Hald og Lie Virksomhedsudvikling

What Hald og Lie Virksomhedsudvikling does

Hald&Lie A/S is a Danish management and business development consultancy headquartered in Skanderborg, founded in 2001 by Niels Hald and Preben Lie, both formerly of the financial sector. The firm operates with a team of approximately eight to nine named consultants, internally branded 'Vildænder' (Wild Ducks), offering four core service lines: Strategy & Business Development, Leadership & Project Management, Sales & Sales Leadership, and a specialized Agro (agricultural) vertical. Service delivery spans strategy processes, leadership development, sales training and coaching, project management, conflict mediation, board advisory, workplace assessments, culture analysis, customer surveys, and positive psychology programs, delivered via on-site consulting, in-person training (e.g., 'Power i Budskabet' at 9,800 DKK), and a nascent online sales bootcamp ('Øg salget i din butik'). The firm applies methodologies such as DiSC personality profiling and structured process tools, with no proprietary software platform.

Commercially, Hald&Lie runs a sales-led, direct-engagement B2B model targeting Danish enterprises and SMEs across crafts, service, logistics, production, public organizations, finance, agriculture, and retail. Revenue is generated from project-based professional services fees and bespoke training programs, with one publicly disclosed unit price and most engagements priced on quote. Visible named clients include Royal Unibrew, HM Entreprenør, Persolit Entreprenørfirma, and OKNygaard, and several relationships are multi-year, spanning strategy development, execution support, and ongoing coaching. Marketing relies on the firm's website, a leadership-focused newsletter, and client referrals; there are no disclosed partnerships, channel resellers, or distribution partners.

The firm is privately held (a Danish aktieselskab, CVR 26164265), founder-owned with no disclosed institutional investors, parent company, subsidiaries, or acquisition activity. It operates exclusively within Denmark and has not raised external funding. No revenue figures, AI/technology platform, patents, regulatory actions, M&A, or leadership transitions beyond the original founding are disclosed in the input data.

Name

Hald og Lie Virksomhedsudvikling

Legal name

Hald&Lie A/S

Website

https://hald-lie.dk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Hald&Lie A/S is a Danish management and business development consultancy in Skanderborg, founded in 2001, with a team of roughly eight consultants serving Danish enterprises and SMEs across strategy, leadership, sales, project management, and agricultural (Agro) verticals via bespoke engagements and training programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Skanderborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Consulting Services: Professional consulting engagements including strategy development, leadership development, sales training, project management, and agro-business consulting. Revenue generated through project-based consulting fees and training programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hald&Lie A/S is a Danish consulting firm that delivers customized advisory and training services in strategy and business development, leadership and project management, sales and sales management, and agricultural business consulting. The firm works directly with Danish companies to identify growth opportunities, train leaders, develop sales capabilities, and implement change, delivering services through tailored project engagements, training sessions, coaching, and on-site programs.

Product overview

Hald&Lie A/S is a Danish consulting company founded in 2001 by Niels Hald and Preben Lie, offering a portfolio of advisory and training services organized around four core areas: Strategi & Forretningsudvikling (Strategy & Business Development), Ledelse & Projektledelse (Leadership & Project Management), Salg & Salgsledelse (Sales & Sales Management), and Agro (Agricultural Consulting). The company serves diverse industries including crafts, service, logistics, production, public organizations, finance, agriculture, and retail. Their service delivery includes both in-person consulting engagements and digital programs such as the online sales bootcamp 'Øg salget i din butik'. Key methodologies include DiSC personality profiling, coaching frameworks, and structured process tools for culture analysis, workplace assessments, and strategy development. The company operates with approximately 8 consultants based in Skanderborg, Denmark.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategi & Forretningsudvikling (Strategy & Business Development) Customized strategy and business development engagements that help companies identify growth opportunities, develop actionable strategies, and implement them for measurable results. Targeted at Danish companies seeking strategic planning, business model innovation, and growth acceleration.
• Ledelse & Projektledelse (Leadership & Project Management) Leadership development and project management consulting that strengthens leadership competencies, team performance, and organizational effectiveness through coaching, practical training, and interim project management. Serves organizations investing in leadership capabilities and management skills.
• Salg & Salgsledelse (Sales & Sales Management) Sales and sales management consulting focused on developing sales strategies, training sales teams, and improving individual and organizational sales performance. Targeted at companies looking to strengthen sales performance and sales organization capabilities.
• Agro (Agricultural Consulting) Specialized consulting services for agricultural businesses covering farm optimization, succession planning, financing, sustainability/ESG strategies, farm councils, advisory boards, and operational management. Targeted at farm and agricultural businesses.
• Power i Budskabet (Power in the Message) A 2-hour presentation skills program focused on improving communicators' impact through voice control, body language, storytelling, and message structuring. Priced at 9,800 DKK per session.
• Online salgstræning - Øg salget i din butik (Online Sales Bootcamp) Online sales training bootcamp providing modules, tools, and tasks for sales professionals to increase their selling effectiveness, paired with on-location training at the client's premises.
• Personprofiler og teamudvikling (Personality Profiles and Team Development) Personality profiling services using the DiSC methodology to enhance self-awareness, team dynamics, recruitment, and interpersonal communication within client organizations.
• Strategiproces (Strategy Process) Strategy process consulting covering vision development, growth planning, and sustainability integration with a focus on actionable implementation and execution.

Quantifiable outcome

• Energy savings insight: Birds save up to 50% energy when flying in formation

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• PA Consulting: Global consulting firm combining strategy, innovation, and transformation services. Comparable on strategy execution and leadership agendas for Danish and Nordic enterprise clients.
• Deloitte Denmark: Big Four advisory practice in Denmark offering strategy, operations, and human capital consulting. Overlaps with Hald&Lie on leadership development, sales effectiveness, and organizational change programs.
• Bain & Company: Global strategy and performance consulting firm with a Nordic presence (Bain Nordics). Comparable on strategy, sales performance, and leadership transformation work pitched to Danish enterprises.
• McKinsey & Company: Global management consulting incumbent serving Danish corporates and large institutions. Overlaps with Hald&Lie on strategy and organizational transformation work, especially for accounts with cross-border mandates.
• The Boston Consulting Group: Global strategy consulting incumbent with a large Danish practice. Competes with Hald&Lie on strategy and business development mandates for larger Danish enterprises that escalate to tier-one firms.
• Rambøll Management Consulting: Nordic engineering and consulting group with a management consulting arm active in Denmark. Competes with Hald&Lie on strategy, sustainability/ESG, and organizational development for Danish enterprise and public-sector clients.

Direct peers

• Krauthammer: European sales, leadership, and change management training and consulting firm. Closely comparable to Hald&Lie's sales and leadership development practice in delivery model and behavioral-change focus.
• Implement Consulting Group: Nordic-origin management and strategy consulting firm with strong presence in Denmark. Directly comparable as a Denmark-based, multi-disciplinary consulting house competing for strategy, leadership, and commercial transformation work among Danish mid-market and enterprise clients.
• Valcon (formerly Qvartz): Nordic-headquartered consulting firm specializing in operations, strategy, and transformation, with roots in Copenhagen. Comparable to Hald&Lie as a Denmark-based, mid-sized advisory competing for similar enterprise and mid-market mandates.
• Mercuri International: Sales performance and sales leadership consulting and training firm with Nordic operations. Comparable on the 'Salg & Salgsledelse' arm of Hald&Lie's portfolio, including training programs and sales transformation engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hald og Lie Virksomhedsudvikling