Symply

What Symply does

Symply Pet Foods Limited is a UK-based manufacturer of grain-free, hypoallergenic dry and wet pet food for dogs and cats, headquartered in Wooburn Green, Buckinghamshire, and operating as a private limited company (Company Registration No. 06863984) with 11-50 employees. The product portfolio centres on cold-pressed kibble and wet food formulations built around high fresh-meat content (70%+ in select SKUs), natural fibre sources, prebiotics for digestive support, and salmon oil for coat health, with life-stage and breed-specific lines spanning puppy, adult, small breed, large breed, and senior/light formulas. Cat food is a more recent extension, available under both the Symply brand and the Tribal Pet Foods sub-brand within the broader Symply Group.

The commercial model is a hybrid D2C and specialty retail operation. The primary channel is the company's own e-commerce site (symplypets.com/uk), which offers next-working-day delivery on orders over £15, subscription/recurring delivery options, a 28-day money-back guarantee, and a 43p-per-day cost-of-feeding claim for a 5kg dog. Secondary distribution flows through UK independent pet stores, specialist retailers, and veterinary clinic referrals, supplemented by a localised Belgian storefront (symplypets.be) that marks the company's first geographic expansion beyond the UK. The value proposition is layered: nutritional density and hypoallergenic recipes, UK manufacturing transparency, 100% recyclable packaging, and a carbon-neutral operating posture backed by on-site solar generation and verified rainforest offset partnerships in Cambodia and Zimbabwe.

Name

Symply

Legal name

Symply Pet Foods Limited

Website

https://symplypets.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Symply Pet Foods Limited is a UK-based manufacturer of grain-free, hypoallergenic dry and wet pet food for dogs and cats, sold direct-to-consumer via its UK e-commerce site, specialty pet retailers, vet clinics, and a Belgian storefront, with cold-pressed formulations built on 70%+ fresh meat content.

Ownership category

akta.pro rank

Product category

Pet Food Manufacturing

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Natural/Organic & Limited-Ingredient Diets (CRADAFAH)

akta.pro secondary industries

Dry Pet Food (Kibble) (AFADAFAA), Wet & Canned Pet Food (AFADAFAB), Functional & Veterinary Diet Pet Food (CRADAFAF), Gastrointestinal & Food Sensitivity/Hypoallergenic Diets (HLAMAHAM)

Keywords

• Grain-free pet food
• Hypoallergenic dog food
• Cat food manufacturer
• Natural pet nutrition
• Cold-pressed kibble

Headquarters

HQ city

Wooburn

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct E-commerce Pet Food Sales: Primary revenue stream through direct sales via symplypets.com UK website, offering both one-time purchases and subscription/recurring delivery options for dry and wet dog and cat food products
2. Retail and Specialist Pet Store Distribution: Sales through independent specialist pet stores and pet retail chains across the UK, including veterinary clinics and pet specialty retailers

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Symply manufactures and sells grain-free, hypoallergenic dry and wet pet foods for dogs and cats, formulated with high proportions of fresh meat, prebiotics, salmon oil, and joint-support nutrients, packaged in 100% recyclable materials. The company sells direct-to-consumer via its UK e-commerce site with subscription options, through specialist pet stores and veterinary clinics in the UK, and via a separate Belgian e-commerce site.

