Ensinger Mineral-Heilquellen
Ensinger Mineral-Heilquellen is a family-owned German beverage company (founded 1952, Vaihingen/Enz) that produces and bottles BfArM-licensed healing water and mineral water at source, selling via D2C e-commerce with a Flex-Abo subscription and through Getränkemärkte retailers across four southern German states.
- Company typePrivate
- Founded1952
- HeadquartersVaihingen An Der Enz, Germany
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ensinger Mineral-Heilquellen does
Ensinger Mineral-Heilquellen GmbH is a family-owned German beverage company founded in 1952 in Ensingen (Vaihingen/Enz, Baden-Württemberg) by Wilhelm Fritz and his four sons. The company remains in family ownership, currently led by managing directors Thomas Fritz and Frank Lehmann. It sources and bottles natural mineral water and healing water (Heilwasser) directly at the spring, operating multi-use (Mehrweg) glass and PET bottling lines compliant with the Mineral- und Tiefenwasserverordnung (MTVO). Its flagship product, Ensinger Schiller Quelle, holds an official BfArM healing water license (Nr. 6271331.00.00) as a registered natural medicine, distinguished by a unique calcium (573 mg/L) / magnesium (105 mg/L) / sulfate (1,535 mg/L) triple-action mineral composition.
The company generates revenue through two principal channels: a direct-to-consumer e-commerce storefront (shop.ensinger.de) built on Shopware, offering one-time purchases and a Flex-Abo subscription with delivery intervals of 1–12 weeks, and a B2B wholesale channel supplying Getränkemärkte and regional retailers across Baden-Württemberg, Bayern, Hessen, and Rheinland-Pfalz under standard German commercial terms. The product portfolio includes Ensinger Sport Mineralwasser, Ensinger Schiller Quelle Heilwasser, Ensinger Gourmet, Ensinger Fruchtschorlen (vegan-certified fruit spritzers), Heimat Spritz, and Ensinger ISO isotonic drinks, supported by sub-brands Echt.Sportlich and Echt.Nachhaltig that emphasize sports and sustainability positioning.
The company employs 101–250 people, operates a single production site at Horrheimer Str. 28–36 in Vaihingen/Enz-Ensingen, and is registered as a private limited company (GmbH) with no external institutional investors, no public listing, and no disclosed M&A history. It is a member of the Genossenschaft Deutscher Brunnen (GDB) cooperative, participating in the standardized German multi-use bottle and crate system, and uses DHL Paket for online order fulfillment, CleverReach for email marketing, and Trusted Shops for consumer review trust signals.
Ensinger Mineral-Heilquellen firmographics
Firmographics- Name
- Ensinger Mineral-Heilquellen
- Legal name
- Ensinger Mineral-Heilquellen GmbH
- Website
- https://ensinger.de
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ensinger Mineral-Heilquellen is a family-owned German beverage company (founded 1952, Vaihingen/Enz) that produces and bottles BfArM-licensed healing water and mineral water at source, selling via D2C e-commerce with a Flex-Abo subscription and through Getränkemärkte retailers across four southern German states.
- Ownership category
- akta.pro rank
Ensinger Mineral-Heilquellen industry classification
Industry- Product category
- Bottled Mineral Water
- NAICS
- Bottled Water Manufacturing (312112), Soft Drink and Ice Manufacturing (31211)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Mineral Water Bottling (Naturally Mineral) (AFAFACAB)
- akta.pro secondary industries
- Sparkling/Carbonated Bottled Water Production (AFAFACAE), Flavored/Enhanced Bottled Water Production (Essenced, Vitamin, Electrolyte) (AFAFACAF), Water Sourcing, Treatment & Quality Compliance for Bottled Water (Capture, Filtration, Testing, Certification) (AFAFACAJ)
Keywords
Where Ensinger Mineral-Heilquellen is headquartered
LocationHeadquarters
- HQ city
- Vaihingen An Der Enz
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Ensinger Mineral-Heilquellen business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Beverage Product Sales (B2C): Ensinger generates revenue through direct sales of bottled beverages to consumers via its e-commerce shop (shop.ensinger.de). Products include natural mineral waters, healing waters (Heilwasser), fruit spritzers (Fruchtschorlen), and ISO/sports drinks. The shop offers a Flex-Abo subscription model with flexible delivery intervals (1–12 weeks), pause capability, and direct termination. One-time purchase and recurring subscription options are available.
