HRN Media Networks

What HRN Media Networks does

HRN Media Networks operates the largest independent Hispanic audio network in the U.S., distributing syndicated radio programming and advertising solutions to 345 affiliate stations across 95 markets reaching 95% of the U.S. Hispanic population. Founded around 2000 and headquartered in New York with operations in Miami, the company is led by President & Partner Clark Logan alongside Chief Cultural Officer Lupe De Los Santos and Chief Strategy Officer Matt Feinberg, with a team of approximately 15 members. The technology backbone is a radio syndication platform delivering turnkey 24/7 music formats (Juan East, Juan West, Pachanga), hourly news (Minuto 60), sports vignettes (Minuto Deportivo), entertainment shows (Échate Pa'Cá, La Mezcla Fuego, Los 40 USA, Tejano Nation), and event-driven content (Goles Pasión y Gloria, HRN Influencer Network, Road to North America).

HRN generates revenue through two streams: (1) radio syndication and national advertising sales, where brands and agencies purchase sponsorships, live reads, event integrations, influencer activations, and custom regional buys across the affiliate network on multi-year contracts; and (2) HRN Retail Media, a separate OOH/DOOH advertising network spanning 200+ U.S. markets with exclusive inventory in 8 of the top 10 Hispanic supermarket chains and thousands of independent grocers, pharmacies, convenience stores, laundromats, restaurants, salons, and clinics, with photo-verified posting and 5-day campaign launch. The company serves two primary customer segments — national brands and agencies seeking culturally relevant Hispanic reach, and local/regional radio stations seeking quality programming and minority-owned broadcaster support — while maintaining strategic partnerships with major media companies including iHeartMedia, Salem Media Group, Audacy, Univision Radio, and Amigo Broadcasting, alongside a foundational content partnership with Santos Latin Media for the JUAN format.

Name

HRN Media Networks

Legal name

HRN Media Networks

Website

https://hrnmedianetworks.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

HRN Media Networks is the largest independent Hispanic audio network in the U.S., syndicating radio programming and advertising to 345 affiliate stations across 95 markets and operating a retail OOH/DOOH media network in 200+ markets for national brands and local stations.

Ownership category

akta.pro rank

Product category

Hispanic Radio Broadcasting & Advertising

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Spanish-Language & Multicultural Radio Networks (MPABABAG)

akta.pro secondary industries

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF), News/Talk Radio Networks (MPABABAD)

Keywords

• Hispanic radio network
• Radio syndication services
• Audio advertising sales
• Retail media network
• Spanish-language programming

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Radio Syndication & Advertising: HRN generates revenue by syndicating programming to affiliate radio stations and selling national advertising inventory to brands. Revenue comes from sponsorships, live reads, and custom regional ad buys across their station network.
2. Retail Media Advertising: OOH and DOOH advertising placements in Hispanic retail environments including supermarkets, pharmacies, convenience stores, laundromats, and restaurants. Revenue from brands advertising at point-of-decision locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

HRN Media Networks is the largest independent Hispanic audio network in the U.S., syndicating Spanish-language radio programming and 24/7 music formats to 345 affiliate stations across 95 markets. The company also sells national advertising inventory on its network and operates HRN Retail Media, an OOH/DOOH advertising network in 200+ U.S. markets within Hispanic retail environments.

Product overview

HRN Media Networks operates as the largest independent Hispanic audio network in the U.S., delivering a comprehensive suite of radio programming and advertising solutions. The portfolio includes 7 syndicated shows (Échate Pa'Cá con Ana Maria Canseco, La Mezcla Fuego with DJ Xtreme, Goles Pasión y Gloria!, Los 40 USA with Sebas, Minuto 60, Minuto Deportivo with Juan Arango, Tejano Nation, HRN Influencer Network) and 3 fully programmed 24/7 music formats (Juan East, Juan West, Pachanga). These programs reach nearly 350 radio affiliates across 95 markets covering 95% of the U.S. Hispanic population. The company also operates HRN Retail Media, an advertising service offering out-of-home and digital out-of-home placements across 200+ U.S. markets in Hispanic retail environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Échate Pa'Cá con Ana Maria Canseco A daily entertainment show hosted by Emmy Award-winning Ana Maria Canseco, covering music, lifestyle, trending news, and interviews for Mexican Regional stations.
• La Mezcla Fuego with DJ Xtreme High-energy Latin mix show blending Latin Urban, Reggaeton, and Tropical hits with exclusive artist interviews. Currently the #1 Latin mix show in Miami.
• Goles, Pasión y Gloria! A limited-run World Cup feature delivering 60-second vignettes of the tournament's greatest moments, hosted by veteran commentator Juan Arango.
• Los 40 USA with Sebas Weekly 2-hour music show featuring Top 40 Latino hits, Latin pop, reggaeton, and trap, hosted by music journalist and content creator Sebas.
• Minuto 60 Top-of-the-hour headline newscast delivering fast, credible, and culturally relevant news covering national and international headlines with focus on Mexico, Central America, and U.S. Hispanic audiences. Broadcast on over 180 stations.
• Minuto Deportivo with Juan Arango Quick-hitting daily 60-second sports updates covering soccer, baseball, basketball, boxing, NFL, and more through a Hispanic lens, hosted by award-winning sports anchor Juan Arango.
• Tejano Nation Tejano music show featuring hottest hits, artist interviews, and trending news, hosted by veteran radio voice Romeo with exclusive mixes from DJ Jammin J Javi.
• Juan East 24/7 Spanish Adult Hits format blending contemporary Latin hits, reggaeton, Latin pop, and tropical genres like salsa and bachata for a younger, more urban audience.
• Juan West 24/7 Spanish Adult Hits format featuring regional Mexican music including banda, norteño, ranchera, and mariachi, with interactive segments like call-ins and dedications.
• Pachanga 24/7 Latin Pop music format delivering chart-topping Latin urban-pop and regional Mexican hits from artists like Bad Bunny, Shakira, J Balvin, and Karol G.
• HRN Retail Media Turnkey retail media solutions providing traditional OOH and digital OOH advertising across 200+ U.S. markets in Hispanic retail locations including supermarkets, pharmacies, convenience stores, laundromats, restaurants, and salons.

