ANPIC

What ANPIC does

ANPIC is a Mexico-based trade-show and exhibition organizer operating in León, Guanajuato, founded around 1979 and currently structured under APIMEX (Asociación de Industriales del Calzado del Estado de Guanajuato). Its core product is a bi-annual B2B exhibition — ANPIC Otoño-Invierno plus the spring-summer MUSA ANPIC Design Fest — convening 900+ exhibitor stands across 22,000 m² and drawing 8,000+ visitors from more than 20 countries. The platform serves suppliers of leather, skins, synthetics, textiles, hardware, lasts, heels, soles, chemicals, equipment, and machinery, along with footwear, furniture, leather-goods, and apparel manufacturers seeking components and trend intelligence for upcoming seasons.

The business generates revenue through three streams: paid exhibitor stand reservations (one-time fees per event for the ~900+ participating suppliers), sponsorship and advertising packages from official partners including Aeromexico, MasterCard, and more than eight hotel brands, and professional-services fees from the One Stop Shop (OSS) program, which matches export-capable Mexican manufacturers and maquiladores with international brands seeking nearshoring capacity. Distribution runs through self-serve online registration portals (event-registro.com), the Plano stand-reservation system, the on-site Exhibitor Directory, and an Aeromexico-anchored international buyer invitation program. Supporting technology is limited to event-registration websites and an online directory; no proprietary platform, API, or AI capability is disclosed.

The customer base spans enterprise footwear, textile, leather-processing, sole, last, and furniture manufacturers (visible logos include A.C. Polar, Collazo, Concurmex, Cotexca, Curtidores de León, Hormasa, Suelas, Modax, Mundial, Sultan, Bamboo, Mustang, Oakfoot, Paruno and MUSA counterpart brands). Strategic alliances center on the APIMEX organizing backbone and a tier-one sponsor cohort (Polímeros Sigma, Dasapol, Hormasa) under the ANPIC Protopía banner, alongside a GTM-style partner network of airlines, hotels, and the Biznaga/MasterCard creative-services partners backing MUSA. The overall company is private, operates with an 11–50-person permanent headcount, and exhibits no venture funding, M&A history, or public financial disclosure in the input data.

Name

ANPIC

Legal name

ANPIC

Website

https://anpic.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

ANPIC is a León, Mexico-based trade-show organizer that runs a bi-annual B2B exhibition for footwear, leather, furniture, and textile suppliers, drawing 900+ exhibitors and 8,000+ visitors from more than 20 countries under the APIMEX association.

Ownership category

akta.pro rank

Product category

Trade Show and Exhibition Services

akta.pro industry

PRIMARYTHAHABAB

Industry-Specific B2B Trade Show Organizers

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Exhibition & Trade Show Organizers

SECONDARYMPAGAGAA

Industry Trade Shows & Expos

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Conventions & Conferences (Business Events)

Keywords

• Trade show exhibitions
• Footwear supply chain
• Leather goods sourcing
• Fashion trend events
• Nearshoring manufacturing services

Headquarters

HQ city

León

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Exhibitor Fees: Revenue generated from companies purchasing exhibition stands to showcase their materials, components, and products to trade visitors.
2. Sponsorships: Official sponsorship packages from partners including hotels, airlines (Aeromexico), and industry suppliers displayed on the event platform.
3. One Stop Shop (OSS) Program Fees: Fees for participation in the OSS nearshoring program connecting manufacturers with export-capable suppliers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ANPIC organizes bi-annual B2B trade show exhibitions in León, Guanajuato, Mexico, connecting footwear, leather goods, furniture, and textile industry suppliers with national and international buyers across more than 900 exhibition stands and 22,000 square meters. The events include the MUSA Design Fest for fashion trend forecasting and the One Stop Shop (OSS) program that facilitates nearshoring partnerships between export-capable Mexican manufacturers and global brands.

Product overview

ANPIC is a trade show exhibition company organizing two annual events in León, Mexico—one for Autumn-Winter (OI) and one for Spring-Summer (MUSA). The core ANPIC OI trade show features over 900 stands across 22,000 m² showcasing footwear, furniture, leather goods, and textile industry materials. The MUSA sub-brand functions as a fashion design and inspiration platform with runway shows, conferences, and workshops. Additionally, the One Stop Shop (OSS) platform connects capable manufacturers and suppliers with national and international brands to facilitate export and nearshoring partnerships. Supporting services include the online stand reservation system (Plano), exhibitor directory, and registration portals.

Differentiator

Problem solved

Functional benefit

Brands

• MUSA: MUSA ANPIC Design Fest is the fashion runway and trends platform of ANPIC, featuring exclusive fashion shows, conferences, and workshops for spring-summer seasons.
• OSS (One Stop Shop)

Products and services

• ANPIC OI (Otoño-Invierno) The Autumn-Winter edition of ANPIC, a major trade show event held in León, Mexico, bringing together over 900 stands and more than 8,000 visitors across 22,000 m². The event showcases leather, skins, accessories, components, hardware, synthetics, textiles, lasts, heels, soles, chemicals, equipment, and machinery for the footwear, furniture, interior design, leather goods, and apparel sectors.
• MUSA ANPIC Design Fest

