Texas Farmers’ Market

What Texas Farmers’ Market does

Texas Farmers' Market (TFM) is a private nonprofit organization founded in 2012 that operates two year-round, producer-only farmers' markets in the Greater Austin, Texas area: TFM at Mueller (Sundays 10am–2pm at Branch Park Pavilion, Austin, since June 2021 at its permanent home) and TFM at Bell (Saturdays 9am–1pm at The Bell District, Cedar Park, relocated May 25, 2024). Per source data, every farmer, rancher, and agricultural producer is personally inspected by TFM staff to confirm they grow what they sell, that they use sustainable practices, treat animals humanely, and are located within 150 miles of the market. Across both locations the markets host 210+ vendors, of which approximately 40% are agricultural producers; the remainder are prepared-food and artisan vendors. Programming layers include a food access partnership with the Sustainable Food Center (SNAP/EBT accepted year-round, WIC April–October, Double Up Food Bucks matching up to $30), free community composting at Bell, live music and kids' activities, and digital content including a weekly "Fresh at the Market" vendor listing and a third-party-powered "What's In Season" produce tool. TFM has been voted Austin Chronicle readers' favorite farmers' market for 13+ consecutive years (most recently 2025).

The business model is a combination of vendor booth fees — paid by the 210+ participating producers and artisan vendors for weekly access to the markets — and donations processed through a Square-powered checkout on the TFM website, supporting operations and food access programs. Entry for shoppers is free. The organization operates as a nonprofit with 11–50 employees, no parent company, no funding rounds, and no disclosed revenue. There is no proprietary technology platform; the Squarespace site, Square donation checkout, social channels (Instagram, Facebook pages per market), and email newsletter constitute the primary digital surfaces.

TFM serves two principal customer segments. The primary segment is general consumers in Central Texas seeking fresh, locally grown produce and artisan goods from verified local producers. A secondary segment comprises SNAP/EBT and WIC recipients, for whom TFM is a partner-administered fresh-produce access point enabled by the Sustainable Food Center partnership and Double Up Food Bucks matching. Vendor customers — the 210+ small producers, ranchers, and artisans who rent booth space — are effectively the paying counterparties on which the nonprofit's operating revenue depends.

Name

Texas Farmers’ Market

Legal name

Texas Farmers' Market

Website

https://texasfarmersmarket.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Texas Farmers' Market is a nonprofit operating two year-round, producer-only farmers' markets in Greater Austin (Mueller on Sundays, Bell/Cedar Park on Saturdays), serving local shoppers and SNAP/WIC recipients through 210+ inspected vendors and a Sustainable Food Center food access partnership.

Ownership category

akta.pro rank

Product category

Farmers' Markets

akta.pro primary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

akta.pro secondary industries

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO), Organic Produce & Farm Market Retail (CRAHAEAD)

Keywords

• Producer-only farmers' market
• Food access programs
• Local produce sourcing
• SNAP/WIC matching
• Community composting

Headquarters

HQ city

Cedar Park

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vendor Booth Fees: Vendors pay fees to participate in the markets. The organization runs two producer-only farmers' markets with verified agricultural producers and artisan vendors.
2. Donations: Accepts donations through their website (Square checkout) to support operations and food access programs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Texas Farmers' Market operates two year-round producer-only farmers' markets in the Greater Austin area: TFM at Bell (Cedar Park, Saturdays 9am-1pm) and TFM at Mueller (Austin, Sundays 10am-2pm). Every vendor is inspected by TFM staff to verify they grow what they sell using sustainable practices and humane animal treatment, with all agricultural producers required to be located within 150 miles of the markets. The organization supplements market operations with food access programs including SNAP and WIC acceptance, a Double Up Food Bucks matching program (up to $30), and a free community composting program.

Product overview

Texas Farmers' Market operates two producer-only farmers' markets in the Greater Austin area: TFM at Bell (Saturdays 9am-1pm in Cedar Park) and TFM at Mueller (Sundays 10am-2pm in Austin). Every vendor is inspected to verify they grow what they sell, using sustainable practices and humane animal treatment. The core offerings include direct-to-consumer produce and artisan goods sales, supplemented by food access programs (SNAP/WIC with Double Up Food Bucks matching), community composting at Bell, and a seasonal produce discovery tool. The markets feature live music, kids activities, and educational resources including recipes and vendor directories.

