What Madison Area Builders Association does

Madison Area Builders Association (MABA) is a nonprofit trade association founded in 1947, headquartered in Madison, Wisconsin, serving residential builders, multifamily developers, residential and commercial remodelers, and the suppliers, service providers, and product manufacturers that serve them. The organization operates as the regional hub connecting vetted member businesses with Madison-area consumers seeking new construction or remodeling services, mediated by a searchable Member Directory and signature showcase events (Spring and Fall Parade of Homes, Build & Remodel Expo, and a Preview Party). Member-facing core services include an industry-standards Residential Construction Standards Manual, the Right Angle Magazine publication, advocacy representation at federal (NAHB), state (WBA), and local levels, and a scholarship and workforce development track anchored by the We Build Madison initiative and the McKenzie Regional Workforce Center partnership with BGCDC.

The underlying technology stack is intentionally lean: MABA runs on the third-party GrowthZone membership management SaaS, which powers the public website (maba.org), the member portal (member.maba.org), event registration, job postings, and the Member Directory. The cataloged product surface includes 15+ named offerings spanning events, publications, advocacy, workforce initiatives, and member services (golf outings, Brew Brats & Builders, YP socials, pontoon cruise, parades, pre-employment application).

The business model is membership-dues-supported (Builder Membership at $750/year and Associate Membership at $650/year, billed annually), supplemented by event registration and ticketing revenue (Parade of Homes admission $15/$5, golf outings $400-$1,000 per team slot, networking events at $25-$50 per ticket), tiered event sponsorships (Presenting, After-Party, Beverage Cart, Golf Hole tiers), and advertising in Right Angle Magazine and on the website. Membership acquisition is community-led and event-driven: members apply, are vetted against experience and standards criteria, and gain access to directory listings, advocacy, education, and signature events that function as both member engagement and consumer lead-generation vehicles.

Name

Madison Area Builders Association

Legal name

Madison Area Builders Association

Website

https://maba.org

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

Madison Area Builders Association is a nonprofit trade association serving residential builders, remodelers, developers, and trade suppliers in the Madison, Wisconsin area through member services, advocacy via NAHB and WBA, signature events like the Parade of Homes, and workforce development programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Annual membership fees from Builder Members ($750) and Associate Members ($650). Builder Members include residential single-family builders, multifamily builders, residential & commercial remodelers, and land developers. Associate Members include suppliers, service providers, and product manufacturers.
2. Event Registration Fees: Revenue from various association events including golf outings, happy hours, Brew Brats & Builders, membership meetings, career day, and Parade of Homes Preview Party. Event pricing varies from free to $650 for foursome golf.
3. Parade of Homes Admission: General admission tickets for the Spring and Fall Parade of Homes events: $15 general admission, $5 for seniors (65+) and children (6-17).
4. Sponsorships & Advertising: Event sponsorships at various tiers (Presenting, After-Party, Beverage Cart, Golf Hole, etc.) and advertising opportunities in Right Angle Magazine and on the website.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Madison Area Builders Association (MABA) is a nonprofit trade association serving residential builders, remodelers, land developers, and building-industry suppliers in the Madison, Wisconsin region. It sells annual Builder and Associate memberships and operates signature consumer-facing events (Spring and Fall Parade of Homes, Build & Remodel Expo), networking gatherings, publications, workforce-development programs, and advocacy representation at local, state, and federal levels.

Product overview

Madison Area Builders Association (MABA) is a membership-based trade association serving residential builders, remodelers, and trade professionals in the greater Madison, Wisconsin area. Rather than a technology platform, MABA provides a portfolio of member services including a business directory for consumer referrals, signature events (Spring and Fall Parade of Homes, Build & Remodel Expo, Preview Party), professional development (education, scholarships, pre-employment application), workforce initiatives (McKenzie Regional Workforce Center, We Build Madison), publications (Right Angle Magazine, historical Planbooks), advocacy, and member networking events (golf outings, YP events). The organization serves as the central hub connecting home building professionals with consumers and supporting the building industry's workforce and standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Builder Membership Annual subscription membership ($750/year) for residential single-family builders, multifamily builders, residential and commercial remodelers, and land developers in the Madison area, providing directory listing, advocacy representation, event access, and consumer referrals.
• Associate Membership Annual subscription membership ($650/year) for suppliers, service providers, and product manufacturers serving the Madison-area building industry, providing direct access to builder decision-makers and marketing visibility.
• Membership Directory Online searchable directory of MABA member businesses, enabling consumers and property owners to find qualified home builders, remodelers, and trade professionals in the Madison area.
• Spring Parade of Homes Annual showcase of new residential construction featuring Parade-site homes in two featured neighborhoods and scattered-site homes across the Madison capital region, with paid general admission for consumers.
• Fall Parade of Homes Annual scattered-site home tour event featuring individual member-built homes in various Madison-area neighborhoods, with paid general admission for consumers.
• Build & Remodel Expo Annual expo event connecting consumers with building and remodeling professionals from the MABA membership.
• Right Angle Magazine MABA's official publication providing industry news, member features, and home-building trends to members and advertisers, with advertising and sponsorship opportunities sold to industry partners.
• Residential Construction Standards Manual Comprehensive standards manual for residential construction quality and best practices, available to consumers and members.
• Advertising & Sponsorship Opportunities Multi-tier event sponsorship packages and advertising inventory in Right Angle Magazine and on the MABA website, sold to industry suppliers and service providers.
• Industry Advocacy Representation Government and regulatory advocacy services for members at federal (NAHB), state (WBA), and local levels, covering housing policy, building codes, and regulatory uniformity issues affecting the building industry.

