What Freeland does

Freeland is a U.S.-based, non-profit 501(c)(3) counter-trafficking organization legally registered as Friends of Freeland Foundation (US Tax ID 98-0616750), headquartered in Green Lake, Wisconsin, and operating globally across multiple countries. Founded in 2000 and operating with 11–50 staff described as law enforcement and technical experts, the organization trains officers, forms and networks task forces, engages civil society, and runs behavior-change campaigns to combat both wildlife trafficking and human slavery. Its program portfolio is organized into three pillars — PROTECT (anti-trafficking trainings and human trafficking work), EDUCATE (Surviving Together program, META, Coronavirus and G20 Appeal campaigns, the WildScan mobile app, and the annual Freeland Film Festival), and REWARD (a program recognizing protectors of people and nature). It also co-founded and participates in EarthTeam, a global alliance initially launched in April 2020 as EndPandemics focused on planetary health, and operates the Global Wildlife Trafficking Observatory as a data-collection research project.

The organization does not sell products or services in the commercial sense. Revenue is generated entirely through donations and fundraising: one-time and monthly contributions via the Classy donation platform, GoFundMe crowdfunding campaigns (e.g., elephant poaching in Africa), stock donations, and ticket/participation revenue from the Film Festival. Its go-to-market motion is community-led, relying on grassroots support, public awareness campaigns, and partnerships rather than a sales organization. Primary beneficiaries of its programmatic work are governments and law enforcement agencies, vulnerable communities exposed to trafficking and wildlife crime, and individual donors who fund the mission. Headcount, customer revenue, and audited financial figures are not disclosed in the input data, limiting the precision of any commercial benchmarking.

Name

Freeland

Legal name

Friends of Freeland Foundation

Website

https://freeland.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Freeland is a U.S.-based 501(c)(3) nonprofit that trains law enforcement, runs public awareness campaigns, and partners with governments worldwide to combat wildlife and human trafficking. It funds operations through donations, the Classy platform, GoFundMe, and its annual Film Festival.

Ownership category

akta.pro rank

Product category

Anti-Trafficking Nonprofit Services

NAICS

Human Rights Organizations (813311)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Social Justice & Human Rights Grantmaking Foundations (BPAGAKAN)

akta.pro secondary industry

Land Trusts & Protected Areas (BPAGAGAC)

Keywords

• Anti-trafficking services
• Wildlife conservation programs
• Law enforcement training
• Human trafficking prevention
• Nonprofit task forces

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: Freeland generates revenue primarily through individual donations, monthly giving programs, fundraising events (such as the Freeland Film Festival), and GoFundMe campaigns. They also accept stock donations and checks.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Freeland (legally Friends of Freeland Foundation) is a frontline counter-trafficking nonprofit that builds, trains, and networks task forces of law enforcement, government agencies, and civil society to combat wildlife trafficking and human slavery. Its core deliverables are training programs for officers and officials, victim rescue and prevention initiatives, community education programs (such as Surviving Together and the META behavior-change campaign), a mobile species-identification app (WildScan), an annual Film Festival, and a Reward Program that incentivizes protectors.

Product overview

Freeland is a non-profit organization offering a portfolio of programs and services focused on combating wildlife trafficking and human slavery. The core offerings include: PROTECT (trainings to stop wildlife trafficking, anti-human trafficking work), EDUCATE (behavior change campaigns including META Campaign, WildScan app, Film Festival, Surviving Together), and REWARD (programs recognizing and incentivizing protectors). The organization also participates in EarthTeam, a global alliance for planetary health, and operates the Global Wildlife Trafficking Observatory for research and monitoring. Rather than a unified software platform, Freeland provides distinct programs, campaigns, and training services that work together toward the shared mission of ending trafficking.

