My Money Coach

What My Money Coach does

My Money Coach (MyMoneyCoach.ca) is a free public-service financial literacy website operated as an educational outreach initiative of the Credit Counselling Society (CCS), a national Canadian non-profit. Founded in 2010 and headquartered in New Westminster, Canada, the platform serves Canadian consumers seeking guidance on budgeting, debt management, credit, and savings. Its core products include an interactive Excel-based Budget Calculator Spreadsheet (available across Excel, OpenOffice, Google Sheets, and Mac Numbers), the 7 Steps Budgeting Workbook (fillable PDF, printable PDF, or mailed printed copy), a Monthly Expense Tracker, a year-long Money Makeover coaching program, and free online workshops and webinars. All resources are provided at no cost, with one-on-one confidential money coaching delivered through CCS credit counsellors also available free of charge.

The platform's underlying technology is a web-based educational portal with rule-based budgeting tools rather than AI-driven personalization. Its content distribution relies heavily on SEO-optimized articles and active social media presence across Twitter, Instagram, Facebook, and Pinterest. The go-to-market motion is community-led: organic search, educational content marketing, and free workshops drive top-of-funnel awareness, while phone support (1-855-232-0888) and one-on-one CCS coaching serve as mid- and bottom-funnel conversion paths into CCS's broader debt-counselling services. The entity employs 11-50 staff and has expanded into B2B2C distribution through employer workplace wellness programs, mortgage broker resources, and teacher classroom lesson plans.

The business model is a non-profit freemium with no direct monetization — My Money Coach generates no revenue, is not funded by venture capital, and operates without pricing tiers or paid products. As a charitable outreach of CCS, the website functions primarily as a brand-building, trust-establishing, and lead-generation front-end for CCS's credit counselling and debt management programs. The parent non-profit CCS absorbs operational costs; My Money Coach itself is best characterized as a marketing and public-good asset rather than a standalone commercial venture.

Name

My Money Coach

Legal name

Credit Counselling Society

Website

https://mymoneycoach.ca

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

My Money Coach is a free Canadian financial literacy website operated by the Credit Counselling Society, offering interactive budgeting tools, educational content, and workshops to Canadian consumers seeking guidance on budgeting, debt, credit, and savings.

Ownership category

akta.pro rank

Product category

Financial Education Services

NAICS

Activities Related to Credit Intermediation (5223)

akta.pro primary industry

Credit Education, Monitoring & Consumer Credit Management Tools (FSAKAKAJ)

akta.pro secondary industries

Consumer Credit Counseling & Budgeting (FSAEAFAA), Credit Counseling & Debt Management Plans (DMP) (FSAKAJAH)

Keywords

• Financial literacy education
• Personal budgeting tools
• Credit counselling services
• Debt management guidance
• Money management resources

Headquarters

HQ city

New Westminster

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Free Educational Services: My Money Coach is a free public service provided by the Credit Counselling Society (CCS), a national Canadian non-profit dedicated to helping individuals and families find solutions to their debt and money problems. All services including credit counselling, credit education, debt management programs, online workshops, and educational resources are provided at no cost to users.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MyMoneyCoach.ca is a free educational website operated by the Credit Counselling Society (CCS), a Canadian non-profit, offering self-help personal finance resources. It provides interactive budget calculators, downloadable workbooks, expense trackers, online workshops, webinars, and one-on-one money coaching covering budgeting, saving, debt management, and credit education for Canadians.

Product overview

MyMoneyCoach.ca is an educational financial literacy website operated by the Credit Counselling Society as a free public service for Canadians. The platform offers a suite of self-help budgeting and money management tools and resources. The core offering consists of an interactive budget calculator spreadsheet (available in Excel, Google Sheets, and Mac Numbers formats), the 7 Steps Budgeting Workbook (available as downloadable PDF or mailed printed copy), and a monthly expense tracker. The service also includes free online workshops and webinars on budgeting, credit, and debt management topics, plus a Money Makeover coaching program. All resources are provided free of charge to help Canadians learn money management skills, create budgets, save money, manage debt, and improve their credit.

Differentiator

Problem solved

Functional benefit

Products and services

• Intelligent Budget Calculator Spreadsheet

Quantifiable outcome

• Tens of thousands of people use the 7 Steps budgeting workbook annually to learn money management basics and budget planning
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Wealthsimple: Canadian financial platform offering investing, saving, and tax tools with strong educational content. Comparable as a Canadian-focused personal finance education and tooling provider, though for-profit and product-led rather than non-profit content-led.

Direct peers

• Clearpoint Credit Counseling Solutions: Non-profit US credit counselling organization offering free credit counselling, debt management plans, and financial education. Comparable in mission and service model to My Money Coach's parent CCS.
• GreenPath Financial Wellness: Non-profit credit counselling organization offering free credit counselling, debt management, and financial wellness education. Highly comparable in business model (non-profit, free services, counseling plus educational content), though US-focused.
• YNAB (You Need a Budget): Subscription budgeting application and education platform teaching zero-based budgeting. Comparable as a budgeting tool and education provider, though it operates on a paid SaaS model versus My Money Coach's free offering.
• Money Management International: US-based non-profit credit counselling agency providing free financial education, credit counselling, and debt management programs. Comparable in mission, services, and non-profit model, though operating primarily in the United States.
• Consolidated Credit Counseling Services of Canada: Canadian non-profit credit counselling organization offering debt consolidation, credit counselling, and financial education. Directly comparable as a non-profit competitor providing free credit counselling and budgeting tools to Canadian consumers.
• National Foundation for Credit Counseling (NFCC): US national umbrella organization for accredited non-profit credit counselling agencies. Comparable as a non-profit ecosystem for credit education and counseling, with educational content libraries similar to My Money Coach.
• Credit Canada: Canadian non-profit debt and credit counselling organization offering free credit counselling, debt consolidation, and financial education resources. Direct Canadian competitor to CCS/My Money Coach for credit counseling and budgeting education.
• Credit Counselling Society: Parent organization of My Money Coach and a national Canadian non-profit providing confidential credit counselling, credit education, and debt management programs. Most direct comparable as it is the operational backbone behind My Money Coach's coaching and content.

Others

• Financial Consumer Agency of Canada (FCAC): Canadian federal government agency providing free financial literacy resources, budgeting tools, and consumer credit education. Adjacent comparable as a public-sector source of free Canadian financial education that competes for the same search traffic and audience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/mymoneycoach_ca
• Facebookfacebook.com/mymoneycoach.ca
• Instagraminstagram.com/mymoneycoach
• Pinterestpinterest.com/mymoneycoach

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Money Coach