Morningside Nursing & Rehabilitation Center

What Morningside Nursing & Rehabilitation Center does

Morningside Nursing and Rehabilitation Center operates a 386-bed skilled nursing facility at 1000 Pelham Parkway South in the Bronx, NY, providing post-acute rehabilitation, long-term skilled nursing care, and a licensed 40-bed assisted living residence. Founded in 1976 and operating for over four decades, the center serves Bronx and greater New York City residents through a single integrated care continuum that includes 24/7 skilled nursing, short-term/sub-acute rehabilitation, post-operative care, on-site dialysis, cardiac rehabilitation, physical, occupational, and speech therapy, wound care, IV therapy, enteral nutrition, respiratory care, pain management, palliative and hospice care, and social work services. The facility supports this clinical model with PointClickCare electronic health records for documentation, 24-hour video surveillance for security, and the proprietary 'Compass To Home' care navigation methodology sourced from its Cassena Care network affiliation.

The business operates on a fee-for-service skilled nursing model with diversified payer exposure across Medicare Part A, B, and D, New York Medicaid, commercial managed care plans (Aetna, Cigna, Empire, Healthfirst, HIP, Humana, Oscar, UHC, Wellcare), and private pay at disclosed rates of $710/day semi-private and $720/day private (plus a 6.8% New York HFCAP assessment). Go-to-market is sales-led and referral-driven: hospital discharge planners, physicians, and social workers constitute the primary patient acquisition channels, supplemented by the company website, Facebook, Instagram, family testimonials, and Indeed for clinical recruiting. Morningside holds a CMS Five-Star quality rating across all four rating categories and a U.S. News 'Best of Class' nursing home designation. Ownership is held by Pasquale DeBenedictis, Alex Solovey, Solomon Rutenberg, and Joseph Carillo, with the underlying real estate held by Morningside Acquisition II, LLC.

Name

Morningside Nursing & Rehabilitation Center

Legal name

Morningside Nursing and Rehabilitation Center

Website

https://morningsidenrc.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Short description

Morningside Nursing and Rehabilitation Center operates a 386-bed skilled nursing, post-acute rehabilitation, and 40-bed assisted living facility in the Bronx, NY, serving primarily geriatric and post-surgical patients through diversified Medicare, Medicaid, commercial insurance, and private pay reimbursement.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110)

SIC

Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Medicare-Certified Skilled Nursing Visits (RN/LPN) (HSABACAA)

akta.pro secondary industry

Cardiopulmonary Rehabilitation Therapy In-Home (HSABADAG)

Keywords

• Skilled nursing facility
• Post-acute rehabilitation
• Long-term care
• Assisted living
• Physical therapy services

Headquarters

HQ city

Bronx

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Others

Revenue model

1. Medicare Part A: Federal health insurance for eligible individuals 65+, covering skilled nursing facility stays up to 100 days. First 20 days fully covered; days 21-100 subject to daily coinsurance ($209.50 per day in 2025). Requires 3-day hospitalization prior to admission and daily skilled care need.
2. Medicare Part B: Covers physician services, therapy services (PT/OT/Speech), durable medical equipment, ambulance services, and clinical laboratory services. Pays 80% of Medicare-approved charges; beneficiary responsible for 20% co-insurance plus annual deductible ($257 in 2025).
3. Medicare Part D: Prescription drug coverage through Medicare-approved prescription drug plans (PDPs). Dual eligible beneficiaries automatically enrolled in benchmark plans with no premiums or cost-sharing obligations.
4. Medicaid: Public assistance program for financially eligible individuals. Resident pays Net Available Monthly Income (NAMI) to facility as co-payment; Medicaid covers remaining eligible costs. Asset limits apply ($32,396 plus burial arrangements in 2025).
5. Private Pay: Private payment for self-pay residents. Semi-private room: $710/day; Private room: $745/day (admission agreement rate differs from disclosure rates). Plus 6.8% HFCAP assessment. Requires 3-month advance deposit.
6. Commercial Insurance and HMO: Services covered by various commercial insurers including Aetna, Cigna, Empire, Healthfirst, HIP, Humana, Oscar, UHC, and managed care plans. Rates vary by plan and coverage terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Morningside Nursing and Rehabilitation Center operates a 386-bed skilled nursing and rehabilitation facility in the Bronx, NY, delivering 24/7 skilled nursing care, short-term/sub-acute rehabilitation, long-term care, post-operative care, assisted living, and on-site dialysis. Clinical services are delivered alongside physical, occupational, speech, and cardiac therapy programs, with care navigation organized through the Cassena Care Compass To Home approach for personalized treatment and smooth care transitions.

