Rome Monument
Rome Monument is a fourth-generation, family-owned manufacturer of custom granite monuments, headstones, and mausoleums based in Western Pennsylvania, serving individual families, funeral homes, cemeteries, and government clients via eight regional showrooms and a continental US wholesale channel.
- Company typePrivate
- Founded1930
- HeadquartersRochester, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Rome Monument does
Rome Monument is a fourth/fifth-generation, family-owned manufacturer of custom granite monuments, headstones, and mausole headquartered in Rochester, Pennsylvania. Founded by Italian immigrant Michael Dioguardi in 1930 and operating under the trade since 1934, the company designs and fabricates fully personalized memorials for individual families, monument dealers, cemetery management organizations, funeral homes, and government/veterans clients. Its 30,000-square-foot Artisan Center in Monaca, PA houses in-house certified master carvers performing hand carving, etching, lettering, polishing, and sandblasting, supplemented by CAD design workflows and laser-etched portrait capabilities.
The business operates a hybrid go-to-market model. Retail customers are served through eight showrooms across Western Pennsylvania (including the Urbach Memorials division acquired in 2008 for the Jewish community segment), with appointments driving design consultations, CAD approvals, and on-site selection. A separate wholesale channel ships granite monuments, provides warehousing, and offers delivery and installation services to monument dealers, cemeteries, and funeral homes throughout the continental United States, with no order minimums. Pricing is unit-based and spans from approximately $300 for basic flat markers up to over $1M for custom estate mausoleums, with no-interest installment payment options available on consumer purchases.
Revenue is generated primarily through one-time custom monument and mausoleum sales, with ancillary recurring contribution from wholesale B2B fulfillment, professional installation services, and monument restoration/maintenance work. The product portfolio extends beyond traditional burial monuments into cremation memorials (urns, benches, columbariums, niches), pet memorials, and public/veterans civic memorials. The company is privately held under family ownership (Dioguardi and Hapach families), with no external funding rounds or investor disclosures on record.
Rome Monument firmographics
Firmographics- Name
- Rome Monument
- Legal name
- Rome Monument Inc.
- Website
- https://romemonuments.com
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rome Monument is a fourth-generation, family-owned manufacturer of custom granite monuments, headstones, and mausoleums based in Western Pennsylvania, serving individual families, funeral homes, cemeteries, and government clients via eight regional showrooms and a continental US wholesale channel.
- Ownership category
- akta.pro rank
Rome Monument industry classification
Industry- Product category
- Monument Manufacturing
- NAICS
- Cut Stone and Stone Product Manufacturing (327991)
- SIC
- Cut Stone & Stone Products (3281)
- akta.pro primary industry
- Granite Quarrying & Dimension Stone Fabrication (IMAKAHAD)
- akta.pro secondary industry
- Monuments, Statues & Memorials (THAJACAB)
Keywords
Where Rome Monument is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Rome Monument business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Custom Monument and Headstone Sales: One-time purchase of custom designed granite monuments, headstones, grave markers, and memorials. Prices range from $300 for basic flat markers to $30K+ for premium upright monuments
- Mausoleum Sales: Private family mausoleums ranging from $17K for single crypt to over $1M for custom estate mausoleums
- Wholesale B2B Granite Monuments: Wholesale granite headstones and monuments sold to other monument builders, cemeteries, and funeral homes. Substantial discounts offered for wholesale orders
- Installation Services: Monument and mausoleum delivery and installation services across the continental United States
- Restoration and Maintenance Services: Grave marker, monument and mausoleum cleaning, repair and restoration services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic Flat Markers: $300 - $1,200 |
| Unit Pricing | Pay-as-you-go | Popular Flat Markers: $1,200 - $2,200 |
| Unit Pricing | Pay-as-you-go | Premium Flat Markers: $2,200 - $8,000 |
| Unit Pricing | Pay-as-you-go | Basic Upright Monuments: $700 - $1,200 |
| Unit Pricing | Pay-as-you-go | Popular Upright Monuments: $1,200 - $4,000 |
| Unit Pricing | Pay-as-you-go | Premium Upright Monuments: $4,000 - $30,000+ |
| Unit Pricing | Pay-as-you-go | Bronze Grave Markers: $915+ |
| Unit Pricing | Multi-year contract | Private Mausoleums: $17,000 - $1,000,000+ |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Rome Monument product offering
Product offeringCore offering
Rome Monument manufactures and sells fully customized granite monuments, headstones, private family mausoleums, bronze grave markers, cremation memorials, and public/civic memorials. All design, carving, etching, and lettering are performed in-house by certified master carvers at a 30,000-square-foot Artisan Center, with delivery and installation services provided across the continental United States.