Quantifiable outcome

• 95% U.S. Hispanic population coverage
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, major, foundational and secondary.

• Cardenas MarketscoreChannel Partner/ Reseller/ DistributorHispanic supermarket chain partner for retail media advertising placements. HRN provides OOH and DOOH advertising access in Cardenas store locations across multiple U.S. markets.
• Chavez SupermarketcoreChannel Partner/ Reseller/ DistributorHispanic supermarket chain partner for retail media advertising. Provides storefront POP panels, in-aisle signage, and digital welcome centers at entrances.
• Fresco SupermarketcoreChannel Partner/ Reseller/ DistributorHispanic supermarket chain partner for retail media network providing in-store advertising placements in high-traffic Hispanic community stores.
• El SupercoreChannel Partner/ Reseller/ DistributorHispanic supermarket chain partner in HRN retail media network, one of 8 of the top 10 Hispanic supermarket chains partnered with HRN.
• iHeartMedia (Miami TÚ 94.9)majorChannel Partner/ Reseller/ DistributorDJ Xtreme serves as resident DJ on 'TÚ Mañana con Enrique Santos' on Miami's iHeart TÚ 94.9, representing a significant platform partnership for talent visibility.
• Santos Latin MediafoundationalStrategic or Co-development PartnerOriginal creator of JUAN format in 2008. JUAN Spanish Adult Hits format developed and licensed through Santos Latin Media partnership.
• 8 of Top 10 Hispanic Supermarket ChainscoreChannel Partner/ Reseller/ DistributorHRN has exclusive retail media partnerships with 8 of the top 10 Hispanic supermarket chains in the U.S., plus thousands of independent grocers, pharmacy networks, convenience stores, laundromats, restaurants, salons, and clinics.
• Independent Grocers & RetailerssecondaryChannel Partner/ Reseller/ DistributorPartnership with thousands of independent grocers, pharmacies, convenience stores, laundromats, restaurants, salons, and clinics for retail media advertising inventory.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Entravision Communications: Entravision owns/operates Univision-affiliated TV and radio stations (La Tricolor, El Gato, Fuego) reaching Hispanic audiences. Directly competes with HRN for Hispanic audio advertising budgets and audience attention across similar U.S. Hispanic markets.
• Spanish Broadcasting System (SBS): SBS operates one of the largest Spanish-language radio station groups in the U.S. (Mega, La Raza, etc.). Directly comparable to HRN as a Spanish-language radio content distributor targeting U.S. Hispanic audiences, though SBS owns stations while HRN syndicates to affiliates.

Broad incumbents

• iHeartMedia: iHeartMedia is the largest U.S. radio operator and already partners with HRN via Miami TÚ 94.9. A broad incumbent in audio that competes for the same national ad budgets and has deep Spanish-language station assets overlapping with HRN's affiliate footprint.
• Cumulus Media: Cumulus Media operates one of the largest U.S. radio station groups, including Spanish-language formats. A broad incumbent that competes with HRN for affiliate relationships and national Hispanic advertising spend.
• Audacy: Audacy is a major U.S. radio operator (and existing HRN customer via the FIERRO brand's Tejano Nation). A broad incumbent whose audio footprint and Hispanic-targeted stations compete with HRN for audience and advertiser share.
• Salem Media Group: Salem Media Group operates a U.S. radio portfolio (and is an existing HRN programming customer). A broad incumbent whose talk, Spanish, and Christian formats overlap with HRN's syndicated content offerings.
• TelevisaUnivision (Univision Radio): TelevisaUnivision owns the Univision Radio network alongside its TV and streaming assets, reaching U.S. Hispanic audiences at massive scale. A broader incumbent whose Spanish-language radio division overlaps with HRN's Hispanic audio focus but operates within a much larger multimedia portfolio.

Emerging players

• Vistar Media: Vistar Media is a programmatic DOOH advertising platform. An emerging player whose OOH/DOOH capabilities overlap with HRN Retail Media's out-of-home offering, though Vistar operates a technology platform rather than an owned retail-media network.

Regional players

• Multimedios (Mexico): Multimedios is a major Mexican broadcaster with radio, TV and digital assets serving Hispanic audiences in Mexico. A regional player that is comparable to HRN in Hispanic-audio content production but operates primarily in Mexico rather than the U.S.

Others

• Prisa (Los 40 parent): Prisa owns the Los 40 brand, which HRN licenses for its Los 40 USA syndicated format. An adjacent ecosystem participant and content licensor/supplier rather than a direct competitor in U.S. Hispanic audio distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hispanic-radio-network

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HRN Media Networks