Atlantic Station
Atlantic Station is a privately held, 142-acre mixed-use real estate development in Midtown Atlanta, owned by Atlantic Station, LLC and managed by Hines, combining ~2 million sq ft of LEED-certified office space, 20+ retailers, 22+ restaurants, entertainment venues, two hotels, and 6,000+ residents, serving 9 million+ annual visitors, on-site workers, and tenants.
- Company typePrivate
- Founded2005
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Atlantic Station does
Atlantic Station is a privately held, 142-acre mixed-use real estate development in Midtown Atlanta, Georgia, owned by Atlantic Station, LLC and managed by Hines, a global real estate investment firm founded in 1957. The asset is built on the former Atlantic Steel mill site (mill operations 1901–1998) and opened in 2005; it celebrated its 20th anniversary in October 2025. It is not a technology product but a physical, walkable urban district combining retail, dining, entertainment, hospitality, residential, and office uses, with LEED-certified buildings, on-site public art, a MARTA shuttle, structured parking, and EV charging.
The development's core "products" are leasable space and on-site experiences. These include ~2 million sq ft of LEED Gold/Platinum-certified office space (171, 201, and 271 17th Street; Atlantic Yards; T3 West Midtown) leased to enterprise tenants such as Wells Fargo and Microsoft; a retail and dining directory of 20+ retailers (Target, IKEA, Dillard's, Nike Unite, Sephora) and 22+ restaurants (Yard House, Gyu-Kaku, California Pizza Kitchen, HOBNOB, Azotea Cantina); entertainment venues (Regal Atlantic Station 18 IMAX/RPX/4DX, Museum of Illusions, Lucky Strike, Overtime Elite Arena, Millennium Gate Museum); two hotels (Twelve Midtown Autograph Collection by Marriott and the recently opened Embassy Suites); and 10 residential properties totaling 6,000+ residents. Complementary services include a three-story parking deck with tiered pricing, metered street parking, a concierge team, an A-Card loyalty program, and event programming (Wellness Wednesday, Creator's Market, Atlanta Open tennis, AVP volleyball, Cirque du Soleil, and the newly launched Soccer at the Station and historic walking tour).
Revenue is generated through three primary streams: recurring retail and office leasing (permanent and short-term/pop-up), parking services (tiered deck rates and ParkMobile metered street parking), and event/sponsorship/advertising revenue (venues for 50–15,000 attendees, filming/photography fees, on-property advertising reaching 580,000 daily passing drivers). The customer base spans four primary segments: ~9 million annual visitors and tourists, 6,000+ on-site residents, ~10,000 daily office workers across ~2 million sq ft, and retail/event tenants (SMBs to global brands). Atlantic Station reports no public revenue figures, no funding history, and no M&A activity; ownership is private through Atlantic Station, LLC with Hines as property manager.
Atlantic Station firmographics
Firmographics- Name
- Atlantic Station
- Legal name
- Atlantic Station, LLC
- Website
- https://atlanticstation.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Atlantic Station is a privately held, 142-acre mixed-use real estate development in Midtown Atlanta, owned by Atlantic Station, LLC and managed by Hines, combining ~2 million sq ft of LEED-certified office space, 20+ retailers, 22+ restaurants, entertainment venues, two hotels, and 6,000+ residents, serving 9 million+ annual visitors, on-site workers, and tenants.
- Ownership category
- akta.pro rank
Atlantic Station industry classification
Industry- Product category
- Mixed-Use Real Estate
- NAICS
- Hotels (except Casino Hotels) and Motels (721110), Amusement Parks and Arcades (7131)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)
- akta.pro secondary industries
- Venue & Facility Reservations (Private Rooms, Event Spaces) (HSACALAJ), Nightclub & Small Live Venue Operations (Clubs, Bars with Stages) (MPAGALAF)
Keywords
Where Atlantic Station is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Atlantic Station business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Personnel, Marketing or Sales, Others
Revenue model
- Retail and Office Leasing: Atlantic Station generates revenue by leasing retail and office space to tenants. The property offers permanent retail leasing, short-term/specialty leasing for pop-up shops, sponsorships, and event venues. With almost 2,000,000 square feet of LEED-certified office space and retail space, the development charges rent to tenants including global brands and local businesses.
