Mack & Schuhle Italia

What Mack & Schuhle Italia does

Mack & Schuhle Italia S.p.A. is a privately held Italian wine producer and global distributor headquartered in Santeramo in Colle (Bari), Italy, operating three company-owned wineries across the country's three most important wine regions: Puglia (Laterza, est. 2011), Friuli Venezia Giulia (Prata di Pordenone / Villa Frattina, 2016) and Veneto (Conegliano/Scomigo, 2017). Founded in 2008 by the Angelillo family as a wine-trading business originally under the name Latentia, the company now produces and distributes a portfolio of four wine brands — Zardetto (Prosecco, brand and winery acquired in 2018 and 2020), Novantaceppi (also presented as 90 Ceppi), Famiglia Angelillo and Ca di Prata — selling domestically and internationally to both trade buyers and end consumers.

Its production backbone is traditional Italian winemaking executed with in-house oenology teams at each cellar handling harvest, vinification and bottling, supported by an on-site quality control laboratory at the Laterza plant performing chemical-physical analyses, traceability, sample archiving and instrument validation. Operations run on ERP and Business Intelligence systems for management control (cost, margin, forecast, stock and profitability analysis by brand, line and channel), and all three production plants hold internationally recognised food-safety and sustainability certifications (IFS, BRCGS, BIO/COPBIO and Equalitas). The business is sales-led and multi-channel: wines reach global markets through dedicated consumer-facing brand websites (zardettoprosecco.com, novantaceppi.it, famigliaangelillo.it), a corporate 'Commerciale' (Sales) contact channel on mus.it, direct cellar/winery sales at the three production sites, and international wholesale/distribution via its 50% shareholder, the German group Mack & Schuhle AG, which entered via a 2016 capital increase. The company was renamed from Latentia to Mack & Schuhle Italia in 2022 to align with the M&S group's shared corporate identity and is currently hiring across marketing, laboratory operations, controlling and legal/HR functions to support continued scale-up.

Name

Mack & Schuhle Italia

Legal name

Mack & Schuhle Italia S.p.A.

Website

https://mus.it

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Mack & Schuhle Italia is a privately held Italian wine producer and global distributor operating three company-owned wineries in Puglia, Veneto and Friuli Venezia Giulia, selling four brands — Zardetto, Novantaceppi, Famiglia Angelillo and Ca di Prata — to trade buyers and end consumers worldwide.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Shops (Off-Premise) (CRANAAAB)

Keywords

• Italian wine production
• Wine brand portfolio
• Prosecco winemaking
• Organic wine certification
• Sustainable wine distribution

Headquarters

HQ city

Altamura

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Wine production and sale (multiple brands): Core revenue stream: Mack & Schuhle Italia produces and sells Italian wines through proprietary brands (Zardetto, Novantaceppi, Famiglia Angelillo, Ca di Prata) from wineries in Puglia, Veneto and Friuli Venezia Giulia. Distributed domestically and worldwide to trade and end consumers. Combines own-brand portfolio with acquired heritage brands.
2. Brand portfolio licensing and brand-website distribution: Brands are marketed through dedicated consumer-facing websites (zardettoprosecco.com, novantaceppi.it, famigliaangelillo.it), supporting direct and indirect sales channels per brand.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Mack & Schuhle Italia produces and distributes Italian wines from three company-owned wineries located in Puglia (Laterza), Friuli Venezia Giulia (Prata di Pordenone), and Veneto (Conegliano/Scomigo), selling them worldwide through a portfolio of four consumer brands: Zardetto (Prosecco, acquired 2018/2020), Novantaceppi, Famiglia Angelillo, and Ca di Prata. The company combines proprietary and acquired heritage brands with multi-region production and certified quality systems (IFS, BRCGS, BIO, Equalitas), serving both international trade/wholesale buyers and end consumers via dedicated brand websites.

Product overview

Mack & Schuhle Italia operates a multi-brand Italian wine production and distribution platform rather than a single product. The core offering is a portfolio of wines produced in three company-owned wineries located in Puglia (Laterza), Veneto (Conegliano/Scomigo) and Friuli Venezia Giulia (Prata di Pordenone), distributed globally. On top of this winery infrastructure, the company markets four consumer wine brands: Zardetto (Prosecco, acquired 2018/2020), Novantaceppi (90 Ceppi), Famiglia Angelillo and Ca di Prata. Together the brands, the three production sites and the BRC/IFS/BIO/Equalitas-certified quality system form the company's unified product offering.