- B2B Trade / Wholesale: Ensinger sells its products to trade customers (Getränkemärkte, retailers) under commercial AGB (General Terms & Conditions) governing orders, delivery, payment terms (2% skonto within 8 days / net 30 days), and returnable bottle deposit management. The AGB specifies that these terms apply exclusively to commercial customers (Unternehmer) in the sense of German commercial law, indicating B2B revenue through wholesale distribution.
- Packaging Deposit Revenue: Ensinger collects and manages bottle deposits (Pfand) as part of its multi-use bottle system: €0.15 per returnable glass bottle (0.75L, 0.7L, 0.5L, 0.25L), €1.50 per multi-use crate, €7.50 per Europalette, €12.00 per Düsseldorfer Palette. PET-Cycle bottles are purchased outright with no deposit return obligation. These deposits are held in segregated accounts and managed under contractual terms in the AGB.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Ensinger Schiller Quelle 1L PET (Einweg) — single purchase vs. Flex-Abo subscription |
| Unit Pricing | One time | Deposit (Pfand) pricing for all bottle types |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Ensinger Mineral-Heilquellen product offering
Product offeringCore offering
Ensinger Mineral-Heilquellen GmbH bottles and sells natural mineral water, officially approved Heilwasser (healing water), fruit spritzers (Fruchtschorlen), isotonic sports drinks, and related beverages sourced from natural springs at the company's site in Ensingen, Vaihingen/Enz, Germany. The signature product, Ensinger Schiller Quelle, holds a BfArM-licensed healing water approval as a registered natural medicine, and products are sold through the company's own e-commerce shop (with a Flex-Abo subscription model) and through beverage retailers in southern Germany.
Product overview
Ensinger Mineral-Heilquellen is a family-owned German beverage company founded in 1952, producing natural mineral waters, healing waters (Heilwasser), fruit spritzers, and isotonic sports drinks. The core product portfolio includes Ensinger Sport Mineralwasser (premium refreshment), Ensinger Schiller Quelle Heilwasser (medicinally licensed healing water with unique calcium-magnesium-sulfate composition), Ensinger Gourmet (premium line), Ensinger Fruchtschorlen (vegan fruit spritzers), Heimat Spritz (local spritz beverage), and ISO Getränke (isotonic drinks). Products are sold primarily in Baden-Württemberg, Bavaria, Hesse, and Rhineland-Palatinate through retailers and an online shop with subscription (Flex-Abo) delivery options. The company operates its own spring sources in Ensingen near Vaihingen/Enz and bottles products in both reusable glass and PET bottles.
Differentiator
Problem solved
Functional benefit
Brands
- Ensinger Sport: Sports drink product line with various flavors including Maracuja
- Ensinger Schiller Quelle
- Ensinger Gourmet
- Heimat Spritz
- Echt.Sportlich
- Echt.Nachhaltig
Products and services
- Ensinger Schiller Quelle Heilwasser Officially BfArM-licensed healing water (Heilwasser) sold as a registered natural medicine; the only healing water in Germany combining calcium (573 mg/L), magnesium (105 mg/L), and sulfate (1,535 mg/L) in a triple-action formula, approved for calcium/magnesium deficiency, osteoporosis support, urinary tract infection support, and stimulation of biliary and intestinal activity.
- Ensinger Sport Mineralwasser Natural mineral water positioned as a premium refreshment beverage containing calcium and magnesium that contribute to normal energy metabolism, muscle function, and bone maintenance; targeted at sport and active consumers.
- Ensinger Sport Maracuja Sports beverage with passion fruit flavor in the Ensinger Sport sub-brand, marketed as an exotic fruit source for active consumers.
- Ensinger Gourmet Premium mineral water line positioned as a gourmet beverage offering for higher-end food and drink occasions.
- Ensinger Fruchtschorlen Fruit juice spritzers made with DirectSaft (direct juice) and not clarified with gelatin, suitable for vegans; available in various fruit flavors.
- Heimat Spritz Refreshing spritz beverage positioned as a local homeland enjoyment drink described as a take-away refreshment, leveraging the Swabian regional brand identity.
- Ensinger ISO Getränke Isotonic sports beverages designed for hydration during physical activity.
- Ensinger NaturQuell still Still (non-carbonated) natural mineral water option for consumers who prefer still water.
Quantifiable outcome
- 573 mg calcium per liter in Ensinger Schiller Quelle — approximately half of the recommended daily calcium intake in one liter, completely calorie-free
- +2 more outcomes
Companies that use Ensinger Mineral-Heilquellen
Customer profileSegments3 records
Ideal customer profiles3 records
Ensinger Mineral-Heilquellen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature3 records
Ensinger Mineral-Heilquellen partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- DHL Paket GmbHcoreDHL Paket GmbH (Sträßchensweg 10, 53113 Bonn, Germany) serves as Ensinger's primary shipping and delivery partner for online shop orders. Customer order and shipping confirmations are sent via DHL, and package tracking notifications are provided to customers. The partnership is essential for the company's direct-to-consumer e-commerce operation.
