Unicorn Theatre

Name

Unicorn Theatre

Legal name

Unicorn Theatre

Website

https://unicorntheatre.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Performing Arts / Live Theatre

NAICS

Theater Companies and Dinner Theaters (71111), Performing Arts Companies (7111)

akta.pro primary industry

Regional & Repertory Theatre Companies (MPAGABAB)

akta.pro secondary industries

Classical & Contemporary Theatre (Plays/Drama) (MPAGABAH), Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

Keywords

• Live theatrical performances
• Regional theatre productions
• New play development
• Immersive audio theatre
• Non-profit performing arts

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Ticket Sales: Individual performance tickets sold through box office and website. Revenue from individual show admissions, group sales (10+ tickets at $10 off each), and day-of-show sales.
2. Season Subscriptions: Season ticket packages for Season 53 offering bundled access to multiple productions at discounted rates compared to individual ticket purchases.
3. Donations and Support: Donations collected through dedicated donation portal to support theatre operations and programming.
4. Concessions: On-site food and beverage sales including drinks and snacks that can be brought into the theatre.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Unicorn Theatre produces and presents a season of approximately seven live theatrical productions on two performance spaces (Levin Stage and Jerome Stage), including world premieres, regional premieres of Tony and Pulitzer Prize-winning plays, and accessible community programming. The company develops new plays through its founding membership in the National New Play Network and operates ancillary concessions.

Product overview

Unicorn Theatre is a professional theater company producing live theatrical performances on two stages (Levin Stage and Jerome Stage). The company presents a diverse portfolio of plays including contemporary dramas, comedies, musicals, and world premieres. Their Season 53 offerings include Sound Mandala (an immersive audio experience), The Ritz (a reinvented classic by Terrence McNally), Red Like Fruit (an award-winning play by Hannah Moscovitch), Sherlock Holmes and the Adventure of the Elusive Ear (a clever detective story), Anti-Hero: Revenge of the Swifties (world premiere satire), Job (Broadway thriller), Primary Trust (Pulitzer Prize winner), and Suffs (Tony Award-winning musical). The company develops and produces new, boundary-breaking theatrical work that sparks dialogue, champions inclusivity, and cultivates community.

Differentiator

Problem solved

Functional benefit

Products and services

• Sound Mandala An immersive audio experience featuring 100 independent loudspeakers from floor to ceiling that send sound swirling, scattering, and darting around and through audiences. Presented exclusively at Unicorn Theatre's Jerome Stage as part of Season 53.
• The Ritz A reinvented classic play by Terrence McNally presented at Unicorn Theatre's Levin Stage. When Gaetano Proclo, a married man on the lam from his mafioso brother-in-law, hides in a gay bathhouse, doorslamming farce ensues with bumbling detectives and Googie Gomez.
• Red Like Fruit An Edinburgh Festival Award Winner play by Hannah Moscovitch exploring memory, complicity, and voice in the post-#MeToo era. As Lauren asks Luke to narrate her life, her sense of self begins to fracture.
• Sherlock Holmes and the Adventure of the Elusive Ear A play by David MacGregor in which an unknown Vincent van Gogh brings Sherlock Holmes a most unusual case. Joined by Dr. Watson and Irene Adler, Holmes unravels a Victorian-era crime that could shake the art world.
• Anti-Hero: Revenge of the Swifties A world premiere satire by Derick Edgren Otero following fourteen-year-old Cora as she takes aim at a prominent music critic who savaged her favorite country-turned-pop star's divisive album.
• Job A Broadway thriller by Max Wolf Friedlich about Jane, an employee at a major tech company placed on leave after a viral video, who meets crisis therapist Loyd in a power struggle exploring accountability and redemption.
• Primary Trust A 2024 Pulitzer Prize for Drama winner by Eboni Booth about Kenneth, whose life built on routine must confront fears and unspoken grief when his local bookshop job ends.
• Suffs A Tony Award-winning musical by Shaina Taub telling the true story of the women who fought for their right to vote. Presented as the Kansas City/Regional Premiere.
• Season 53 Subscription Package Season ticket packages for Season 53 offering bundled access to multiple productions at discounted rates compared to individual ticket purchases.

Quantifiable outcome

• Over 50 Tony Award-winning plays and Pulitzer Prize-winning plays have received regional premieres at Unicorn Theatre
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• National New Play Network (NNPN)coreStrategic or Co-development Partner · 1 January 1998Unicorn Theatre is a Founding Core Member of the National New Play Network (NNPN) since 1998. NNPN is an alliance of not-for-profit professional theatres that champions the development, production and continued life of new plays for the American theatre. Unicorn utilizes the New Play Exchange (NPX) to read and evaluate new works, and participates in collaborative development programs.
• TeenTix KCcoreGTM or Marketing PartnerPartnership with TeenTix KC providing $5 day-of-show tickets for teenagers ages 13-19. TeenTix is a growing network of partner organizations in the greater Kansas City area offering discounted arts access to young people.
• ArtsKC - The Drop ProgramminorGTM or Marketing PartnerPartnership with ArtsKC's The Drop program - a regional arts & culture access program designed to break down barriers to participation for individuals who do not typically participate or have been excluded from experiencing the arts.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Arena Stage: Washington, DC-based regional theatre with a strong new-play development track record and multiple performance spaces. Comparable on regional repertory scale and mission.
• Milwaukee Repertory Theater: Midwestern regional repertory theatre operating multiple stages with a season including classics and new works. Comparable as a peer regional theatre in an adjacent Upper Midwest market.
• Kansas City Repertory Theatre: The other major LORT-style professional regional theatre in Kansas City, producing a multi-show season on its own stages. Most direct comparable on geography, scale, and programming model.
• Actors Theatre of Louisville: Mid-size regional repertory theatre famous for the Humana Festival of New American Plays. Closest functional peer to Unicorn on a national new-play development and regional-premiere mission.
• Heart of America Shakespeare Festival: Kansas City-based professional theatre company producing a seasonal festival slate. Comparable as a KC professional non-profit theatre competing for the same audience and donor base.
• Coterie Theatre: Kansas City-based professional theatre focused on young and family audiences; overlaps with Unicorn on TeenTix programming and KC regional theatre ecosystem.
• Metropolitan Ensemble Theatre: Independent Kansas City theatre producing socially relevant work on its own stage. Comparable as a smaller KC non-profit theatre with a similar issue-driven programming focus.
• Guthrie Theater: Minneapolis-based regional repertory theatre with multiple stages and a season of new and classic work. Comparable in multi-stage regional repertory model.

Broad incumbents

• Goodman Theatre: Major Chicago regional theatre producing a multi-stage season including world premieres. Comparable as a broader incumbent in the same regional theatre category.
• Steppenwolf Theatre Company: Chicago-based regional theatre with a strong new-play and ensemble reputation; comparable as a larger, more established regional theatre with similar artistic-development DNA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/UnicornTheatreKC
• Xx.com/UnicornTheatre

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unicorn Theatre