Differentiator

Problem solved

Functional benefit

Products and services

• TFM at Bell Farmers' Market A year-round producer-only farmers' market operating every Saturday from 9am-1pm, rain or shine, at The Bell District in Cedar Park, TX. Hosts 90+ vendors of which approximately 40% are inspected agricultural producers, with the balance being artisan food and craft vendors, serving shoppers seeking fresh, locally grown produce and goods.
• TFM at Mueller Farmers' Market A year-round producer-only farmers' market operating every Sunday from 10am-2pm, rain or shine, at Branch Park Pavilion in Austin, TX. Hosts 120+ vendors of which approximately 40% are inspected agricultural producers; recognized for 13+ consecutive years as Austin's favorite farmers' market by Austin Chronicle readers.
• Food Access Programs (SNAP & WIC) A food access initiative in partnership with the Sustainable Food Center that enables SNAP/EBT acceptance year-round and WIC voucher acceptance April through October at both market locations, supplemented by Double Up Food Bucks that match benefits up to $30 for fresh fruits and vegetables for income-eligible shoppers.
• Community Composting Program A free drop-off community composting service available every Saturday at the Bell market location, enabling shoppers to divert organic waste from landfill and supporting the organization's sustainability programming.

Quantifiable outcome

• Double Up Food Bucks matches SNAP/WIC benefits up to $30 for fresh produce purchases

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sustainable Food CentercoreStrategic or Co-development PartnerPartnership for food access programs including SNAP/EBT acceptance and Double Up Food Bucks matching program. The Sustainable Food Center administers Double Up Food Bucks which matches SNAP benefits up to $30 for fresh produce purchases at participating farmers' markets in Austin.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Sprouts Farmers Market: Large specialty grocery chain emphasizing fresh, natural, and organic products. Competes for the same health-conscious local-food shopper across Texas and provides a year-round retail alternative to weekend markets.
• Whole Foods Market: National premium grocer headquartered in Austin. Overlaps with TFM's local/organic shopper base and competes for the 'fresh + local' consumer value proposition, though at very different scale.

Regional players

• Urban Harvest: Houston-based nonprofit supporting local food systems and farmers' markets. Mission-aligned with TFM and operates comparable programs in a different major Texas metro.
• Pearl Farmers Market: San Antonio-based producer-oriented farmers' market at the Pearl District. Operates a similar producer-vetted model in a different Texas market, illustrating the replicability of TFM's playbook within the state.
• Dallas Farmers Market: Historic and large-scale farmers' market in Downtown Dallas. Comparable in category (producer/regional farmers' market) but operates at a different scale and in a different Texas geography.

Direct peers

• Sunset Valley Farmers Market: Another recurring farmers' market in the Austin metro area, drawing similar vendors and shoppers. Direct marketplace competitor on weekends within Greater Austin.
• Wheatsville Food Co-op: Austin-based consumer food co-op selling local, organic, and sustainably produced goods. Competes for the same conscious-consumer grocery spend and offers a year-round alternative to weekend farmers' market visits.
• Sustainable Food Center: Austin-based nonprofit also focused on local food access, farmer support, and SNAP/WIC matching programs. Direct strategic partner of TFM and operates overlapping food access and farmers' market programming in the same geography.

Others

• Farmers Market Coalition: National nonprofit supporting farmers' markets through training, advocacy, and data. Not a direct competitor but an ecosystem-level peer that influences the operating environment for organizations like TFM.

Emerging players

• Imperfect Foods: Online direct-to-consumer platform for local and surplus produce. Provides a delivery-channel alternative to physical farmers' market visits for the same sustainability-minded consumer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TFMLakeline
• Instagraminstagram.com/texasfarmersmarket
• Xx.com/tfmlakeline
• LinkedInlinkedin.com/company/texas-farmers-market

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Texas Farmers’ Market