Differentiator

Problem solved

Functional benefit

Brands

• EarthTeam: A global alliance of organizations and individuals united in efforts to protect the planet from pandemics, species loss, climate change, and habitat destruction. Operates on Planetary Health approach.
• Global Wildlife Trafficking Observatory

Products and services

• Trainings to Stop Wildlife Trafficking Training program designed to equip law enforcement officers and government officials with the skills needed to identify, investigate, and combat wildlife trafficking operations. Aimed at government agencies, customs, and wildlife protection units.
• Work to Stop Human Trafficking Initiatives and field programs focused on identifying, preventing, and rescuing victims from human trafficking syndicates. Targeted at governments, NGOs, and civil society partners coordinating anti-trafficking response.
• Surviving Together Community education and support program aimed at helping vulnerable communities survive and thrive while protecting natural resources from trafficking-driven exploitation.
• WildScan Mobile application that helps users identify wildlife species and report wildlife crime incidents, supporting anti-trafficking enforcement and public awareness.
• Freeland Film Festival Annual film festival showcasing documentaries and films focused on wildlife conservation, human trafficking prevention, and environmental protection. Tickets sold through the Classy platform with submissions via FilmFreeway.
• Reward Program Incentive program that recognizes and rewards protectors of people and nature for their efforts in combating wildlife and human trafficking.

Quantifiable outcome

• Multiple agencies supported, officers trained, wildlife rehabilitated, and assets seized from traffickers

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• EarthTeamcoreStrategic or Co-development Partner · 1 April 2020EarthTeam is a global alliance launched in April 2020 (initially called EndPandemics) that unites organizations and individuals working to protect the planet from pandemics, species loss, climate change, and habitat destruction. Freeland helped set up and participates in EarthTeam, which focuses on three pillars: Protecting Wildlife, Protecting Natural Habitats, and Reform Agriculture to support Planetary Health.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Conservation International: Conservation International is a large global environmental NGO with biodiversity, habitat, and wildlife-crime programs. Adjacent broad incumbent relevant to Freeland's ecosystem protection and anti-trafficking work.
• Wildlife Conservation Society: WCS operates global field conservation programs addressing wildlife crime and trafficking. Broad incumbent in the wildlife-protection space where Freeland also operates, with much larger institutional footprint.
• World Wildlife Fund (WWF): WWF is the largest global wildlife conservation organization with broad programs including anti-trafficking and habitat protection. A broad incumbent whose wildlife-trafficking efforts overlap with Freeland's wildlife focus but at far greater scale.

Direct peers

• A21: A21 is a global anti-human trafficking nonprofit that focuses on prevention, protection, and prosecution. Operates education programs and aftercare similar in approach to Freeland's Surviving Together and education pillars.
• Anti-Slavery International: The world's oldest international human rights organization, focused on ending slavery and human trafficking. Direct peer in the human-trafficking/slavery advocacy and policy space where Freeland operates.
• Polaris Project: Polaris operates the U.S. National Human Trafficking Hotline and runs anti-trafficking programs in the U.S. and Japan. Comparable to Freeland's human-trafficking awareness, training, and victim-prevention mission.
• Freedom Fund: Freedom Fund is a private fund that mobilizes resources against modern slavery, focused on the worst forms of exploitation. Comparable funder/operator model to Freeland's frontline anti-slavery work.
• TRAFFIC: TRAFFIC is a wildlife trade monitoring network that works on illegal trade in wild animals and plants. Directly comparable to Freeland's Global Wildlife Trafficking Observatory and data-driven anti-trafficking work.
• WildAid: WildAid is a nonprofit focused on reducing demand for illegal wildlife products and combating wildlife trafficking globally. Direct peer to Freeland's wildlife-trafficking protection programs, with overlapping training, awareness, and law enforcement partnership models.
• International Justice Mission: IJM is a global organization that combats human trafficking and slavery through rescue, law enforcement partnership, and victim restoration. Closely mirrors Freeland's human-trafficking programs in training law enforcement and rescuing victims from syndicates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/freelandglobal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Freeland