Differentiator

Problem solved

Functional benefit

Brands

• Zardetto: Prosecco and sparkling wine brand; associated winery acquired in 2020.
• Novantaceppi
• Famiglia Angelillo
• Ca di Prata

Products and services

• Zardetto Prosecco and sparkling wine brand owned by Mack & Schuhle Italia, highlighted as a flagship international label with its own consumer-facing website (zardettoprosecco.com).
• Novantaceppi (90 Ceppi) Proprietary Italian wine brand (also presented as '90 Ceppi') within the Mack & Schuhle Italia portfolio, sold internationally via its dedicated consumer website (novantaceppi.it).
• Famiglia Angelillo Italian wine brand carrying the founding family's name, sold as one of the four core brands in the Mack & Schuhle Italia portfolio through its dedicated consumer website (famigliaangelillo.it).
• Ca di Prata Wine brand in the Mack & Schuhle Italia portfolio, associated with the Friuli Venezia Giulia / Prata di Pordenone winery area.

Quantifiable outcome

• Multi-region Italian production footprint spanning 3 regions (Puglia, Veneto, Friuli Venezia Giulia) and 3 wineries since 2017.
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core / portfolio-defining, operational / vendor and founding family / core ownership.

• Zardetto (brand acquisition)core / portfolio-definingStrategic or Co-development Partner · 1 January 2018Acquisition of the Zardetto Prosecco brand in 2018, followed by acquisition of the Zardetto winery in 2020. Zardetto now operates as part of the company's multi-brand portfolio with its own dedicated consumer-facing website (zardettoprosecco.com). This is an acquisition (now wholly owned), recorded as a strategic portfolio partnership.
• Ionos (hosting provider)operational / vendorTechnology or IntegrationHosting provider for the corporate website (mus.it), named as an external data processor in the Privacy Policy and confirmed as hosting provider in the Impressum. Handles hosting infrastructure for the company website.
• Angelillo familyfounding family / core ownershipOthersFounded the company in 2008 (originally Latentia) and started the wine trading activity. The Angelillo family remains identified with the brand 'Famiglia Angelillo', one of the company's four key wine brands, and Fedele Angelillo is listed as the Legal Representative in the Impressum.

Scale indicators5 records

Recent moves8 records

Expansion highlights4 records

Regional players

• Cantine Codella: Italian wine producer with operations in Puglia and other southern regions, focused on domestic and export trade channels. Comparable as a regional/southern Italian wine producer, though smaller in scale and brand portfolio than Mack & Schuhle Italia.

Direct peers

• La Marca (Argeville/Consorzio): Prosecco-focused brand from the Veneto region with strong US distribution. Comparable Prosecco positioning and Conegliano-area sourcing to Zardetto's Prosecco business within the Mack & Schuhle Italia portfolio.
• Zonin1821: Family-owned multi-region Italian wine group with estates in Veneto, Friuli, Tuscany, Piedmont and Sicily, plus Prosecco (Zonin Prosecco) and global distribution. Closely comparable in structure: family-controlled, multi-region estates, Prosecco exposure, international reach.
• Santa Margherita (Gruppo Santa Margherita): Italian multi-brand wine producer (Santa Margherita, Torresella, Kettmeir, Ca' del Bosco) with Veneto/Friuli/Alto Adige production. Comparable multi-region, multi-brand premium Italian producer with international distribution focus.
• Marchesi Antinori: Historic Italian wine group with estates across Tuscany, Umbria and Puglia plus international ventures (e.g. Stag's Leap). Comparable as a multi-region, multi-brand Italian producer with global premium distribution, though more luxury-positioned.
• Masi Agricola: Listed Veneto-based producer famous for Amarone and Prosecco, with own-brand portfolio (Masi, Canevel, Bossi Fedrigotti) and international distribution. Comparable multi-region Italian wine producer with branded export model and certifications.
• Cantine Riunite & Civ (Cavit): One of Italy's largest wine producer cooperatives, with multi-region Trentino and broader Italian sourcing plus a multi-brand portfolio (e.g. Mastri Vernacoli, Mezzacorona) sold globally. Directly comparable as a multi-brand, multi-region Italian producer exporting through trade and consumer channels.
• GIV - Gruppo Italiano Vini: Largest privately owned Italian wine group, controlling multiple wineries across regions (including Bigagnoli, Cantina di Soave, Folonari) with extensive brand portfolio and export reach. Closely comparable in scale and multi-brand, multi-region Italian producer profile.
• Bisol (Desiderio Bisol & Figli): Historic Prosecco di Valdobbiadene producer in Veneto with own brand and export distribution. Comparable Prosecco DOCG producer in the same Conegliano/Veneto cluster as Mack & Schuhle Italia's Conegliano plant.

Broad incumbents

• Ruffino (Constellation Brands): Historic Tuscan wine brand owned by Constellation Brands, distributed globally across trade and consumer channels. Comparable as a multi-region Italian wine portfolio with international distribution, though now part of a much larger global beverage group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mack-schuhle-italia

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mack & Schuhle Italia