Noble Folk Ice Cream & Pie Bar

What Noble Folk Ice Cream & Pie Bar does

Noble Folk Ice Cream & Pie Bar is a single-location physical retail food establishment operating under the DBA "Noble Folk Ice Cream and Pie Bar." Its core business is direct, in-person sale of ice cream and pies to consumers at its storefront, generating revenue through point-of-sale transactions. The company serves individual consumers seeking artisanal dessert options for personal consumption, gifting, and celebrations, and positions itself within the premium/casual-dining dessert segment.

The company has no disclosed technology platform, digital product, app, API, or third-party integrations. There is no headcount, management team, or operating geography detail beyond the implicit single domestic storefront. Marketing channels, pricing, and customer counts are not publicly disclosed. No funding rounds, partnerships, certifications, intellectual property, or regulatory actions are recorded in the source data.

Commercially, the business operates as a pure direct-to-consumer retailer with one physical channel and one product category cluster (frozen and baked desserts). There is no evidence of wholesale, online ordering, franchising, or multi-unit operations. The business model is structurally simple: foot traffic converted into single-purchase transactions, with revenue mechanics tied entirely to local consumer demand at one site.

Name

Noble Folk Ice Cream & Pie Bar

Website

https://thenoblefolk.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Noble Folk Ice Cream & Pie Bar is a single-location physical retail food establishment selling artisanal ice cream and pies directly to walk-in consumers for personal consumption, gifting, and celebrations.

Ownership category

akta.pro rank

Product category

Artisanal Ice Cream & Pie Shop

NAICS

Snack and Nonalcoholic Beverage Bars (722515), Baked Goods Retailers (445291), Specialty Food Retailers (4452)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Dessert Cafes & Dessert Bars (Sit-Down) (THAFAGAI)

akta.pro secondary industries

Ice Cream & Gelato Shops (THAFAGAA), Patisseries & Dessert Boutiques (CRAHAGAB)

Keywords

• Artisanal ice cream
• Homemade pies
• Dessert retail
• Ice cream bar
• Pie shop

Headquarters

HQ city

Healdsburg

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Food Sales: Direct retail sales of ice cream and pies to consumers visiting the physical storefront location. Revenue generated through point-of-sale transactions for food and beverage products.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Noble Folk Ice Cream & Pie Bar is a single-location food service establishment that makes and sells artisanal ice cream and homemade pies directly to consumers from its own physical storefront. Customers visit the location to purchase ice cream and pies for on-site consumption or takeout.

Product overview

Noble Folk Ice Cream & Pie Bar is a single-location food service establishment offering ice cream and pies as its core products. The source data does not provide detailed information about distinct product modules, technology platforms, or service offerings beyond the company's name and website URL.

Differentiator

Problem solved

Functional benefit

Products and services

• Artisanal Ice Cream
• Homemade Pies

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Ben & Jerry's: Ben & Jerry's is a globally recognized premium ice cream brand operating scoop shops alongside supermarket distribution. It is an incumbent competing for the same premium-ice-cream consumer Noble Folk targets, but with vastly broader scale, marketing, and distribution.
• Dairy Queen: Dairy Queen is a national QSR and treat chain selling soft-serve and novelty frozen desserts through thousands of franchised locations. It is a broad incumbent for the same impulse and treat-oriented consumer Noble Folk serves, with dramatically larger scale and marketing reach.
• Baskin-Robbins: Baskin-Robbins is the largest U.S. specialty ice cream chain by store count, with a broad flavor assortment and value-oriented positioning. It competes for walk-in ice cream customers but operates at the mass-market end of the category.
• Häagen-Dazs: Häagen-Dazs operates ice cream shops plus mass grocery distribution under a premium positioning. It competes with Noble Folk at the high end of the ice cream category while serving a much broader, multi-channel customer base.

Direct peers

• Salt & Straw: Salt & Straw is a multi-location artisanal ice cream scoop shop known for small-batch, chef-driven flavors. It is directly comparable to Noble Folk on premium positioning, sit-down scoop-shop format, and direct-to-consumer retail economics, just at greater scale.
• Magnolia Bakery: Magnolia Bakery is a sit-down bakery/café famous for banana pudding and a range of pies and baked goods sold at retail. It is directly comparable to Noble Folk on the "pie + sit-down dessert café" axis with a similarly premium, occasion-driven customer base.
• Amy's Ice Creams: Amy's is a Texas-based scoop shop chain offering artisanal, unusual flavors in a casual, sit-down environment. It is closely comparable to Noble Folk's combination of premium artisanal positioning and casual storefront format.
• Jeni's Splendid Ice Creams: Jeni's operates scoop shops and a strong DTC/wholesale business built on premium, unconventional ice cream flavors. It mirrors Noble Folk's artisanal premium positioning and direct storefront retail model.
• Sprinkles Cupcakes: Sprinkles operates cupcake-focused sit-down bakeries with a premium, gifting-oriented brand. It overlaps with Noble Folk on premium sit-down dessert retail, celebration/occasion use cases, and DTC retail economics.
• Cold Stone Creamery: Cold Stone operates a national franchise network of ice cream scoop shops with on-premise mix-in service. It competes for the same walk-in, immediate-consumption ice cream customer as Noble Folk, though at a mass-market price point.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/moustachebaked
• Facebookfacebook.com/thenoblefolk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noble Folk Ice Cream & Pie Bar