- Shopware AGcoreShopware AG (Ebbinghoff 10, 48624 Schöppingen, Germany) provides the e-commerce platform software for shop.ensinger.de. Shopware is the underlying technology enabling product catalog management, cart functionality, checkout, account management, subscription (Flex-Abo) handling, and payment processing on the company's online storefront.
- Mittwald CM Service GmbH & Co. KGcoreMittwald (Königsberger Straße 4-6, 32339 Espelkamp, Germany) provides web hosting services for ensinger.de. The company's servers are located in Germany, and Mittwald's infrastructure supports the website, blog/news, and all web properties. Server log files are automatically collected and stored by Mittwald's server infrastructure.
- Genossenschaft Deutscher Brunnen (GDB)coreThe Genossenschaft Deutscher Brunnen (GDB) is a cooperative of German mineral water producers that standardizes multi-use bottle (Mehrweg) crates and bottles across the industry. Ensinger participates in the GDB system, using standardized green and brown crates holding 12 glass bottles each, as well as the newer 0.75L slim glass bottle introduced since spring 2018. The GDB crates are reused over 100 times over approximately 15 years, and the system eliminates sorting and reduces transport distances.
- Creditreform Boniversum GmbH / SCHUFA Holding AGminorFor creditworthiness (Bonitätsprüfung) assessments of online shop customers, Ensinger uses credit data services from Creditreform Boniversum GmbH (Hellersbergstraße 11, 41460 Neuss) and SCHUFA Holding AG (Kormoranweg 5, 65201 Wiesbaden). Email addresses are transmitted for identity and credit risk assessment purposes, supporting the shop's invoice and payment processing workflows.
- Facebook Ireland Ltd. / Meta PlatformsminorFacebook Ireland (4 Grand Canal Square, Dublin, Ireland) provides Facebook Pixel (for ad performance tracking), Facebook Retargeting (for personalized ad delivery based on browsing behavior), and the corporate Facebook page (@Ensinger.Mineralwasser) for social media marketing. These services support Ensinger's paid social and retargeting marketing campaigns.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Ensinger Mineral-Heilquellen competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ensinger Mineral-Heilquellen social profiles
Digital presenceEnsinger Mineral-Heilquellen compliance and trust
Trust signalCompliance1 record
Ensinger Mineral-Heilquellen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ensinger Mineral-Heilquellen leadership team
Management profileNumber of profiles
Profiles2 records
Ensinger Mineral-Heilquellen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ensinger Mineral-Heilquellen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ensinger Mineral-Heilquellen
What does Ensinger Mineral-Heilquellen do?
Ensinger Mineral-Heilquellen GmbH bottles and sells natural mineral water, officially approved Heilwasser (healing water), fruit spritzers (Fruchtschorlen), isotonic sports drinks, and related beverages sourced from natural springs at the company's site in Ensingen, Vaihingen/Enz, Germany. The signature product, Ensinger Schiller Quelle, holds a BfArM-licensed healing water approval as a registered natural medicine, and products are sold through the company's own e-commerce shop (with a Flex-Abo subscription model) and through beverage retailers in southern Germany.
Is Ensinger Mineral-Heilquellen a public or private company?
Ensinger Mineral-Heilquellen is a private company. It is classified as family owned and is currently operating.
When was Ensinger Mineral-Heilquellen founded?
Ensinger Mineral-Heilquellen was founded in 1952. It employs 101 to 250 people.
Where is Ensinger Mineral-Heilquellen based?
Ensinger Mineral-Heilquellen is headquartered in Vaihingen An Der Enz, Germany, in the Europe region.
How does Ensinger Mineral-Heilquellen make money?
Three revenue lines are on record. Beverage Product Sales (B2C) is the primary driver. The others are B2B Trade / Wholesale and packaging Deposit Revenue.
Does Ensinger Mineral-Heilquellen have an API?
No public API is recorded for Ensinger Mineral-Heilquellen.
What industry is Ensinger Mineral-Heilquellen in?
Ensinger Mineral-Heilquellen's product category is Bottled Mineral Water. Its primary akta.pro industry code is AFAFACAB, Mineral Water Bottling (Naturally Mineral), with a secondary code of AFAFACAE, Sparkling/Carbonated Bottled Water Production. Its NAICS code is 312112 and its SIC code is 2086.