Quantifiable outcome

• 60 editions of continuous operation demonstrating long-term industry commitment
• +2 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• APIMEX (Asociación de Proveedores de la Industria del Calzado)coreStrategic or Co-development PartnerAPIMEX is the organizing association behind ANPIC. The partnership organizes and promotes the trade show, recruits exhibitors from the footwear supplier industry, and manages event logistics. APIMEX provides the industry network and institutional credibility for ANPIC.
• AeromexicocoreGTM or Marketing PartnerOfficial airline partner providing flight discounts (up to 18%) for attendees traveling to/from Leon (BJX airport) from Mexico, USA, and international destinations. Discount codes available through contact center and aeromexico.com.
• Hilton Garden Inn LeonminorGTM or Marketing PartnerOfficial hotel partner offering preferential rates ($980-$1,320 MXN) for ANPIC attendees. Located on Blvd. Adolfo Lopez Mateos in Leon, Guanajuato.
• Hampton Inn by Hilton León GuanajuatominorGTM or Marketing PartnerOfficial hotel partner offering standard rates from $1,250 MXN with breakfast included. Located in Los Gavilanes, Leon, Guanajuato.
• HS HOTSSON Hotel LeónminorGTM or Marketing PartnerPremium hotel partner offering executive and suite accommodations ($2,555-$4,000 MXN) with breakfast buffet. Located on Blvd. Adolfo Lopez Mateos.
• Hotel Holiday Inn Centro de ConvencionesminorGTM or Marketing PartnerConvention center hotel partner with preferential rates and convention code AN8 for ANPIC attendees. Located at Blvd. Adolfo Lopez Mateos.
• Courtyard by Marriott LeónminorGTM or Marketing PartnerMarriott brand hotel partner offering executive preferential rates ($1,920 MXN total with taxes) with breakfast buffet included. Located in Zona Recreativa y Cultural.
• Radisson LeónminorGTM or Marketing PartnerHotel partner offering business class accommodations from $1,200-$2,690 MXN with various breakfast options. Located on Blvd. Adolfo Lopez Mateos.
• City Express PlusminorGTM or Marketing PartnerBudget hotel partner offering standard rooms ($1,150-$1,250 MXN) with complimentary breakfast and free transportation within 10km radius.
• Polímeros SigmacoreStrategic or Co-development PartnerOfficial sponsor and organizer of ANPIC Protopía, providing strategic support for the event's innovation programming.
• DasapolcoreStrategic or Co-development PartnerOfficial sponsor participating in the ANPIC Protopía organizing alliance.
• HormasacoreStrategic or Co-development PartnerOfficial sponsor and organizer participant in ANPIC Protopía alliance, representing the last manufacturing sector.
• BiznagaminorGTM or Marketing PartnerMUSA Design Fest ally showcasing creative and design support services.
• Master CardminorGTM or Marketing PartnerPayment technology partner supporting MUSA Design Fest transactions.
• Noite Business ClassminorGTM or Marketing PartnerHotel partner supporting MUSA Design Fest with accommodations for attendees.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Magic Trade Show: Las Vegas-based large-scale fashion and sourcing B2B trade event. Comparable as an established fashion sourcing/trade show organizer but broader in scope (apparel) than ANPIC's footwear/leather materials focus.
• MICAM Milano: Milano's flagship international footwear trade show and a globally established incumbent. Overlaps with ANPIC on footwear industry buyers and exhibitors, but focuses on finished footwear brands rather than the upstream supply/materials vertical ANPIC serves.
• BolognaFiere Cosmoprof: Bologna-based global B2B trade show for the beauty and cosmetics industry. Comparable as a large, established international exhibition organizer with a multi-brand portfolio, though operating in an adjacent (beauty) rather than overlapping vertical.

Direct peers

• Première Vision: Paris-based trade show for fashion textiles, leather, accessories and components serving apparel and footwear brands. Highly comparable to ANPIC's MUSA Design Fest and ANPIC OI as a premium B2B materials/sourcing event with strong trend-forecasting content.
• Lineapelle: Premier international trade fair for leather, accessories, components, synthetics and footwear materials, held twice yearly in Milan. Directly comparable to ANPIC as a B2B supply-chain trade show serving the same footwear/leather industries at a higher price point and with broader global reach.
• APLF (Asia Pacific Leather Fair): Hong Kong-based global B2B trade fair for leather, materials, components and footwear supply. Comparable to ANPIC in vertical (leather/footwear supply) and business model (exhibitor fees + buyer programs), but operates at a larger international scale in Asia.
• Expo Riva Schuh: Italian B2B trade fair dedicated to footwear (finished shoes and collections) held bi-annually in Riva del Garda. Comparable to ANPIC as a footwear-focused exhibition organizer, though focused downstream on finished footwear rather than upstream materials.

Regional players

• IFLS+EICI (Bogotá Footwear and Leather Fair): Bogotá-based B2B trade fair for footwear, leather goods, machinery and supplies serving the Andean and Latin American market. Closest direct regional competitor to ANPIC in LATAM, though operating from Colombia rather than Mexico.
• LeShow Moscow: Moscow international leather and fur fashion exhibition. Operates in a similar leather/fashion supply B2B trade show model but is geographically concentrated in Russia/CIS, distinct from ANPIC's LATAM footprint.

Emerging players

• Sourcing at MAGIC: Digital and physical sourcing platform operated alongside MAGIC Trade Show, focused on apparel/footwear supply chain matchmaking. Comparable to ANPIC's OSS nearshoring program as an emerging digital sourcing-matchmaking layer over a physical trade show.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ANPIC-MX
• Xx.com/anpicmx
• Facebookfacebook.com/ANPICMEX
• LinkedInlinkedin.com/company/anpicmx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ANPIC