Product overview

Symply Pet Food is a UK-based pet food manufacturer offering a comprehensive range of grain-free, hypoallergenic dry and wet pet foods for dogs and cats. The product portfolio includes dry kibble products (Puppy Fuel, Adult varieties in Chicken/Turkey/Salmon/Lamb, Small Breed, Large Breed, and Light/Senior formulas) and wet food ranges (Symply Little in various proteins, Grain Free varieties, and complete meal trays). Cat food products include Fresh Chicken and Fresh Salmon dry cat foods. The company also operates Tribal Pet Foods as a sub-brand, offering cold-pressed options. All products emphasize fresh meat content, natural ingredients, prebiotics for digestive health, and salmon oil for coat health. Symply is carbon neutral and uses 100% recyclable packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Symply Dry Dog Food Range Complete and balanced dry kibble for adult dogs of all breeds, made with fresh meat, immune-support nutrients, and prebiotics for digestive health. Sold to UK consumers direct and via specialist stores.
• Symply Wet Dog Food Range Complete and balanced wet food in 395g trays for adult dogs, formulated with fresh meat, immune-support nutrients and prebiotics for digestive health. Sold to UK consumers direct and via specialist stores.
• Puppy Fuel Dog Food Dedicated puppy food in dry and wet formats, formulated with British turkey and salmon oil (DHA) to support brain and visual development in growing puppies. Sold to UK consumers direct and via specialist stores.
• Senior Feast Wet Dog Food Wet dog food formulated for senior dogs, including joint-support nutrients (glucosamine, MSM, chondroitin) and lamb with brown rice for easy digestion. Sold to UK consumers direct.
• Light/Senior Chicken Dry Dog Food Lower-calorie dry food for senior dogs or dogs requiring weight management, made with chicken. Sold to UK consumers direct and via specialist stores.
• Large Breed Adult Dry Dog Food Dry food formulated specifically for large breed adult dogs, addressing joint stress, controlled growth rates and weight management. Sold to UK consumers direct and via specialist stores.
• Small Breed Adult Dry Dog Food (Fresh Turkey) Dry food for small breed adult dogs, with fresh turkey as the primary protein and kibble sized for small mouths. Sold to UK consumers direct and via specialist stores.
• Variety Pack Wet Dog Food Multi-flavour variety pack of 12 complete and balanced wet food recipes (12 x 395g trays) including Turkey Bake, Meadow Raised Lamb, and Chicken Pie, with subscription pricing from £33.99. Sold to UK consumers direct.
• Variety Pack Grain Free Wet Dog Food Grain-free variety pack of wet dog food trays containing Duck & Turkey, Duck Roast, and Chicken Dinner recipes for hypoallergenic feeding. Sold to UK consumers direct.
• Fresh Chicken Dry Cat Food Complete and balanced dry cat food with fresh chicken for all life stages, including prebiotics for healthy digestion and oats to assist hairball transit. From £6.99. Sold to UK consumers direct.
• Fresh Salmon Dry Cat Food Complete and balanced dry cat food with fresh salmon for all life stages, including prebiotics for healthy digestion. Sold to UK consumers direct.
• Tribal Pet Foods Cat Food Range Grain-free cat food range under the Tribal Pet Foods sub-brand of Symply Group, with three recipes (Fresh Chicken, Fresh Chicken & Trout, Fresh Pollock & Cod) containing 70% fresh meat or fish and joint-support ingredients. Distributed through UK specialist pet stores before expanding to other territories.

Quantifiable outcome

• Feed a 5kg dog for just 43p per day (based on Symply Fresh Chicken 12kg bag at recommended daily amount)
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• The Southern Cardamom Rainforest ProjectcoreStrategic or Co-development PartnerCarbon offset partnership with rainforest conservation project in Cambodia. The project protects tropical rainforests from illegal logging and poaching, saving over 3,000,000 tonnes of carbon emissions every year. This partnership supports Symply's carbon neutral certification claim.
• The Kariba ProjectcoreStrategic or Co-development PartnerCommunity-based carbon offset project in Zimbabwe on the southern shores of Lake Kariba. Supports almost 785,000 hectares of forest and wildlife, home to many vulnerable and endangered species. This partnership supports Symply's carbon neutral certification claim.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Lily's Kitchen: UK-based premium natural pet food brand offering grain-free, freshly prepared dog and cat food. Closely comparable to Symply on positioning (natural, hypoallergenic, fresh meat), UK DTC + retail model, and target consumer (premium-seeking pet owners).
• Canagan: UK premium grain-free dog and cat food brand, part of the same Symply Group portfolio. Direct internal peer sharing manufacturing, sourcing, and group infrastructure with Symply.
• Pooch & Mutt: UK premium natural dog food and treats brand focused on health-led formulations (skin, joint, digestion). Comparable to Symply on grain-free/natural positioning, UK DTC + retailer distribution, and functional health benefits.
• Fish4Dogs: UK-based natural pet food brand built around fish-based, omega-rich recipes for dogs and cats. Comparable to Symply on natural ingredient ethos, salmon oil / omega-3 positioning, and UK specialist retail presence.
• Burns Pet Food: Welsh natural pet food manufacturer offering hypoallergenic dry and wet food for dogs and cats. Comparable to Symply on hypoallergenic, natural positioning and UK manufacturing heritage.
• Tribal Pet Foods: UK cold-pressed pet food brand under Symply Group, recently launched a cat food range. Operates as a sister sub-brand with shared infrastructure and overlapping natural, fresh-meat positioning.
• Yora Pets: UK-based insect-protein pet food brand under the Symply Group. Direct portfolio peer to Symply, sharing distribution, branding, and group-level sustainability positioning.
• Forthglade: UK natural pet food manufacturer specialising in wet dog and cat food trays with natural ingredients. Directly comparable to Symply's wet food range, including Symply Little trays and Grain Free wet food.

Broad incumbents

• James Wellbeloved: Long-established UK natural pet food brand owned by Mars Petcare, offering hypoallergenic dry and wet food for dogs and cats. Comparable in category and positioning but operates at significantly larger scale and broader distribution.
• Royal Canin: Global Mars-owned pet food brand with extensive breed- and life-stage-specific nutrition ranges, including veterinary and functional diets. Comparable in life-stage and breed segmentation (Large Breed, Senior, Puppy) and growing UK DTC capability, but at vastly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SymplyPetFoods
• Instagraminstagram.com/symplypetfoods
• Xx.com/symplypet

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Symply