Rusch Danmark

What Rusch Danmark does

Rush Trampolinpark Danmark operates indoor trampoline parks in Denmark under the Nordic Rush brand, which is owned by Norwegian parent Activeon AS. The company opened its first Danish park in Aarhus in December 2016 and is preparing to open a second location in Skovlunde in the Copenhagen area. The venue footprint combines a wall-to-wall Main Court of 42 interconnected trampolines (including 20-meter super trampolines) with modular attractions such as a Ninja Warrior Course, Battle Beam, Airbag Jump Tower, Dodgeball courts, Slam Dunk lanes, and a Climbing Wall, alongside proprietary interactive digital attractions branded as Valo Jump, Pixel Floor, and Cyclo Beat. The Aarhus facility holds annual safety certification from Teknologisk Institut (Danish Technological Institute), an obligatory compliance step for Danish amusement-park operators.

The revenue model mixes transactional admission, event packages, subscription products, and ancillary F&B. Per-session "Free Jump" admission is priced between 185 DKK (1 hour, online) and 280 DKK (2-hour "All Inclusive"), with online/offline price differentiation. Birthday party packages run 199–319 DKK per participant; school and institutional rates 130–200 DKK per participant. Recurring and subscription revenue is generated through Rush Academy (1,199 DKK per season), the new SummerPass, and the Rush Club loyalty/newsletter program, alongside prepaid Clip Cards (1,249 DKK for 10 hours) and gift cards. A café on-site drives incremental F&B revenue, and branded socks serve as a small hardware SKU. Customer segments span B2C families with children, schools and educational institutions, corporate teambuilding groups, and teenagers organizing celebration events such as confirmations (Blå Mandag) and pre-wedding parties (polterabend).

Name

Rusch Danmark

Legal name

Activeon AS

Website

https://rushdanmark.dk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Rush Trampolinpark Danmark operates indoor trampoline parks in Denmark under the Nordic Rush brand owned by Activeon AS, with one operating location in Aarhus and an upcoming park in Skovlunde (Copenhagen), serving families, schools, and corporate groups.

Ownership category

akta.pro rank

Product category

Indoor trampoline park and family amusement center

NAICS

Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Trampoline & Active Play Parks (Trampoline, Ninja/Obstacle, Indoor Active Parks) (THAJAEAJ)

Keywords

• Indoor trampoline park
• Family entertainment center
• Birthday party venue
• Active leisure experiences
• Children's amusement park

Headquarters

HQ city

Herfølge

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Jump Session Tickets: Time-based admission to trampoline park with various durations (1 hour, 1.5 hours, 2 hours) and All-Inclusive packages including socks and food
2. Birthday Party Packages: Rush Party, Rush Full Package, Party After Dark, and MiniRush Party packages including jumping time, food, and party room rental
3. Café Sales: Food and beverage sales at on-site café including pizza, drinks, snacks, and meal deals
4. Rush Camp Programs: 4-day summer camp programs for children aged 6-15 years including t-shirt, socks, and daily fruit
5. Rush Academy Memberships: Seasonal team training programs with weekly sessions including t-shirt, gym bag, and water bottle
6. Special Events: Rush All Night (12-hour overnight events), Rush After Dark (weekly Friday events), Blå Mandag (confirmation celebrations)
7. Group Bookings: School group sessions, teambuilding events, polterabends, and private park rentals for groups up to 200
8. Clip Cards: Prepaid cards with 10 hours of jumping valid for 12 months
9. Gift Cards: Gift cards with customizable value valid for 1 year
10. Rush Socks: Anti-slip Rush socks required for all visitors, sold at park and online

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rusch Danmark (operating as Rush Trampolinpark Danmark) operates indoor trampoline park venues in Denmark offering timed jumping sessions, interactive attractions, birthday party packages, summer camps, training programs, themed evening events, and on-site café and merchandise. The Aarhus park opened in December 2016 and a Skovlunde/Copenhagen location is forthcoming. Tickets are sold directly at the park and via a self-serve online booking platform.

Product overview

Rush Trampolinpark Danmark operates as an indoor trampoline park and experience center chain with locations in Aarhus (opened December 2016) and an upcoming location in Skovlunde/Copenhagen. The core product is Free Jump, providing wall-to-wall trampolines with various attractions including Main Court (42 connected trampolines up to 20m long), Performance Trampolines, Airbag/Jump Tower, and interactive games like Wipeout, Battle Beam, and Dodgeball. The company offers modular add-on experiences including Rush Academy (group training), Rush Camp (multi-day summer camps), Rush After Dark (Friday evening events), Rush All Night (overnight events), MiniRush (sessions for 0-6 year olds), and Blå Mandag (confirmation celebrations). Birthday party packages range from Rush Party to Rush Full Package and Party After Dark. Additional services include on-site Café, group event hosting for up to 200 visitors, gift cards, clipping cards, SummerPass, and School Jump programs. The company also offers a Rush Club loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• Rush Club: Loyalty club offering exclusive member discounts and offers on selected products.
• Rush Camp
• Rush Academy
• Rush All Night
• Blå Mandag
• MiniRush
• Rush After Dark