Product overview
Rome Monument is a fourth-generation family-owned monument and memorial products company that operates as a single unified offering: fully customized cemetery memorials and monuments. The core product is custom monument design and manufacturing, where customers specify every detail from shape and size to granite color and artwork. The product portfolio includes custom monuments, private mausoleums (single, double, and multi-crypt configurations), bronze grave markers, granite headstones, cremation memorials (urns, benches, columbariums, niches), pet memorials, veterans memorials, and public/civic memorials. Services include custom design with CAD drawings, monument installation, maintenance/restoration, cremation arrangement consulting, and wholesale B2B sales to dealers and cemeteries. All manufacturing is performed in-house at the 30,000-square-foot Artisan Center in Monaca, PA by certified master carvers.
Differentiator
Problem solved
Functional benefit
Brands
- Rome Inspirations: Specialty gift shop located inside the Rochester showroom featuring Christian art, home decor, inspirational items, religious gifts, and remembrance items.
Products and services
- Custom Monuments 100% personalized custom granite monuments and headstones designed according to individual customer requirements, with unique shapes, sizes, granite colors, etchings, engravings, and funerary artwork.
- Private Mausoleums Private family walk-in mausoleums available in single crypt, double crypt, and multi-crypt configurations, with prices ranging from $15K to $1M+ depending on architectural style and customization.
- Bronze Grave Markers Bronze grave markers and headstones available in various sizes and styles with prices starting at $915+ and free delivery.
- Granite Headstones and Gravestones Granite headstones and gravestones in multiple colors including black, gray, rose, mahogany, blue pearl, red, and white, with carving, etching, and sculpting performed by certified master carvers.
- Cremation Memorials Cremation memorial options including urns, cremation benches, columbariums, niches, cremation monuments, and keepsake jewelry for ashes.
- Pet Memorials Pet memorial stones, dog memorials, cat memorials, bird memorials, rabbit memorials, and equine grave markers for horses and other pets.
- Veterans Memorials Veterans, armed forces, military, and war memorial design, construction, and installation services for cemeteries, memorial parks, and public spaces.
- Public and Civic Memorials Civic monuments, community memorials, historical markers, commemorative statues, war memorials, law enforcement memorials, and donor recognition plaques.
- Flat Markers Flat, flush, or lawn-level granite and bronze grave markers available in basic ($300-$1,200), popular ($1,200-$2,200), and premium ($2,200-$8,000) price ranges.
- Upright Monuments Upright granite monuments available in basic ($700-$1,200), popular ($1,200-$4,000), and premium ($4K-$30K) price ranges.
- Columbariums Columbarium structures and cremation niches for urns, available as custom built units or in-stock designs for indoor, outdoor, or stand-alone installation.
- Family and Estate Monuments Family monuments marking 3-5+ gravesites and estate monuments for larger family burial plots.
- Headstone and Gravestone Design Services Custom design services including CAD drawings, artwork customization, laser-etched portraits, porcelain
Companies that use Rome Monument
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles4 records
Rome Monument technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rome Monument partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Urbach MemorialscoreFounded in 1933 by Joseph Urbach, specializing in Jewish cemetery memorials. Acquired by Rome Monument in 2008. Now operates as Urbach Memorials, a division of Rome Monument, continuing its 75+ year legacy serving Jewish communities and cemeteries in Pittsburgh.
- Rock of Ages CorporationcoreRock of Ages is a major granite quarrying and finishing company founded in 1885 managing the world's largest deep hole granite quarry in Vermont. Rome Monument is a dealer for Rock of Ages Corporation and purchases high-grade granite with high quartz content from this partnership. The granite is high in quartz and feldspar, making it more durable than many other varieties.
- Cemetery Management OrganizationscoreRome Monument provides wholesale monument supply, columbarium design and construction, and cemetery accessories to cemetery management companies. Provides warehousing, delivery and installation services for wholesale customers.
- Funeral HomescoreWholesale relationships with funeral homes who recommend or resell memorial products to families they serve. Includes free CAD design software for point-of-sale resellers.
