What Logico does

Logico is a Fast Moving Consumer Goods (FMCG) sales, distribution, and route-to-market services company headquartered in Matsapha, Eswatini, and operating as the largest dedicated FMCG service provider in the country. Founded in 2003, the company provides turnkey supply chain solutions to FMCG manufacturers and brand owners, encompassing dedicated and syndicated sales and merchandising, multi-temperature warehousing, and primary and secondary distribution to wholesalers, general trade, pharmacy, top-end retailers, and informal trade across Eswatini.

The company operates a 20,000m2 multi-temperature warehouse facility with 450 chilled, 9,000 dry, and 900 frozen pallet bays, supported by a 13,000m2 paved yard and a satellite-tracked distribution fleet running approximately 5.5 million km per year. Its technology stack centers on MacMobile distribution management software with remote access and reporting for principals and customers, satellite vehicle tracking integrated with on-site fleet maintenance, and a 330kW solar PV system providing roughly 70% of daytime power requirements. Distribution operates six days a week on a Nominated Delivery Day system with a maximum 48-hour delivery guarantee across the Manzini-Matsapha-Mbabane corridor and outlying areas, with cross-border consolidation facilities in Johannesburg and Pinetown, South Africa.

Logico generates revenue through managed service fees and transaction-based charges billed to brand principals for warehousing, distribution, sales, and merchandising services, with Key Account retailers receiving dedicated Monday-to-Sunday in-store merchandiser coverage. Named principals include Tiger Brands, Mondelez, Joekels, and Imana, while major downstream retail customers include Boxer, OK Food Stores, Shoprite, Pick 'n Pay, and Spar. Logico operates as part of the CA&S Group (CA Sales), which is listed on the Botswana Stock Exchange and the Johannesburg Stock Exchange, and the company also operates a wholly-owned subsidiary, Biotrace, providing creditors, debtors, and financial administration services.

Name

Logico

Legal name

Logico

Website

https://logico.co.sz

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Logico is the largest FMCG sales, distribution, and route-to-market services provider in Eswatini, offering multi-temperature warehousing, satellite-tracked distribution, and dedicated merchandising to over 1,500 customers on behalf of multinational and local brand principals.

Ownership category

akta.pro rank

Product category

FMCG Distribution and Logistics

NAICS

Warehousing and Storage (493), Refrigerated Warehousing and Storage (493120)

akta.pro primary industry

Consumer Packaged Goods (CPG) & FMCG (TLAIALAH)

akta.pro secondary industry

Store Fulfillment & Omnichannel Execution (BOPIS/BORIS/Ship-from-Store) (TLAEACAF)

Keywords

• FMCG distribution services
• Warehousing storage solutions
• Sales merchandising services
• Route-to-market services
• Cargo freight logistics

Headquarters

HQ city

Matsapha

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. FMCG Sales & Distribution Services: Logico provides comprehensive FMCG supply chain solutions to manufacturers including warehousing, distribution, sales, and merchandising. Revenue is generated through service fees charged to brand principals for route-to-market services across the Eswatini market.
2. Warehousing & Storage Services: Multi-temperature warehouse services storing products from ice-cream to milk and paper. Products range per principle, with structured storage and inventory management capabilities.
3. Distribution Services: Primary distribution fleet operating six days a week with Nominated Delivery Day system. Maximum 48-hour delivery guarantee to MMM corridor and outlying areas. Also offers drop-shipment/cross docking facilities.
4. Sales & Merchandising: Dedicated and syndicated sales and merchandising services ensuring brand availability, visibility, and accurate pricing across all retail and wholesale channels. Includes Key Account coverage with permanent merchandisers.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Logico is a Fast Moving Consumer Goods (FMCG) Sales & Distribution Business that provides turnkey supply chain solutions to manufacturers and brand owners in the Eswatini market. The company delivers integrated services covering sales, merchandising, multi-temperature warehousing, and primary/secondary distribution through a satellite-tracked fleet operating six days a week.

