MyBhutan
MyBhutan is a boutique luxury travel designer and outfitter based in Thimphu, Bhutan, that curates fully bespoke private journeys for affluent international travelers via direct consultation. Its portfolio includes the award-winning Sangwa Camp luxury tented camp and SOUL Projects social-impact initiatives.
- Company typePrivate
- Founded2015
- HeadquartersThimphu, Bhutan
- Headcount11–50
- GTM typeB2C
- OfferingServices
What MyBhutan does
MyBhutan is a boutique luxury travel designer and outfitter operating private, fully bespoke journeys across Bhutan for affluent international travelers. Founded in 2014-2015 (sources vary) and headquartered in Thimphu, the company sells exclusively through a direct, high-touch consultation model: prospective guests submit inquiry forms and receive personalized itineraries shaped by a Private Journeys Manager (Dechen Wangmo) and Senior Designer (Tshering Yanchen). There is no online self-service booking. The core product is end-to-end journey design encompassing logistics, expert local guides, premium accommodations, trekking, cultural access, and the government-mandated $200/day Sustainable Development Fee passed through to guests.
The product portfolio comprises the MyBhutan private journey service, the Sangwa Camp luxury tented camp sub-brand (operating in Bhutan's most remote regions via sangwacamp.com), the MyBhutan Explorer travel guide, the MyBhutan Blog content platform, and the SOUL Projects social-impact initiative that plants 125 trees and sponsors one student's education per guest arrival. Technology is limited to a custom CMS and content websites; no proprietary AI, algorithms, or booking APIs are disclosed. The company's edge rests on accumulated local knowledge, deep community relationships, and brand recognition rather than software differentiation.
MyBhutan is founder-owned and bootstrapped with no disclosed external funding. It operates three offices (Thimphu, Bhutan; San Juan, Puerto Rico; Longboat Key, Florida, USA) and has 11-50 employees. Revenue is generated through professional services fees on each private journey plus Sangwa Camp stays, with all pricing quote-based. The company has earned repeated global validation, including TIME World's Greatest Places (2024 and 2025, for Sangwa Camp), Condé Nast Traveller UK's Top 50 Travel Specialists (2025 and 2026), TripAdvisor Travelers' Choice Awards (2024, 2025), and Robb Report's 'Do Not Disturb' membership (2024).
MyBhutan firmographics
Firmographics- Name
- MyBhutan
- Legal name
- MyBhutan LLC
- Website
- https://mybhutan.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MyBhutan is a boutique luxury travel designer and outfitter based in Thimphu, Bhutan, that curates fully bespoke private journeys for affluent international travelers via direct consultation. Its portfolio includes the award-winning Sangwa Camp luxury tented camp and SOUL Projects social-impact initiatives.
- Ownership category
- akta.pro rank
MyBhutan industry classification
Industry- Product category
- Luxury Travel Services
- NAICS
- Tour Operators (561520), RV (Recreational Vehicle) Parks and Recreational Camps (72121)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Private Guided Tours & Personal Tour Guides (THAJALAA)
- akta.pro secondary industries
- Private Adventure & Expedition Experiences (Custom Hikes, Safaris, Backcountry) (THAJALAG), Safari Camps & Tented Lodges (THAGAOAF), Private Events & Celebrations (Proposals, Weddings, Milestones) (THAJALAK)
Keywords
Where MyBhutan is headquartered
LocationHeadquarters
- HQ city
- Thimphu
- HQ country
- Bhutan
- HQ region
- Asia
Offices3 records
Markets served
MyBhutan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others
Revenue model
- Luxury Private Journey Planning & Booking: MyBhutan generates revenue by designing and arranging bespoke private journeys across Bhutan for discerning international travelers. Each trip is privately arranged and curated through personal consultation, with the company managing logistics, guides, accommodations, and experiences. Revenue is earned as part of the total trip cost, which includes the Bhutan Sustainable Development Fee ($200/day government levy) and all travel arrangements.