Product overview

Morningside Nursing and Rehabilitation Center is a 386-bed skilled nursing and rehabilitation facility in the Bronx, NY offering a single integrated portfolio of healthcare services rather than a technology product platform. The core clinical offerings include 24/7 Skilled Nursing Care, Short-Term/Sub-Acute Rehabilitation, Post-Operative Care, Assisted Living (a licensed 40-bed residence), and Dialysis services. These clinical services are supported by therapeutic programs including Physical Therapy, Occupational Therapy, Cardiac Rehabilitation, Speech Pathology, Respiratory Care, Pain Management, Palliative and Hospice Care, Enteral Nutrition, IV Therapy, and Wound Care. The facility also provides Home Health Aides and Social Work services. Amenities include Beauty Parlor and Barber Shop, Religious Services, Family and Friends Transport Program, Therapeutic Recreation, Pet Visitation, Trips and Entertainment, Outdoor Patio, and Dining services. The service model is unified under a 'Compass To Home' approach that guides patients through personalized treatment and smooth care transitions.

Differentiator

Problem solved

Functional benefit

Brands

• Cassena Care Compass: Expert guidance approach that ensures personalized treatment and a smooth transition throughout the recovery journey, helping patients get the care they need where they need it most.

Products and services

• 24/7 Skilled Nursing Care Around-the-clock skilled nursing care for residents needing expert medical support, personalized attention, medication management, and specialized treatments. For chronically ill and disabled individuals requiring continuous clinical oversight.
• Short-Term / Sub-Acute Rehabilitation Personalized therapy and medical support to help residents regain strength, mobility, and independence following hospitalization, surgery, or acute illness. Goal-oriented care focused on returning patients home with confidence.
• Assisted Living Program Licensed 40-bed assisted living residence in the Bronx, NY for individuals who want to maintain independence while receiving minimal assistance. Private units with 24-hour supervision, meals, transportation, activities, and therapy services.
• Post-Operative Care Personalized pre- and post-operative care plans including pre-op education, pain management, and recovery planning to support optimal healing after surgery.
• On-Site Dialysis On-site dialysis services within the skilled nursing setting, allowing residents to receive life-sustaining treatments without traveling to outside centers.
• Physical Therapy Restores mobility, strength, and function through personalized exercise regimens and therapeutic techniques. Provided to short-term rehab and long-term care residents.
• Occupational Therapy Helps patients develop skills essential to daily living through activities designed to improve independence in everyday tasks.
• Cardiac Rehabilitation Exercise therapy and education aimed at preventing future cardiac issues and promoting heart health for patients recovering from cardiac events or managing heart disease.
• Speech Pathology Services addressing communication and swallowing disorders with individualized treatment plans to enhance speech, language, swallowing abilities, and cognition.
• Wound Care Specialized treatment for various types of wounds utilizing appropriate dressings and medications to promote healing and prevent infection.
• Intravenous (IV) Therapy Administration of medications, fluids, and nutrients directly into the bloodstream for efficient and effective treatment of various medical conditions.
• Enteral Nutrition Therapy Nutrition therapy for patients unable to consume food orally, ensuring proper nourishment through carefully administered feeding tubes.
• Respiratory Care Care for patients with breathing disorders, offering treatments and education to improve respiratory function and enhance overall well-being.
• Pain Management Interdisciplinary approach developing individualized pain management plans including medications, massage therapy, mental health support, and other tailored modalities.
• Palliative and Hospice Care Compassionate care for patients with chronic or terminal illnesses focusing on comfort, stress relief, pain and symptom management, and quality of life in collaboration with experienced hospice organizations.
• Medical Oversight & Specialty Services Continuous medical oversight provided by in-house physicians collaborating with the clinical team to deliver personalized diagnostic and treatment plans, with access to specialists for comprehensive care.
• Home Health Aides Registered and licensed nurse teams skilled at assessing patient needs and implementing individualized care plans in support of in-home or on-site patient care.
• Social Work Services Qualified social workers assist patients and families in navigating the healthcare system, providing counseling, education, and resources to support emotional well-being and effective care planning.