- Monument Builders and DealerscoreWholesale B2B sales of granite headstones and monuments to other monument builders and memorial retailers throughout the continental United States. No order minimums or inventory requirements for wholesale customers.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Rome Monument competitors and assessment
Company assessmentDirect peers
- Rock of Ages Corporation: Major US granite quarrying and monument manufacturer founded in 1885. Both quarries and fabricates granite memorials and mausoleums; also a key supplier to Rome Monument. Operates at far greater scale, including the world's largest deep-hole granite quarry in Vermont.
- Keystone Memorials: Regional US monument manufacturer and retailer offering custom granite memorials, headstones, and mausoleums. Direct competitor serving similar B2C and B2B (funeral home, cemetery) customers as Rome Monument.
- Cold Spring Granite (Polycor): Granite quarrying and monument fabrication company (now part of Polycor). Produces cut-stone monuments, mausoleums, and architectural stone — directly comparable in core manufacturing process and product category to Rome Monument, though at larger industrial scale.
- Stone Legends: Custom granite and stone monument fabricator producing memorials, mausoleums, and architectural stonework. Comparable in custom design focus, premium positioning, and craftsmanship-driven value proposition to Rome Monument.
- Granite Industries of Vermont: Vermont-based manufacturer of granite memorials and mausoleums serving wholesale and retail customers nationwide. Direct competitor in the custom granite memorial market with similar product breadth and craftsmanship positioning.
- Delphos Granite Works: Fourth-generation family-owned monument manufacturer in Delphos, Ohio — comparable multi-generational family business, regional Midwest positioning, custom granite monument product line, and B2B/B2C distribution model. Direct structural peer to Rome Monument.
- Eagle Granite Company: Elberton, GA-based granite monument manufacturer producing flat markers, upright monuments, and mausoleums for wholesale and retail customers across the US. Closely comparable product line and customer base to Rome Monument, with competing wholesale distribution.
Others
- Elberton Granite Association: Trade association representing more than 150 granite producers and monument manufacturers in Elberton, Georgia — the self-described "Granite Capital of the World." Member companies compete directly with Rome Monument in the national wholesale monument market.
- Barre Granite Association: Trade association of granite manufacturers based in Barre, Vermont, including monument fabricators using locally-quarried Barre Gray granite. Competes with Rome Monument in the premium granite memorial market, particularly through member firms such as Rouleau Granite and Anderson Memorials.
Broad incumbents
- Matthews International: Publicly traded diversified provider of funeral, cemetery, and cremation products (including the Matthews Memorialization segment). Competes with Rome Monument in bronze markers, granite monuments, and cemetery products through brands such as York Monument, but operates as a broad incumbent across multiple end markets.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Rome Monument social profiles
Digital presenceRome Monument financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rome Monument leadership team
Management profileNumber of profiles
Profiles8 records
Rome Monument subsidiaries and ownership
Company hierarchySubsidiaries1 record
Rome Monument funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rome Monument M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rome Monument
What does Rome Monument do?
Rome Monument manufactures and sells fully customized granite monuments, headstones, private family mausoleums, bronze grave markers, cremation memorials, and public/civic memorials. All design, carving, etching, and lettering are performed in-house by certified master carvers at a 30,000-square-foot Artisan Center, with delivery and installation services provided across the continental United States.
Is Rome Monument a public or private company?
Rome Monument is a private company. It is classified as family owned and is currently operating.
When was Rome Monument founded?
Rome Monument was founded in 1930. It employs 11 to 50 people.
Where is Rome Monument based?
Rome Monument is headquartered in Rochester, United States, in the North America region.
How does Rome Monument make money?
Five revenue lines are on record. Custom Monument and Headstone Sales are the primary driver. The others are mausoleum Sales, wholesale B2B Granite Monuments, installation Services and restoration and Maintenance Services.
Who are Rome Monument's main competitors?
Direct peers on record are Rock of Ages Corporation, Keystone Memorials, Cold Spring Granite (Polycor), Stone Legends, Granite Industries of Vermont, Delphos Granite Works and Eagle Granite Company. Others are Elberton Granite Association and Barre Granite Association. Matthews International is listed as a broad incumbent.
Does Rome Monument have an API?
No public API is recorded for Rome Monument.
What industry is Rome Monument in?
Rome Monument's product category is Monument Manufacturing. Its primary akta.pro industry code is IMAKAHAD, Granite Quarrying & Dimension Stone Fabrication, with a secondary code of THAJACAB, Monuments, Statues & Memorials. Its NAICS code is 327991 and its SIC code is 3281.