- Sangwa Camp Stays: The company operates Sangwa Camp, a luxury tented camp offering exclusive stays in Bhutan's most remote and secluded regions. Stays are privately arranged and represent a high-value revenue stream within the broader luxury travel portfolio. Sangwa Camp was featured in TIME's World's Greatest Places 2024 and 2025.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Fully bespoke luxury private journeys — no standardized tiers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
MyBhutan product offering
Product offeringCore offering
MyBhutan designs and arranges fully bespoke luxury private journeys across Bhutan for high-net-worth international travelers, managing all logistics including guides, accommodations, cultural experiences, and trekking. The company also operates Sangwa Camp, a luxury tented camp brand offering exclusive access to Bhutan's most remote and secluded regions.
Product overview
MyBhutan is a boutique luxury travel platform offering curated private journeys and experiences across Bhutan. The core product is the MyBhutan travel design and booking platform, supplemented by the Sangwa Camp luxury tented camp brand for exclusive access to remote regions. The company also operates MyBhutan Explorer as a comprehensive virtual guide and MyBhutan Blog for content marketing. Additional offerings include Private Journeys (customized travel experiences) and Soul Projects (nonprofit project incubation). Together, these products provide a full-service luxury travel ecosystem spanning booking, experiences, and cultural content.
Differentiator
Problem solved
Functional benefit
Brands
- Sangwa Camp: Luxury tented camp experience offering access to Bhutan's most secluded regions, featured in TIME's World's Greatest Places 2024 and 2025.
Products and services
- Private Journeys Customized, fully bespoke luxury travel experiences across Bhutan designed through personal consultation with each traveler. The service covers end-to-end itinerary design, expert local guides, premium accommodations, trekking logistics, cultural event access, and seamless travel management for affluent individual travelers seeking exclusive, culturally immersive journeys.
- Sangwa Camp Luxury tented camp offering exclusive overnight stays in Bhutan's most remote and secluded regions. Named 'Sangwa' meaning 'secret' or 'hidden', it provides unprecedented access to previously unexplored landscapes, authentic villages, and thriving ecosystems unavailable through other operators. Featured in TIME World's Greatest Places 2024 and 2025.
- MyBhutan Explorer Comprehensive virtual travel guide for Bhutan encompassing festivals, restaurants, hotels, family farm homes, guides, treks, cultural landmarks, activities, nightlife, and villages throughout the country. Functions as a discovery and SEO-driven travel guide for prospective visitors.
Quantifiable outcome
- Every guest travels carbon negative (125 trees planted per arrival, offsetting all trip emissions)
- +2 more outcomes
Companies that use MyBhutan
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
MyBhutan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MyBhutan partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
MyBhutan competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MyBhutan social profiles
Digital presenceMyBhutan financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyBhutan leadership team
Management profileNumber of profiles
Profiles2 records
MyBhutan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyBhutan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyBhutan
What does MyBhutan do?
MyBhutan designs and arranges fully bespoke luxury private journeys across Bhutan for high-net-worth international travelers, managing all logistics including guides, accommodations, cultural experiences, and trekking. The company also operates Sangwa Camp, a luxury tented camp brand offering exclusive access to Bhutan's most remote and secluded regions.
Is MyBhutan a public or private company?
MyBhutan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MyBhutan founded?
MyBhutan was founded in 2015. It employs 11 to 50 people.
Where is MyBhutan based?
MyBhutan is headquartered in Thimphu, Bhutan, in the Asia region.
How does MyBhutan make money?
Two revenue lines are on record. Luxury Private Journey Planning & Booking is the primary driver. The others are sangwa Camp Stays.
Does MyBhutan have an API?
No public API is recorded for MyBhutan.
What industry is MyBhutan in?
MyBhutan's product category is Luxury Travel Services. Its primary akta.pro industry code is THAJALAA, Private Guided Tours & Personal Tour Guides, with a secondary code of THAJALAG, Private Adventure & Expedition Experiences (Custom Hikes, Safaris, Backcountry). Its NAICS code is 561520 and its SIC code is 7000.