- Parking Services: The development operates a 3-story parking deck with hourly and daily rates, generating revenue from parking fees. Free parking is provided for up to 2 hours, with charges beginning at $5 for 2-3 hours up to $23 for 7-24 hours. Additional revenue comes from EV charging stations.
- Event and Sponsorship Revenue: Atlantic Station generates revenue through event hosting (venues for 50 to 15,000 attendees), year-round and seasonal sponsorships, and advertising opportunities on property (580,000 drivers pass daily). Filming and photography location fees are also charged.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hourly parking rates in the parking deck |
| Unit Pricing | Pay-as-you-go | Street metered parking |
| Subscription | Multi-year contract | Retail leasing (permanent) |
| Subscription | Multi-year contract | Specialty leasing and pop-up shops |
| Transaction based/ take rate | Multi-year contract | Event venue rental |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels7 records
Atlantic Station product offering
Product offeringCore offering
Atlantic Station operates a mixed-use real estate development in Atlanta, Georgia, encompassing retail, dining, entertainment, residential, and office spaces. The property is managed by Hines and generates revenue through leasing arrangements with retail and office tenants, residential rental income, parking operations, event venue fees, and sponsorship deals.
Product overview
Atlantic Station is a 20-year-old mixed-use urban development in the heart of Atlanta, Georgia, spanning the former site of the Atlantic Steel mill. It is not a single tech product but rather a comprehensive neighborhood development offering multiple interconnected services: retail shopping through a directory of global brands and local boutiques, dining with 20+ restaurant options, entertainment venues including Regal Cinemas and the Museum of Illusions, residential living across 10 properties, commercial office space totaling nearly 2 million square feet, and hospitality with two hotels. The development also provides services including parking (with EV charging), concierge assistance, event programming (Wellness Wednesday, Creator's Market), and retail leasing opportunities. Managed by Hines since 1957, the development hosts over 9 million visitors annually and is accessible via MARTA transit with a free shuttle.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail leasing space
- Office leasing space
- Residential apartments Multifamily residential rental units at Atlantic Station marketed to individuals and households seeking urban, walkable, amenity-rich apartment living in Atlanta.
- Parking services On-site parking facilities at Atlantic Station offered to visitors, tenants, and event attendees on an hourly and event-based pricing model.
- Event venue and activations Event and activation spaces at Atlantic Station rented to event producers, brand marketers, and corporate sponsors for consumer-facing events, activations, and sponsorships.
Quantifiable outcome
- Over 9 million annual visitors provide significant sales potential for retail tenants
- +3 more outcomes
Companies that use Atlantic Station
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
Atlantic Station technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Atlantic Station partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HinescoreHines has managed Atlantic Station since its inception, with operational excellence as a core value. The company approaches property management from an owner's perspective and delivers service to visitors, residents, and workers. Hines has been managing properties since 1957 and is recognized as a world-renowned real estate management leader. They handle retail leasing, office leasing, marketing, events, and property management.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Atlantic Station competitors and assessment
Company assessmentDirect peers
- American Dream: American Dream is a 3M sq ft entertainment and retail complex in East Rutherford, NJ operated by Triple Five Group, featuring an indoor theme park, water park, ice rink, and retail anchors. Comparable to Atlantic Station in combining major retail anchors, entertainment venues, and large-scale event programming.
- Mall of America: Mall of America is a 5.6M sq ft retail and entertainment complex in Bloomington, MN operated by Triple Five Group, featuring 500+ stores, Nickelodeon Universe, SEA LIFE aquarium, and event venues. Comparable to Atlantic Station's blend of retail anchors (including IKEA), entertainment venues, dining, and event hosting at scale.
