Driven By Data: The Podcast

What Driven By Data: The Podcast does

Driven By Data: The Podcast is a weekly audio media property produced by Orbition Group, a specialist Data, Analytics and AI search and talent solutions firm headquartered in Manchester, United Kingdom. The core product is a long-form interview podcast featuring senior data, analytics, and AI leadership figures from global enterprises, distributed freely across Apple Podcasts, Spotify, Amazon Music, and RSS via the Captivate.fm hosting platform. A companion show, 'Data Debrief,' extends the format with secondary analysis, and the broader offering now includes an in-person event series ('Driven by Data Live') and a private membership community for peer engagement.

The business operates on a freemium distribution model with no paid listener tiers disclosed; commercial value, if any, accrues indirectly through brand positioning for parent Orbition Group's recruitment services rather than direct monetization of the podcast itself. The technology stack is standard third-party podcast infrastructure (Captivate.fm for hosting and distribution), with no proprietary AI, analytics, or platform technology disclosed. Audience reach is global but small-scale relative to mainstream media, evidenced by a 5.0 Apple Podcasts rating across only 16 reviews and 200+ episodes since 2020.

The target audience is horizontal — data enthusiasts and data leadership personas including CDOs, CDAOs, and VPs of Data/Analytics/AI — and the show positions itself as a thought-leadership vehicle rather than a transactional product. The company is privately held, operates with 1-10 employees, has no disclosed funding, and carries no patents, certifications, or formal partnerships on record.

Name

Driven By Data: The Podcast

Legal name

Driven by Data: The Podcast

Website

https://driven-by-data-the-podcast.captivate.fm

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Driven By Data: The Podcast is a free weekly audio series produced by Orbition Group, featuring interviews with senior Data, Analytics, and AI thought leaders, distributed globally via Apple Podcasts, Spotify, Amazon Music, and RSS.

Ownership category

akta.pro rank

Product category

Business Podcast

NAICS

Sound Recording Industries (5122), Other Sound Recording Industries (51229)

akta.pro primary industry

Podcast Networks & Multi-Show Publishers (MPACADAB)

akta.pro secondary industries

Podcast Networks & Studio Platforms (MPAIADAC), Audio Production & Podcasting (BPAFAIAE)

Keywords

• Data analytics podcast
• Industry thought leadership
• AI leadership interviews
• Data community content
• Technology interview series

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Pricing tiers

Distribution channels5 records

Marketing channels5 records

Core offering

Driven by Data: The Podcast is a free weekly podcast series featuring interviews with high-profile Data, Analytics and AI thought leaders from around the globe, with each episode detailing the guest's journey to the top while sharing unique insights drawn from first-hand experience on the industry's most trending topics. The podcast is paired with a companion show called Data Debrief, released on Thursdays, where hosts Kyle Winterbottom and Catherine Dowden-King unpack Tuesday's main episodes and discuss broader trends across the data and AI market.

Product overview

Driven by Data: The Podcast is a weekly podcast series produced by Orbition Group, designed for Data Enthusiasts to hear from the Data & Analytics industry's thought leaders. The core product is the main podcast featuring interviews with senior data, analytics, and AI leaders from global organisations. The portfolio also includes 'Data Debrief,' a companion show released on Thursdays that provides additional analysis and discussion of the previous Tuesday's main episode topics. The podcast is distributed across major podcast platforms including Apple Podcasts, Spotify, Amazon Music, and via RSS feed, with Season 7 currently active featuring episodes released through July 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Driven by Data: The Podcast A weekly podcast series featuring interviews with high-profile Data, Analytics and AI thought leaders from around the globe, designed for data enthusiasts and professionals seeking first-hand insights on trending industry topics.
• Data Debrief A companion show to Driven by Data: The Podcast where hosts Kyle Winterbottom and Catherine Dowden-King unpack Tuesday's main episodes, share what's been on their minds, and discuss what's really happening across the data and AI market.

Quantifiable outcome

• 200+ episodes published across multiple seasons, indicating sustained content production and audience interest

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Eye on AI: Podcast and media property covering enterprise AI and data leadership. Comparable audience of senior decision-makers, though broader in editorial scope.
• Super Data Science: Long-running podcast and learning platform for data science and AI practitioners. Overlaps in audience (data professionals) with broader education-oriented offering.
• The AI Podcast (NVIDIA): Large-scale AI-focused podcast featuring interviews with AI practitioners and executives. Broader scope than Driven by Data but overlaps heavily on AI/data leadership interviews.

Direct peers

• Data Skeptic: Long-running podcast covering data science, machine learning, and AI topics with expert interviews. Comparable in targeting data/AI professionals with interview-style content.
• Analytics Power Hour: A weekly podcast discussing analytics topics with industry practitioners. Comparable in cadence, format, and audience of data professionals.
• The Data Chief: A podcast interviewing CDOs and data leaders from global enterprises. Direct peer in the data/analytics leadership podcast category with a similar guest profile and content format.

Others

• Captivate.fm: Podcast hosting and distribution platform on which the show is hosted. Functions as infrastructure provider rather than a content peer.
• Orbition Group: Parent company and recruiter in Data, Analytics & AI. Operationally linked to the podcast and the source of its guest network and brand.

Emerging players

• Last Week in AI: Weekly podcast covering AI news and trends with industry guests. Comparable format and topical coverage of AI/data industry developments.
• The Data & AI Podcast: Data and AI industry podcast featuring practitioner interviews. Comparable niche focus with interview-driven content aimed at data professionals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/driven-by-data-the-podcast1

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Driven By Data: The Podcast