Quantifiable outcome

• 386 licensed beds serving Bronx and NYC communities
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Cassena CarecoreStrategic or Co-development PartnerCassena Care is the parent/affiliate organization operating Morningside Nursing and Rehabilitation Center. The facility uses Cassena Care's Compass To Home approach for personalized care navigation. Cassena Care provides branding, operational oversight, and the proprietary care methodology. The relationship enables Morningside to leverage centralized resources, compliance frameworks, and the Cassena Care network of facilities across New York.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Bristal Assisted Living: New York metropolitan area assisted living operator with multiple residences across Long Island, NYC, and Westchester. Competes with Morningside's licensed 40-bed assisted living program for seniors seeking independence with minimal support.
• Centers Health Care: One of the largest skilled nursing and post-acute operators in New York with multiple facilities across NYC, including Beth Abraham Center for Rehabilitation and Nursing in the Bronx. Operates under a similar multi-site NY SNF model serving Medicaid/Medicare populations with post-acute rehabilitation.
• ArchCare: New York-based nonprofit healthcare system operating multiple skilled nursing facilities and long-term care programs across NYC, including programs serving Medicaid and complex-needs populations. Competes directly for hospital discharge referrals in the Bronx/NYC market.
• Hebrew Home at Riverdale: Major Bronx-based skilled nursing and aging services campus offering skilled nursing, rehabilitation, assisted living, and specialty programs. Direct competitor for post-acute referrals from Bronx hospitals with comparable continuum-of-care positioning.
• Parker Jewish Institute for Health Care and Rehabilitation: Large NYC-area skilled nursing and rehabilitation facility offering short-term rehab, long-term care, and on-site dialysis/medical services. Comparable SNF scale and clinical service mix serving Medicare/Medicaid populations.
• Schervier Nursing Care Center: Skilled nursing facility in the Bronx offering24/7 skilled nursing, short-term rehabilitation, and long-term care. Direct geographic competitor drawing from the same hospital referral network and Bronx demographic.
• St. Barnabas Nursing Home: Bronx-based skilled nursing facility providing long-term care, rehabilitation, and specialty clinical services. Competes for the same post-acute patient pool from Bronx hospitals and managed care plans.
• Cold Spring Hills Center for Nursing and Rehabilitation: New York skilled nursing and rehabilitation facility offering short-term rehab, long-term care, and on-site clinical services. Comparable operator profile serving Medicare/Medicaid populations across the NY metropolitan area.

Broad incumbents

• Cassena Care: Parent/affiliate organization operating Morningside and additional skilled nursing and rehabilitation facilities across New York. Provides centralized branding, Compass To Home methodology, and operational oversight to its facility portfolio.

Regional players

• CareRite Centers: Multi-state skilled nursing and rehabilitation operator with a strong Northeast footprint. Comparable SNF operator profile focused on post-acute rehabilitation, complex clinical services, and managed care contracting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MorningsideNursingAndRehab
• Instagraminstagram.com/morningsidenrc?igsh=d2sxdTA1YzhtMGp5&utm_source=qr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morningside Nursing & Rehabilitation Center