- Santana Row: Santana Row is a 42-acre mixed-use destination in San Jose owned by Federal Realty Investment Trust, combining retail, dining, residential, hotel, and entertainment venues. Directly comparable to Atlantic Station's tenant mix, live-work-play positioning, and event programming model.
- Hudson Yards: Hudson Yards is a 28-acre mixed-use mega-development in NYC developed by Related Companies, combining Class-A office towers, retail, dining, residential, and public gathering spaces. Directly comparable to Atlantic Station's mix of office, retail, residential, and event programming on a single large urban site.
- CityPlace: CityPlace is a mixed-use retail, dining, and entertainment destination in West Palm Beach developed by Related Companies, combining retail, dining, residential, and event programming in a walkable urban district. Comparable to Atlantic Station in scale, format, and tenant mix.
- The Grove: The Grove is a flagship LA mixed-use outdoor shopping, dining, and entertainment destination operated by Caruso. Like Atlantic Station, it combines premium retail anchors, restaurants, residential, and curated event programming in a walkable urban district format with concierge services.
Broad incumbents
- Brookfield Properties: Brookfield Properties is a global real estate operator managing office, retail, multifamily, and mixed-use assets including Manhattan West and Brookfield Place. Comparable as a diversified incumbent operating similar mixed-use destinations at scale across multiple geographies.
- Simon Property Group: Simon Property Group is the largest US REIT operating retail real estate including mixed-use destinations, premium outlets, and malls. While Simon owns many comparable mixed-use properties (The Domain, Broadway Plaza), it operates as a diversified portfolio across multiple markets rather than a single destination.
- Macerich: Macerich is a US REIT owning and operating major retail destinations including Tysons Corner Center, Santa Monica Place, and The Grove. Comparable as a broad incumbent with overlapping regional mall and mixed-use asset operations, though Macerich operates across many properties rather than single mega-destinations.
- Unibail-Rodamco-Westfield: Unibail-Rodamco-Westfield is a global owner and operator of flagship shopping destinations including Westfield malls in the US and Europe. Comparable as an international incumbent in the retail-destination space with mixed-use and entertainment elements across a global portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Atlantic Station social profiles
Digital presenceAtlantic Station financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlantic Station leadership team
Management profileNumber of profiles
Atlantic Station funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlantic Station M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlantic Station
What does Atlantic Station do?
Atlantic Station operates a mixed-use real estate development in Atlanta, Georgia, encompassing retail, dining, entertainment, residential, and office spaces. The property is managed by Hines and generates revenue through leasing arrangements with retail and office tenants, residential rental income, parking operations, event venue fees, and sponsorship deals.
Is Atlantic Station a public or private company?
Atlantic Station is a private company. It is classified as corporate owned and is currently operating.
When was Atlantic Station founded?
Atlantic Station was founded in 2005. It employs 11 to 50 people.
Where is Atlantic Station based?
Atlantic Station is headquartered in Atlanta, United States, in the North America region.
How does Atlantic Station make money?
Three revenue lines are on record. Retail and Office Leasing is the primary driver. The others are parking Services and event and Sponsorship Revenue.
Who are Atlantic Station's main competitors?
Direct peers on record are American Dream, Mall of America, Santana Row, Hudson Yards, CityPlace and The Grove. Broad incumbents are Brookfield Properties, Simon Property Group, Macerich and Unibail-Rodamco-Westfield.
Does Atlantic Station have an API?
No public API is recorded for Atlantic Station.
What industry is Atlantic Station in?
Atlantic Station's product category is Mixed-Use Real Estate. Its primary akta.pro industry code is MPAIAFAL, Event Operations & Venue Services (Box Office, FOH/BOH, Concessions), with a secondary code of HSACALAJ, Venue & Facility Reservations (Private Rooms, Event Spaces). Its NAICS code is 721110 and its SIC code is 6531.