers allowing sourcing of eco-conscious materials including post-consumer ocean waste for HDPE panels, renewable energy-produced aluminum, and managed forest wood.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Proludic: French playground and sports equipment manufacturer with UK operations; overlaps with Caloo's playground and outdoor gym offerings and competes on similar public sector and commercial leisure tenders.
• Kompan: Danish global leader in playground and outdoor fitness equipment with extensive UK public-sector footprint; competes with Caloo on educational and municipal installations, often as the incumbent framework supplier.
• Lappset: Finnish provider of playgrounds, outdoor gym equipment, and sports parks operating across Europe; competes with Caloo in the UK outdoor fitness and park equipment segments with broader international references.
• HAGS: European-headquartered supplier of playground, outdoor fitness, and park equipment with broad product lines and global reach; competes with Caloo on UK tenders, particularly for larger multi-site or framework agreements.

Direct peers

• Wicksteed Leisure: Long-established UK designer, manufacturer, and installer of playground equipment, outdoor gyms, and sports facilities serving schools, councils, and holiday parks — a near-direct competitor to Caloo across the same B2B segments and product categories.
• Nova Sport and Nova Play: Sister company within Abacus Lawrence Group supplying playground and sports equipment to UK schools and councils; operates in the same product categories and customer base as Caloo.
• Playtop: Sister company within Abacus Lawrence Group specialising in wet-pour and rubber safety surfacing — a core surfacing offering that Caloo also bundles with equipment sales, making it both a sibling supplier and an internal competitor.
• Playdale Playgrounds: UK-based manufacturer and installer of playground equipment, MUGAs, and outdoor fitness equipment for schools and local authorities; competes head-to-head with Caloo in public sector tenders across the UK.
• Abacus Playgrounds: Sister company within the Abacus Lawrence Group offering playground equipment and surfacing; directly comparable to Caloo in product mix and customer segments, with potential cross-sell and competitive overlap.

Emerging players

• SMP Playgrounds: UK-based playground equipment installer with a focus on schools and local authorities; a smaller specialist that competes with Caloo on regional tenders, particularly in primary/secondary education and parish council projects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/calooUK
• Facebookfacebook.com/caloouk
• LinkedInlinkedin.com/company/caloo-limited
• Instagraminstagram.com/calooltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caloo