Ensinger Mineral-Heilquellen

What Ensinger Mineral-Heilquellen does

Ensinger Mineral-Heilquellen GmbH is a family-owned German beverage company founded in 1952 in Ensingen (Vaihingen/Enz, Baden-Württemberg) by Wilhelm Fritz and his four sons. The company remains in family ownership, currently led by managing directors Thomas Fritz and Frank Lehmann. It sources and bottles natural mineral water and healing water (Heilwasser) directly at the spring, operating multi-use (Mehrweg) glass and PET bottling lines compliant with the Mineral- und Tiefenwasserverordnung (MTVO). Its flagship product, Ensinger Schiller Quelle, holds an official BfArM healing water license (Nr. 6271331.00.00) as a registered natural medicine, distinguished by a unique calcium (573 mg/L) / magnesium (105 mg/L) / sulfate (1,535 mg/L) triple-action mineral composition.

The company generates revenue through two principal channels: a direct-to-consumer e-commerce storefront (shop.ensinger.de) built on Shopware, offering one-time purchases and a Flex-Abo subscription with delivery intervals of 1–12 weeks, and a B2B wholesale channel supplying Getränkemärkte and regional retailers across Baden-Württemberg, Bayern, Hessen, and Rheinland-Pfalz under standard German commercial terms. The product portfolio includes Ensinger Sport Mineralwasser, Ensinger Schiller Quelle Heilwasser, Ensinger Gourmet, Ensinger Fruchtschorlen (vegan-certified fruit spritzers), Heimat Spritz, and Ensinger ISO isotonic drinks, supported by sub-brands Echt.Sportlich and Echt.Nachhaltig that emphasize sports and sustainability positioning.

The company employs 101–250 people, operates a single production site at Horrheimer Str. 28–36 in Vaihingen/Enz-Ensingen, and is registered as a private limited company (GmbH) with no external institutional investors, no public listing, and no disclosed M&A history. It is a member of the Genossenschaft Deutscher Brunnen (GDB) cooperative, participating in the standardized German multi-use bottle and crate system, and uses DHL Paket for online order fulfillment, CleverReach for email marketing, and Trusted Shops for consumer review trust signals.

Name

Ensinger Mineral-Heilquellen

Legal name

Ensinger Mineral-Heilquellen GmbH

Website

https://ensinger.de

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

101–250 employees

Short description

Ensinger Mineral-Heilquellen is a family-owned German beverage company (founded 1952, Vaihingen/Enz) that produces and bottles BfArM-licensed healing water and mineral water at source, selling via D2C e-commerce with a Flex-Abo subscription and through Getränkemärkte retailers across four southern German states.

Ownership category

akta.pro rank

Product category

Bottled Mineral Water

NAICS

Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Mineral Water Bottling (Naturally Mineral) (AFAFACAB)

akta.pro secondary industries

Sparkling/Carbonated Bottled Water Production (AFAFACAE), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Water Sourcing, Treatment & Quality Compliance for Bottled Water (Capture, Filtration, Testing, Certification) (AFAFACAJ)

Keywords

• Bottled mineral water
• Healing water products
• Natural mineral water
• Isotonic sports beverages
• Fruit spritzer drinks

Headquarters

HQ city

Vaihingen An Der Enz

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Beverage Product Sales (B2C): Ensinger generates revenue through direct sales of bottled beverages to consumers via its e-commerce shop (shop.ensinger.de). Products include natural mineral waters, healing waters (Heilwasser), fruit spritzers (Fruchtschorlen), and ISO/sports drinks. The shop offers a Flex-Abo subscription model with flexible delivery intervals (1–12 weeks), pause capability, and direct termination. One-time purchase and recurring subscription options are available.
2. B2B Trade / Wholesale: Ensinger sells its products to trade customers (Getränkemärkte, retailers) under commercial AGB (General Terms & Conditions) governing orders, delivery, payment terms (2% skonto within 8 days / net 30 days), and returnable bottle deposit management. The AGB specifies that these terms apply exclusively to commercial customers (Unternehmer) in the sense of German commercial law, indicating B2B revenue through wholesale distribution.
3. Packaging Deposit Revenue: Ensinger collects and manages bottle deposits (Pfand) as part of its multi-use bottle system: €0.15 per returnable glass bottle (0.75L, 0.7L, 0.5L, 0.25L), €1.50 per multi-use crate, €7.50 per Europalette, €12.00 per Düsseldorfer Palette. PET-Cycle bottles are purchased outright with no deposit return obligation. These deposits are held in segregated accounts and managed under contractual terms in the AGB.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Ensinger Mineral-Heilquellen GmbH bottles and sells natural mineral water, officially approved Heilwasser (healing water), fruit spritzers (Fruchtschorlen), isotonic sports drinks, and related beverages sourced from natural springs at the company's site in Ensingen, Vaihingen/Enz, Germany. The signature product, Ensinger Schiller Quelle, holds a BfArM-licensed healing water approval as a registered natural medicine, and products are sold through the company's own e-commerce shop (with a Flex-Abo subscription model) and through beverage retailers in southern Germany.

