Paisley Park

What Paisley Park does

Paisley Park is an Australian family-owned early learning organisation operating 12 childcare centres across New South Wales, Victoria, and South Australia, with headquarters in Baulkham Hills, NSW. The company delivers Long Day Care (standard 12-hour sessions), School Preparation programs, and state-specific subsidised kindergarten products including Kinder Funding in Victoria and Start Strong in NSW. Co-founders, including Dr Kat Wieczorek-Ghisso (PhD in Early Childhood Education), are described as actively involved in day-to-day operations, and the organisation markets itself on a "Live, Love, Learn" philosophy under a "Child Safe Organisation" framework with embedded Child Safe Standards.

Revenue is generated through subscription-style recurring fees from families for Long Day Care sessions, supplemented by the Australian Government Child Care Subsidy (CCS) administered through Services Australia. Pricing mechanics include a $100 non-refundable waitlist holding fee, a $70 administration fee, a two-week fees holding deposit, fortnightly fee payment in advance, and a 20% holiday discount for up to two weeks per financial year. Customer acquisition is direct-to-consumer via centre tours, an online waitlist management system, community events, content marketing through an owned blog, active Facebook and Instagram presence, and a Refer a Friend program offering $150 credit. The company has a food advisory partnership with celebrity chef Miguel Maestre (since approximately 2017) covering seasonal menu development across centres nationally.

The operational technology stack consists of a parent portal/app with a "Daily Reflections" documentation system for sharing children's activities, an online enrollment and waitlist management platform, and digitally distributed parent handbooks. The organisation employs between 251 and 500 staff across its network and reports 30 years of childcare experience. No external investors, parent companies, M&A activity, funding rounds, or AI/ML capabilities are disclosed in the available data.

Name

Paisley Park

Legal name

Paisley Park Early Learning Centres

Website

https://paisleypark.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Paisley Park is a family-owned Australian early learning organisation operating 12 childcare centres across NSW, Victoria, and South Australia, providing Long Day Care, School Preparation, and government-subsidised kindergarten programs to working families with young children.

Ownership category

akta.pro rank

Product category

Childcare & Early Learning Services

NAICS

Child Care Services (624410), Child Care Services (6244)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Full-Day Nursery Programs (EDACACAD)

akta.pro secondary industry

Toddler-Focused Childcare Centers (EDACAAAG)

Keywords

• Early learning services
• Long day care
• Childcare centres
• School preparation programs
• Early childhood education

Headquarters

HQ city

Baulkham Hills

HQ country

Australia

HQ region

Oceania

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Long Day Care Fees: Fees charged to families for childcare services, including Long Day Care sessions. Standard session is 12 hours. Families pay fees two weeks in advance with a holding deposit of two weeks' fees required upon enrollment.
2. Child Care Subsidy (CCS): Government fee subsidy paid to the childcare provider on behalf of eligible families. Administered by Services Australia. Families must provide valid Customer Reference Numbers (CRN) to claim CCS.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Paisley Park operates 12 family-owned early learning and childcare centres across New South Wales, Victoria, and South Australia, delivering Long Day Care (12-hour standard sessions), School Preparation programs, and government-funded kindergarten offerings (Kinder Funding in Victoria, Start Strong in NSW). Each centre provides individualised early childhood education, on-site meals prepared daily in consultation with a Head Chef (with food advisory input from celebrity chef Miguel Maestre), and family communications through Daily Reflections and a parent portal.

Product overview

Paisley Park is a family-owned early learning organisation operating a network of childcare centres across New South Wales, Victoria, and South Australia. The core product is Long Day Care, complemented by School Preparation programs. The company offers state-specific funding programs including Kinder Funding for Victoria and Start Strong for NSW. Additional services include on-site food and nutrition programs developed with food advisory partner Miguel Maestre, a parent communication app/portal, and online waitlist management. The company also provides parenting resources including articles, recipes, and a downloadable Parent Handbook. Paisley Park operates under a 'Live, Love, Learn' philosophy focused on play-based learning and individual child development.

Differentiator

Problem solved

Functional benefit

Products and services

• Long Day Care Full-day childcare and early education service offered at Paisley Park centres, with a standard 12-hour session (9- and 10-hour sessions available on request), designed as a 'home away from home' environment and priced per session with fees paid two weeks in advance. Targets families with infants through pre-school-age children needing regular daytime care.
• School Preparation Early learning program delivered within Paisley Park centres to prepare pre-school-age children for the transition to formal schooling, building confidence and foundational literacy/numeracy and social skills.
• Kinder Funding (Victoria) State-government subsidised kindergarten program offered at Paisley Park's Victorian centres for eligible children aged 3 and 4, with funding administered through the Victorian Government.
• Start Strong (NSW) Free or subsidised early learning program offered at Paisley Park's NSW centres for eligible children, funded through the NSW Government's Start Strong program as part of its commitment to early childhood education.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Miguel MaestrecoreStrategic or Co-development Partner · 1 May 2017Celebrity chef and TV personality Miguel Maestre partnered with Paisley Park in a food advisory role. He develops seasonal menus across the organisation's centres nationally to teach children about healthy eating habits and expose them to new tastes and flavours. The partnership aims to combat childhood obesity in Australia through nutrition education and culinary experiences.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• KU Children's Services: Large not-for-profit operator of preschools and childcare across NSW, ACT, VIC, and QLD. Comparable on multi-state delivery of Long Day Care plus government-funded kindergarten programs.
• Only About Children: Premium early learning and primary school operator in NSW, VIC, and QLD. Comparable on premium positioning, integrated health/education programs, and family-segment targeting in capital-city catchments.
• G8 Education: ASX-listed national childcare operator (over 400 centres). Directly comparable on centre-based Long Day Care delivery, CCS revenue reliance, and government-funded kindergarten programs across multiple states.
• Affinity Education Group: ASX-listed operator of ~200 childcare centres across Australia under brands including Milestones and Papilio. Directly comparable multi-state centre operator with similar Long Day Care and kindergarten funding exposure.
• Guardian Childcare & Education: Premium long day care and preschool operator with ~120 centres across Australia. Comparable on positioning as a higher-quality, education-led alternative to commodity centres — closely mirrors Paisley Park's family-owned premium positioning.
• Goodstart Early Learning: Australia's largest not-for-profit early learning operator with hundreds of centres across the country. Directly comparable on core Long Day Care, kindergarten programs, and government-subsidy-eligible services serving the same 0–5 family demographic.

Regional players

• Edge Early Learning: South Australia-focused early learning operator. Comparable on multi-centre Long Day Care and kindergarten delivery; directly overlaps Paisley Park's SA centres (Blakeview, Prospect, Riverlea, Stirling).
• Mayfield Childcare: Premium childcare operator with a small number of centres in NSW and ACT. Comparable on family-segment, premium-pricing, and education-led positioning; useful as a regional benchmark in NSW.
• Young Academics Early Learning Centre: NSW-focused early learning operator with a similar multi-centre, family-segment model. Comparable on Long Day Care and school preparation offerings, with direct overlap in Paisley Park's NSW catchments (Maroubra, Randwick).

Emerging players

• Montessori Academy: Multi-site Montessori early learning operator in NSW and VIC. Comparable on premium curriculum-led positioning and Long Day Care delivery, with overlap in Paisley Park's school preparation and educational philosophy positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PaisleyParkEarlyLearning
• Instagraminstagram.com/paisleyparkelc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paisley Park