Products and services

• Free Jump (Open Jump admission) General timed admission (1, 1.5, or 2 hours, plus All Inclusive and Family Packages) granting access to all attractions in the trampoline park for individual consumers, families, and walk-ins.
• MiniRush Dedicated 1-hour sessions for children aged 0–6 years with one accompanying adult, available Saturday and Sunday mornings.
• Rush After Dark Recurring Friday evening 2-hour event (20:00–22:00) with lights, sound show, glowsticks, and face painting for children aged 10+.
• Rush All Night Overnight 12-hour event (Friday 20:00 to Saturday 08:00) including meals (pizza, fruit, breakfast), activities, and Rush socks, for students in grades 4–9.
• Rush Academy Seasonal subscription program of weekly training sessions in trampoline skills, parkour, and tumbling for ages 7+, with included t-shirt, gym bag, and water bottle.
• Rush Camp 4-day summer camp (Monday–Thursday, 09:00–15:00) for children aged 6–15, including t-shirt, Rush socks, and daily fruit; lunch add-on available.
• Blå Mandag Special confirmation (Blå Mandag) celebration days with disco lights and music, dedicated to confirmands, on select spring Mondays.
• Rush Party (birthday package) Birthday party package (219–239 DKK per person) with 1 hour of jumping, 30 minutes in the party room, Rush socks, half a pizza, slushice, water, and a gift for the birthday child.
• Rush Full Package (birthday) Premium birthday party package (299–319 DKK per person) with 2 hours of jumping, 2.5 hours in the party room, pizza meal, slushice, donut, water, popcorn, and gifts for up to 3 birthday children.
• Party After Dark Friday evening birthday party package (275 DKK per person) combining 2 hours of Rush After Dark jumping, party room, glow paint, glowsticks, half a pizza, soda, and slushice for ages 10+.
• MiniRush Party Birthday party package for children aged 0–6 (199 DKK per child) including 1 hour of MiniRush, Rush socks, fig bar, Capri-Sun, a bun for the child, and coffee plus chocolate bun for the accompanying adult.
• Group Events Customized group bookings for schools, associations, companies, Polterabend (bachelor/bachelorette) parties, teambuilding events, and private park rentals accommodating up to 200 jumpers, handled via email and phone.
• School Jump B2B group jumping sessions for schools at discounted per-participant rates (1 hour 130 DKK, 1.5 hours 140 DKK, 2 hours 150 DKK) plus a 200 DKK School All Inclusive option, available Monday–Friday 09:00–14:00 excluding school holidays.
• Gift Cards Gift cards redeemable for jumping experiences and park products, available in customizable values (0–99,999 DKK) valid for 12 months.
• Clip Cards (Klippekort) Personal Clip Card offering 10 hours of jumping for 1,249 DKK, valid 12 months, providing a discounted rate versus single-session pricing.
• SummerPass 2026 Seasonal subscription pass granting up to 2 hours of daily jumping valid June 26 to August 9, 2026.
• Park Café On-site café selling food, beverages, snacks, hot and cold drinks (including pizza, donuts, slushice, and meal deals) to visitors before or after jumping sessions.
• Rush Anti-slip Socks Mandatory anti-slip Rush socks required for entry by all visitors, sold at the park and online as a physical merchandise item.

Quantifiable outcome

• Burn up to 1000 calories per hour on trampolines
• +2 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Sky Zone: Largest global trampoline park franchisor with hundreds of locations. A broader incumbent in the same core category (wall-to-wall trampolines, parties, fitness classes) that defines the competitive set for Rush.
• Legoland Billund Resort: Major Danish family destination and theme park. While much larger and themed, it competes for the same Danish family outing and birthday celebration wallet share as Rush Trampolinpark.

Direct peers

• WowPark: Danish indoor active play park operator with trampoline and obstacle attractions. Direct domestic competitor to Rush Denmark, particularly in the family and birthday-party segment.
• Gravity Force: Trampoline and active entertainment park operator with locations in Denmark and the UK. Closely comparable product offering (trampolines, ninja courses, birthday parties) to Rush Trampolinpark.
• Urban Air Adventure Park: Large US-based family adventure park chain with trampolines, ninja courses, climbing, and party offerings. Highly comparable diversified indoor entertainment model targeting the same family and group segments.
• Bounce Inc: Global trampoline and adventure park chain offering similar Free Jump, parties, and group event programming. Comparable business model and target customers (families, schools, corporate) to Rush.
• SuperPark: Finnish-founded indoor activity park chain operating across the Nordics and internationally. Competes directly with Rush in trampoline-adjacent active play, ninja courses, and family entertainment center experiences.
• Trampolinpark Trampolino: Danish trampoline park operator with multiple locations offering jump sessions, parties, and group events. A direct local peer competing for the same Danish family, school, and birthday audience.

Regional players

• Jump House / JumpYard: German trampoline and active play park chain. Comparable product offering (trampolines, ninja, parties, camps) to Rush, but operates primarily in Germany rather than the Nordics.
• Djurs Sommerland: Denmark's largest regional amusement park. A broader regional competitor in the Danish family leisure market, competing for weekend and holiday entertainment spend alongside Rush.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rusch Danmark