Quantifiable outcome

• MABA members have many years of experience and have worked on hundreds of homes in the community.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• National Association of Home Builders (NAHB)coreStrategic or Co-development PartnerMABA is affiliated with NAHB, the largest trade association for the home building industry in the US. This provides access to national advocacy, resources, member benefits, and savings programs.
• Wisconsin Builders Association (WBA)coreStrategic or Co-development PartnerMABA is affiliated with WBA for state-level advocacy and policy representation on behalf of Wisconsin builders. Includes access to WisBuild PAC for political contributions.
• McKenzie Regional Workforce CenterminorStrategic or Co-development PartnerWorkforce development partnership supporting the building industry as an excellent career choice through the We Build Madison initiative.
• Pella Windows & Doors of WisconsinminorGTM or Marketing PartnerPresenting sponsor for 2026 MABA Foundation Golf Outing ('Ken's Fantastic Fore') at Blackhawk Country Club.
• Sierra Concepts, LLCminorGTM or Marketing PartnerAfter-Party sponsor for 2026 MABA Foundation Golf Outing.
• Bliffert Lumber & DesignminorGTM or Marketing PartnerBeverage Cart sponsor for 2026 MABA Foundation Golf Outing.
• National Housing EndowmentminorStrategic or Co-development PartnerNational organization offering scholarship opportunities to students across the nation pursuing careers in the building industry.
• Wisconsin Builders FoundationminorStrategic or Co-development PartnerWBA-affiliated foundation offering scholarship program and matching grant scholarship program for building industry education.
• Wisconsin Mortgage Bankers Association - Madison ChapterminorStrategic or Co-development PartnerWMBA Madison Chapter offers annual scholarship program to students entering or in state-accredited colleges, universities, or vocational/technical schools.
• LP Building SolutionsminorGTM or Marketing PartnerPremier Sponsor for 2026 Quarterly Membership Meeting @ Camp Randall.
• Camp Randall (UW Athletics)minorGTM or Marketing PartnerVenue partner for quarterly membership meetings featuring UW athletics NIL branding discussion.
• Axley Law FirmminorGTM or Marketing PartnerPremier Event Sponsor for 2026 Brew, Brats & Builders networking event.
• Wisconsin Brewing CompanyminorChannel Partner/ Reseller/ DistributorVenue host for Brew, Brats & Builders event providing food, drinks, and private patio space.
• Baer Insurance and Frankenmuth InsuranceminorGTM or Marketing PartnerPresenting sponsors for 2026 MABA Golf Outing at Pleasant View Golf Course.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wisconsin Builders Association: State-level home builders trade association that MABA is directly affiliated with. WBA provides state advocacy, PAC support (WisBuild PAC), and scholarship programming; both organizations share overlapping builder/remodeler/supplier member bases in Wisconsin.
• Home Builders Association of Northern California (HBANC): Regional HBA covering Northern California markets, providing builder/remodeler/supplier membership, advocacy, directory, and consumer-facing home tour programming. Directly comparable peer in the HBA category.
• Building Industry Association of San Diego: Regional BIA serving San Diego County builders and associates with directory, advocacy, education, and consumer events (home tours, expos). Comparable trade-association model with member-directory and signature-event flywheel similar to MABA.
• Greater Houston Builders Association: One of the largest local HBAs in the US, providing member services, consumer-facing home shows (Houston Remodeling Council, GHBA Home Showcase), advocacy, and education. Operationally comparable to MABA but at materially larger scale.
• National Association of Home Builders (NAHB): National trade association for the home building industry and MABA's federal advocacy partner. NAHB sets the umbrella structure for local HBAs like MABA, providing member savings programs, advocacy resources, and the National Housing Endowment scholarship program.
• Master Builders Association of King & Snohomish Counties: Regional HBA serving the Seattle metro area with a member directory, Parade of Homes-style events, advocacy, and education programming. Closely comparable operating model to MABA, scaled to a larger metro market.
• Home Builders Association of Greater Kansas City: Regional HBA for the Kansas City metro offering membership, directory, advocacy, signature home show events, and scholarship/workforce programs — a near-identical operating model to MABA in a different Midwestern metro.
• Milwaukee Metropolitan Builders Association: Another Wisconsin-based HBA serving the greater Milwaukee market. Directly comparable as a regional trade association offering directory, events (including a Parade of Homes), advocacy, and member services to builders, remodelers, and suppliers in a Wisconsin metro area.

Broad incumbents

• American Institute of Architects (AIA): National professional membership association for architects. Not a direct competitor, but structurally analogous as a dues-based professional association providing directory, advocacy, continuing education, and chapter-based local governance — themes directly comparable to MABA's model.
• Wisconsin REALTORS Association: State-level professional trade association for real estate agents in Wisconsin — adjacent rather than directly competing, but comparable in operating model (membership dues, advocacy, events, publications, MLS-related services) and overlapping member audiences in the residential real estate value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCaFc9pGdUfoPXKsOzMD_ZZg
• Facebookfacebook.com/MadisonAreaBuilders
• LinkedInlinkedin.com/company/madison-area-builders-association
• Xx.com/madisonbuilders

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison Area Builders Association