Product overview

Ensinger Mineral-Heilquellen is a family-owned German beverage company founded in 1952, producing natural mineral waters, healing waters (Heilwasser), fruit spritzers, and isotonic sports drinks. The core product portfolio includes Ensinger Sport Mineralwasser (premium refreshment), Ensinger Schiller Quelle Heilwasser (medicinally licensed healing water with unique calcium-magnesium-sulfate composition), Ensinger Gourmet (premium line), Ensinger Fruchtschorlen (vegan fruit spritzers), Heimat Spritz (local spritz beverage), and ISO Getränke (isotonic drinks). Products are sold primarily in Baden-Württemberg, Bavaria, Hesse, and Rhineland-Palatinate through retailers and an online shop with subscription (Flex-Abo) delivery options. The company operates its own spring sources in Ensingen near Vaihingen/Enz and bottles products in both reusable glass and PET bottles.

Differentiator

Problem solved

Functional benefit

Brands

• Ensinger Sport: Sports drink product line with various flavors including Maracuja
• Ensinger Schiller Quelle
• Ensinger Gourmet
• Heimat Spritz
• Echt.Sportlich
• Echt.Nachhaltig

Products and services

• Ensinger Schiller Quelle Heilwasser Officially BfArM-licensed healing water (Heilwasser) sold as a registered natural medicine; the only healing water in Germany combining calcium (573 mg/L), magnesium (105 mg/L), and sulfate (1,535 mg/L) in a triple-action formula, approved for calcium/magnesium deficiency, osteoporosis support, urinary tract infection support, and stimulation of biliary and intestinal activity.
• Ensinger Sport Mineralwasser Natural mineral water positioned as a premium refreshment beverage containing calcium and magnesium that contribute to normal energy metabolism, muscle function, and bone maintenance; targeted at sport and active consumers.
• Ensinger Sport Maracuja Sports beverage with passion fruit flavor in the Ensinger Sport sub-brand, marketed as an exotic fruit source for active consumers.
• Ensinger Gourmet Premium mineral water line positioned as a gourmet beverage offering for higher-end food and drink occasions.
• Ensinger Fruchtschorlen Fruit juice spritzers made with DirectSaft (direct juice) and not clarified with gelatin, suitable for vegans; available in various fruit flavors.
• Heimat Spritz Refreshing spritz beverage positioned as a local homeland enjoyment drink described as a take-away refreshment, leveraging the Swabian regional brand identity.
• Ensinger ISO Getränke Isotonic sports beverages designed for hydration during physical activity.
• Ensinger NaturQuell still Still (non-carbonated) natural mineral water option for consumers who prefer still water.

Quantifiable outcome

• 573 mg calcium per liter in Ensinger Schiller Quelle — approximately half of the recommended daily calcium intake in one liter, completely calorie-free
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• DHL Paket GmbHcoreOthersDHL Paket GmbH (Sträßchensweg 10, 53113 Bonn, Germany) serves as Ensinger's primary shipping and delivery partner for online shop orders. Customer order and shipping confirmations are sent via DHL, and package tracking notifications are provided to customers. The partnership is essential for the company's direct-to-consumer e-commerce operation.
• Shopware AGcoreTechnology or IntegrationShopware AG (Ebbinghoff 10, 48624 Schöppingen, Germany) provides the e-commerce platform software for shop.ensinger.de. Shopware is the underlying technology enabling product catalog management, cart functionality, checkout, account management, subscription (Flex-Abo) handling, and payment processing on the company's online storefront.
• Mittwald CM Service GmbH & Co. KGcoreTechnology or IntegrationMittwald (Königsberger Straße 4-6, 32339 Espelkamp, Germany) provides web hosting services for ensinger.de. The company's servers are located in Germany, and Mittwald's infrastructure supports the website, blog/news, and all web properties. Server log files are automatically collected and stored by Mittwald's server infrastructure.
• Genossenschaft Deutscher Brunnen (GDB)coreStrategic or Co-development PartnerThe Genossenschaft Deutscher Brunnen (GDB) is a cooperative of German mineral water producers that standardizes multi-use bottle (Mehrweg) crates and bottles across the industry. Ensinger participates in the GDB system, using standardized green and brown crates holding 12 glass bottles each, as well as the newer 0.75L slim glass bottle introduced since spring 2018. The GDB crates are reused over 100 times over approximately 15 years, and the system eliminates sorting and reduces transport distances.
• Creditreform Boniversum GmbH / SCHUFA Holding AGminorOthersFor creditworthiness (Bonitätsprüfung) assessments of online shop customers, Ensinger uses credit data services from Creditreform Boniversum GmbH (Hellersbergstraße 11, 41460 Neuss) and SCHUFA Holding AG (Kormoranweg 5, 65201 Wiesbaden). Email addresses are transmitted for identity and credit risk assessment purposes, supporting the shop's invoice and payment processing workflows.
• Facebook Ireland Ltd. / Meta PlatformsminorGTM or Marketing PartnerFacebook Ireland (4 Grand Canal Square, Dublin, Ireland) provides Facebook Pixel (for ad performance tracking), Facebook Retargeting (for personalized ad delivery based on browsing behavior), and the corporate Facebook page (@Ensinger.Mineralwasser) for social media marketing. These services support Ensinger's paid social and retargeting marketing campaigns.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3noaGlykXqntnogbQFJ8Ww
• Facebookfacebook.com/Ensinger.Mineralwasser
• Instagraminstagram.com/accounts/login/?next=/ensinger_mineralwasser
• LinkedInlinkedin.com/company/ensinger-mineral-heilquellen-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ensinger Mineral-Heilquellen