Product overview

Logico is a Fast Moving Consumer Goods (FMCG) Sales & Distribution Business offering turnkey supply chain solutions in Eswatini. The company provides an integrated suite of three core services: Sales & Merchandising (covering all retail and wholesale channels with dedicated and syndicated offerings), Warehousing (multi-temperature facilities with 20,000m2 of space), and Distribution (operating six days a week with satellite-tracked fleet). These services work together to provide comprehensive supply chain management for principals, from warehousing through to final delivery to over 1,500 customers including major retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales & Merchandising

Quantifiable outcome

• Reach over 1,500 customers daily across all market segments
• +4 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• CA&S Group (CA Sales)coreOthers · 1 January 2003Logico belongs to the CA&S Group of companies. CA&S Group was listed on the Botswana Stock Exchange in 2017 and holds dual listing on the Johannesburg Stock Exchange (JSE), effective 27 June 2022. The group is a collective of well-established FMCG retail solution businesses across South Africa offering route-to-market services including warehousing, distribution, selling, merchandising, enabling technology and data solutions, brand promotion and activation, training and debtor's administration. This partnership provides Logico access to learnings and best practice developed across Southern Africa.
• Philani Maswati Charity OrganisationminorOthersLogico works closely alongside the Philani Maswati Charity Organisation and supplies food and financial support. The NGO's main goal is to provide a comfortable life to the aged who generally can no longer provide some of life's basics for themselves. The organisation was founded by Her Majesty the Queen Mother as a non-profit making organisation to aid the elderly and destitute children.
• SBCCN (Swaziland Breast and Cervical Cancer Network)minorOthersSBCCN was founded in 2001 providing quality clinical and support services for breast and cervical cancer patients and community health education. Logico has sponsored the annual Brave The Breast Cancer Walk event, providing financial and product donations that allow participation fees to go directly to SBCCN's ongoing expenses of running clinics and awareness outreach programs.
• STIX MTB CharityminorOthersLogico is an official Partner of the STIX MTB Charity, a cycling charity event raising funds for Nhlambeni, Gundvwini and Elwandle communities mothering 12 Care Centres. Founded in 2017, the event has grown to support 700+ children with E167,000 raised last year.
• Ngwenya GlassminorOthersLogico sponsors the annual Engen Ngwenya Glass MTB Challenge. The partnership has been recognized for Logico's excellent support and generous sponsorship, with the start-finish line branded as arguably the best in Swaziland.
• Nkonyeni SparminorOthersLogico partnered with Nkonyeni Spar in their Soup Kitchen initiative to return back to the community. The partnership visited Kholwane Primary School in Southern rural area to serve meals to underprivileged children.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bidvest Logistics: South African 3PL providing warehousing, distribution, and supply-chain solutions to FMCG and retail clients across Southern Africa. Comparable in service mix to Logico, though operating at substantially larger scale.
• Super Group Limited: South African-listed logistics and fleet management group providing contract logistics, distribution, and supply-chain services across Southern Africa. Directly comparable FMCG distribution, warehousing, and route-to-market operations to Logico.
• Value Logistics: South African specialist FMCG distribution and merchandising company servicing major principals and retailers. Operates in adjacent Southern African geographies with a directly comparable service mix to Logico.
• RTT Group (Woolworths Holdings route-to-market): South African route-to-market specialist for FMCG brands, owned by Woolworths Holdings. Provides merchandising, distribution, and brand activation services — directly comparable to Logico's sales and merchandising offering.

Broad incumbents

• Imperial Logistics (now DP World Logistics Africa): One of Africa's largest contract logistics and route-to-market providers, acquired by DP World. Operates across Southern Africa with FMCG distribution and warehousing capabilities, overlapping with Logico's core services but at vastly greater scale and geographic breadth.
• DHL Supply Chain Southern Africa: Global supply-chain division operating in South Africa and neighbouring countries, providing warehousing, distribution, and value-added services to FMCG manufacturers. Competes for the same multinational principal relationships as Logico.
• Kuehne+Nagel Southern Africa: Global 3PL with Southern African operations providing contract logistics, warehousing, and distribution to FMCG and retail clients. Larger and more diversified than Logico but serves many of the same multinational FMCG principals.
• DSV (formerly UTI): Global transport and logistics provider with significant Southern African footprint offering contract logistics, road freight, and warehousing. Overlaps with Logico in FMCG distribution and warehousing at a larger scale.
• CA&S Group (CA Sales Holdings): Listed parent company of Logico (BSE/JSE-listed). Operates a collective of FMCG route-to-market businesses across Southern Africa offering warehousing, distribution, merchandising, and debtor administration — providing both corporate governance and direct service overlap with Logico.

Regional players

• Pepkor Logistics (Pepkor Holdings): Logistics and distribution arm of Pepkor Holdings, one of Southern Africa's largest retailers. Operates large-scale distribution centres and fleet across Southern Africa, representing both a potential customer and a vertically-integrated competitor to Logico.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LogicoUnlimited
• LinkedInlinkedin.com/company/logico-unlimited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logico